Taste Design

Turkiye Airlines has been in recent news. Do you think company's should be forced to rebrand for politican gain?

Good-bye, "Turkey"; Hello, "Türkiye"! The change in the Turkish Airlines (TK) name comes as the country moves to rebrand itself away from the "Turkey" moniker.

Some recent window spotting. Louis Vuitton never gets it wrong 👌

ESG is the acronym for Environmental, Social, and (Corporate) Governance, the three broad categories, or areas, of interest for what is termed “socially responsible investors.” Recently we have been speaking with companies about ESG reporting and how we can help businesses ensure they are fulfilling their ESG obligations.

Everywhere we look we are soaking up branding, without even realising.

Just for fun here are some of the most readily recognised logos but we've mixed the colours or removed the words. How many can you still guess?

It's World Gin Day and that's definitely one we can get on board with. We might even raise a glass just to get in the spirit 😉

If you're looking for a gin we recommend the delicious One Square Gin by Pickering's Gin from our partners at The Sheraton Grand Hotel & Spa, Edinburgh.

Flashback to the 80s neon

Bold is back and I have to say we're here for it. Brash colours, flickering strobes and bright dancefloor vibes are huge for this year. Such a bold branding statement really helps you standout and appeals to your nostalgic, retro loving audience.

Are you a fan of 80s style branding?

Whether you're a fan of the royals or not, who doesn't love an extra long weekend?

Have a fantastic day off! 🇬🇧

With the increase in social media marketing more and more companies are introducing adaptable logos. These are logos that can scaled up or down so they can be used across all the necessary platforms.

This example shows how some huge names have tweaked their logo so that their branding remains strong, even with their smaller less intrusive logo.

How adaptive is your current logo?

Fantastic work! Such an amazing cause!

This is an insightful read with some of the biggest names in branding. Have a look and see if there are any surprises:

www.facebook.com/246394715021/posts/10166216747510022/

Nintendo, Coca-Cola, Nature Valley claim top spots in January for most effective US ads What makes an ad resonate with its target audience? What are the factors that can help an ad leave a lasting impression in the minds of its viewers? System1 has developed a star-rating system which factors in a broad set of data to answer these questions. John Evans, Chief Marketing Officer at Syste...

We LOVE this Instagram account!

Colorful Cosmos by https://www.instagram.com/astrailor_jp/ 🌸

Happy Easter from everyone at team Taste, we hope you are having an eggcellent day.

“Sometimes the most productive thing you can do is nothing.”

Have a fantastic bank holiday weekend!

In the creative industry, it's a running joke we all work all day every day but with mental health being more important than ever it's really important that we check in on ourselves regularly.

Hustle culture surrounds us but enforcing work-related boundaries and proper downtime is essential for self-preservation. Burnout is real and having time to switch off can make a huge difference.

Hybrid working is arguably the biggest comms trend of this year. Not only does this flexible approach show to increase staff wellbeing but it has completely transformed the way many businesses work.

Customer expectations have shifted, and spending habits are moving away from in-person activities to online so it's a no-brainer that business activity needs to mirror this shift.

Has your brand messaging changed over the last 2 years?

How fab are these? 😍

April showers…🌧bring out colorful umbrellas!🌈☂️

Available in 6 different colors. https://www.pantone.com/product-line/pantone-lifestyle?utm_source=facebook&utm_medium=social&utm_campaign=umbrellas+april&utm_content=umbrellas+images

The lunch date of the year is coming and we are busy preparing for it. Watch this space...

It felt like spring had sprung and then it went back to winter again! The joys of living in Scotland. But it hasn't spoiled the spring in our step at getting back to client facing meetings. Zoom fatigue is real. Looking forward to a lot more meetings in person.

The environment is so topical it's no wonder we're seeing a shift in colour trends. More and more brands are making changes in line with sustaining the environment. 🌎

Does a brand's thoughts on sustainability impact the way you perceive them?

https://www.pantone.com/articles/colors/co-existence-algal

If anyone knows branding it's

This is a genius example of using branding for the greater good. Coke are using their iconic brand to encourage people to recycle.

Fantastic! ♻

How fantastic are these 3D billboards? 😍

https://www.thedrum.com/news/2021/11/18/5-the-best-3d-billboards-they-re-blurring-lines-between-content-ooh-experiential

5 of the best 3D billboards: ‘They’re blurring lines between content, OOH & experiential’ The Drum lists five of the best experimental 3D out-of-home (OOH) billboards, a burgeoning new technology on the high street that has strong implications for how marketers bring their campaigns to life. We speak to Amplify’s executive creative director Alex Wilson to get the lowdown on the potenti...

We love a bit of pink. Pantone shows just how important colour is to your brand identity.

What's your thoughts on a splash of pink in your branding?

Color Trend Alert: The Evolution of Pink🌸

"Pink is a color that creates great excitement and commotion, a tone that is hard to achieve naturally and rare in nature, it almost always has some form of manmade input to create the tone we all associate with the color."

https://pantone.com/articles/colors/the-evolution-of-pink?utm_source=facebook&utm_medium=social&utm_campaign=jb+evolution+of+pink&utm_content=article+images

If anyone knows how to create an impact it's Nike.

How fantastic is this billboard ahead of this year's Air Max Day?

https://www.thedrum.com/news/2022/03/22/ad-the-day-nike-debuts-3d-billboard-shinjuku-run-up-air-max-day

Ad of the Day: Nike debuts 3D billboard in Shinjuku in run-up to Air Max Day As Air Max Day nears, Nike has taken over a huge billboard in Tokyo’s Shinjuku area with a 3D activation that is catching the attention of locals and social media users alike.

A philosophy that’s been at the heart of Taste Design since day one. We may not be the biggest agency around, but that doesn’t mean we think small. Far from it! We take pride in being big on creativity and apply the same ethos to every project, regardless of the size of your business.

Whether you need a simple logo or a full branding package, we have you covered:

tastedesign.co.uk/

Take a look at this startling ad campaign, used in Canada. This seemingly lighthearted activity was used to send a really powerful message and it really shows how hard-hitting advertising can be:

campaignsoftheworld.com/outdoor/saaq-bones-vs-steel

Bones Vs Steel. Who wins? SAAQ shows who does in a bone-chilling manner! A bus shelter embedded with live animation that hits the message right into your head with a lingering blow that you cannot ignore. SAAQ - Bones Vs Steel

Just as no two people have the same fingerprints, no two people will have entirely the same Tastes. That’s why we’ll ensure that your company stands out from the crowd. We’ll never assume that just because you’re in the same sector as a competitor you have the same outlook.

Branding is more than just a logo. It's the entire tone you set for your business and we're to ensure we help you tell your business's story, in exactly the way you want us to.

See for yourself! Take a look at some of the fantastic companies we have supported already:

https://tastedesign.co.uk/our-work/

Just for fun these 3 images are designed in brand colours from 3 of the most easy-to-identify logos around. This shows just how important branding is and how important it is to be consistent in your branding collateral.

Can you name all 3?

We bring brands to life for companies, organisations and business people, looking for a creative agency that listens for longer, delves deeper and thinks more creatively.

When you work with Taste the people you meet on day one – whether at a pitch or in initial meetings – are the people you’ll be working with from there on in.

We believe in giving our all to our work, no matter how big or small the project, no matter how tight the deadline.

It’s a simple approach – we do what we do to the best of our abilities and aim to be the sort of people you want to work with – and it’s one that works for an ever-increasing number of clients.

To find out what we could do for you visit our website:

tastedesign.co.uk/what-we-do/

It's International Women's Day and we'd like to give a massive shout out to all the talented, strong, and inspiring women we have the pleasure of working with day after day. 💪