marketingwithlydia, Chelmsford Videos

Email marketing is a powerful tool for businesses of all sizes. It allows companies to reach their target audience directly and effectively, and it is an affordable way to promote products and services. As we slide into a recession, building an email list is a low-cost, high-return way to keep in touch with your most loyal customers.

As a marketer, it's important to understand not just who our ideal customers are, but also who might not be a good fit for our product or service. These negative buyer personas can help us tailor our messaging and avoid wasting resources on leads that are unlikely to convert. Do you have negative buyer personas?

Struggling to come up with a social media strategy that works for your small business? Don't worry, you're not alone. Social media can be overwhelming, but it doesn't have to be. Here's how to get started:

Is Facebook Marketing Dead? Well... no, not exactly!

I've been playing around with ChatGPT. Shocking, I know I've found it very useful, and while I'm on the side of "It'll never replace human-generated content", I have found the AI program improving my human marketing efforts. So here's how I've been using it: 👉 Copy ideas - I put off writing because I never know where to start, but ChatGPT can generate a paragraph or outline as a jumping-off point (I usually completely rewrite what it spits out but it get's my creativity flowing) 👉 Audience research - I ask ChatGPT questions about my audience to get a quick starting point, such as "what are typical jobs for ###?". I then have a starting point for research outside of CharGPT. 👉 To summarise articles or books - I get ChatGPT to give me a general gist to see if I want to read it in full. This has allowed me to get much deeper into a subject in my allocated research time. 👉 Explain like I'm 5 - I'm rubbish at maths. But I am keen to get better. So I've been putting into ChatGPT things like "Can Standard Deviation be used to analyse ### data" or "what data models are useful when analysing ### data" as a jump-off point. How do you use ChatGPT?

If you improve just one aspect of your life by 1% each day, you'll be 37 times better off in just a year! Atomic Habit is a book that I've been weaving into my life at the moment. Find out more on my blog or in the video below: https://loom.ly/wBEBZpc

Getting your social media channel is more than just posting. Here's how to set up a social media strategy for your startup.

When making your start-up plan, don't forget to add these bits!