Freytag Anderson

New Work: Edinburgh Shortbread House Eden Range

We have again partnered with the fantastic to create a series of new packaging for .

These new products continue the design theme of the Garden of Eden and use Mark’s wonderful illustration style to create a wrap around design on each box which can be presented as a set. It’s always a pleasure collaborating with other creatives who are at the top of their game. You can see how the process worked from initial sketches to the finished products.

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HEMISPHERES wins the contemporary design category at 2024 awards. It’s always a pleasure working with to help them push the boundaries in whisky. A huge thanks to the team! Is it too early for a dram? 😀

The new Eden Range for features the wonderful illustration work of who we collaborated to create an enchanting natural environment full of characters and wonder.

The packaged varieties of shortbread each feature a part of the overall illustration so when presented together you can view the entire piece. A good excuse to have them all on the kitchen worktop.

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NEW WORK — The Shortbread House of Edinburgh / Eden Range

We partnered with the Laing family, owners of , to reimagine their flagship gifting range of handmade shortbread biscuits the Eden Range.

Our goal was to create a bold, immersive design that could be wrapped around the metal tins and boxes. We collaborated with illustrator , using his whimsical and enchanting style, to create a design inspired by The Garden of Eden. The result is a vibrant scene with creatures, vines, trees, and people, bringing the packaging to life across seven colour-ways inspired by distinct flavour profiles.

The Eden Range is available now in 250g tins and 125g boxes at www.shortbreadhouse.co.uk

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Design, Packaging & Motion: Freytag Anderson
Illustration: Mark Conlan
Client: Shortbread House of Edinburgh

New Work — We teamed up with the folks at to help develop their range of pre-mixed cocktails. We refined their existing label design and created a visual language that captures the spirit of mixing and celebration that Kocktail embodies. Using shapes, colours, and textures, we represented the different flavour profiles and characteristics of the ingredients that make each Kocktail special. These designs were applied to their lineup of 50CL bottles, as well as sample and seasonal gift packs. Check out their mixes here www.kocktail.co.uk

Some new work for who hand mix, small batch cocktails, using only the finest ingredients for the perfect taste.

Building upon the brands existing recognition, we helped to refresh their packaging look and feel across all sku’s for some exciting new retail listings. Excited to see them out there and can definitely recommend trying them out over the summer.

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Following the recent wooden pencil win we are excited to share the second of two new oatm*lk chocolate bars from our friends this one is called ‘Birthday Cake’ and has been created in collaboration with

Both new bars are now available

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Following the recent wooden pencil win we are excited to share the first of two new oatm*lk chocolate bars from our friends this first one cherry is based on an Otherly ‘Japanese Sunset’ and has been created in collaboration with

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Lucky Liqueurs launches tonight in Edinburgh over and looking forward to trying them as they are supposed to be enjoyed by the professionals.

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New Work: Working with has been a joy, having the opportunity to create everything from the ground up for a new to market Oatm*lk chocolate brand was an exciting proposition, but with a competitive market we wanted to look at a different approach, this is still chocolate, but not quite as you know it.

We created everything from the name, brand positioning, tone of voice, brand world, messaging, illustration concept and packaging working with the fantastic illustrator Tomi Um who brought these worlds to life.

Now a certified business, It’s exciting to see the brand develop and continue to grow across new products. These flow wrapped snack bars, space drops and chocolate buttons are a great addition to the range and we think have managed to retain and build upon the essence of OTHERLY across different formats.

With more exciting things on the way. This is the OTHERLYSIDE.

Discover your OTHERLY -

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Brand & Packaging:
Brand Positioning:
Illustration: Tomi Um
Client:

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Woven Worldwide Whisky
Small Batch Collection 3 & 4 —
Our collaboration with the Edinburgh-based startup is aimed at challenging and disrupting the blended whisky space. The driving force behind our packaging solution was the fundamental question: ‘What can blended whisky truly be?’

The objective was to disrupt the conventional visual narrative of whisky, which often leans towards excessive embellishment & production. This allowed us to eliminate unnecessary elements, opting for fewer materials & streamlined production finishes. This included Remake (FSC accredited / made using 100% green energy) as well as recycled grey-boards. The customised bottle design is compact, utilising less glass, while the presentation box is engineered to minimise material usage and weight, maintaining a premium feel that aligns with Woven’s small batch aesthetic. The project included: Brand/Naming/Bottle/Labels/Neck-tags/Presentation box & shipper. More on our site - link in bio.

New Work: Delighted to share some exciting new packaging work for our friends at

We designed a new from the ground up, single presentation box for all Woven collection Experiences with a lovely warm kraft paper over board construction. The iconic 50cl bottle is held securely in a shoulder high, custom designed enclosure which not only presents the bottle to the customer upon opening but, also thanks to a clever notch allows space for the Experience specific swing tags to be held in place as well as protecting the bottle in transit.

The outer lid then slips over the top to secure the package and the same labels as used on the bottles, are placed into blind de-bossed areas on both the front and the rear of the pack to identify the Experience contained. It’s an entirely recyclable pack with minimal finishes which still provides an element of presentation and quality befitting of the liquids.

We worked closely with Liam Donaghey at on the design and engineering of the pack as well as a 3x 10cl Experience Whisky Tasting Sets which are available now at https://wovenwhisky.com/

Thanks to for the incredible photography.

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New Work: Delighted to share some exciting new packaging work for our friends at

We designed a new from the ground up, single presentation box for all Woven collection Experiences with a lovely warm kraft paper over board construction. The iconic 50cl bottle is held securely in a shoulder high, custom designed enclosure which not only presents the bottle to the customer upon opening but, also thanks to a clever notch allows space for the Experience specific swing tags to be held in place as well as protecting the bottle in transit.

The outer lid then slips over the top to secure the package and the same labels as used on the bottles, are placed into blind de-bossed areas on both the front and the rear of the pack to identify the Experience contained. It’s an entirely recyclable pack with minimal finishes which still provides an element of presentation and quality befitting of the liquids.

We worked closely with Liam Donaghey at on the design and engineering of the pack as well as a 3x 10cl Experience Whisky Tasting Sets which are available now at https://wovenwhisky.com/

Thanks to for the incredible photography.

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New Work: An exciting collaboration between and sees a new bespoke Lemon & Yuzu CBD drink now available in all YO! Sushi restaurants and delivery channels across the country.

Combining the iconic orange and brand elements of YO! Sushi and into the packaging structure of the INTUNE can allowed us to bring the best of both brands together to create a new drink with real standout.

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New Work: we were approached by new to market drinks brand last year to help them to create a brand and proposition for a CBD drink that was different to what had come before. Avoiding the usual calm / paired back visual clichés associated with CBD, INTUNE wanted to create something with energy, focus and a playfulness.

Taking inspiration from the name we created a design system which was bold, energetic and had a feeling of excitement. INTUNE drinks are created to help you focus, to be present, to take part in any given moment whether that’s at work, the gym or at a music festival. We wanted to use the idea of ‘Play’ and create a robust range of products with shelf appeal, using bold colours, flexible patterns and paired back typography to bring a clarity to the often misunderstood CBD drinks market. Available in three delicious core flavours, INTUNE are also available in fridge packs to keep you ready for any moment.

Find out more at - https://intunedrinks.com

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BLOODY DRINKS — We partnered with the guys at  to enhance the brand identity and packaging for their standout Ready-to-Drink alcoholic and non alcoholic Bloody Marys. Embracing their unmistakably provocative name, we crafted a dynamic typographic system that seamlessly blends brand messaging with a straightforward tone of voice. Here’s is a quick look at their new cans. You can buy them here: www.bloodydrinks.co.uk
                   

LONG TERM CLIENTS:
When we dive into a new project and meet the people we’ll be working with, we make sure to highlight the importance of building strong, lasting relationships with our clients. Why? Well, because forming those bonds takes time, and as we all get to know each other, trust grows, allowing us to push into exciting new territories. This whole process lets everyone truly take ownership of a project and share in its successes. We feel like we’re an integral part of our clients business which is perhaps the most rewarding part of doing what we do.

Our collaboration with spans over a decade, during which we have helped CEO Leifur B. Dagfinnsson and his team build a brand that not only showcases their production expertise but also captures the unspoiled raw beauty of Iceland for the film and television industries. TRUENORTH are now the #1 production company in Northern Europe helping to create epic movies such as; Dune, Mission: Impossible and Star Wars. It’s been a blast, and we’re looking forward to the next chapter!

Here’s a small sample of our recent work for Truenorth.
Find out more: www.truenorth.is

NEW WORK: Our brand definition work for H+I / included a campaign to drive home their new brand position ‘WE’RE MADE FROM ADVENTURE’ by combining evocative customer centric messaging and H+I’s epic visual content. Here are a few of our favourites.

New Work: Woven Collection #4

Four limited edition, one off, whiskies created over the past year, as the team at Woven continue to explore just what whisky blending can be.

We’re always excited to work on the design direction for a new collection and this set might just be our favourite yet as we continue to push the Woven aesthetic into new territories with every release. Read more on each of the liquids below from Woven themselves. Nobody describes the experience of each better than them.

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Experience N.15 /| SHINDIG
Bottles the energy of our open studio events - this is party juice! Full of bright, light, energetic flavours, it's a social, friendly dram.
Experience N.16 // LOOM
Intricate, layered, textured. Loom weaves a narrative between the repetitive practices that symbolise two industries define the fabric of Scotland. It has a timeless, rich flavour and is suitable for any occasion.
Experience N.17 // SYNCHRONICITY
Celebrating unseen possibilities and the joyous moments of connection - the things we search for as blenders. This is a blend where strange casks yielded strange magic. Sweet, smoke, and pepper, and 's favourite whisky to date.
Experience N.18 // AWE
Every now and again, we stumble upon combinations that stop us in our tracks. N.18, comprised of just two well aged distillates we'd never blended before, is simple in form, yet massive in flavour. Bottled at cask strength this one opens up with a few drops of water to reveal breathtaking layer upon layer of experience.

Collection #4 is available at woven whisky.com

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New Work: Woven tasting sets are back!
 
have just launched a new and improved tasting pack/gift set on their website, just in time for Christmas.

Each set features 3 x 100ml Bottles, featuring three blends from Collection #4. That's 4 standard serves from each bottle! It also includes detailed tasting notes and an invitation to an online whisky tasting hosted by , Woven's Co-Founder and Whisky Maker.

Check them out, link in bio.

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Design & Packaging -
Packaging Production – 
Photography -
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We’re really excited to share HEMISPHERES - the new blend from the guys . This one’s a bit different as it’s essentially the story of two distilleries, worlds apart. One in Edinburgh and the other in New Zealand. Jump over to Woven’s for the full story. Thanks to Blair and his team at for the bottle visualisations.

Our new identity for carved in beautiful pale sandstone.

New Work: opens tonight for its first service. Best of luck to Chef Stuart Ralston and all the team. Can’t wait to experience it ourselves tomorrow.

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New Work: We’re really excited to share some new branding work for - Epicurean Compositions.

LYLA is a new venture from Chef Stuart Ralston based on Royal Terrace in Scotlands Capital, Edinburgh.

LYLA offers guests a 10 course tasting menu around line caught fish and sustainable shellfish sourced from the Scottish Isles as well as working with the best UK farms to source organic meats and vegetables.

LYLA opens this week and is available for booking now via the link in their bio.

Interior Design

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