Emere Advertising

A common myth in marketing is that you need to have a huge budget to make your campaigns effective.

Well...

This isn’t really true.

Marketing can be expensive.

And, of course you want your campaigns to reach as many people as possible.

But have you hears of the phrase "be careful what you wish for"? I say this because you can reach a hell of a lot of people with ads. Effective marketing isn't about reaching the most people but the right ones, maximising their value to your business. With a solid value ladder to upsell and cross-sell, you can boost customer worth without a huge budget.

Not only that, but i hate to break it to you, posting those lovely pictures of your products on your social media telling people buy now isn't going to be effective for very long. Instead of posting product photos, create valuable content like tutorials to engage your audience organically. Good content can drive traffic and build brand loyalty without relying on paid ads.

You also don't need expensive tools; free or low-cost digital tools are available to manage social media, email marketing, and analytics, allowing you to optimise strategies without overspending.

In 2016, Airbnb launched the "Live There" campaign, transforming its image from a simple accommodation provider to a platform for authentic travel experiences. By encouraging travellers to live like locals, Airbnb differentiated itself from traditional hotels and promoted a more personal, immersive travel experience.

1️⃣ Reframing the Travel Experience:

Airbnb shifted the narrative from merely "staying" to truly "living" in a destination, offering unique, local experiences that made travellers feel part of the community.

2️⃣ Focus on Local Experiences:

The campaign highlighted local insights and activities curated by hosts, encouraging travellers to explore beyond typical tourist spots for a more authentic adventure.

3️⃣ Emotional Storytelling:

Airbnb used emotional storytelling by featuring real travellers' experiences living like locals, creating narratives that resonated with the desire for meaningful, genuine travel.

4️⃣ Leveraging User-Generated Content:

By encouraging users to share their "Live There" experiences on social media with branded hashtags, Airbnb built a community and generated authentic content that promoted the campaign.

5️⃣ Aligning Brand with a Lifestyle:

The "Live There" campaign positioned Airbnb as more than just accommodations, aligning the brand with a lifestyle of curiosity and adventure, appealing to travellers who value authentic, local experiences.

Saying the right thing in your copy is crucial. It determines whether your message connects with your prospects, captures their attention, and drives them to take action. Effective copy not only communicates your value proposition clearly but also resonates with your audience on an emotional level, addressing their needs and aspirations.

Spotify’s "Wrapped" campaign, launched in 2016, takes users on a journey through their past year of music, providing personalised insights that are fun and shareable. This innovative campaign boosts user engagement and amplifies Spotify’s presence on social media.

1️⃣ Personalisation at Scale

Spotify Wrapped delivers unique, personalised content to millions by analysing individual listening data, creating stories that showcase each user’s top songs, artists, and genres.

2️⃣ Leveraging User-Generated Content:

The campaign encourages users to share their Wrapped results on social media, turning them into brand ambassadors and boosting Spotify's visibility through organic reach.

3️⃣ Data-Driven Storytelling:

Spotify transforms user data into engaging, emotionally resonant stories, making Wrapped more than just statistics—it’s a reflection of users' unique musical journeys.

4️⃣ Creating FOMO (Fear of Missing Out):

By making Wrapped an annual tradition, Spotify builds anticipation and excitement, creating a powerful incentive for non-users to join the platform and participate in the fun.

5️⃣ Consistent and Evolving Branding:

Spotify keeps Wrapped fresh each year with new features and visuals, ensuring it remains relevant and exciting while solidifying it as a core part of Spotify’s brand identity.

Knowing your cost per result is essential for effective budget management, calculating ROI, and optimising campaign performance. It helps set realistic goals, make informed scaling decisions, and identify market trends. Additionally, it’s crucial for reporting and justifying strategies to clients.

1️⃣ Introduction to Old Spice’s “The Man Your Man Could Smell Like”

In 2010, Old Spice redefined the personal care industry with its iconic “The Man Your Man Could Smell Like” campaign. Featuring Isaiah Mustafa, the campaign’s humour and charm revitalised the brand and set new standards in digital marketing.

2️⃣ Targeting the Right Audience:

Old Spice cleverly targeted women, influencing their purchasing decisions by positioning the product as the ideal choice for their partners.

3️⃣ Humour and Relatability:

The campaign’s success was driven by its witty, over-the-top humour and Isaiah Mustafa’s relatable delivery, making it memorable and shareable.

4️⃣ Viral Content Creation:

Old Spice maximised the campaign’s reach by creating highly shareable content and engaging with fans in real-time, turning it into a viral sensation.

5️⃣ Strong Brand Identity:

The campaign updated Old Spice’s brand identity for a modern audience while maintaining its bold and confident messaging, reinforcing its leadership in the men’s grooming market.

6️⃣ Memorable Tagline:

“The Man Your Man Could Smell Like” became an instantly recognisable catchphrase, perfectly encapsulating the campaign’s message and solidifying Old Spice’s brand presence.

The Lifetime Gross Profit to Customer Acquisition Cost Ratio (LTGP:CAC) measures the profitability of acquiring customers by comparing the gross profit generated from a customer over their lifetime to the cost of acquiring that customer. A higher ratio indicates more efficient and profitable customer acquisition strategies.

Why You Should Use LGPCACR in Your Business??

1️⃣ Maximises Profitability:

By understanding the LTGP:CAC, you can ensure that your customer acquisition costs are justified by the profits generated, allowing you to focus on the most profitable customer segments.

2️⃣ Informs Budget Allocation:

The ratio helps you identify which marketing and sales strategies provide the best return on investment, enabling you to allocate resources more effectively.

3️⃣ Guides Strategic Decisions:

Regularly tracking LTGP:CAC allows you to make informed decisions about scaling your business, improving customer retention, and optimising your marketing efforts to ensure sustainable growth.

Red Bull captured global attention in 2012 with Felix Baumgartner’s record-breaking jump from 39 kilometres above Earth. This campaign set new benchmarks in human capability, marketing, and branding.

1️⃣ Visionary Thinking

Red Bull Stratos aimed to inspire and expand human potential, demonstrating that visionary thinking resonates deeply with audiences.

2️⃣ Strategic Partnerships

Collaborating with experts in aerospace and medical science, Red Bull leveraged expertise and credibility to ensure success.

3️⃣ Storytelling Power

The compelling narrative of Baumgartner’s jump engaged millions worldwide, highlighting the impact of emotional storytelling.

4️⃣ Risk and Innovation

Red Bull embraced high risks and groundbreaking innovation, showcasing that strategic risk-taking can lead to significant achievements.

5️⃣ Unmatched Branding

Aligning the Stratos project with their core identity of energy and extreme sports, Red Bull significantly boosted brand visibility and loyalty.

Guide for calculating LTGP.

LTGP is the total gross profit your business can expect to earn from a customer over their relationship with your business. It's essential for helping business owners understand the profitability of retaining and acquiring customers.

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In 1997, Apple was on the brink of bankruptcy and launched the "Think Different" campaign to revive its brand. The campaign celebrated innovation and creativity, targeting both consumers and businesses.

1️⃣ Visionary Leadership:

Steve Jobs played a central role in the campaign's success, bringing a renewed focus on innovation and design. His strategic direction reshaped Apple's brand identity and positioned it as an industry leader. Visionary leadership can turn challenges into opportunities by leading with a clear vision and inspiring the team.

2️⃣ Emotional Branding:

The campaign featured influential figures like Albert Einstein and Mahatma Gandhi, celebrating individuality and innovation. Apple built an emotional bond with customers, fostering loyalty and support. Meaningful connections with the audience are formed by highlighting values and narratives that resonate deeply.

3️⃣ Iconic Imagery & Messaging:

"Think Different" used black-and-white photos of iconic figures to symbolise innovation. The simple yet impactful visuals and messaging became closely associated with Apple's principles. Using compelling, uncomplicated imagery and messaging leaves a lasting impression.

4️⃣ Reinventing Brand Identity:

The campaign was crucial in reshaping Apple as an innovative, forward-thinking brand during a difficult time. It introduced a new minimalist Apple logo, signifying a move towards simplicity and modernity. Being open to reinventing the brand is important, as many companies rebrand to appeal to new audiences.

5️⃣ Consistency and Longevity:

"Think Different" remained a central theme in Apple's branding, aiding its rise as a leading global brand. Apple's commitment to consistent brand values and messaging established a recognisable and enduring brand. Upholding consistency in branding and reinforcing core values is essential for long-term success.

Use this short guide to calculate your customer acquisition cost.

CAC is great as it can be used for many things:

1️⃣ Cost Efficiency: CAC helps you evaluate the effectiveness of your marketing and sales efforts. By comparing the cost of acquiring customers to their lifetime value or lifetime gross profit, you can determine if your strategies are cost-efficient.

2️⃣ Decision Making: Knowing the CAC allows you to make informed decisions about resource allocation. For instance, you can adjust your budget, optimise channels, or refine targeting based on CAC insights.

3️⃣ Performance Tracking: Regularly tracking CAC helps monitor changes over time. If CAC increases significantly, it may signal issues in your acquisition process.

In case you didn't know what we do
at Emere Advertising.

We launch and scale ambitious businesses online via
paid traffic and sales funnels.

Our philosophy:

Our mission is clear — To work closely with our clients,
crafting high-impact campaigns that deliver
measurable results. With our unmatched expertise in
market research and strategic paid advertising, we
empower businesses to grow and scale profitably.

Our optimised ad campaigns and sales funnels not
only attract and engage customers but also convert
them into loyal patrons, driving sustainable
profitability. Our commitment is straightforward: If you
don't make a profit when working with us, neither do
we.

Driven by a relentless passion for success, we are
dedicated to sculpting your brand's legendary
success, ensuring that every campaign we create
propels your business to new heights.

Here are 5 things you should know about Coca-Cola's 'Share a Coke' Campaign 👇

1️⃣ Personalisation: The "Share a Coke" campaign replaced the Coca-Cola logo with popular names to create a personal connection with consumers and encourage them to buy bottles with their own names or the names of friends and family.

2️⃣ Social media leverage: The campaign effectively leveraged social media by encouraging consumers to share photos of their personalised Coke bottles with the hashtag . This user-generated content provided free advertising and helped the campaign go viral, increasing brand visibility and online engagement.

3️⃣ Global appeal: The campaign was launched in Australia in 2011 and quickly spread worldwide, reaching over 80 countries with localised names. This global success demonstrated the universal appeal of personalisation and its ability to transcend cultural boundaries.

4️⃣ Innovation: "Innovative Approach: The "Share a Coke" campaign set Coca-Cola apart from its competitors through its focus on personalisation and social sharing. This strategy helped the brand stand out in a crowded market and captured the attention of a wide audience."

5️⃣ Emotional Connection: The "Share a Coke" campaign fostered emotional connections among consumers, strengthening brand loyalty and creating positive associations with the Coca-Cola brand.

Step-step guide to calculating your campaign ROI

In case you didn't know what we do at Emere Advertising.

We launch and scale ambitious businesses online via paid traffic and sales funnels.

Our philosophy:

Our mission is clear — To work closely with our clients, crafting high-impact campaigns that deliver measurable results. With our unmatched expertise in market research and strategic paid advertising, we empower businesses to grow and scale profitably.

Our optimised ad campaigns and sales funnels not only attract and engage customers but also convert them into loyal patrons, driving sustainable profitability. Our commitment is straightforward: If you don't make a profit when working with us, neither do we.

Driven by a relentless passion for success, we are dedicated to sculpting your brand's legendary success, ensuring that every campaign we create propels your business to new heights.

Here are 5 key takeaways from Nike's "Just Do It" Campaign 👇

1️⃣ Simplicity is key. The term "Just Do It" is short, snappy and to the point. It is a memorable phrase that customers remember and associate with Nike.

2️⃣ Emotional Connections. Nike's message inspires their audience to push beyond their limits and pursue their dreams and goals, no matter their disadvantages.

3️⃣ The short phrase "Just Do It" is universal. Not only from a language perspective but contextually, it reminds anyone who has a dream to "Just Do It".

4️⃣ By using big names in sports, Nike has been able to share their inspiring stories with their customers through advertisements to connect and inspire their customers.

5️⃣ Nike has been consistent with their campaigns. "Just Do It" was first launched in 1988 and is still running today, reinforcing the identity of Nike.

❗️FB Ad Tip 20/100❗️
Using positive reviews and testimonials establish credibility and build trust with potential customers. These can be used in ad copy and even on your landing page. Ultimately the goal is to ease any concerns potential customers/clients will have when looking to purchase from you.

❗️FB Ad Tip 19/100❗️
When you link your ad copy to a story, it can create an emotional connection with the reader. Whether it is a relatable story or just one that is made up to describe the product, it makes it more memorable than an ad saying "Buy this because it is good".

FB Ad Tip 18/100
User-generated content builds trust and credibility with customers, enhancing the perceived value of your offering. It also gives customers a sense of authenticity and relatability to the experiences when using the product which can entice a purchase.

FB Ad Tip 17/100
Emojis can add personality and draw attention to important points such as the benefits of the product. They can also lead to higher click-through rates and engagement. However, you shouldn't use emojis all of the time as they can be overdone. Test them, try them out and see how people respond.

FB Ad Tip 16/100
I can't stress this enough. Retargeting! You'll be able to remind users who've engaged with your page but not converted. This can be through many platforms, Meta, Google, and E-mail. It's all about testing and seeing what your audience responds bast to.

FB AD Tip 15/100
Your Landing Page on its own isn't what sells your product/ service. But it sure does have an impact if your landing page is not up to standards. Optimising and testing Landing Page copy, layout and creatives allows you to find the best ones that prospects take action on and buy.

FB AD Tip 14/100
Carousel ads display multiple products or features at one time. Not only this, but they are interactive and visually more engaging.

FB AD Tip 13/100
Urgency and scarcity can be key players when looking to convert products/ services as they let consumers know that what you are offering may not be around forever. Urgent language encourages immediate action and can increase conversion rates.

FB AD Tip 12/100
High ad frequency can lead to audience fatigue and reduced engagement. You don't want the same person seeing the same thing over and over again. Change things up as soon as you start to see results dropping on particular ads to maximise effectiveness and engagement.

FB AD Tip 11/100
Using different placements on the users' feed can impact the results of your campaign. Some placements can limit your copy or not even display it at all, leaving only an image without context. This wouldn't be such an issue for retargeting, since viewers will have knowledge of the product. However, cold audiences tend to work better with everything right in front of them.

FB AD Tip 10/100
The Pixel tracks user behaviour on your site, aiding in understanding user actions and optimising targeting. When a Pixel is integrated with your site, you can follow events such as page viewed, add to cart, check out, etc.

FB AD Tip 9/100
Testing and tweaking targeting, visuals, copy, and more can improve campaign performance over time as you will find the optimal components for each audience that you are targeting.

FB AD Tip 8/100
Explain how your product/service solves problems and the feeling that comes with it. Benefits resonate more than technical features.

FB AD Tip 7/100
Ensuring your copy is concise and conveys your message quickly and the use of impactful language captures attention and drives action. The length of copy and detail you go into is dependent on the product and the warmth of the audience it is targeted to.