Arrow Digital - Social Media Advertising For Hotels
We help Hotel GM’s and their team to Get More Direct Room, Golf, Gym, Spa and Wedding Bookings by Using Facebook & Instagram Advertising
Helping hotels use social media ads to reach ideal customers so they don't have to compete on OTA’s
Are you seeing an increase in staycation bookings, now that the sun is out in the UK? ☀️
Our hotel clients are seeing a great return on their online advertising spend.
Now that summer has definitely arrived it's a great time to increase your spend and make the most of the surge of bookings.
One of the many perks of staying at a hotel - hiding the evidence of a late night feast! 😂
When dealing with any negative comments for your hotel on social media, it’s always best to follow these rules:
• Reply as quickly as possible
• Take out your emotion
• Have empathy and be polite
• Be personable
• Thank them for their feedback
• If possible – talk about the transformation they will experience
Remember, negative feedback isn’t always a bad thing. How you respond can turn things into a positive and other prospective customers will be watching how you reply too.
What marketing strategies do you use for your hotel? Which do you find the most successful?
We find a varied approach is always the most successful, getting many different touchpoints on different platforms to increase conversions and leads.
We see a lot of hotels running Brand Awareness campaigns on Facebook and Instagram. And as much as these campaigns are great to get your name out there and reach more people it doesn’t allow you to get a full grasp on your return on investment. Also unless people have engaged with your content you are unable to retarget this audience.
Are you also seeing a boost in sales? Our customers have been experiencing a surge in hotel bookings over the recent weeks. This could be down to the delays happening at the airports - people are wanting to avoid the chaos and instead are booking more UK based breaks.
With this being said, now is a great time to start scaling your advertising spend and get the most out of this increase in bookings – reach more people and increase revenue.
‘British hotels, B&Bs and holiday parks recorded a 20%-30% rise in enquiries following the half term travel chaos as families think twice about heading abroad this summer.’*
*The Guardian
Have you ever had anyone famous in your hotels doing this?
Tip: Asking Questions On A Lead Form Can Sift Out The People That Aren’t Really Interested In Your Venue For Their Wedding.
This allows you to focus your time following up on the higher quality leads that come through.
Are You Tracking The Sales And Value Of The Sales Through Your Social Ads?
To do this you need to ensure your tracking is set up correctly on your website and booking engine and your ads are running to your target audience - you can then get a true reflection of your ROI.
Staying at a hotel is an 'experience' for your guests, and we love this quote from Martin Short - I wonder how many people do the same thing 🤔
We are starting to see more and more hotels using social media advertising to increase room bookings and wedding leads, rather than just for brand awareness. Are you taking full advantage of the platforms and getting a good ROI?
Do You Focus On Getting Good Reviews For Your Hotel?
In this day and age good reviews are essential for your business, especially when you see that such a high percentage of your target audience are looking you up as we speak!
Do You Know What Brings Your Customers To Stay With You Over Other Hotels?
Understanding this is imperative to your marketing efforts, so you can use the right messaging in your adverts.
How Do You And Your Staff Deal With Difficult Customers?
Most of us have experienced rude/difficult people or been around them in some capacity, but that doesn’t make it acceptable.
Wouldn’t it be great to fill your hotel with more of your ideal customers based on their characteristics instead of filling your occupancy with more challenging individuals.
What's your Hotel's open rate on email blasts?
A 'good' open rate is between 20%-30%, so even if you are getting these open rates, 70-80% of your customers are probably not even seeing your emails.
We use retargeting Ads on Social Media to reach these people and deliver your message.
According to IBIS World, the market size of the UK Hotels industry is expected to increase over 144% in 2022.
Make sure you ride the wave and use social media to increase sales and wedding leads.
Do you currently use social media to increase hotel bookings?
Do your customers feel the same about your hotel rooms?
Somewhere they can relax and be waited on, without having a long list of jobs!
Share below the best customer story you remember.
We often advise our clients to stop discounting the hotel room rates.
The benefits of this approach are:
✔️ They are likely to leave better reviews on TripAdvisor and other review sites.
✔️ You fill the rooms with people who are willing to spend more on their stay – and therefore are also more likely to spend more on food and beverage while at your establishment.
✔️ They are likely to return for future breaks and see the value of your hotel.
Do you discount the room rates for your hotel?
Does your hotel also mean freedom for your customers? No matter what age they are.
I love the feeling when you open the door to your room and it is a new experience. 😀
Apologies if you received postal marketing from us recently and were inconvenienced or charged.
Some packages we have been notified did not have sufficient postage so we would like to reimburse you.
Lesson learnt to check and lucky we are better at paid ads than we are at postal. 😂😂
Hotel Wedding Enquiries Are On The Increase In 2022.
Are you reaching your brides or grooms on social media?
Your potential customer is hanging out on Facebook and Instagram 5-10 times a day researching wedding ideas and venues.
The best way to reach them and retarget is on social media. Explore or enquire about how we generate wedding leads for hotels so their team can convert them into sales.
A recent Hotel case study has over 370 leads and so far converted approximately 10% of those. Revenue is over £200,000 with more potential as the team improves their process.
See www.arrow-digital.co.uk for more details.
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Why Work With Us
We support busy entrepreneurs and managers so they can focus on other important tasks.
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