Freytag Anderson, Glasgow Videos

NEW WORK — The Shortbread House of Edinburgh / Eden Range We partnered with the Laing family, owners of @shortbreadhouse, to reimagine their flagship gifting range of handmade shortbread biscuits the Eden Range. Our goal was to create a bold, immersive design that could be wrapped around the metal tins and boxes. We collaborated with illustrator @markconlan, using his whimsical and enchanting style, to create a design inspired by The Garden of Eden. The result is a vibrant scene with creatures, vines, trees, and people, bringing the packaging to life across seven colour-ways inspired by distinct flavour profiles. The Eden Range is available now in 250g tins and 125g boxes at www.shortbreadhouse.co.uk – Design, Packaging & Motion: Freytag Anderson Illustration: Mark Conlan Client: Shortbread House of Edinburgh #Packaging #Shortbread #Shortbreadhouse #Illustration #edenrange

Excited to have picked up a wooden pencil at the @d_and_ad awards in London this week for our work with @theotherlyside and a shortlist for @upupchocolate It’s an honour to be in the D&AD annual for the best global work created in 2024. Truly inspiring couple of days and a huge thank you to the judges, president @jackrenwickstudio and everyone involved @d_and_ad. Thanks to our team for the work on bringing the Otherly worlds to life. Client - @theotherlyside Branding & Packaging - @freytaganderson Strategy & Copywriting - @iainnevill Illustration - Tomi Um Visualisations - @wheregiantsroam_ - #dandad #awards #shortlist #dandadpencil #otherly #freytaganderson #packaging #illustration #theotherlyside

Exciting to find out that we’ve been shortlisted for two projects at the @d_and_ad awards 2024. Honoured to have our work for @upupchocolate and @theotherlyside shortlisted amongst some truly incredible work, brands and studios from around the Globe. We’re heading to London for the ceremony and keeping our fingers crossed for a coveted ✏️. Best of luck to all those that made the shortlist and if you’re heading along drop us a DM. - #dandad #dandad2024 #awards #freytaganderson #branding #packaging #chocolate #shortlist

It’s been an exciting week and delighted to be closing out by sharing that we have been nominated in 3 categories in the @scottishdesignawards 2024. Huge thanks as always to our clients @wovenwhisky, @mountainbikeworldwide and @theotherlyside for their ambition and passion for their brands and their trust in us to deliver them, as well as to our team and partners without whom none of these projects would be possible. Best of luck to all the nominees. #scottishdesignawards #SDA #awards #nominations #scotdesign

New Work: Lucky Liqueurs@luckyliqueurs are all about flavour. Across their 14 distinct flavour SKU’s, we’ve opted for bold colours and a sleek, minimalist label design, creating a look that exudes vibrancy, charm, and a sense of luxury. Inspired by the glamorous atmosphere of 1960s Monte Carlo casinos, we’ve chosen classic fonts and typography, coupled with a classic bottle shape. Lucky Liqueurs launches this week. Here’s a quick peak. Will be sharing more on this in the coming days. 🍸 - #brand #packaging #luckyliqueurs #drinksbranding #launchingsoon #freytaganderson #design #graphicdesign #brand #branding #packaging #labeldesign #packagingdesign #typography #designagency #bestofpackaging #drinks #instadrinks #newdrinks #drinksbrand #drinksdesign #identitysystem

New Work: Lucky Liqueurs@luckyliqueurs are all about flavour. Across their 14 distinct flavour SKU’s, we’ve opted for bold colours and a sleek, minimalist label design, creating a look that exudes vibrancy, charm, and a sense of luxury. Inspired by the glamorous atmosphere of 1960s Monte Carlo casinos, we’ve chosen classic fonts and typography, coupled with a classic bottle shape.Initially geared towards the on-trade sector, we’ve crafted brand messaging that centres around the Lucky Liqueurs name. Our aim is to convey the notion that a hint of luck adds excitement to the game, while emphasising that the exceptional flavours are the result of skill, not chance.Lucky Liqueurs launches this week. Here’s a quick peak. Will be sharing more on this in the coming days. - #brand #packaging #luckyliqueurs #drinksbranding #launchingsoon #freytaganderson #design #graphicdesign #brand #branding #packaging #labeldesign #packagingdesign #typography #designagency #bestofpackaging #drinks #instadrinks #newdrinks #drinksbrand #drinksdesign #identitysystem

New Work: Working with @theotherlyside has been a joy, having the opportunity to create everything from the ground up for a new to market Oatm*lk chocolate brand was an exciting proposition, but with a competitive market we wanted to look at a different approach, this is still chocolate, but not quite as you know it. We created everything from the name, brand positioning, tone of voice, brand world, messaging, illustration concept and packaging working with the fantastic illustrator Tomi Um who brought these worlds to life. Now a certified @bcorpuk business, It’s exciting to see the brand develop and continue to grow across new products. These flow wrapped snack bars, space drops and chocolate buttons are a great addition to the range and we think have managed to retain and build upon the essence of OTHERLY across different formats. With more exciting things on the way. This is the OTHERLYSIDE. Discover your OTHERLY - @theotherlyside - Brand & Packaging: @freytaganderson Brand Positioning: @iainnevill Illustration: Tomi Um Client: @theotherlyside - #otherly #otherlychocolate #oatmilk #vegan #packaging #chocolate #illustration #freytaganderson #packagingdesign #brand #branding #brandidentity

New Work: Working with @theotherlyside has been a joy, having the opportunity to create everything from the ground up for a new to market Oatm*lk chocolate brand was an exciting proposition, but with a competitive market we wanted to look at a different approach, this is still chocolate, but not quite as you know it. We created everything from the name, brand positioning, tone of voice, brand world, messaging, illustration concept and packaging working with the fantastic illustrator Tomi Um who brought these worlds to life. Now a certified @bcorpuk business, It’s exciting to see the brand develop and continue to grow across new products. These flow wrapped snack bars, space drops and chocolate buttons are a great addition to the range and we think have managed to retain and build upon the essence of OTHERLY across different formats. With more exciting things on the way. This is the OTHERLYSIDE. Discover your OTHERLY - @theotherlyside - Brand & Packaging: @freytaganderson Brand Positioning: @iainnevill Illustration: Tomi Um Client: @theotherlyside - #otherly #otherlychocolate #oatmilk #vegan #packaging #chocolate #illustration #freytaganderson #packagingdesign #brand #branding #brandidentity

NEW WORK — Honestly, when we first teamed up with the folks at @intunedrinks, we were pretty clueless about CBD. We threw out silly questions like, “Does it make you sleepy?” and “Can you still use a mac after drinking it?” But Hannah, the CEO at Intune, set us straight. She said their active CBD actually makes you feel super focused and InTune with the world around you. We wanted to capture that positive, empowering vibe by coming up with a brand language that’s all about good vibes and positive, active energy. The Play button is like our way of saying, “Let’s move forward!” It teams up with clean and easy-to-read typography to bring some clarity and meaning to the whole CBD scene. Outputs included brand strategy, brand messaging, 250ml / 150ml can packaging and fridge-packs, event branding, ev livery. They taste amazing too! #CreativePartner #Brand #Beverage #CBD #activeCBD #CBDdrinks #Realisation #drinkspackaging #CBDBrand #drinksbrand #drinks

We partnered with the team at @bloody_drinks to enhance the brand identity and packaging for their standout Ready-to-Drink Bloody Marys. Embracing their unmistakably provocative name, we crafted a dynamic typographic system that seamlessly blends brand messaging with a straightforward tone of voice. Here’s is a quick look at their new cans. You can buy them here: www.bloodydrinks.co.uk . . #creativepartner #brand #beverage #RTD #realisation #drinkspackaging #drinksbrand #drinks #alcoholicdrinks #nonalcoholicdrinks #bloodymary

NEW WORK — We joined forces with the team at @bloody_drinks to develop their brand identity and their assortment of ready-to-drink alcoholic drinks, focusing particularly on their acclaimed Bloody Mary. Embracing their unmistakably daring name, we created a provocative identity, employing dynamic typography to convey assertive brand messages suitable for can designs, social media, and outdoor advertising. Take a sneak peek: #CreativePartner #Brand #Beverage #RTD #Realisation #drinkspackaging #drinksbrand #drinks #bloodymary

NEW WORK — Really excited to finally share this project. Over the past year we’ve been working with H+I ADVENTURES / @mountainbikeworldwide to develop their brand positioning, brand messaging and visual identity. From the start we wanted to create a fully immersive brand experience, making use of H+I’s amazing video and photographic content alongside emotive messaging and dynamic typography. We developed a powerful brand position centred on the notion of adventure. The brand line ‘WE’RE MADE FROM ADVENTURE’ solidifies this position and allows H+I to carve their own niche in the premium adventure travel market. This was a highly collaborative project - we teamed up with the guys at @form_digital, who nailed the website and a user experience centred around the individual adventures, each brought to life with rich visual content and detailed metric data. Check it out at www.mountainbikeworldwide.com Brand development & Visual identity: @freytaganderson Website design & Development: @form_digital If you’d like to talk to us about your brand just drop us a line. . . #adventure #adventuretravel #mountainbiking #mountainbiker #mountainbikebranding #mtbbrand #mtbbranding #travelbrands #mtb #mtbiking #brandproject #visualidentity #brandidentity #websitedesign #branddesign

Some things just feel like home. HOMEMADE is a love letter to Leith and Scotland - the home of @wovenwhisky. It’s also a cracking blend - but don’t take our word for it. Last week it placed #35 in The World’s Most Admired Whiskies 2023 list by @drinksinternational - Boom! Well done guys! . . #homemade #wovenwhisky #whiskybranding #whiskylover #whiskydesign #blendedwhisky

We’re super excited to finally share this motion piece for @wovenwhisky created by the magicians @wheregiantsroam_ . Blair and his team have nailed the subtle complexities in this visual and audio expression of Woven’s new core liquid ‘Superblend’ now available at Wovenwhisky.com . . . #superblend #wovenwhisky #wheregiantsroam #blendedwhisky #whisky #whiskybranding #whiskybrand