Athena Marketing

https://www.cmlbuilding.co.uk

Check out the brilliant work from Chris at CML Building! ⭐🤩

A glowing testimonial from Stacey. ⭐️(who will have a completely new home once the project is complete!)

A lovely project I've been working on for Chris Lane Gibbo 🧡

CML Building Exceptional craftmanship wit a personal touch. Let us help you bring your vision to life

I enjoyed making these for Chris Lane Gibbo last week. 🧡☺️

Awesome new business cards arrived yesterday! 👍

Social media is a valuable investment for any business. And, something that should be allowed the time for it to become an investment. There is so much work that goes into making marketing 'good marketing', and for that reason, it doesn't happen overnight!

A great quote from Sean Gardner that sums this up perfectly. 👌

Quick Reasons To Use a Marketing Professional 🤟

3. Cost-effective

A marketing professional can help you get the most out of your marketing budget by identifying the most effective and efficient channels and tactics for your business.

According to Social Media Today Meta's Advantage+ AI-guided ad campaigns have become a bigger focus since the iOS 14 update. Using machine learning, Meta has built more effective targeting systems, resulting in a 32% increase in return on ad spend for advertisers using Advantage+ shopping campaigns.

Social Media Today also reports that Meta is looking to add more AI elements and has filed a patent for a video analysis system that can predict the virality of video clips.

Read their full article below:

Meta Says That its Automated Ad Targeting Tools Have Driven a 32% Increase in ROAS Meta has refined its focus on AI and automation, which is driving better results for advertisers.

Why did the marketeer cross the road? To get to the other side... where the target audience is! 😅

Reality: Understanding and targeting your audience is a key aspect of marketing, but it involves more than simply crossing a road. Marketeers must conduct research to understand their audience needs and preferences, developing tailored messaging and content to reach and engage them effectively.

My beautiful new business cards have arrived. 😍💙

Quick Reasons To Use a Marketing Professional 🤟

2. Time-saving

By outsourcing your marketing efforts to a professional, you can save valuable time and focus on other aspects of your business.

Social media is one of the main tools we use for communication, connection, and self-expression. Tapping into our innate desire for validation and social acceptance. By understanding its complexities, it can be used to enhance and grow business results. 'Social media is about sociology and psychology more than technology.' - Brian Solis

Just take a look at the Prime drink as an example. 👀

Quick Reasons To Use a Marketing Professional 🤟

1. Expertise

A marketing professional has the knowledge and expertise to create and execute effective marketing strategies tailored to your specific business needs and goals.

Happy International Women's Day! 💁‍♀️‍🙋‍♀️🤱

Let's celebrate the amazing achievements of women around the world and recognise the work that still needs to be done to achieve gender equality. As a female marketer, I'm proud to support women-led businesses and help them achieve their goals through strategic marketing efforts. Let's continue to empower and uplift women in all industries and work towards a future where gender equality is the norm.

'Zuckerberg Outlines New AI Initiatives at Meta, in Line with Tech Trends'

Following trends or business imperative? AI comes somewhere in-between the two, especially with hype around tools like ChatGPT on the rise.

Read the article from Social Media Today here:

Zuckerberg Outlines New AI Initiatives at Meta, in Line with Tech Trends Zuckerberg is re-assigning staff to a new AI push, as it looks to keep up with the latest trends.

How many marketers does it take to change a lightbulb? It doesn't matter, as long as they can create a catchy slogan and hashtag for the new lightbulb! 😅

Reality: While creating catchy slogans and hashtags can be important for marketing, there is much more involved in successful marketing campaigns, such as developing a comprehensive strategy, conducting market research, and analysing data to measure results. 💪

Happy World Book Day! Today, we celebrate the joy of reading and the power of storytelling. 📖

Great marketing starts with a great story. Whether you're promoting a product, a service, or a brand, storytelling is the key to creating a connection with your audience.

Take a moment today to appreciate the authors, the illustrators, and the storytellers who inspire us and make the world a more magical place. ✨

And remember, great marketing is all about sharing stories that resonate with your audience.

Positive customer reviews and testimonials are a powerful marketing tool that can help build trust with potential customers.

Encourage your satisfied customers to leave reviews on your website or on review sites like Yelp, TrustPilot, Trip Advisor or Google My Business.

Tip: Displaying customer testimonials prominently on your website can also be an effective way to build credibility.

In today's digital age, having an online presence is crucial for businesses of all sizes.

Social media marketing can help businesses to increase brand awareness, reach new audiences, and drive conversions. By creating a social media strategy that is tailored to your business goals, creating high-quality content, engaging with your audience, and analysing data, you can create a powerful social media presence that helps grow your business.

Looking for a marketing partner to help take your business to the next level? Athena Marketing has got you covered! Offering a full range of services to help you build a strong brand, connect with your audience, and drive results. Here are just a few of the services I can help with:

- Social Media Marketing: As a social media expert I can help you create a winning social media strategy that engages your audience and drives growth.

- Print & Design: Whether you need business cards, headed letters, or branded uniforms, I will ensure that your brand is represented professionally and consistently across all materials.

- Logo Design: Your logo is the face of your business - creating a logo that is memorable, visually appealing, and communicates your brand message effectively is key.

- PowerPoint: Creating visually appealing PowerPoint presentations that will help you communicate your message clearly and effectively.

- Website Copy: Your website is your online storefront - let me help you create website copy that is optimised for search engines, resonates with your target audience, and drives conversions.

- Copy/Creative Writing: From blog posts to email marketing campaigns, I'm here to help you create compelling content that engages your audience and drives results.

- Leaflets/Posters: Whether you need leaflets or posters to promote a new product or service, I will work to create eye-catching materials that will help you stand out from the competition.

- Business to Consumer/Business to Business Strategies: Creating marketing strategies for both B2C and B2B businesses. I will work with you to create a customised strategy that meets your specific business needs and goals.

In summary, Athena Marketing offers a full range of services to help you build a strong brand, connect with your audience, and drive results. Let me help you take your business to the next level!

What are you doing to influence your customers buying decisions?

Every piece of work produced, every word about your business, everything that's made its way onto paper, and into products... the list is endless! And all of this plays into your brand reputation, and should always be considered, ultimately forming a part of your marketing strategy.

A great quote from Wendy Piersall!

Google continuously assesses lots and lots of user data to make an informed decision on what is deemed the best search result for you. 🤩