Seaberry PR

ience within social media has given me an in-depth oversight of how it has progressed in that time, what has developed 'organically' within the social media communities, what has worked, and of equal importance, what has not worked for a platform. Social media changes at a phenomenal pace and there are many additional features developers introduce - often in order to help them make money from advertising or additional apps within the platform. It requires someone with a background in social media to form an experienced view and forecast the reaction and pick up rate of the majority of the platform's users, in order to consult effectively with their client on those platforms. Using my background and knowledge gained over the past 7 years in social media, I am able to form effective social media strategies with my clients. Strategies which fit into their company ethos and work for them, as opposed to expecting all companies to fit into a social media strategy based on the latest gimmick, bandwagon or buzz word. As well as offering a monthly retainer service for all your PR needs, I also take on freelance PR commissions regarding the writing of press releases, advertorial, editorial, articles, blog writing and copywriting. With a background in print journalism, skills honed when writing for publications in the UK and Hong Kong, I have a flexible writing style adept at taking on the house style or ‘voice’ of the publication and the demographic the copy is aimed at. Knowing which publications will highlight your Company’s news best, saves you time and money. I have formed mutually respectful relationships with editors and media executives, enabling me to negotiate the best deal for my clients, placing your news in the publications your business associates, current and potential customers and clients, will see. Well placed editorial highlights and re-enforces your brand, spreading the news of your product, service, success and business growth, to potential new clients and on the desks of the decision makers you want made aware of your business. All my clients get regular requests to submit comment and opinion to various local, trade & industry and professional business publications. Having built up relationships with journalists and editors for these publications, I am able to make sure my clients are first on the list when requests come through to me from my contacts. PR works hand in hand with social media in reinforcing your brand. For those at the very beginning of their social media journey I am able to work with you setting up your social media accounts, carefully choosing the platforms best suited to your business. I take time to discuss and go through how to use these business tools to benefit your business, discuss and consult on social media strategy to improve your online presence and build mutually reciprocal relationships within the social media community. If you decide you or a nominated employee/s will be taking on the role of keeping your social media accounts up to date, I provide individually tailored workshops to train people how to use their social media accounts. These workshops are very popular for smaller companies in need of guidance and advice, but without the budget or need to employ a dedicated consultant on a retainer basis. I can arrange with you regular refresher workshops with your team and produce monthly or quarterly reports on your social media activity, highlighting advice and tips on how to improve certain areas. I am also regularly booked to present social media presentations at networking groups, business lunches and events, as well as to groups of employees or departments of a company who may be only just embarking on social media. Sometimes a company will require me to come in and ‘shake them up’ with regards their social media which they feel lacks focus, strategy, and enthusiasm from their dedicated SM team. As with most things in life, enthusiasm is key to success! If you feel the need for someone to take the pressure away from you, I can offer total management of your company's social media, leaving you to focus on running your company. Again, this option is very popular for companies who have already tried to manage their social media accounts themselves, and become overwhelmed or those who prefer to use a dedicated consultant. This option is also very flexible and affordable with my aim to fit in around your budget. I also offer packages to advise and manage your company blog - whether you need coaching on how to write your blog to be of interest and relevance to others, what information to put in, how to maximise SEO by use of tag words and subjects. Most companies hire me to write their blogs for them, simply providing me with photos and a few facts about the subject matter, or providing me with a subject relevant to their industry which they require an article to be written about in order to highlight a service they provide, for example. If you require someone to take over the day to day/week to week running of all your social media pages and/or PR, I am very client led and will work with your budget, rather than expecting your business to fit in to a standard ‘template.’

To discuss your requirements, please do contact me at [email protected] for more information.