Marketing Tom

The updated Sustainability Skills Gap Report from the Chartered Institute of Marketing is designed to provide marketers with the latest thinking, advice and research to aid and inspire their sustainability strategy.

To read the report click the Link in the comments section.

And don't forget we have we be running the CIM Level 6 Diploma in Sustainability in January.

I really believe that this "new" tool of Adobe's will give Canva a run for its money. It seems to give you all the tools that Canva does (the image bank and videos look cool and it has audio files and voiceover) plus Adobe's editing tools AND it lets you schedule out to Facebook, Twitter, LinkedIn and Instagram. And, what's more, it's FREE during Beta. The link is in the comments.

🤖 Introducing our new AI module for our Social Media Course!

We're excited to announce that we're adding a new module on AI to our Social Media Course! This module will teach you about the basics of AI, as well as how to use it to improve your social media marketing.

In this module, you'll learn about:

* What is AI?
* How AI is used in social media
* How to use AI to improve your social media marketing

You'll also get to learn about some of the most popular AI tools for social media, such as ChatGPT, Bard, and Bing Chat.

Click the link in the comments to learn more and sign up for the course today!

8 Google Ranking Factors That Will Affect Your Website in 2023 [Infographic] Ensure you're making the most of your SEO opportunities with this overview.

This is an absolutely fabulous story.

Be My Eyes: How ChatGPT4 is helping visually impaired people picture what they can't see | ITV News AI is being used to help blind and partially-sighted people picture what they can't see.TikTok star Lucy Edwards is one of the first people in the world to u...

I have started updating some of the blog posts on our website, and this is one of the latest ones to receive attention. For those interested in repurposing or recycling content from their own site, I thought it might be helpful to share how I went about updating this page:
1️⃣ First, I checked which pages were not currently indexed on Google Search Console.
2️⃣ Then, I used a new blog template from Divi to ensure the same style as my latest posts.
3️⃣ I employed ChatGPT to check for grammar, punctuation, and other changes.
4️⃣ Next, I made sure the article was current for 2023 by updating keywords, language, and references.
5️⃣ I reviewed all links in the article to ensure they were still working.
6️⃣ I categorized the article appropriately.
7️⃣ To reflect the current date, I updated the article's publication date without changing the URL.
8️⃣ Finally, I requested that Google index the updated page via Google Search Console

Stay Ahead of the Game: 12 Top Websites for Digital Marketers to Read and Learn From There are so many blogs, news sites, and social media outlets but which websites should digital marketers be reading? Here are 12 of them.

You might have seen the GA4 auto migration prompts in your Analytics accounts but here are some good reasons why, perhaps, you might want to say no! https://mktom.com/3IGA4F4

GA4 'auto-migration': Here's why you should opt out Learn why letting Google automatically configure your UA properties to GA4 is not the best idea and what you can do to opt out.

TikTok has some really useful resources for advertisers and is great for gaining insights into how your competitors are performing on the platform. TikTok is now highlighting how popular specific products are in the app, based on the amount of ads posted that feature the item. Check it out!

TikTok Provides New Insights into Best Performing Products, Based on Ad Content A heap of new insights for your TikTok campaigns.

You may have heard of Seth Godin but did you also know that his wife is an entrepreneur who runs her own Gluten Free Bakery. I'm sure you'll enjoy this podcast of a couple who have been married for 34 years and are totally in sync with each other.

Entreprenuershipwith Helene and Seth Godin Entrepreneurship takes time, commitment, and courage.

I very often have conversations with clients about website redesign (actually I had one last week) and, by chance, this article turned up in my social media feed on Tuesday. If you're looking to develop a new website or redesign the current one, this article will be of interest to you.

Website Redesign: An 8-Step Checklist to Achieve Your Marketing Goals Checklist of the 8 things you absolutely need for your business' website redesign

You developing links on your website in order to improve your SEO but are you following the right practices? This article may help you out.

Google publishes new link best practices This help document went from basics on crawlable links to a much more robust link best practices.

This month our CIM students received their December 2022 Assessment results and, yet again, we had a clean sweep with students across all levels (3, 4 and 6) passing their assessments. Those who completed their full certificates/diplomas got distinctions.👏

Thought it wouldn’t take long for Google to announce their AI alternative to ChatGPT.

An important next step on our AI journey Introducing Bard, Google's experimental conversational AI service powered by LaMDA — plus, new AI features in Search coming soon.

Want to sharpen your SEO skills/processes? Well this article might just be up your street.

Using Excel For SEO: 7 Essential Tips & Tricks You Might Not Know Have you ever thought about harnessing the power of Excel for SEO tasks? Unlock unlimited possibilities for your agency with these Excel tips.

ChatGPT has been making the headlines over the last week or so (sometimes not for all the right reasons) but what actually is it and how does it work? To help answer these questions I thought I would publish a blog article in the form, sort of, of a Q&A between me and ChatGPT just to explore what might be possible.

The article only just scratches the surface of its capabilities but, hopefully, will give you some insight into this technology and get you thinking about how you could use it. If you have any neat uses of this technology, please share below 👇👇

[Disclaimer: the page title was generated by ChatGPT - but you figured that one out, didn't you?!!]

Exploiting the full potential of chatbot: How ChatGPT can improve your digital marketing ROI Want to learn more about Digital Marketing?Great! Sign up to receive updates on Digital Marketing tips, techniques, courses, videos and even book competitions. SUBSCRIBE! You have Successfully Subscribed!

Check out our first newsletter of 2023. It contains links to our CIM and 1-day courses, details on our "How to" guides, news on mentoring and 2023 trends and predictions.

🔥 Welcome to Marketing Tom's 1st Newsletter of 2023

Just before Christmas I mentioned that you were now able to add clickable links to images on LinkedIn. To follow up on this I created a handy "how to" guide to show people how to go about doing this. There are a few other articles that I've created, in a similar vein, which you may find of use.

How to add URLs to LinkedIn photos Learn how to add links, stickers and more to your LinkedIn images.

With so many brands migrating over to TikTok perhaps now is the time to take a look at how the TikTok algorithm works and how it may help you get better each and engagement.

How the TikTok algorithm works: Everything you need to know We read TikTok’s creator guidelines and newsroom documentation, so you don’t have to. Learn the lowdown on TikTok and how brands can use it.

Here’s a neat article, especially for our CIM students who may be doing assessments for April 2022. For those who don’t know CIM assessments are usually practical, based on your own organisation and, very often, ask you to find digital marketing best practice examples .

What they’ll find neat (and even non-CIM students) is the way the campaign is introduced, a screenshot/video of the campaign, the numbers and the “why it worked”. Enjoy!

17 Awesome Examples Of Social Media Marketing Successful social media campaigns have one thing in common: They provide value to their audience. Here are 17 examples to inspire you.

Paralympian Olivia Breen wins Welsh Sports Personality of the Year.

Congratulations to Olivia Breen, your 2022 BBC Cymru Wales Sports Personality of the Year 🏆

Not sure if you saw this on my LinkedIn account but...
.. did you know that you can add links to your LinkedIn photos?

If you haven't set up Google Analytics 4 (GA4) yet, you might find this guide that I have come up with quite useful. It offers some quick tips on setting up GA4 and is the 2nd in a series of "How to" guides that I plan to roll out in the months ahead. Let me know if it's useful or if I missed something 😉

👉 https://marketingtommedia.co.uk/how-to-guides/how-to-set-up-google-analytics-4/

📚 "Technology has redefined almost every job and is becoming the primary medium through which we interact with colleagues and clients." Would you like to gain crucial insights into how you can influence others and stand out in this new digital landscape? Well, we have TWO FREE BOOKS to give away thanks to the folks at Bloomsbury.

To enter, head over here 👉 https://mktom.com/3O7ZwWk

We haven't done this for a while but on the 24th October we will deliver our first in-person course since March 2020! Can you believe it? It will be held in London and you're very welcome to join us. Back to the good 'ole days of HDMI connectors, Mac connectors, Logitech pointers, whiteboard pens, chats over coffee, lunches together, etc!! Anything missing?

👉 https://mktom.com/3CU9KFH

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Develop your skills with the marketing qualifications everyone’s looking for 🙏

Find out more about CIM qualifications and how they can impact your career: https://mktom.com/31Azl41

CIM Marketing Qualifications and Courses - Cardiff and Virtual Courses Marketing Tom Media is accredited by the CIM (Chartered Institute of Marketing) to deliver CIM qualifications in Cardiff and further afield.