SEO Glasgow

For many business owners, “SEO” isn’t even a word, much less a priority.

Once they understand what search engine optimisation is and why it’s important to pay attention to things like user experience, bounce rate and session length, page load speed, the sheer size of the task ahead to optimize their site is overwhelming.

The solution? Work with a trusted partner, starting right now, to audit your existing website with the goal of making recommendations and improvements page by page.

If you know your website isn’t showing up in search results as it should, don’t wait. DM or comment below to connect. The longer you wait, the more your customers are seeing your competitors in their search results.

Are you at a loss on how to get seen in internet search results?

This is a common concern shared by every business owner with a website.

With gurus promising secret tricks to beat the ever-changing algorithms, it’s no wonder there is a lot of confusion about how search engines actually favor site strength.

One thing we know for sure is that fresh content matters. If you update content on your site often, this is a signal to search engines that your site is relevant and current.

How often do you add or update web content? We have some ideas for you on this topic if you think you could improve in the area of content writing.

DM or comment below to continue the conversation.

Among the most annoying web experiences out there is a page that takes forever to load, right?

We’ve all been there.

The truth is though, that aside from delivering a less than stellar user experience, that kind of performance is also damaging your site’s credibility in terms of search engines.

The longer you ignore page load speed the more search engine algorithms will determine that your site is not a high-quality option when searches occur from your dream customers.

This isn’t something you have to fix by yourself. Lean on the experience and expertise of a partner and rest easy with the knowledge that we’ll help you get it handled.

There is a lot of noise out there about search engine optimization (SEO).

How you design, write, and code your pages matters a great deal to your long-term success.

Here are a couple of pieces of advice we share with our clients:

● You must structure every page of your website with on-page SEO in mind. If you ignore it, you run the high risk of remaining invisible to search engines.

● Find an SEO and digital marketing partner you trust (like us!) to ask for advice before you invest in paying someone for SEO services. There are a lot of questionable offers out there that can cost you a lot of money for little return if you go with the wrong partner.

Are you already an SEO master or is this an area of opportunity for your brand? DM to connect with us and let’s talk about how we can help

Traffic is everything when it comes to the success of a website. So, it just makes sense to put as many quality links as possible out in the digital space that drives traffic back to your site.

In SEO strategy work, this is called link building. Link building is the practice of building backlinks to your website with the goal of improving search engine visibility.

Tactics for your brand could include content marketing, guest blogging, and email marketing.

How strong is your link-building game these days? Let’s discuss how we can help you up your game.

What if you could have a behind-the-scenes peek into what your competitors are doing?

Guess what? You can!

Aside from improving how your brand shows up in search engine results, keyword research and analysis can help you compete more effectively by comparing and evaluating how you are ranking against competitors.

More specifically, it tells you how you fare against your competitors. In a way, SEO is like a game.

Like any game, winning is the most fun. Would you benefit from a call with an expert team that can show you how this could benefit your business?

Our DMs are open so send us a quick message to connect and we’ll be more than happy to get a call scheduled with you.

There’s a double-impact optimisation strategy that we need to talk about. It’s alt text for images.

There are two important ways this can impact the success of your website. First, the alt text is a description of an image that search engines can see so for SEO purposes it’s very beneficial.

Second, and possibly, more importantly, the alt tag has a major impact on user accessibility. Screen readers, which are browsers used by people with a visual impairment, for example, can “see” and read the alt-text so that users can have the full experience of your web page.

It takes some time and attention to detail to make sure every image has alt text assigned. That’s where a partner like us can step in and help.

DM or comment to connect and discuss how we might be able to assist your team.

Raise your hand if you’re comfortable letting search engines decide what your website pages are about.

Right, we’re not either.

Often phrases like HTML tag and meta description cause confusion for clients so they just ignore it leaving their search engine results success to chance.

We work with brands to implement strategic, keyword-focused, meta descriptions to give every possible advantage to show search engine users that your page has what they’re looking for.

Can we help you level up your web presence? DM or comment to connect with us.

This is going to sound like a no-brainer, but you’d be surprised how often page title optimisation is missed.

The way search engines like Google see the pages of your website may not be what you think.

Take page titles for example. In SEO terms, the purpose of your page title is to make people click on it. If your title is not clear and compelling, you’ve missed the chance to earn the click from search results.

Remember, your page title must help you rank for a keyword and make the user want to click through to your page.

We are booking calls this week to visit with you about your business and goals. DM or comment here so we can get you on the schedule.

Keywords aren’t magic, but when the research pays off it feels like it.

Keyword research is a critical step in search engine optimization that gives you visibility into the key search terms and phrases people use when searching for the products or services you provide.

Have you got keyword research at the core of your digital marketing strategy or is this an area you want to grow in?

Let’s connect and talk more about your business.

Who couldn’t use a spike in qualified traffic to your website?

We specialize in helping clients run pay-per-click advertising campaigns that really deliver results. PPC advertising is one of the best tactics to use for encouraging an increase in site traffic and being able to see black and white results in terms of number of clicks and impressions.

Like all advertising efforts you will need dynamic creative and messaging that resonates with your target audience, but digital advertising provides massive amounts of data that you can use to do more of what works and less of what doesn’t.

We have time available this week to visit with you about your business and goals. Message us to schedule a discovery call with the team.

Here’s a tip for making sure that your pay-per-click advertising efforts are working.

Set goals and a baseline before you invest one single dollar in PPC ads. If you make the (unbelievably common) mistake of skipping these steps, it will be nearly impossible to accurately measure the effectiveness of your campaigns.

Before creating a PPC plan, take the time to think about your business goals. This should help you identify your specific objectives allocated to your paid ads campaigns and budget, as well.
- What action do I want viewers to take from this ad?
- What statistics make the most sense to gauge the success of this campaign?
- What is the current state of affairs for the statistics you’re using as?

Do you have PPC questions? Drop them in the comments!

Hiring a website partner can be confusing but it doesn’t have to be scary.

Here are 2 questions that we recommend asking before you choose someone (like us!)

How much is the quote? If an offer seems too good to be true, it probably is. Low rates might mean little experience so don’t be afraid to ask questions.

Do they have a portfolio of previous work? Unless you love the idea of being a learning project for a new designer, ask for previous projects and visit those sites to see the navigation and site performance for yourself.

What other questions do you have about hiring a web partner? Sound off in the comments or DM to connect.

Now it's easier to send SEO Glasgow a message.

Who else received at least one unsolicited SEO “services” email offer this week?

You know the one I’m talking about. The, “I just came upon your website and it’s fantastic BUT…”

That “BUT” can be expensive if SEO isn’t in your zone of genius.

How search engines “see” your website matters a great deal when it comes to attracting visitors to your website,

(here comes a “BUT” that won’t cost you anything)

BUT, search engine optimization (SEO) is not a one-off project you should invest in from a cold-call email. It MUST be an active part of your ongoing digital marketing strategy.

So, tell me, is ongoing SEO part of your business strategy, or is this an area you could improve? Let’s talk about it!

In 2021, it’s an undeniable fact that search engine optimisation is a critical element in making your brand visible online.

There is a lot of information out there about SEO and what you should be doing for your business. The truth is, the good advice and the bad advice look a lot alike.

So here are three facts you can take to heart no matter who you work with:
- Solid site architecture is really important.
Implementing cool, new SEO tips won’t make any difference if your website structure isn’t solid for search. Your website pages,
categories, subcategories, etc. helps search engines to quickly understand your website, but it also helps your human clients find what they’re looking for fast - all good things.

- Quality content counts.
Quality content isn’t just about words. Videos and photos can be very valuable but make sure to take advantage of the “alt text” and title descriptions so the search engines know what they are looking at.

- Your page-load time could be a liability.
Site speed is a major contributor to SEO success, so do everything you can to decrease the time it takes for your pages to load; especially when it comes to images and videos.

What SEO questions can we answer for you?

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SEO Glasgow updated their website address.