Beyond Media Ltd

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Content creation is an essential marketing technique in any business.

Why do you ask?

Builds trust.
Brand recognition.
Creates leads.

Check out some of our latest work!

creation

Happy International Women's Day!

Here's to strong women.

May we know them.
May we be them.
May we celebrate them.

What is brand Consistency?

Brand consistency is the practice of ensuring that all your company outputs have a common visual appearance. This means consistent use of logos, fonts, colour palettes, brand voice and other visual aspects to ensure that your brand is represented in a consistent and identifiable manner.

So why is brand consistency so important?

Brand consistency leads to brand recognition, Consistent branding and a strong identity helps to build trust and loyalty amongst your customers.
A strong brand can be used to evoke positive emotions amongst consumers, not only that but brand consistency is important to differentiate your company from its competitors.

The Benefits of brand consistency

Brand consistency leads to brand recognition giving your customers the ability to recognise your products straight away.
Consistence in branding will help to build trust and loyalty with new and existing customers, Providing a strong brand will give a positive experience with the product or service that you are offering this means they will be more likely to continue to use your service.

In a competitive marketplace with similar offerings it's extremely important to make your brand stand out, decisions are made based on appearance, delivering a clear message makes you stand out from the crowd and you want to be noticed right?
If your identity is consistently changing your audience will never be able to truly connect with you, if potential customers don’t know who you are there is no foundation to build a relationship on.

Here are some helpful tips to being Brand consistent

• Create a Logo that stands out
• Pick a font and colours you want to use to represent your brand
• Create core brand values and make sure it comes across in all your content
• Create a brand style guide – this should include your companies mission, Colour palette, Fonts, Brand voice, imagery, etc.
• Be clear and consistent with the message you are sending
• Give your brand a voice, (authoritative, playful, intellectual, ominous, kind, or fun)
• Stay consistent with content creation
• Make sure the team are on board and understand your brand

How authentic is your brand? Are you delivering your brand promise consistently? Does your brand have a voice?

Share with me in the comments your thoughts on brand consistency and how we can help each other improve.