The PPC People

At The PPC People, we believe in maintaining full transparency with our pricing.

We offer straightforward pricing tiers for our PPC management services, ensuring you always know what you'll be paying, and the work we'll be doing.

Our goal is to offer transparency and value, helping your business make well-informed decisions and maximise its return on investment.

When it comes to PPC marketing, The PPC People are your go-to experts, creating strategies that drive results and boost your business’ online performance.

But did you know our sister company, , offers expert SEO services at a reasonable price?

Together, we can optimise your online presence, helping your business grow, and thrive in the online world.

Are people calling you from your ads in the early hours of the morning, or on your days off or away from work?

When managing a Google Ads campaign, you can use an ad schedule on both your ads, and also just call assets.

By setting this up to match your office's open hours or personal availability, you can ensure your ads continue to run throughout the night, and you remain undisturbed!

We're attending the North Essex Business Expo at Charter Hall, Colchester this Wednesday! Come and visit us at Stand 34, to chat, network, and see how The PPC People can help your business. We're excited to meet some of the people behind Essex's many fantastic businesses.

It's easy to get caught up on month-by-month performance of your Google ads account. Sometimes, it's worth taking a step back and analysing the bigger picture.

It’s normal for businesses to slow down at a certain time of year, depending on the market, seasonality, and consumer behaviour. By focusing on long-term trends and overall growth, rather than short-term fluctuations, we can better understand the performance of your campaigns and make strategic adjustments that drive conversions.

If you're looking for a PPC agency who can take the time to understand the current market, and make changes to improve your business's performance in the long term, get in touch with us today.

Google Ads call tracking, how does it work?

There are two main forms of call tracking inside Google Ads. Ideally, you'd want to use both.

Calls from ads: This method will allow you to track conversions for call events taking place directly on the Google SERP. This can be a click to a call asset on your search ad, or even calls to a call ad.

Calls from website: This method, though more difficult to set up, will be able to provide you with accurate tracking to the number of calls you receive from the phone number on your website. By using a dynamic phone number insertion, Google is able to replace the number on your site with another local number that redirects straight to you, allowing call metrics to be tracked, without the end customer being any the wiser.

Both methods allow you to specify how long a call should be before it can be considered a conversion, so you won't get a misrepresented conversion number.
You can also track phone calls for up to 60 days after a user has seen your ad, just in case they note your number down and give you a call on a later date!

If you're considering PPC management for your Google Ads, but want to see how our services can help your business, get in touch with us today!

We have a wide selection of case studies from a large variety of business types. We likely have case studies from a business just like yours.

Google has been pausing inactive keywords inside of Google Ads accounts!

A few months ago, Google announced that keywords would be paused after 13 months of inactivity. We were unsure if it'd take 13 months to see our first inactive keywords paused, or if this would come into effect sooner - it seems like these changes are now taking place!

If your ads account relies on a large number of low-serving keywords, your ad performance may be effected by this change in the long run.

Although keywords will only be paused after not serving for 13 months, if you have a lower budget campaign, or if budget is often spread thin this could cause problems!

Smaller businesses often believe that Google Ads isn't for them, though there are are still ways you can target ads to potential customers in your local area.

If you're a brick and mortar store, or have a small service area, Google Ads has precise location targeting. With this useful feature, you can use a small radius around your business, or select the postcodes you'd like to advertise in. In addition to location targeting, if you ensure you're using localised words in your ad copy, you can improve your ads' relevance, and achieve a healthy click through rate on your ads!

Alternatively, if you're a serviced-based business, contractor or sole trader, you can run ads with Google Local Service Ads. Unlike Google Ads running on a PPC model (Pay Per Click), Google Local Service ads operate on a pay-per-lead model, where you only pay when a valid potential customer contacts you through an ad.

If you're a small business looking to run Google Ads in the future, get in touch with us today! Our team are experts at managing Google Ads accounts and would love to help your business manage yours.

Do you know about Google's ""Search Partners""?

If you run ads with Google Ads, you have the option to run ads on just the Google network, or you can add the Search Partners network too. This will allow your ads to be shown on a multitude of other websites, including Gmail, X, Ask.com, Youtube and many more.

There are many reasons you may want to turn this option off, it can often be more expensive to convert a user through Search Partners, and your brand may not want to advertise on websites such as X.

What is Google Ads editor?

Google Ads Editor is a powerful app used by us marketers to help us make lots of small changes within a Google Ads account efficiently. Though most prefer the Google Ads web client, there are certain situations where Ads Editor can save us time. These situations could be when bulk edits are needed across multiple campaigns, when working offline, or when experimenting with account restructuring before committing to making any changes.

If you have a lot of pages on your website, it can sometimes be tricky to choose the right landing page for your ads. Below, are 4 tips to help improve your ads performance by choosing the right landing page!

1. Don’t have a page suited for ads? You can make a new one!! Although your website may be information heavy, there might not actually be a page suited for PPC ads. By making a new landing page only including essential service information such as pricing, testimonials and images you can drive a user to fill in your contact form or give you a call!

2. It's always best to keep your users on one page. The more a user has to navigate through your website to find what they want, the more likely they are to click off. Avoid links to other pages on your site to keep your users where you want them!

3. Does the page load fast? Page speeds more often than not affect a whole website, but large images or plugins could slow down your landing page's load speed. Ensure your website’s pages load fast to ensure users don't get bored while waiting to see your page or it's content!

4. People tend to be cautious when they see a poorly-designed website, so ensuring your landing page (at least) looks professional can significantly boost client trust and credibility.

If you want to run Google/Meta Ads but need a landing page built for your business, get in touch with us today! For just an additional £25/month and a small setup fee, we can design you a perfectly-optimised landing page for your PPC ads!

Recently, the tech giant OpenAI announced a new search engine, unlike any we know today - SearchGPT!

Promising a better user experience by providing users with a custom tailored search result, SearchGPT will use artificial intelligence to pick out the most relevant results to you. ✨

Does this have potential to overtake Google in the future? At the moment, it's hard to tell. We'll share more information as we find out, including how you can promote your business on this new platform!

We've got another great review to share from one of our fantastic clients, an online fitness instructor educator!

We love seeing the positive impact our services can have on our clients' businesses.

We'd love to help yours too!

Following a decrease in conversion rate for our client (a local air conditioning company), we focused on reworking ad copy and keyword targeting within our client’s ads account.
Within a few months, we doubled the conversion rate and significantly increased the number of conversions they receive each month.

If your business needs a boost in conversions, get in touch with us today and see how our expert PPC management can help!

Tracking some conversions can be tricky, but we’ve got you covered! Our team is experienced with Google Tag Manager, enabling us to track niche website events such as:

•Email Link Clicks 📩
•Newsletter Sign-ups 📨
•Social Link Clicks 👤
•Phone Calls 📞
•And many more! ➕

With our expertise, the possibilities are endless for gaining insights into your website’s (and our ads!) performance. Let us help you track and optimise every interaction, improving understanding of your website!

New to Meta Ads: Site Links!

Although site links have been part of Google Ads for many years, Meta have recently introduced them to their own platform. This new feature allows advertisers to include additional links in their ads, directing users to specific pages on their website. This can help to improve ad performance by providing more options to users and driving more targeted traffic all while making your ad appear larger! Click below to learn more;

🔗 https://en-gb.facebook.com/business/help/1127018781828932

Get in touch with us today if you're interested in advertising your business on the Meta Ads platform!

We're The PPC People - a Colchester, Essex based marketing agency, specialised in providing expert PPC Management for business across the UK.

Here's why we think you should choose us when looking for a PPC agency;
1⃣ Results-driven strategy: All of our work is done with the ads' performance and results in mind.
2⃣ Google certified marketers: Our team are fully qualified on all aspects of online marketing.
3⃣ Transparent pricing: We only charge you for our time, and you have full visibility over our PPC changes.
4⃣ No long term contracts: Our plans mean that we are dedicated to delivering impressive results every month.

If you want to learn about how The PPC People can help your business achieve it's online goals, get in touch with us today! Either send us a DM or give us a call at 📞 01206 625610.

We look forward to helping your business earn more 💷!

Have you run Google Ads in the past, but struggled to target your customers? Facebook Ads may be better suited for your business!

Facebook Ads allow you to reach a highly targeted audience based on their interests, behaviours, and demographics. This means your ads are shown to users who are more likely to engage with your content, need your service or buy your products. Additionally, Facebook’s retargeting options help keep your business in the back of your potential customers minds!

Ready to try Facebook Ads? Contact The PPC People today to find out how an effective Facebook Ads campaign can help your business!

Have you used Facebook Ads in the past but were unhappy with the results? Don't worry, Google Ads could be better suited for your business!

With Google Ads, you can reach potential customers as soon as they begin searching for products or services like yours. This means that if your targeting is set up correctly, your ads can be shown to people who are already interested in what you have to offer, increasing the likelihood of conversions. Plus, Google Ads offers advanced targeting options, detailed analytics, and flexible budget settings to ensure you get the best return on your investment.

Ready to give Google Ads a shot? Get in touch today to learn how Google Ads can help your business!

How can you make your PPC ads stand out on the Google SERP (Search Engine Results Page)?

Firstly, you should be using assets to provide potential customers with relevant information. This could be a Sitelink asset to provide users with more information, while making your ad appear larger, or something like a price asset to show potential customers how much your services cost.

Secondly, use headlines with engaging ad copy. Use captivating headlines to grab attention and entice users to click on your ad. You can also showcase your unique selling points to make your ad stand out from all the others.

Thirdly, stay up to date on the search terms within your account. Your ad might be interesting, but could be showing to completely irrelevant users!

Bonus Tip! Make sure you complete advertiser verification inside of Google Ads. This will allow you to take advantage of Business Name and Business Logo assets, not only improving the visibility of your ads, but building building trust with your potential customers.

Theres a lot more than just these three points to keep in mind when managing a PPC account. If you aren't happy wiht the performance of your self-managed ads campaigns, get in touch with us today! We'd love to help your business achieve it's goals with the power of PPC ads!

Click fraud can cause your business to spend much more than it needs to on it's PPC ads.

Not only are we experts at setting up and managing Google Ads campaigns, but we stop fake bot traffic from reaching your ads with click fraud protection software.

If you think your ads may be being targetted by bots, get in touch with us today!

Do you use a credit/debit card to pay for Google Ads?

If you are a high-spending advertiser, you may have received an email notifying you that you will need to change your payment method from credit/debit to bank-based before July 31st 2024.

Failure to do this will result in account suspension and your ads being paused!

To set up bank payments with your Google Ads account, click the link below or get in touch with us today!

🔗 https://support.google.com/google-ads/answer/2472643

We love seeing positive reviews from our clients!

We're dedicated to providing the very best service to all of our clients. Hearing back from our fantastic clients helps us consistently improve our service!

If you are in need of PPC management, get in contact today - we'd love to help your business!

Bounce Rate 🎾 - what is it and what does it mean?

Bounce Rate is calculated surprisingly easily - by dividing all sessions by single page sessions. But what does this metric actually tell you?

A high bounce rate can indicate that visitors aren’t finding what they’re looking for on your site, or that your content isn’t engaging enough. A low bounce rate suggests that visitors are exploring multiple pages, which is a good sign of user engagement.

It's important to remember, if you are managing a single conversion-focused landing page strategy, bounce rate is less important. For that, you may want to investigate your engagement rate!

The age of ✨AI✨ is here, and Google Ads is changing...

With new AI features being announced frequently, it's unsurprising to see Google Ads changing month-by-month.

We've seen new AI-Powered recommendation types popping up, this one writes and recommends new headlines for your ads.

Always remember, before clicking apply, are you sure the change you're making will improve your ads performance? If you're not 100% certain, it's probably best to reach out to somebody more experienced. We can help!

Are you tracking ALL conversions on your website?

Running PPC can be quite difficult, especially if you have a wide variety of conversions to keep on top of.

Conversions that often go overlooked include;
• Email Link Clicks
• WhatsApp Button Clicks
• Newsletter Sign-Up

Not all conversions hold the same value! If you're looking to run PPC campaigns, but want to target a specific conversion type, get in touch with The PPC People today! Our team are highly trained and experienced in PPC management, and will use their marketing expertise to take your campaigns to the next level.

Trying to see your website performance inside of Google Analytics, but can't find conversion data anywhere?

Recently, Google has renamed ""Conversions"" inside of Google Analytics to ""Key Events"". Conversions are still called conversions however inside of Google Ads!

Google's naming strategy can be a little confusing sometimes, so make sure to follow The PPC People to stay up to date with everything new in the PPC world!

Maintaining great, reliable performance is essential when managing a long-term Google Ads campaign. - if we're not trying to make improvements, we're trying to maintain good performance on a month-by-month basis.

We've managed to maintain a healthy CTR (Click Through Rate) for our client (a local car mechanic) for many months.

Do you use location targeting to achieve the best results possible in your Google Ads campaigns?

By targeting the right locations, you can ensure you're reaching the right audience, change your ad copy to match regional preferences and optimise how much of your budget you're spending in each location.

We're a team of PPC experts and we'd love to help you achieve amazing Google Ads performance - get in touch with us today!