Heath Marketing Limited

After a massive and almost immediate hike in my social media content management software, I'm sampling out a new system. Let's see how this goes!

www.heathmarketing.co.uk

How to Write Persuasive Facebook Ads That Convert : Social Media Examiner

How to Write Persuasive Facebook Ads That Convert : Social Media Examiner Want higher Facebook ads conversions? Discover how to write Facebook ads that move people to action—whether you're generating leads, securing sales, & more.

Forget the Resume; Use Content Marketing To Find a Job

Forget the Resume; Use Content Marketing To Find a Job Turn a job loss into a content marketing journey to create a personal brand that helps land your next job. Dennis Shiao tells how he did it and what he wished he knew then and what he knows now.

Don’t Limit Audience Data to a Legal Concern

Don’t Limit Audience Data to a Legal Concern For years, data privacy laws and strategies have filled the news cycle. But too many marketers haven’t appreciated the real potential of the first-party data evolution. Robert Rose shares the one industry that gets it right.

Decentralized Media: A New Model for Web3 Projects : Social Media Examiner

Decentralized Media: A New Model for Web3 Projects : Social Media Examiner Wondering how to build media that boosts a DAO or NFT project? Discover how to build a decentralized media machine to grow exposure for your project.

Five Essential Elements to a Great Newsletter

Five Essential Elements to a Great Newsletter Undesirable email newsletters clutter your audience’s inboxes. That’s one reason why newsletters that once worked for you may now sit unread. Revisit your e-newsletter design, tactics, and metrics to emphasize and track these five elements of successful newsletters.

Succeeding With LinkedIn Company Pages : Social Media Examiner

Succeeding With LinkedIn Company Pages : Social Media Examiner Want more people to follow your LinkedIn company page? Discover a LinkedIn content strategy that works for company pages.

A ChatGPT Content Marketing Experiment With Surprising Results

A ChatGPT Content Marketing Experiment With Surprising Results We asked ChatGPT some hard questions about content marketing. And the AI text-creation tool didn’t disappoint. Read on to see what it had to say (and what we said behind its back.)

How a Mentorship Program Can Help Both Mentors and Mentees

How a Mentorship Program Can Help Both Mentors and Mentees Mentoring has short- and long-term benefits for both mentors and mentees. Learn why from both perspectives and how to foster a positive professional mentorship in your own life.

10 Hacks for Getting More From Your Facebook Ads : Social Media Examiner

10 Hacks for Getting More From Your Facebook Ads : Social Media Examiner Want a better return on your Facebook ad spend? Discover 10 small changes that can make a big difference for your Facebook ad campaigns.

How to Boost Your Instagram Engagement : Social Media Examiner

How to Boost Your Instagram Engagement : Social Media Examiner Are your followers ignoring your content? Discover proven ways to get more Instagram engagement (comments, DMs, likes, and shares) on your content.

Web3’s Marketing Value Is Function, Not Form

Web3’s Marketing Value Is Function, Not Form A year ago, Robert Rose made this prediction about Web3 technologies: “Anybody who says they have it all figured out is likely wrong. No one knows.” So what does he know now and expect for Web3, NFTs, and the metaverse in 2023?

How to Launch NFTs With Collabs : Social Media Examiner

How to Launch NFTs With Collabs : Social Media Examiner Discover how to launch NFTs with collaborations.

Why You Struggle To Prove Content ROI – and How To Settle Up (or Down)

Why You Struggle To Prove Content ROI – and How To Settle Up (or Down) Traditional ROI formulas don’t always work to show content’s real value to the business. But you’re not off the hook for proving results. Try these ideas to describe your program’s value in the language of business – or decide you need to realign your goals.

How to Use Facebook to Build a Community in 2023 : Social Media Examiner

How to Use Facebook to Build a Community in 2023 : Social Media Examiner Want to develop a loyal & engaged following on Facebook? Wonder what types of content develops community? Discover how to develop communities with Facebook.

How Marriott’s Inspired Content Helped Frustrated Travelers See a Better Normal

How Marriott’s Inspired Content Helped Frustrated Travelers See a Better Normal When its travel audience changed, Marriott got on board, too. Learn from its vice president of content how the global brand regenerated its content for a world coming out of a pandemic.

How to Explain Content Marketing to Anyone [Fresh Examples]

How to Explain Content Marketing to Anyone [Fresh Examples] When someone asks you to define content marketing, forgo the official definition in favor of these explanatory examples. They’re tailored to the inquisitor whether that be a partner, teen, senior, business associate, or social guest.

How to Radically Improve Your Organic Facebook Marketing : Social Media Examiner

How to Radically Improve Your Organic Facebook Marketing : Social Media Examiner Do you want more reach with your organic Facebook posts? Wondering what types of content Facebook favors? Discover content ideas that work with Facebook.

Content Mapping Tools and 5 Mind Map Steps

Content Mapping Tools and 5 Mind Map Steps Don’t let a great piece of long-form content be a one-and-done. Follow this step-by-step plan to maximize its impact with highly effective adjacent content over time.

How to Create an Instagram Sales Funnel That Converts—Without Ads : Social Media Examiner

How to Create an Instagram Sales Funnel That Converts—Without Ads : Social Media Examiner Want Instagram sales without paying for customer acquisition? Discover how to use organic content to convert followers into customers, one step at a time.

What's Your Word for 2023? [Rose-Colored Glasses]

What's Your Word for 2023? [Rose-Colored Glasses] Robert Rose shares a story his grandfather told him every time he was frustrated at work. It will inspire you to find your word for 2023.

Building a Web3-Focused Business : Social Media Examiner

Building a Web3-Focused Business : Social Media Examiner Looking for a proven Web3-based business model to follow? In this article, you’ll discover how to build a Web3-focused business.

How to Keep People Watching YouTube Videos to the End : Social Media Examiner

How to Keep People Watching YouTube Videos to the End : Social Media Examiner Want more people to watch to the end of your videos on YouTube? Discover how to keep people watching YouTube videos to the end.

5 Strategic Frameworks To Take the Guesswork Out of Content Planning

5 Strategic Frameworks To Take the Guesswork Out of Content Planning Update your strategic approach with these five frameworks to better align your content experience with the way buying decisions are really made today.

5 Ways To Be a Better Content Team Leader in 2023

5 Ways To Be a Better Content Team Leader in 2023 Hard truth: Content marketing team members won’t stay in their roles forever. Great content team leaders nurture their employee’s professional development – even if that development prepares them to move on. Here’s why (and how) to start taking the long view.

SEO for Digital Marketing: How To Optimize for Search in 2023

SEO for Digital Marketing: How To Optimize for Search in 2023 Expect SEO in 2023 to be more nuanced than ever. Creating helpful content remains the best SEO strategy. And paying extra attention to these eight areas will help your content remain (or become) a digital marketing powerhouse.

How to Build a Brand on Instagram That Stands Out and Thrives : Social Media Examiner

How to Build a Brand on Instagram That Stands Out and Thrives : Social Media Examiner Are your customers on Instagram? Learn how to build a brand on Instagram to attract followers who become raving customers and tell others about you.

Social Media Marketing Trends for 2023: Predictions From the Pros : Social Media Examiner

Social Media Marketing Trends for 2023: Predictions From the Pros : Social Media Examiner Looking for emerging marketing trends you can put to work right away? 28 marketing experts share their predictions to help you gain a competitive edge.

How to Govern a DAO : Social Media Examiner

How to Govern a DAO : Social Media Examiner Are you thinking of starting a decentralized autonomous organization (DAO)? Discover the ins and outs of governing a DAO.