Cut Media
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A sports content agency. Digital campaigns crafted through inspiring video content
Today we’re joined by Cut Media founder, Stu Thomson.
Stu was a World Cup downhill racer whose talent was spotted by none other than Steve Peat but is now better known for his video work with Danny MacAskill and around the sports world, with his production company Cut Media.
And believe it or not, Stu was also responsible for the first ever World Cup livestream.
THE NEW EPISODE IS LIVE ON YOUTUBE NOW - https://youtu.be/YBPlUL-HwNg
The audio version will be available tomorrow.
🔗 Head to our bio for all the video and audio links.
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We’re all about capturing the world of sports through video, but our stories wouldn’t be the same without the incredible photographers we work with 🌅
To celebrate, we asked the team for their most visually pleasing picks from Cut Media projects over the years 🎞️
Image credits (in order of appearance)👇🏼
, , , Keith Ladzinski, , , , , , , , , , , 🫶🏼
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The is here, AKA the second most exciting thing to happen at Silverstone this year 👀
It's always a privilege to be part of projects in the world of Formula 1—wishing all the teams good luck on Sunday 🏁
🏎️ Red Bull
🚁 Dutch Drone Gods
Behind-the-scenes snaps from the iconic by 📷
It’s been incredible seeing the response to our latest work with , showcasing the ‘Next Level’ women’s game with a hype edit leading up to the upcoming game 🙌🏼
Shoutout to for collaborating with us on this and to and the team for showing us around 🏏
Athletes. They’re simply built different 🐐
Over the years, we’ve built a pretty packed portfolio of collabs for global brands, working with the likes of Max Verstappen, Leticia Bufoni, Marianne Vos, Lewis Hamilton, Cristina Gutierrez—the list goes on, and it’s always a blast teaming up with these legends ✨
But activating an athlete isn’t like working with any other talent, celebrity, or influencer; it’s all about bringing out the best in your partnership and creating athlete content that genuinely resonates 🎬
Want to know more? Read now: https://cutmedia.com/blog/built-different-how-we-work-with-athletes
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Celebrating five years of 👶🏼
Every film we create with shows his determination and endless pursuit of creative riding. It’s what makes him stand out as an athlete and is a quality we always love to capture on camera 🎥
Daycare was a blast, with no one driving it except us, and five years and 12M+ views later, we’re still super proud of it 🙌🏼
Watch our behind-the-scenes film via the link in our bio 🔗
PS, we (obviously) used a doll in the trailer for the stunts and, of course, that iconic ‘Inaccessible Pinnacle’ shot from The Ridge 😅
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Last summer, we spent a week filming with to launch two new super-fast road bikes in northeastern France, with a same-but-different approach to the creative 🎥
We set out to create an experience of contrasts between two bikes that may seem identical to the untrained eye but are worlds apart in spirit. Stills and motion worked together to pull you into the experience of riding, whether that was with a sense of pace or a sense of place 🌄
Read more about how we brought this campaign to life with a peek behind the scenes over on the blog (link in bio 🔗)
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🎥 WE’RE HIRING 🎬
We’re looking for a super-organised, dynamic Senior Producer to join our team and provide maternity leave cover. You’ll be responsible for overseeing our global video productions and getting stuck in on some exciting projects of your own 🎞️
With a passion for sports and adventure, you’ll have a solid drive to get the job done efficiently and cost-effectively every time, bringing your experience in sports content to this busy, challenging role.
The role will be full-on, but your excellent multitasking skills, proactivity, and commercial mindset will make it thoroughly rewarding and fulfilling.
Plus, we’re a pretty lovely bunch of people, if we do say so ourselves ✨
Apply for the role here: https://cutmedia.com/careers-senior-producer-ml
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Behind-the-scenes in 🎥
Como vai? We’re just back from an incredible time in Mairiporã with at the —what a weekend! 🇧🇷
We’ve had a blast shooting with the beyond-legendary , and we can’t wait to share what we’ve been filming together 🐐
Stay tuned for what’s to come 👀
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Splash Mountain eat your heart out 📸
It’s always a dream to work with a photographer who knows the sport, and if anyone can capture that thrill-ride feeling of ripping down the trails, it’s ✨
For our latest project with launching their next-generation XC bike, the stills weren’t just standalone campaign imagery but crucial for the climax in our hero film 🎥
After all, what’s a fairground ride without that sick souvenir shot of you having the time of your life? 🎢
From Canterbury Waltzers to Cape Winelands, here are some shots from our shoots across two hemispheres in winter 🌍
Riders 🚲 mitterwallner
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"This can change how people watch Formula 1" 🏎️
Does our new work with Red Bull capture the best F1 shot ever?
We've always had an ambition to capture Formula 1, and this was our most ambitious shot yet. In our new, exhilarating work with Red Bull and Dutch Drone Gods, we chase three-time world champion Max Verstappen around the Silverstone Circuit for a full, uninterrupted lap ahead of the season.
This is one never-before-seen shot in F1, but it's been a rollercoaster journey of logistics, moving parts, and a lot of talented people to make it happen. We think it might just change the game in F1, shifting the perspective of the sport and reimagining what's possible with FPV drone technology.
Thanks to everyone who made this happen. Feel the speed of F1 like never before, learn more about the project, and watch the hero film below.
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Working with Red Bull to create the best F1 shot ever — Cut Media How we produced a never-before-seen drone shot of a Formula 1 car with Max Verstappen behind the wheel navigating a high-speed Silverstone lap.
“Imagine taking a dozen diverse urban youth to their first ever trail running race in the mountains of France. Trained, mentored, and championed with compassion and commitment by a former inmate, the group blossoms as a cohesive team. I was biting my nails, wiping my tears, and cheering them on!” — Tracey Friesen, VIMFF 2024 jury 📽️
We’re thrilled to share that ‘Streets to the Peaks’, our documentary film with the Alpine Run Project, has WON the award for Best Mountain Sport Film at 🏆
’s commitment to empowering young people through running, resilience, and nature is truly inspiring, and it’s a privilege to be a part of this story 🏔️
A huge shoutout goes to , , and for their invaluable support in bringing this vision to life.
Head to vimff.org to explore more outdoor stories, and watch our documentary on via the link in our bio 🍿
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Producing a social-first studio show from the Dakar Rally with a mighty crew of... six 🎥
Reimagining Red Bull's coverage of the iconic event was less a walk in the park and more of a meticulously planned 9,000km adventure across the desert 🏜️
From long fireside chats with rally-raid royalty to creating social assets amassing over 10 million views, discover how we pulled off a Dakar Rally first from the middle of nowhere 🚛
Read now:
How we created a social-first studio show from the Dakar Rally — Cut Media Reimagining what's possible in motorsports broadcasting and content creation with a roving studio we drove 9,000km across the desert.
‘Streets to the Peaks’ is now streaming on 📺
We’re beyond thrilled to have our documentary film with hosted on one of the world’s most renowned outdoor publications, sharing the inspiring story of and 12 young athletes defying the odds to find themselves in the world of trail running 🏔️
Only 43% of inner city youth complete the weekly physical activity recommendation. This is also reflected in trail running, which is still predominantly pursued by middle-class white men. In collaboration with , , and , our documentary serves as a powerful reminder of the transformative power of nature and sport 🏃♀️
You can watch (or re-watch) ‘Streets to the Peaks’ by visiting the link in our bio, and don’t forget to follow the journeys of and the 🙌🏼
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In honour of , here are some of our favourite bike films we've shot in Scotland, the best place in the world to ride 🏴
Slàinte mhath 🥃
Our Top 5 Scottish Bike Films — Cut Media Scotland: is there a better place to ride bikes? With all the attention on our home country during the Cycling World Champs, we’re looking back at 5 of our favourite bike films, all shot in Scotland
Done and dusted: phone dump 🎬
And just like that, the toughest race in the world has come to an end. An extraordinary exhibition of grit, passion, and endurance—and that’s just from the studio team 🎥
9,000km, six Cut Media crew, one unforgettable adventure 🚛
Over the course of the race (quite literally), we produced eight shows for and created countless VT packages and social content, all while having only 50-minute satellite slots to deliver it all in 🛰️
A massive shoutout to our hosts , , and , the legendary guests who shared their stories with us in our roving studio, and all the people behind the scenes making this ridiculous rally a reality. What a privilege to be a part of it all 🏜️
We can’t wait to share more about the project and how we pulled it off; for now, we have a lot of unpacking and sleeping to do 💤
The question is, where shall we take the studio next? 👀
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Dakar: the story so far 🏁
If you know anything about the , you’ll know it’s a bit of a logistical beast 🏜️
Three weeks on the move, bivouac to bivouac, we’re working with to uncover what makes this event so iconic—all under one roving roof 🚛
So, what does a typical day for the crew at Dakar look like?
Well, we shoot, edit, await our pre-booked satellite slot, deliver the content, pack everything up, and then travel overnight on a sleeper bus to the next camp to do it all again, and again, and again⛺️
But creating a great production is one thing; crafting a captivating narrative for fans, old and new, is another 💬
To engage audiences with the human side of the event, we’re going social-first with remarkable, relatable stories and unskippable 9:16 cuts, immersing viewers in the experience and putting them in the front seat—and what better seat to be in 💨
The best part? We’re not even halfway through 🏁
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This just in: gravel is good 🚵
Endless adventure? The sounds (or total silence) of the outdoors? Breathtaking views shared with your mates? Check, check, and check ✔️
It’s no surprise that gravel riding was one of ’s fastest-growing activities in 2023, according to their Year in Sport annual survey, with a 55% growth in those taking on the trails worldwide 📈
Any excuse to throw it back to our ‘Made to Lose’ campaign with , telling the story of a group of pals yearning for an escape, switching up the grind for the gravel for a weekend bike-packing Berlin and beyond 🌄
If going further on two wheels is on your ‘24 goals list, why not hit the trails?
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We’re on the hunt for an experienced Producer to join our Glasgow-based team. Join us and lead the production of the most exciting sports content for our clients worldwide ✨
If you’re the super-organised, collaborative type with the passion to create the most ambitious sports content out there, then this is the gig for you 🙌
Find out more and apply here: https://cutmedia.com/careers-producer 🎬
“It’s not what trail running has brought to these young athletes; it’s what these young athletes have brought to trail running.” 🏔️
From never experiencing nature to souring through Europe’s highest mountains, the story of these incredible young people is a testament to the transformative power of sports ✨
Watch ‘Streets to the Peaks’, our documentary with , now: https://youtu.be/WQZEcywnYok?si=rqgoADoiQLQv2E_N
Led by , with the support of , , and , beautifully captured in Chamonix by 📷
‘Streets to the Peaks’, our documentary film with Alpine Run Project, is LIVE! 🍿
Capturing this journey from start to finish line has been nothing short of remarkable. We can't wait to follow what's next for John McAvoy, these 12 incredible young people and the 100,000 more the project will impact by 2027.
This film wouldn't have been possible without the support of Youth Beyond Borders, Nike Running, and JD Sports, and the story's only just beginning.
Register your interest in the Alpine Run Project here: https://1ulorxwvz2i.typeform.com/to/OcIWOmtT
📽️ https://youtu.be/WQZEcywnYok?si=K3diJ_PooG4Ngq6t
Alpine Run Project Presents: STREETS to the PEAKS! 12 young athletes changing the world, here to defy the odds and show that nothing is impossible. Only 43% of young people in inner cities complete the weekly...
‘Streets to the Peaks’, the official Alpine Run Project film premieres this Thursday at 1800 GMT 👀
For these young people, the has been more than a journey from the concrete to the clouds—it’s been a journey of self-discovery.
Through collaboration with and supported by , , and , we’re thrilled to share their story with you, premiering this Thursday on our YouTube channel.
John’s commitment to empowering young people through running, resilience and nature continues to blow us away, and we’re honoured to be a part of a story that’s only just beginning.
Stay tuned 🏔️
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.media just posted a great article on and the .
We’ve been creating content for and over the last few months and absolutely loved being part of the journey.
Hit the link in bio to read all about John, his incredible story and the project.
We’re on the hunt for an experienced Producer to join the squad at our studio here in Glasgow.
So if you’re the organised, collaborative type this is passionate leading productions to make some of the most ambitious sports content out there then hit the link in bio for more info. 🙏
SEND IT for Climate!
We’re proud to support our good friends Protect Our Winters UK with their new campaign: Send it for Climate.
The UK government is committed to reaching Net Zero emissions by 2050, but we’re not on track, and this affects everyone. Net Zero is how we stop climate change, and the sooner we reach it, the more it impact can be avoided.
So it’s time to make your voice heard!
To get involved in POW’s campaign, send a virtual postcard (link below) and help get the UK back on track to Net Zero.
Together, let’s SEND IT!
https://protectourwinters.uk/sendit
UTMB: this one was special.
Being part of the Alpine Run Project journey is one of those experiences that will stay with us for a lifetime. From every single runner to John McAvoy and the support crew, we’ve been blown away by everyone's positive energy.
Check out some BTS stills from the fantastic Jered Gruber. Plenty more coming soon!
Bringing Megavalanche to you in a new light 💡
A few BTS snaps from our adventure in the Alps with Chain Reaction Cycles , Ronan Dunne & Louise Ferguson.
Hit the link below to watch the full film and check out how we pulled it off.
https://cutmedia.com/work/chain-reaction-mega
Ever ridden down a glacier at night?
Our long-time friends Chain Reaction Cycles challenged us to show the world famous Megavalanche race in a way never seen before. And this is the result.
Battling freezing conditions, thunderstorm warnings and a severe lack of sleep, watch rising downhill legends Ronan Dunne and Louise Ferguson send it down the Megavalanche route lit up only by a drone.
A truly mega project for us all.
That’s a wrap! Great to work with the wonderful , a total pro on the bike AND in front of the camera.
That’s a wrap! Lovely to work with , a total pro on the bike AND in front of the camera.
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Cut Media are a Content Agency, working alongside the world’s leading brands, athletes and influencers to create raw and inspiring video for TV, digital and social screens
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