Gulp

🎥Through our lens, we empower the Food & Drink innovators that are shaping our future.

To ensure we get your purpose-driven story out there, we have a carefully crafted production plan.

Production includes;
✔️Site set up and safety checks
✔️Directing
✔️Cinematography & Aerial Cinematography
✔️Photography
✔️Sound Recording
✔️Client coordination
✔️Production management
✔️Client sign off meeting to ensure all footage has been captured
✔️Post shoot report sent to client

📹All equipment is double-checked before the shoot to ensure that all lights, sound, cameras, lenses, batteries, stabilisers, and stands are operational and safe. We then scout the shoot location indoors and out to understand the light conditions when we arrive.

Because of the inconsistency of light and wind sound outside, the majority of the interviews are shot indoors where we set up two cameras. Having these two cameras set up aids us in making the highest quality edits during the editing stages.🎬

🔆Depending on the situation, we use two or three lights, and always have two sound sources. We then do a final composition check before bringing the talent/subject in to make sure there's nothing in the frame that isn't relevant.

We always plan to shoot B-roll to tell the story in greater depth. And to provide that cinematic aesthetic, B roll can be shot in slow motion. We prefer to take well-composed images and use our stabiliser to move or follow subjects. We also enjoy shooting B-roll from the air with our drones to get those aerial overshot.✈️

Want to know more about our production process?
Head over to our website and get a closer look 👉 http://www.wearegulp.com

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How can GULP ensure that your mission-driven Food & Drink story is told to the highest of standard?🎥🥙

At GULP, project management is built into our culture, with well-documented processes and procedures that enable us to deliver projects on time, on budget, and to the agreed-upon quality level.✔️

Innovators who work with us benefit from less friction throughout their project, as well as adaptability to any business needs and ongoing communication from our end.💬

So whether it’s with long form documentaries or short form TV adverts, if you’re a Food & Drink brand on a mission, we have the processes and tools to share your story with the world.

Want to know more about our process?
Head over to our website and get a closer look 👉 http://www.wearegulp.com

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Gutsy storytelling powered by purpose. 📜

Over the last three years, we've worked hard to build a mission-driven, creative cross-functional production team.

If you're a Food & Drink company on a mission, we have the tools to tell your story with the world, whether it's through long form documentaries or short form TV commercials - branded highlight films or product advertising for social campaigns - we’ve got you covered. 🍜🥃

So how do we actually go about telling these food and drink stories that prioritise people and the planet? Well, planning our strategy is critical to our success. Onboarding, pre-production, production, and post-production are the four stages of this process.

1️⃣Onboarding is the first step we take. This includes;

✔️Getting the project set up on Notion, our project management tool
✔️Introducing all the stakeholders involved in the project
✔️A meeting to discuss and set the project plan / objectives
✔️A workshop to discuss media strategy (including audience, content, channels and distribution)

We are strong believers that as creative professionals we should not offer a solution without first fully understanding and diagnosing the root cause of that problem.

So before we dive into any storytelling or mood boards, or even before we look at a camera, at the start of each project we first look to understand the outcome/goal. It ensures that we focus on what creative ideas need to be planned or produced.

We have designed these initial workshops to create space to get to your core goal. For us to explore project deliverables with key stakeholders in your business, but also for us to challenge each other, uncover new insights and for us to make decisions on project actions. 💬

Collaboration & co-creation is how we get the most out of our clients and ourselves.🤝

👉Want to see what else is on our menu? Head over to our website http://www.wearegulp.com to get a closer look at how we bring your food and drink stories to life.

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Filming at

Gulp's client Nourish Scotland stands for a fairer, healthier and more sustainable food system in Scotland, campaigning on issues such as the environment, public health and inequality.

During , they hosted a week long event called “Recipes for resilience” and we were asked to film the jam packed schedule. The event hosted global partners such as WWF, Mossgiel Organic Farm, Innovative Green Development Forum, and The Global Alliance For The Future Of Food and held discussion on a wide range of topics concerning the global food system.

Gulp were commissioned to film all partners, and produce a short documentary, highlight video and photography pack.

The event was full of energy and we left feeling super inspired!

View the full documantary here ⬇️

https://youtu.be/rdU4Zru0yAs

Nourish Scotland Mossgiel Farm WWF Talha imam Moh Al-Haifi Lee Fitzpatrick

Nourish - documentary

Filming at

Gulp's client Nourish Scotland stands for a fairer, healthier and more sustainable food system in Scotland, campaigning on issues such as the environment, public health and inequality.

During , they hosted a week long event called “Recipes for resilience” and we were asked to film the jam packed schedule. The event hosted global partners such as WWF, Mossgiel Organic Farm, Innovative Green Development Forum, and The Global Alliance For The Future Of Food and held discussion on a wide range of topics concerning the global food system.

Gulp were commissioned to film all partners, and produce a short documentary, highlight video and photography pack.

The event was full of energy and we left feeling super inspired!

Here's some behind the scenes images 📷

View the full documentary here ⬇️

https://youtu.be/rdU4Zru0yAs

By 2050 the world’s population will reach 9.1 billion. 📈

And the demand for protein is going to surge.

Creating a protein gap of over 100 million tons. 😲

Over the last 6 years, our client ENOUGH have developed a sustainable protein solution made by naturally fermenting fungi. 🍄

Healthy, sustainable, and tasty, they are on a mission to feed the next billion people.

Without ever harming an animal 🐔

So when they asked us to produce an animated video, suitable for the XPRIZE, we revelled at the opportunity.

The video was produced by our team in a total of 2 days 🎥😲

Here's some BTS of our Creative Director at Gulp drawing up early stage storyboards for the project.

Check out the finished product in the comments ⬇️⬇️⬇️

Introducing... Edinburgh Food Social: A Documentary. 📽️

Our 3rd documentary is OUT NOW for Edinburgh Food Social, our Food Hero #3.

Edinburgh Food Social educates young people and communities about local, seasonal food. Their aim is to promote the use of locally grown, seasonal produce to increase the awareness of good food and its impact on health and wellbeing.

Edinburgh Food Social’s work is focused on improving the life chances of people facing the challenges of poverty.

Watch the full documentary here: https://www.youtube.com/watch?v=1MP-slhAyY0



production and post production by Gulp

Edinburgh Food Social Documentary - FoodHeroScot - Sustainable Food & Drink Scotland Edinburgh Food Social educates young people and communities about local, seasonal food. Their aim is to promote the use of locally grown, seasonal produce to...

What’s on the menu? 🥘

Whether it’s a long form documentary or a short form TV advert. A branded highlight video or product ads for social campaigns. We have worked hard over the past 2 years to build a cross functional production team that is mission driven and bursting with creativity.

So if you are a Food & Drink brand on a mission, we have the tools to share your story with the world.

📽️Video Production
Highlight & Product advertisements
Brand story
2D animations

📺Film & Documentary
TV production
Short documentaries
Purpose & Impact stories

📸Photography
Product & Food Photography
Event photography
Marketing photography

Wondering how to tell your story effectively? Let’s chat!

http://www.wearegulp.com

Our purpose. 🌍🎥

The pandemic left us with a fire in our belly, and opened our eyes to the amazing work that businesses are doing globally to create a more sustainable and regenerative food system, including tackling key issues such as food poverty, food waste, and climate challenges.

Our vision has crystallised over the past few years. We now have clarity that our purpose is to share the stories of these brave innovators, using story-led video and content to accelerate their impact on the world, and play our part in giving humanity a fighting chance to reverse the damage we have caused on our planet and its inhabitants.

So in 2021, with just our cameras and a dash of creativity, we set out to find these innovators.

Through our lens, we are doing just that, telling the stories of Food & Drink innovators that are shaping our future.

From alternative protein start-ups to vertical farming.

From beer with a purpose to coffee that cares.

From community led education programmes to plastic free supermarkets.

2021 saw us work with over a dozen mission driven food & drink brands to tell their stories.

Whether it’s a long form documentary or a short form TV advert. A branded highlight video or product ads for social campaigns. We have worked hard over the past 2 years to build a cross functional production team that is mission driven and bursting with creativity.

Find out more at www.wearegulp.com

Gulp added a button to help you learn more about them.

Gulp updated their website address.

Now that some of the hospitality restrictions are being lifted, you may be looking to find fresh ways to entice your guests back to your restaurant or cafe. The Medialiciously team are here to help with some perfect plating tips:

This is the simplest, most important tip regarding plating – professional prop stylists will almost never use a dinner plate. Nine times out of ten (unless it’s a rib-eye steak) we choose salad plates.

There are two reasons for this.

Number one, a smaller plate both simplifies a mass of complicated ingredients, such as pasta, and allows you to get a tighter frame of your food.

Secondly, because it is small, you can put less on the plate without too much negative space around the food, allowing it to look abundant.

Less plate is more shot. Let your salad plate be a dinner plate, and let your dinner plate be a platter. It’s all about what looks good to the camera.

For more information on how we might be able to help your business grow in these difficult days, contact us or book a free discovery call with us today:
https://medialiciously.co.uk/contact-us

Natural lighting is the easiest way to make sure photos come out looking appetising. ☀️🍩☀️🍩

When shooting images indoors, you can use sunlight or window lighting to help highlight the focus of the object. When you’re outdoors, always shoot in a shaded area for even light. Direct sunlight can create a lot of harsh shadows that will add a lot of distracting spottiness to your photos, making your yummy food not look as yummy on screen.

If you don’t have access to good, natural lighting, this is when a LED light and defusers come in handy. 💡

Want more food photography tips? Head on over to our blog and read about our ‘8 food photography tips that will give your website the oomph it needs’.

https://medialiciously.co.uk/8-food-photography-tips-that-will-give-your-website-the-oomph-it-needs

As the age old saying goes – tripods are a food marketer’s best friend 😋

Blurry photographs have a knack of making even the most delicious of meals look less than appetising as the quality of the image can reflect on the perceived quality of the food. 📸

Solution? A good old tripod – stabilizing photos and appetites since whenever they were invented. 👍

We’ve got 7 more food photography tips over on our blog for you to go and check out, and if you want to find out more about who we are and what we do then shoot us an email at:
📧 [email protected]

https://medialiciously.co.uk/8-food-photography-tips-that-will-give-your-website-the-oomph-it-needs

Oomph, there it is 🕺🕺

When it comes to whetting the appetite of potential customers, you’ll want to make sure your food photography is visually appealing – so we’ve put together 8 tips on how to best showcase the amazing food you have to offer. 👌

Have a read and feel free to send over an email if you want to find out more about who we are and what we do!
📧 [email protected]

https://medialiciously.co.uk/8-food-photography-tips-that-will-give-your-website-the-oomph-it-needs

Our new blog is out 👀

➡️ Why you should use a photographer for your restaurant marketing!

Your restaurant has a distinct personality and food photography can help showcase it in a meaningful way.

From building trust with your user, showcasing your food artisticly, and improving conversion rates on your website. There is a science, and an art to great food photography, and getting it right will propel your business ahead of the competition.

Read the full blog below, and get inspired:

Use a food photographer for your restaurant marketing. Here’s why. – Medialiciously Your restaurant has a distinct personality and food photography can help showcase it in a meaningful way. New restaurants and cafes open almost every day, which means that competition is growing between them. To attract new visitors, it’s not enough to write the name of the dishes on the restauran...

📢 Stand out from the crowd with an online store for your Food and Drink brand

➡️ 6 ways to pivot properly and ensure you see a return on your investment

The growth of the food and drink industry has brought with it a growth in competition. It’s more important than ever to have an online presence that speaks to your audience and compels them to buy from you.

Not only do you need to shout louder than the rest, but your shouting also needs to be better articulated and more original than all the other brands in your food and drink category.

Having an effective online food and drink store is one of the most important parts of growing your business.

It’s no secret that the current challenging pandemic-induced lockdown in the UK has provided businesses with an opportunity to change their angle to align with consumers changing their buying behaviours.

Since the pandemic, online shopping has gone into overdrive.

We want to help you to stand out from the crowd and showcase your brand at its best. With high-quality visuals, great products, and engaging content, we can help you to create an impressive website that’s sure to help you increase online sales and revenue.

Including guidance on:

✔️The importance of professional digital branding and consumer phsychology
✔️Conversion rate optimisation and why it's important
✔️Search engine optimisation and how customers find your store
✔️And more

Read the full guide below ⬇️ ⬇️

https://medialiciously.co.uk/stand-out-from-the-crowd-with-an-online-store-for-your-food-and-drink-brand

5 reasons why you should use high-quality photos on your website...

Everyone has a friend that’s “good at taking photos” who is willing to work for free, and that has it's place. When it comes to your business, photography is one of those things where you really do get what you pay for.

A professional photographer has high-end equipment, knowledge of lighting, and experience in their trade. They can bring value to your business because they’re capable of capturing the essence of your business.

Every brand has a story to tell, make sure yours is told in a quality way.

Read the full article at https://medialiciously.co.uk/five-reasons-why-you-should-use-high-quality-photos-on-your-website