BIG Partnership

Join us TODAY at 4:30 PM for an exclusive online event: "An Insider’s Guide to the Programme for Government" featuring Stuart Nicolson, former spokesperson to two First Ministers.

Get a behind-the-scenes look at how government policy is crafted and hear Stuart's expert insights on today's big announcement from the First Minister. Whether you're in public affairs, a policy advisor, or just curious about how government works, this is a must-attend event!

👉 Register now to secure your spot: https://bit.ly/47ebfMw

Don’t miss this chance to learn from someone who’s been at the heart of it all!

Paul Murphie from our Public Affairs team looks ahead to this week’s Programme for Government – and considers what it might mean for the First Minister and the country. Read here: https://bit.ly/3AMjjb3

Our CEO, Allan Barr, and BIG client Luke Farajallah, CEO at Loganair, met with the new Chancellor of the Exchequer, Rachael Reeves, and Scottish Labour Leader Anas Sarwar in Glasgow last night to hear about the government’s plans for business.

Last week, we delivered a multi-channel campaign for George at Asda, to support their Back To School activity, championing product and creating excitement around the start of the new school year. 📚

With immersive tech at the heart of the activity, we created a VR experience which saw kids attempt to ‘walk the plank’ over the immersive 3D landscape dubbed ‘George City’. The challenge was taken on with the help of the hero 'Mary-Jane' and 'Dino' shoes, both featured in the TV Ad.

Held in a bespoke glass cube in Manchester, the activity was a huge success, with media contacts and influencers attending to support, social media competitors generating engagement, and product giveaways.

We love it when a plan comes together. 💪

🎉 Drumroll, please… 🎉

We’re over the moon to share that we have been shortlisted for not one, but TWO awards at The Glasgow Business Awards for Excellence in Communications! 🏆✨

Our game-changing campaigns with Caledonia Gladiators and Thorntons have been recognised for their creativity and impact.

The award, sponsored by The Herald, highlights the best in strategic communications over the past 12 months.

A BIG shoutout to all the nominees! The countdown to awards night begins 🙌

Read more here: https://bit.ly/4dBU9Ki

Our Q2 Digital Update is now live, featuring Facebook's latest trends and insights!👍 Learn about the newest features, ad strategies, and engagement tips to maximise your reach and impact.
Get your copy here: https://bit.ly/4f1MUNx

Exciting news from our client, Loch Lomond Whiskies! 🥃 The independent distiller has just unveiled an exceptional new 50-year-old single malt, the latest in its premium portfolio. 🌟

Loch Lomond Whiskies 50 Year Old, a whisky five decades in the making, comes from the distillery’s oldest reserves and is exclusively limited to just 100 individually numbered bottles worldwide. 🙌

Distilled in 1973 using the distillery’s unique straight neck pot stills and 100% unpeated malted barley, this exceptional single malt has been aged in a blend of refilled American oak casks, first-fill bourbon casks, and Oloroso sherry hogsheads. A true masterpiece!

To celebrate the release, we arranged an in-depth virtual whisky tasting last week with media and industry guests, with prestige portfolio manager Nick Bradley and master blender Michael Henry sharing their knowledge, expertise and the series of small moments which led to the creation of this very special whisky.

Election Day is here! As we prepare for a busy night, Account Manager, Jen Scott, reflects on the past few months in public affairs. Read her insights in our latest blog: https://bit.ly/3zvGYft

Fraser Paterson, a former senior adviser to Charlotte Street Partners and a Labour MSP has joined BIG Partnership as its new Head of Public Affairs.

The move comes as the agency seeks to support clients through a likely change of government at Westminster.

📖 Read more on our blog.

Scotland’s largest PR agency strengthens public affairs team ahead of election - BIG Partnership | An Integrated Communications Agency. Fraser Paterson, a former senior adviser to Charlotte Street Partners and a Labour MSP has joined BIG Partnership as its new Head of Public Affairs. The move comes as the agency seeks to support clients through a likely change of government at Westminster.

Fraser Paterson, a former senior adviser to Charlotte Street Partners and a Labour MSP has joined BIG Partnership as its new Head of Public Affairs. The move comes as the agency seeks to support clients through a likely change of government at Westminster.
 
📖 Read more on our blog.

In our latest blog post, Michael Tait, former Director of Media for the Scottish Conservatives, examines strategies for the new government to reverse voter apathy and restore public trust in politics.

Discover his expert recommendations now!

https://bit.ly/4eJL0B0

Had a fantastic time at the at NEC Birmingham! Our amazing client, Stiebel Eltron UK showcased their renewable energy heating systems at their stand. It was great seeing everyone stop by to learn more and solve the riddle to win a boiling hot water tap! Have a go in the comments for bragging rights!💧🔧🌿

In our latest guest blog, Jason Rose, former Head of Media for the Scottish Greens, shares his perspective on the impact of TV appearances and photo ops on party chances.

Read his insightful analysis here: https://bit.ly/3XBmnAg

In our latest election blog, Ewan Aitken, former Labour councillor and CEO of Cyrenians, discusses the crucial role of empowering vulnerable and disenfranchised voices for a healthy democracy. Read his compelling argument now: https://bit.ly/45DXQwr

Discover why the 2024 General Election could be a game-changer for Scottish and UK politics in our latest blog post by former Lib Dem councillor and parliamentary candidate Devin Scobie. Read his insights now: https://bit.ly/4bbhelO

After the 2022 energy crisis and ongoing cost-of-living struggle, the energy sector is at the heart of the national conversation.

Ahead of Labour's general election manifesto launch, our energy team account managers Ben Palmer and Hamish Penman delve into Sir Keir Starmer's 'GB Energy' plans and the uncertainty surrounding the North Sea.

Read more in our latest blog: https://bit.ly/3Vk0PWe

What a tee-rific day at the Macdonalds Hotel’s Cardrona golf course yesterday for the Tartan Pro Tour! ⛳️

A big thank you to our guests, Jonny Hill from StackAdapt, Kirstie Langan from PDi and Derek Grimmer from Energy Pathways. You really drove the fun factor alongside Kevin Prentice, Ben Palmer, and Pam Wilson. 🏌️‍♂️

Looking forward to our next round of fairway adventures! 🙌

We supported Robert Gordon University’s report “Delivering Energy Future” that was released just before the prime minister called for election (remember to vote!) 📊

The results? The UK will miss out on a fair energy transition by 2030 without necessary and urgent political action, making the election crucial to the energy sector’s future 🗳️

At a BIG breakfast event, industry leaders stressed frustrations over the North Sea windfall tax, highlighting that continued uncertainty will threaten investment and thousands of jobs.

Want to find out more? Read more from Richard Crighton on our blog: https://bit.ly/3RftytO

All change or none? In our latest blog, a former special adviser at Holyrood provides some thoughts on what we can expect to see in the next few weeks of the election campaign (and then beyond that).
Read it here: https://bit.ly/4c7rBbb

CALLING ALL SWIFTIES! 💚💛💜❤️💙🖤🩷🩶🤎💙🤍

As Visit Edinburgh gets Ready for It, we were Enchanted to be able to help our client Forever Edinburgh launch the ‘Taylored Taste Trail’ to welcome Taylor Swift and her fans to the city.

We took ‘Taylor’ on a little walk around the city and let her sample some of the products that will be on offer on the trail, which begins on 6th June.

One key aim of this activity was to support local businesses and encourage visitors to the city to discover the best food, drink and experiences the city has to offer, while at the same time getting a Swiftie experience.

We knew All Too Well that this collaboration would be a good move for the city and as Swifties ourselves, we saw our Wildest Dreams come true! 🙌

Find out more: https://bit.ly/3R3UsVF

Our very own Scott Elder had an insightful day last week, attending the Google Marketing Live 2024 conference 👨‍💻

From AI powered shopping ads, optimisation through Performance Max and preparing for a Cookie-less world 🍪 Scott has given his thoughts from the day.

Summed up in three words… informative, exciting and transitional.

Read more on our blog: https://bit.ly/3X1iG6x

Our energy team hosted a roundtable with key industry figures this morning where Robert Gordon University outlined its latest research on a 'just and fair transition'.

Having worked on the media launch last week, the findings sparked plenty of conversation on what the industry needs to ensure that the North Sea can be repurposed as a globally leading multi-energy basin.

Thanks to Paul de Leeuw and Sumin Kim for presenting the report.

Our team hosted a roundtable with key industry figures this morning where outlined its latest research on a ‘just and fair transition’.

Having worked on the media launch last week, the findings sparked plenty of conversation on what the industry needs to ensure that the North Sea can be repurposed as a globally leading multi-energy basin.

Thanks to Paul de Leeuw and Sumin Kim for presenting the report.

The new Scottish Government - Continuity or change?

Our public affairs team have prepared their 'BIG Briefing', looking at the headline moves, new Cabinet and Ministers, and a deeper dive into Kate Forbes, Deputy First Minister and Ivan McKee, Minister for Public Finance.

Read it all on our blog.

BIG briefing: The new Scottish Government - BIG Partnership | An Integrated Communications Agency. The new First Minister is trying to strike a delicate balance. On one hand, with minimal changes in personnel, John Swinney is signalling a commitment to continuity and unity in the leadership of the SNP and Scottish Government

Rapid growth demands strong leadership. With our exceptional expansion over the past three years, we're thrilled to announce that BIG Director Gayle Grant will be leading our Aberdeen office.

We couldn’t be more excited about what the future holds in Aberdeen, please join us in congratulating Gayle, along with Shona Hendry, Richard Crighton, and Pam Wilson as they step into their new roles within the Aberdeen senior leadership team.

Growth and New Senior Leadership Team at BIG Partnership Aberdeen - BIG Partnership | An Integrated Communications Agency. Our public affairs team has taken a look at the career of the man who has been at the centre of Scotland’s administrations for 16 out of the last 17 years – and what his return to frontline politics will mean for you.