Wordsy Marketing

In an ever-growing global market, setting out a clear brand image is vital to ensuring a healthy and loyal relationship with customers.

Research also suggests that people associate brands with trust and are more likely to pay more and interact with their favourite brands.

Essentially, your brand image is the bridge between you and your customers. But building one is easier said than done, a few simple tips can set you in the right direction.

Read over our latest article to find out more! 💚

How to create a powerful brand image What is a brand image? A brand image refers to a feature or set of features that have an emotional appeal and influence how customers perceive a brand. This includes the verbal and written messages of a brand, its values, logo and presentation style Way back, a brand referred to the symbol that farm

Did you know that email engagements have increased in recent years?

Emails have been around for a while and many think they are slowly growing out of fashion. But the truth is, at least when it comes to marketing, emails are one of the most effective ways of promoting content to customers.

Have a read over our article on email marketing to find out more!

The importance of email marketing in your digital marketing strategy With the rise of social media marketing, many individuals believe that older digital marketing channels are not effective. Email marketing commonly falls into this category, but this couldn’t be further from the truth.

Did you know that the average person is exposed to about 4,000-10,000 ads in a single day?

This means that businesses need to be real savvy about the people they are sending their messages out to. This group of people is known as a target audience - a specific customer profile that is most likely to connect with your service or product. The more you study and narrow down your audience, the more effective your marketing campaign will be.

There are several ways to go about finding your ideal target audience. Have a look over our latest article for more insight!

How to define your target audience Have you ever scrolled straight through an advertisement because it did not have an immediate appeal to you? Experts estimate that the average person sees between 4,000 and 10,000 ads per day – which means they don't have the time and energy to read through all of them. That's why you must have a ...

Do you sometimes feel like you’re not sure how to go about building your business, and setting and achieving realistic goals?

If that’s the case, you probably need to tweak your marketing strategy.

Your marketing strategy is the foundation that will allow your boat to stay its course, navigating through short-term goals which sum up to create the bigger picture - that line on the horizon that we consider success.

For more insight, have a look over our latest article where we cover the basics of what is a marketing strategy.

Wordsy Marketing on LinkedIn: Marketing strategy in a nutshell Do you feel a bit stuck as to how you can move forward with your business? Success is not just about having a great idea, it is also about organizing ...

Are you setting up a new business and have no idea how to go about your marketing?

Or are you an entrepreneurial veteran whose marketing strategy needs a little updating?

Either way, it’s important to make sure that you have a solid foundation for your business, which means going back to the basics.

We’ve set aside three main marketing principles - what we call the ABCs of marketing - to make your life easier go ahead and click the link below to find out more!

Wordsy Marketing on LinkedIn: The ABCs of marketing Are you setting up a new business and have no idea how to go about your marketing? Or are you an entrepreneurial veteran whose marketing strategy needs a…