The Wedding Owl

Contact information, map and directions, contact form, opening hours, services, ratings, photos, videos and announcements from The Wedding Owl, Business consultant, 16 Laurel Close, Folkestone.

Hi I'm the Wedding Owl

A #freelance #wedding #content #writer #weddingspecialist #weddingbusinessconsultant helping #weddingvenues #weddingvendors achieve more.

The Top Wedding Trend of 2024? Mood Boards for Your Guests 30/08/2024

Why settle for just a ‘dress code’ on your wedding invite when you can share a Pinterest mood board instead? 🎨✨

The Top Wedding Trend of 2024? Mood Boards for Your Guests As wedding dress codes get more specific, guests are looking for some assistance.

Elevate Your Summer Wedding Style 23/06/2024

A nice piece about mens articles

Elevate Your Summer Wedding Style As the summer of 2024 approaches, the world of wedding fashion is witnessing a surge in demand for custom suits.

27/04/2024

Weddingflation. A new word coming out of Korea. As living expenses rise, the significant increase in wedding expenses has given rise to the term "weddingflation," a portmanteau of "wedding" and "inflation." This term describes the notable surge in prices for elements such as venue rentals, wedding photography and decor.

https://english.hani.co.kr/arti/english_edition/e_national/1138160

The Wedding Trends To Know In 2024 25/04/2024

Love Sheerluxe take on trends for 2024

https://sheerluxe.com/life/weddings/the-wedding-trends-to-know-in-2024

The Wedding Trends To Know In 2024 Every wedding day should ultimately have a personal feel, but it’s fun to know what to expect as you begin the search for the perfect dress, the right caterer or the ideal florist. Here are some of the defining trends the wedding experts expect to be big in 2024…

Our Essential List Of 2024 Wedding Trends 10/01/2024

I always take the time to look at the trends, not because I am going to follow them but because I will take the best elements and mix with my own creativity. Enjoy The Kit take on 2024 x

https://thekit.ca/weddings/wedding-trends/wedding-trends-2024/

Our Essential List Of 2024 Wedding Trends City hall weddings, Peach Fuzz details, statement florals for grooms, and anything goes fashion are a few of our faves

Pantone's 2024 Color of the Year Is Peach Fuzz—Here’s How to Use the Happy Creamsicle Shade in Your Wedding 10/12/2023

Loving Peach Fuzz for 2024

Thanks to and BRIDES

https://www.brides.com/2024-pantone-color-of-the-year-peach-fuzz-wedding-ideas-8411929

Pantone's 2024 Color of the Year Is Peach Fuzz—Here’s How to Use the Happy Creamsicle Shade in Your Wedding Pantone announced its 2024 Color of the Year, and the shade is Peach Fuzz. Here’s what to know about the hue, plus how to use it in your wedding.

09/12/2023

Let's get groovy in 2024 x

With thanks to Express E-Lope Kent and Tom Jeavons Photography

https://www.express.co.uk/life-style/life/1843539/retro-themed-wedding-popularity-2024

03/11/2023

Minted have stopped just following fashion and have now taken the lead announcing
The Minted + Brides Wedding Color of the Year 2024, Marseille Bleu.

This is a colour scheme we loved using for Joanna’s elopement, Britian’s the first female fighter pilot

https://www.instagram.com/p/Coy65O9sieg/?igshid=MzRlODBiNWFlZA==

🏰 Venue The Castle Westenhanger
📷 Photographer fleurchallisphotography.co.uk
🍰 Wedding cake Cobi & Coco Cakes
🌹 Flowers & Props
Ifleur
📋 Concept & Direction The Wedding Owl E-Lope Kent
🥪 Food Full_plate_catering

https://www.brides.com/minted-brides-wedding-color-of-the-year-2024-marseille-bleu-7973601

And for more inspiration

https://www.brides.com/marseille-bleu-wedding-ideas-7974336

https://www.brides.com/minted-brides-marseille-bleu-color-wedding-planner-opinions-7973964

For

How to ditch the "boring" wedding traditions that Brits are "dreading" | Feast Magazine 11/10/2023

Having listened to so many bad speeches, if I were to coach couples on how to improve their day, I would recommend dropping the speeches and replacing them with the briefest of thank you for coming.

Thanks Feast Magazine

How to ditch the "boring" wedding traditions that Brits are "dreading" | Feast Magazine Experts reveal that it's out with the "something old" and in with the "something new" when it comes to modern wedding traditions

Grandmillennial Wedding Style Is Trending 05/10/2023

Get ready for with thanks to The Kit

https://thekit.ca/weddings/wedding-trends/grandmillennial-wedding-style-shop-canada

Grandmillennial Wedding Style Is Trending Grandmillennial wedding style is trending. The vintage fashions worn by your grandmother are strongly influencing bridal designs.

The biggest wedding trends you can expect to see in 2024 20/08/2023

Trend alert x thanks to Hitched.co.uk

The biggest wedding trends you can expect to see in 2024 Planning your big day? Here's some inspo to help.

How Wedding Giant The Knot Pulled The Veil Over Advertisers’ Eyes 04/08/2023

Getting themselves tied in Knots, thanks Forbes for this insight, this is a must-read article.

How Wedding Giant The Knot Pulled The Veil Over Advertisers’ Eyes Former employees of The Knot accused the wedding giant of defrauding investors and advertisers to land a $1 billion sale. Forbes found some troubling practices remain.

26/07/2023

Hi does anyone know any freelance wedding coordinators who are quick learners who want to work at a luxury brand new wedding venue in Minster not far from Canterbury?

We can work around child care etc

Please share thank you x

Please DM me

We Asked AI To Create A Barbiecore-Inspired Wedding Photo Album 26/07/2023

Be ready for all things in 2024!
Thanks to Bored Panda for this insight!

https://www.boredpanda.com/we-asked-ai-to-create-a-barbiecore-inspired-wedding-photo-album/

We Asked AI To Create A Barbiecore-Inspired Wedding Photo Album As the world revels in Barbie's magic with the release of the latest Barbie movie, Ben Garelick embraces the trend with an AI-generated Barbiecore Wedding Photo Album. Since the movie's release, searches for “Barbie Wedding” have increased a staggering 400%! In light of this new data, the compan...

All The Best Wedding Decor Trends For 2023 & 2024 Brides - Glam 24/07/2023

With thanks to https://www.facebook.com/byGlamInc for this piece on decor trends

All The Best Wedding Decor Trends For 2023 & 2024 Brides - Glam Wedding décor trends will always come and go, but for 2023 and 2024, couples can create a truly memorable experience that incorporates their personal tastes.

Church wrong to charge hundreds for weddings and should scrap fees, says vicar 07/07/2023

Here is an interesting concept, with thanks to Standard.co.uk for wedding venue owners and managers to be aware of.

https://www.standard.co.uk/news/uk/church-church-of-england-preston-lancashire-god-b1092574.html

Church wrong to charge hundreds for weddings and should scrap fees, says vicar The Reverend Tom Woolford described marriage fees as being ‘like a poll tax’, ahead of a vote on the matter at the General Synod.

19/06/2023

Wedding Business Owners: Avoid These 6 Cybersecurity Mistakes


Mistake 2: Not using password-protected documents

We all understand that running a wedding business is both fast-paced and demanding particularly in the peak summer season when you can be delivering back-to-back weddings. This hectic schedule can lead to a time when you send out documents unsecurly to clients.

Action: One of the most effective ways to protect sensitive business and couples files is to use password-protected PDFs. Password protection ensures that only authorized personnel can access the files, and it adds an extra layer of security to sensitive information.

Photos from The Wedding Owl's post 14/06/2023

Here are six common mistakes you can make as a wedding professional, actions and tips to avoid cyber attacks

Mistake 1: Using weak passwords or the same password for different accounts.

Countless wedding business owners make the mistake of using weak passwords that are easy to guess - even I was guilty of this! Some business owners even use the same password for multiple accounts, leaving the doors open for hackers hoping to break into your system, and you never know when they will pick on you!

Action: Make sure you and your employees are using strong passwords for all accounts.

12/06/2023

Wedding Business Owners: Avoid These Six Cybersecurity Mistakes

Cybersecurity is a crucial issue that you can’t take lightly as a small business owner in the wedding industry (or any industry, for that matter). Most small businesses don’t have the resources to hire a full-time IT specialist to manage their security needs, making them easy targets for online hackers. This month I discuss the most common cybersecurity mistakes that small businesses make and how your team can build a digital fortress for your sensitive information and organisation as a whole so you can let your clients know they are in safe hands.

With kind thanks to:

01/06/2023

How do you calculate your hire fee?

While you might offer a great product or service, so do other wedding professionals. So having the ‘same’ product or service is probably not what your clients value the most from you and your company. Your Unique Value Proposition (UVP on USP) is likely to be your personality that differentiates you, for example how personal you are, your personal style etc.

If it turns out that it is your personality and not your product that couples are prepared to pay for, it's time to put you in front of the camera, become more of an influencer and raise your price per hour, as you are a one-off.

31/05/2023

How do you calculate your hire fee?

No matter what pricing strategy you take, remember the most important thing is to find your sweet spot - a place that maximizes your profits while attracting couples.

30/05/2023

How do you calculate your hire fee?

Revisit your pricing
Above all, remember that your venue, product or service is unique as it's a reflection of you. There's no one-size-fits-all solution when it comes to pricing. What works for one wedding professional might not work for another.

The most important thing is to find a pricing strategy that matches your target audience, meets your income goals over your timeline, and brings in enough revenue to keep your business running and makes you a profit

Remember to revisit and adjust your prices as time moves on. For instance certain days of the year or your keys products might sell out faster so there might be room to increase and on the flip side look at incentives to book slower days and as we are all aware rising costs are forcing all to revisit our margins to protect our bottom line.

As seen on
Photographer
Planner & Stylist
Decor & Hire
Wedding Dress

30/05/2023

How do you calculate your hire fee?

Revisit your pricing
Above all, remember that your venue, product or service is unique as it's a reflection of you. There's no one-size-fits-all solution when it comes to pricing. What works for one wedding professional might not work for another.

The most important thing is to find a pricing strategy that matches your target audience, meets your income goals over your timeline, and brings in enough revenue to keep your business running and makes you a profit

Remember to revisit and adjust your prices as time moves on. For instance certain days of the year or your keys products might sell out faster so there might be room to increase and on the flip side look at incentives to book slower days and as we are all aware rising costs are forcing all to revisit our margins to protect our bottom line.

As seen on
Photographer
Planner & Stylist
Decor & Hire
Wedding Dress

Photos from The Wedding Owl's post 29/05/2023

How do you calculate your hire fee?

Don't panic
If you collect feedback which I recommend, after a show-around or after pitching to a client one of the most common reasons for not booking might be that the couple just didn’t have the budget.

Couples might want what you are selling but aren’t willing to pay the price for what your service is worth. If this sounds familiar, I recommend you stand by your prices. Losing couples can send a wedding company into complete panic mode, especially having just fixed your prices. A temptation is to reduce your price, discount or create packages with money-off bundles. Don't.. Let your competition be cheaper, you just need to work harder to prove your worth.

Venue:
Photographer:
Stylist:
Flowers:
Wedding Cake:
Bride and Rocky:
Bridalwear:
Bridal veils & cape:
MU:
Hair:
Maid of honour:
Bridesmaid wear:
Table lights:
Wedding décor:
Stationery:
Linen hire:
Videography:
Groom:
Men's wear:

For richer or poorer: eBay launches 'sustainable and cost-effective' pre-loved wedding hub — Retail Technology Innovation Hub 26/05/2023

eBay launches 'sustainable and cost-effective' pre-loved wedding hub

https://retailtechinnovationhub.com/home/2023/5/25/for-richer-or-poorer-ebay-launches-sustainable-and-cost-effective-pre-loved-wedding-hub

For richer or poorer: eBay launches 'sustainable and cost-effective' pre-loved wedding hub — Retail Technology Innovation Hub eBay has launched a pre-loved wedding hub - a collection of second-hand bridal and bridesmaid dresses, accessories and vintage suits. The e-commerce giant says that it is offering a sustainable and cost-effective option for shoppers to get designer outfits from the likes of Vera Wang, Suzanne Nevill

26/05/2023

How do you calculate your hire fee?

During a show around your venue or a one-to-one, the wedding professional must demonstrate the venue, product or service value. That is, you need to highlight what couples will get when they book and persuade the couple to fall in love with you as well as the product or service.

📷 .greenbrooke & 2nd shooter
📹 & 2nd shooter
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🏡
🎤
🎧
🍛
🎈
💄 .beauty91
🕯
🖋
🪜 &
👗 from
🎂
📋
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25/05/2023

How do you calculate your hire fee?

To show pricing or not to show your pricing is a question I often get asked.

This element of your pricing strategy is a complicated topic with no simple wrong or correct answer. However, I believe if you have followed my previous pricing stages and identified your target couple, and correctly marketed to them with your assets, then the answer becomes less complicated.

Suppose you would like to know more about how my experience and how I can help you and your wedding business, don't hesitate to get in touch. I offer up to a two-hour free-of-charge consultation.

I look forward to hearing all about your wedding business.

24/05/2023

How do you calculate your hire fee?

It is essential to be transparent with your pricing and to include all costs in the price list, including VAT. Couples will appreciate your honesty; it will help to build trust between you and them and enable them to manage their budget better.

With thanks to:
📋 &
📷
💐
🍰
🏰

19/05/2023

How do you calculate your hire fee?

Stage four
Understand the costs of running your business, including fixed and variable expenses. And, don't forget to include a price for yourself who creates the products and service. You need to ensure you are appropriately compensated for your investment into helping to make the couples’ special occasion a success.

Pic' n' mix Styled Shoot
Design/Concept .getwed +

Planning & Styling .getwed
Florist
Photographer
Videographer
WeddingCake
Venue
Stationery
Catering
LinenHire
Celebrant
Makeup
Hair
BridalShoes
Wedding Dresses
PropHire
Bridal Hair Accessories
Tableware
Jackets
Model 1


As seen on

17/05/2023

How do you calculate your hire fee?

When putting together your pricing strategy, look for opportunities to create up sells, to be discussed later on in the couples’ journey (after booking).

Venue:
Photographer:
Stylist:
Flowers:
Wedding Cake:
Bride and Rocky:
Bridalwear:
Bridal veils & cape:
MU:
Hair:
Maid of honour: 
Bridesmaid wear:
Table lights:
Wedding décor:
Stationery:
Linen hire:
Videography:
Groom:
Men's wear:

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Your unique wedding business consultant

Hi and welcome to The Wedding Owl business page.

In the #wedding #business you just can’t be good at everything - you might be a brilliant cake-maker, amazing photographer, have a venue to die for, but just know how to #market your business, work the #socialmediaplatforms or even write copy for your #website.

With over 15 years #unique experience in Weddings and Events (gained at The Imperial War Museum, The National Gallery, English Heritage, Port Lympne Wild Animal Park and award winning wedding venues), I would love to help you.

Please drop me an email or call, I would love to hear all about your wedding business and your ambitions.

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16 Laurel Close
Folkestone
CT203PP

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I am Wife, Mom of Two & Successful Online Business Entrepreneur and Helping others to setup Work from Home and Earn by our Proven system.