Kariba Digital Agency

Ey up! It's Yorkshire Day.
We're proud of our roots as a Yorkshire-based business and how we've grown so that not only do we serve the businesses of 'God's own country', but businesses nationwide too! Happy Yorkshire Day to all of our customers and their families.

Looking to grow your business?

You'll want our monthly digital marketing packages we call Kariba Growth.

With full access to our team who have expertise across SEO, PPC, Email Marketing, Social Media, Branding, Design and more, Kariba Growth gives you a dedicated marketing resource for your business and helps it grow.

Find out more here: https://kariba.co.uk/our-bundles/kariba-growth/

We are Kariba.

We've been helping businesses in Harrogate, across Yorkshire and throughout the UK for more than 25 years, offering expert digital marketing, branding and web development services to businesses in a variety of different sectors.

Read Our Story here: https://kariba.co.uk/about/our-story/

We've delivered significant results for leading commercial gutter cleaning company UK Gutter Maintenance.

In our first year of working together, we increased their leads by more than 27% compared to their previous agency, leading to substantial business growth.

Find out more about how we did it here: https://kariba.co.uk/our-work/case-studies/uk-gutter-maintenance/

At Kariba, we've been designing and developing beautiful responsive websites for more than two decades.

Whether you're looking for a new eCommerce website or a refresh of your business' existing site, then we can help.

Learn more about our web design and development services here: https://kariba.co.uk/your-goal/design-development/

Email marketing automation is a great option for helping your business to grow.

Want to know more about automation and its benefits?

Read our latest article about email marketing automation and how it can help your business move forward.

https://kariba.co.uk/email-marketing-automation-beginners-insight/

Are you looking for a new challenge in 2023?

Are you looking for your next Account Executive position, or maybe you're an experienced Account Exec looking for the move to Account Manager?

You could be just what we're looking for here at Kariba, Harrogate’s most established digital marketing agency.

Read more and apply here: https://www.linkedin.com/jobs/view/3440919861/

Happy New Year from Kariba!

Our team will be back on Tuesday 3rd January.

If you're looking to start 2023 with a new website, want to supercharge your business growth, or you're in need of a solid digital strategy for this year and beyond, then feel free to get in touch with us!

Email us - [email protected] - or head to our website for more information.

2022 has been a great year for Kariba as we celebrated our 25th Anniversary...although of course it's not been without its challenges!

We've undergone a major rebrand fo the first time in our 25 year history, attracted a range of new clients and strategic partners and delivered bigger and better results for our clients.

We'd like to thank everyone who has contributed to our success this year, and we look forward to seeing what 2023 brings!

Merry Christmas from the Kariba team!

We hope you have a wonderful day.

With 2022 drawing to a close, our latest article takes a look at some potential marketing trends for small businesses to look out for in 2023.

We know you'll likely see quite a few of this type of article, but we guarantee there's one or two curveballs in here...

Take a look for yourself: https://kariba.co.uk/marketing-trends-for-small-businesses-in-2023/

If you want to increase your Sales and Leads in 2023, then you'll want to talk to Kariba.

Whether you're a small eCommerce business or a large B2B company, we can provide you with tailored marketing activity focused on helping you increase your sales volume.

We harness the power of Paid Media, the strength of Search Engine Optimization, the clout of Conversion Rate Optimization and the influence of Email Marketing to ensure that your website is generating as many customers as it should be for your business.

Learn more here: https://kariba.co.uk/your-goal/sales-leads/

Want to know more about the results we achieve for our clients?

Then why not have a browse of our Case Studies?

Your business could be our next success story.

https://kariba.co.uk/our-work/case-studies/

Looking to Ignite your brand presence in 2023?

Ignite is the name for Kariba’s collaborative approach to design and development. From branding to print ads, website design to eCommerce development and everything in between, if it’s creative and development services you’re looking for, then Ignite is the answer.

https://kariba.co.uk/our-bundles/kariba-ignite/

The Kariba blog is a great place to find a wide variety of marketing hints, tips, tricks, insights and advice!

With topics including AI, LinkedIn, Paid Media, algorithm updates and more, you'll definitely want to keep an eye on it.

https://kariba.co.uk/our-blog/

Now is the time to invest in your marketing efforts.

Although times are tough for many, the current economic climate provides an opportunity for businesses to rethink and refocus when it comes to their marketing activity.

Kariba's Growth offering provides businesses with an opportunity to identify and focus on the mediums which are most likely to provide sustained growth, delivering better results and greater efficiency.

Learn more here: https://kariba.co.uk/our-bundles/kariba-growth/

Welcome to our Friday Digital Roundup, where we provide you with some useful marketing material we've read over the week, all in one convenient place!

So what's on the Roundup this week? Let's find out:

A great article by Search Engine Land on the upcoming new Google update that will have an impact on each and every website:

https://searchengineland.com/googles-new-helpful-content...

Another great article on some SEO myths that you may have been thinking were true:

https://searchengineland.com/worst-seo-advice-i-heard...

A super good summary from Search Engine Journal on how to get the most out of your PPC campaigns

https://www.searchenginejournal.com/paid-social.../460501/

And finally, a useful article for the e-commerce businesses out there, on just some of the data you might not be analysing, and its importance!

https://moz.com/.../underused-tactics-and-metrics-for...

That's all for this week, hope you find some of these articles of interest! 😀

Did you know the demand for digital marketing services and skills is up 22% from last year? That's according to direct searches from Google Trends.

How has your business been holding up? Are you finding the need to market your products & services more post lockdown?

Keep posted for more Kariba stats in the future!

The top FIVE challenges:

- Not getting lost in the volume
- Driving relevant traffic to the website
- Targeting the right audience effectively
- Lead generation using social media
- Keeping up with changing trends

Do you relate to any of these?

If you're struggling with any of the above, feel free to get in touch with Kariba on 01423 593020 for some advice and tips on how you
can navigate these challenges.

Did you know Facebook ads are changing?

That's right, Facebook will be streamlining its campaign objectives, from eleven down to just six. This change comes about in an effort for Facebook to push its Outcome-Driven Ad Experience (ODAX).

So, if your business does any Facebook paid advertising, or you are planning at dipping into paid Facebook media, then you’ll want to know about Facebook’s new campaign objectives.

Read more here --> https://kariba.co.uk/are-you-ready-for-facebooks-new-campaign-objectives/

At Kariba we think it's important to lead by example. After all, our amazing clients' digital footprint is in our hands!

That's why we make sure to keep abreast of any new changes in the world of digital marketing that can affect your or our clients.

For example, did you know there was recently a new May Broad Core Google update?

And do you have a team in place to capitalise on this or negate any negative effect this may have?

If the answer is no, why not let Kariba help you?

Contact us today --> https://kariba.co.uk/contact-us/

What's your business goal?

What do you want to achieve through your marketing efforts?

Here at Kariba, we align ourselves with your goals and do everything we can to help you achieve them.

After pure sales & leads? Then our Paid Media and long-term organic SEO strategy will work a treat!

Want to create a buzz around your business? Then nothing beats social media marketing and carefully crafted PR.

Need a new look? Our experienced designers and developers are here to listen.

Whatever you need, we've got a tailor-made solution for you and your business. So, when you're ready to smash your goals, let's talk.

https://kariba.co.uk/your-goal/

Your brand needs to stand out from the crowd.

Kariba Ignite can help it do just that.

From branding to print ads, website design to eCommerce development and everything in between, if it’s creative and development services you’re looking for, then Ignite is the answer.

If your website is looking dated and is in need of a redesign, you need a brochure designing ahead of an upcoming event, or if you’re planning on advertising in more traditional methods such as print and in need of a professional design service for your advert, then we can help!

Define. Design. Refine.

https://kariba.co.uk/our-bundles/kariba-ignite/

Kariba has been delivering digital excellence for 25 years for clients across a range of industries.

From building websites from the brand up, helping an established website recover from a Google penalty through expert Technical SEO, or implementing a solid Paid Media strategy, we’ve seen success for so many of our clients.

These successes are what get us up in the morning. We love to see businesses we help doing well, particularly in challenging economic climates.

So, are you ready to take the first step and let us catapult your business forward?

Call us on 01423 593020, or if you're yet to be convinced, see some of the success stories here --> https://kariba.co.uk/our-work/case-studies/

Want to supercharge your sales? Looking to load your leads pipeline?

Kariba Growth is our monthly digital marketing offering, which is designed to help you do just that.

Our experienced, professional digital marketing experts will use a range of techniques and knowledge to achieve your business goals.

Ranging from Technical SEO expertise to Social Media Marketing, Content to Design, and Paid Media to Email Marketing. Whatever your business needs to grow, that’s what we’ll focus on.

Want to start growing your business?

Click here for more information: https://kariba.co.uk/our-bundles/kariba-growth/

Kariba Growth. Engage. Convert. Transform.

Have you had a chance to look at out brand new site yet? After hitting 25 years, we thought what better way to celebrate than revamp our look and feel.

Not only that, but we've upped out game in terms of product and service too. With our new Buzz, Ignite and Growth offerings, we can provide an array of services across digital marketing, web development, branding, SEO and more for a whole variety of businesses, no matter what the size.

Explore our new site today: https://kariba.co.uk

This year, we're celebrating our 25th anniversary!

What a journey it's been. But we couldn't have done it without all of our amazing clients, past and present.

To celebrate, we've launched our brand new website, where you can find out more about our story so far.

Why not check it out here: https://kariba.co.uk/about/2022-our-25th-anniversary-year/

Our knowledge and expertise in Google Ads can help businesses experience substantial growth.

This year alone, we're averaging 2650% return on ad spend for our clients using Google Ads. In fact, we've actually broken sales records for one of our amazing eCommerce clients by setting up and optimising some powerful Google Ads!

Looking to increase your sales? Want to know more about how Paid Media can help you achieve that? Talk to us today.

https://kariba.co.uk/paid-media/ppc/google-ads/

When we think of pay-per-click (PPC) advertising, two platforms spring to mind. In one corner, we have Microsoft Ads, and in the other corner, we have Google Ads.

But, is the choice between the two as clear-cut as people make out? And which paid platform is best for your business to increase ROI?

We discuss it all in our latest blog here --> https://kariba.co.uk/microsoft-ads-vs-google-ads/