The Creative Gaze

💚🍀 The Newest Addition to Our Colour Series…Green!🌴🥑

Swipe to learn more about the colour green and the psychology behind it in branding design!

As well as it’s connect to health and the natural world, Darker shades of green can represent wealth, ambition and luxury. Whereas light and natural greens represent serenity, tranquillity and peace.

𝗥𝗲𝗮𝗱𝘆 𝘁𝗼 𝘀𝘁𝗮𝗿𝘁 𝘆𝗼𝘂𝗿 𝗯𝗿𝗮𝗻𝗱𝗶𝗻𝗴 𝗷𝗼𝘂𝗿𝗻𝗲𝘆? 𝗘𝗻𝗾𝘂𝗶𝗿𝗲 𝗻𝗼𝘄 𝗮𝘁 𝘄𝘄𝘄.𝘁𝗵𝗲𝗰𝗿𝗲𝗮𝘁𝗶𝘃𝗲𝗴𝗮𝘇𝗲.𝗰𝗼.𝘂𝗸 🤎

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Here’s a sneak peak of what's included in our 𝗳𝗶𝗿𝘀𝘁 𝗲𝘃𝗲𝗿 Canva social media template kit 👀

We have created the ‘𝗖𝗼𝘂𝘁𝘂𝗿𝗲’ social media kit to give you the opportunity to have a minimalist, edgy IG feed without the hassle of actually creating it!

🤍 𝗟𝗮𝘂𝗻𝗰𝗵𝗶𝗻𝗴 𝗠𝗼𝗻𝗱𝗮𝘆 𝟭𝟱𝘁𝗵 🖤

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Here’s some recent branding we developed for Salty Mane - a creative hair salon!

Package: The Dreamer.
Deliverables: Creative Direction + Moodboards // Primary Logo // Sub-mark Logo // Brand Colour Palette Curation // Font + Typography Selections // Appointment Card // Loyalty Card // Instagram Price List

𝗥𝗲𝗮𝗱𝘆 𝘁𝗼 𝘀𝘁𝗮𝗿𝘁 𝘆𝗼𝘂𝗿 𝗯𝗿𝗮𝗻𝗱𝗶𝗻𝗴 𝗷𝗼𝘂𝗿𝗻𝗲𝘆? 𝗘𝗻𝗾𝘂𝗶𝗿𝗲 𝗻𝗼𝘄 𝗮𝘁 𝘄𝘄𝘄.𝘁𝗵𝗲𝗰𝗿𝗲𝗮𝘁𝗶𝘃𝗲𝗴𝗮𝘇𝗲.𝗰𝗼.𝘂𝗸 🤎

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Brand messaging is just as important, if not more important than your brand’s visual identity. We’re constantly bombarded with brands and their marketing when we scroll through social media, but there’s always a handful of brands that stand out and get our attention, feel relatable and authentic, right? More often than not it’s down to how they speak to you through their messaging.

The way you speak to your clients/customers, the way you convey your story and your message is what makes you and your business. It’s what makes you unique. There is no one else in the world who is you/your business, whether you have a lively, caring, fun or whatever kind of personality, imputing your personality into your brand is the key to your brands messaging!

𝗥𝗲𝗮𝗱𝘆 𝘁𝗼 𝘀𝘁𝗮𝗿𝘁 𝘆𝗼𝘂𝗿 𝗯𝗿𝗮𝗻𝗱𝗶𝗻𝗴 𝗷𝗼𝘂𝗿𝗻𝗲𝘆? 𝗘𝗻𝗾𝘂𝗶𝗿𝗲 𝗻𝗼𝘄 𝗮𝘁 𝘄𝘄𝘄.𝘁𝗵𝗲𝗰𝗿𝗲𝗮𝘁𝗶𝘃𝗲𝗴𝗮𝘇𝗲.𝗰𝗼.𝘂𝗸 🤍

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“𝙀𝙫𝙚𝙧𝙮𝙤𝙣𝙚’𝙨 𝙙𝙚𝙛𝙞𝙣𝙞𝙩𝙞𝙤𝙣 𝙤𝙛 𝙨𝙪𝙘𝙘𝙚𝙨𝙨 𝙡𝙤𝙤𝙠𝙨 𝙙𝙞𝙛𝙛𝙚𝙧𝙚𝙣𝙩… 𝙬𝙝𝙖𝙩 𝙙𝙤𝙚𝙨 𝙮𝙤𝙪𝙧𝙨 𝙡𝙤𝙤𝙠 𝙡𝙞𝙠𝙚?”

Let us know down in the comments! 🤍🤎💙

𝗥𝗲𝗮𝗱𝘆 𝘁𝗼 𝘀𝘁𝗮𝗿𝘁 𝘆𝗼𝘂𝗿 𝗯𝗿𝗮𝗻𝗱𝗶𝗻𝗴 𝗷𝗼𝘂𝗿𝗻𝗲𝘆? 𝗘𝗻𝗾𝘂𝗶𝗿𝗲 𝗻𝗼𝘄 𝗮𝘁 𝘄𝘄𝘄.𝘁𝗵𝗲𝗰𝗿𝗲𝗮𝘁𝗶𝘃𝗲𝗴𝗮𝘇𝗲.𝗰𝗼.𝘂𝗸

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Unsure about how to create a successful 𝙗𝙧𝙖𝙣𝙙, not just a 𝙗𝙪𝙨𝙞𝙣𝙚𝙨𝙨? Don’t worry, we’ve been there.

Here at The Creative Gaze, we understand how it feels to be a small fish in a big pond during your business journey. Through collaboration, coaching and creation, we’ll help you ditch the imposter syndrome and build the brand of your dreams, and most importantly become the best you know you can be when you finish working with TCG.

𝗥𝗲𝗮𝗱𝘆 𝘁𝗼 𝘀𝘁𝗮𝗿𝘁 𝘆𝗼𝘂𝗿 𝗯𝗿𝗮𝗻𝗱𝗶𝗻𝗴 𝗷𝗼𝘂𝗿𝗻𝗲𝘆? 𝗘𝗻𝗾𝘂𝗶𝗿𝗲 𝗻𝗼𝘄 𝗮𝘁 𝘄𝘄𝘄.𝘁𝗵𝗲𝗰𝗿𝗲𝗮𝘁𝗶𝘃𝗲𝗴𝗮𝘇𝗲.𝗰𝗼.𝘂𝗸 🤎

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Everyone loves a good aesthetic quote post!! Don’t forget to share to your story 🤎🤍🖤

𝗥𝗲𝗮𝗱𝘆 𝘁𝗼 𝘀𝘁𝗮𝗿𝘁 𝘆𝗼𝘂𝗿 𝗯𝗿𝗮𝗻𝗱𝗶𝗻𝗴 𝗷𝗼𝘂𝗿𝗻𝗲𝘆? 𝗘𝗻𝗾𝘂𝗶𝗿𝗲 𝗻𝗼𝘄 𝗮𝘁 𝘄𝘄𝘄.𝘁𝗵𝗲𝗰𝗿𝗲𝗮𝘁𝗶𝘃𝗲𝗴𝗮𝘇𝗲.𝗰𝗼.𝘂𝗸

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#ａｅｓｔｈｅｔｉｃ

While a logo is an important component to your brand, something that often gets misconstrued is that a brand is in fact so much more than just a logo.

A brand includes every single point of contact an individual has/has had with your business. It’s about creating an emotional response to your business, it allows you to tell your story, send out your values and create trust and credibility amongst your audience.

“The upshot is that your brand is more than just a logo. And your logo is worth a lot more than the five dollars you could pay some faceless amateur on the internet to design it. The best results come from working with professionals who understand the underlying mechanics of communication and the individual nuances of your business.” -

𝗥𝗲𝗮𝗱𝘆 𝘁𝗼 𝘀𝘁𝗮𝗿𝘁 𝘆𝗼𝘂𝗿 𝗯𝗿𝗮𝗻𝗱𝗶𝗻𝗴 𝗷𝗼𝘂𝗿𝗻𝗲𝘆? 𝗘𝗻𝗾𝘂𝗶𝗿𝗲 𝗻𝗼𝘄 𝗮𝘁 𝘄𝘄𝘄.𝘁𝗵𝗲𝗰𝗿𝗲𝗮𝘁𝗶𝘃𝗲𝗴𝗮𝘇𝗲.𝗰𝗼.𝘂𝗸 🤎

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𝗪𝗲'𝗿𝗲 𝗻𝗼𝘄 𝘁𝗮𝗸𝗶𝗻𝗴 𝗯𝗼𝗼𝗸𝗶𝗻𝗴𝘀 𝗳𝗼𝗿 𝗤𝘂𝗮𝗿𝘁𝗲𝗿 𝟯, 𝗔𝘂𝗴𝘂𝘀𝘁 𝗮𝗻𝗱 𝗦𝗲𝗽𝘁𝗲𝗺𝗯𝗲𝗿! 🤎

View our services and enquire now over at www.thecreativegaze.co.uk

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Here’s some recent branding we developed for Sonder - a sustainable womens fashion brand!

Package: The Muse.

Deliverables: Creative Direction + Moodboards // Primary Logo // Sub-mark Logo // Brand Colour Palette Curation // Font + Typography Selections // Thankyou Card // Custom Instagram Story Posts // Website Banner // Packaging (Tissue Paper) // Swing Tag

𝗥𝗲𝗮𝗱𝘆 𝘁𝗼 𝘀𝘁𝗮𝗿𝘁 𝘆𝗼𝘂𝗿 𝗯𝗿𝗮𝗻𝗱𝗶𝗻𝗴 𝗷𝗼𝘂𝗿𝗻𝗲𝘆? 𝗘𝗻𝗾𝘂𝗶𝗿𝗲 𝗻𝗼𝘄 𝗮𝘁 𝘄𝘄𝘄.𝘁𝗵𝗲𝗰𝗿𝗲𝗮𝘁𝗶𝘃𝗲𝗴𝗮𝘇𝗲.𝗰𝗼.𝘂𝗸 🤎

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🤎 There are hundreds if not thousands of pretty logos and pre-made brand identities out their waiting to be bought. The issue is, these designs were created for just that, to look pretty. These designs do not reflect the uniqueness of your brand, they weren't made with your target audience in mind and they emulate your businesses/brands core values or personality. So while these designs seem like a cheap quick fix, they will cost you more in the long run as they continuously don’t give you results.

🤍 The same outcome can also occur from you or someone on your team developing your own DIY branding with no strategy behind it. Creating designs that look good and appeal to you and not your target tribe usually isn't the best option when it comes to branding your business.

🖤 If third slide applies to you, then you’ve probably worked over and over again with different designers purchasing different logos but have seen the same results with no ROI. You now need the opportunity to work with someone who understands the importance of brand development and strategy.

𝗥𝗲𝗮𝗱𝘆 𝘁𝗼 𝘀𝘁𝗮𝗿𝘁 𝘆𝗼𝘂𝗿 𝗯𝗿𝗮𝗻𝗱𝗶𝗻𝗴 𝗷𝗼𝘂𝗿𝗻𝗲𝘆? 𝗘𝗻𝗾𝘂𝗶𝗿𝗲 𝗻𝗼𝘄 𝗮𝘁 𝘄𝘄𝘄.𝘁𝗵𝗲𝗰𝗿𝗲𝗮𝘁𝗶𝘃𝗲𝗴𝗮𝘇𝗲.𝗰𝗼.𝘂𝗸

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Do you feel lost, exhausted by the use of DIY branding or had logos designed for you that just didn’t cut it? Ambitious female go-getters who find branding and business development scary or challenging are our forte. We know you feel apprehensive and unsure on how to get the brand you dream of; we recognise you don’t know what steps to take to grow the brand you know you deserve. You’re repeatedly told by social media gurus that you need and must start constructing a strong brand yet have never been shown how to and need to be educated.

We get it, we understand, we’ve been in the exact predicament you’re in right now. TCG is here to help, guide and coach you through your branding journey now you’re ready to invest and create a beautiful future for yourself and your businesses.

Ready to start your journey? Enquire now at www.thecreativegaze.co.uk 🖤🤍🤎

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𝑾𝒆 𝑨𝒓𝒆 𝑯𝒂𝒑𝒑𝒚 𝒕𝒐 𝑨𝒏𝒏𝒐𝒖𝒏𝒄𝒆 𝑻𝒉𝒂𝒕 𝑰𝒕’𝒔 𝑶𝒇𝒇𝒊𝒄𝒊𝒂𝒍, 𝑶𝒖𝒓 𝑭𝒐𝒖𝒏𝒅𝒆𝒓 𝒊𝒔 𝑵𝒐𝒘 𝒂 𝑮𝒓𝒂𝒅𝒖𝒂𝒕𝒆!!...

I’m proud to say I’ve graduated from University with a BA Degree in Fashion Marketing !! 👩🏻‍🎓🎓🥂

4 years of stress, online lectures, late nights and a few tears have all paid off!

We’re now onto the next chapter and I am super excited for the future ahead for myself and of course The Creative Gaze! 🖤🤍🤎

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The Creative Gaze offers a wide range of various branding, design and marketing services to suit every businesses' wants and needs.

Head over to www.thecreativegaze.co.uk for our full list of services! You can also get in touch with us via our website! 🤍

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Hey, I’m Alana! 🤍🖤💙

I understand how it feels to be a solo female entrepreneur, not knowing where to start or where to take my business. When I started my business journey as a graphic designer, I had no clue, I was trying to figure everything out by myself. I was always comparing my aesthetic to my competitors, I changed my aesthetic countless amounts of times and my business name changed more than I’d like to admit! I had no clue who I wanted to be, who I wanted to help and no clue how to build a successful brand.

Why did it seem that everyone around me was hitting their business goals and I wasn’t?
If we were to turn the clock back 12 months to ask me what I thought made a good brand, I would’ve said an amazing logo and pretty colour palette. Boy, how wrong was I. Now, after months of upskilling, education and trial and error, I can now confidently say I can help individuals like you and me who struggled to develop a brand to be proud of, create brands you could only dream of.

Ready to start your journey? Enquire now at www.thecreativegaze.co.uk

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Now it's easier to contact The Creative Gaze.

I’m sure everyone knows by now I loveee a digital collage! I decided to design a collage content post for one of my favourite brands (a girl can dream that she works for her fave brand hey 🤣💁🏻‍♀️) I’m totally obsessed with how this turned out 😍😍

𝙁𝙖𝙣𝙘𝙮 𝙝𝙖𝙫𝙞𝙣𝙜 𝙙𝙞𝙜𝙞𝙩𝙖𝙡 𝙘𝙤𝙡𝙡𝙖𝙜𝙚 𝙘𝙤𝙣𝙩𝙚𝙣𝙩 𝙤𝙣 𝙮𝙤𝙪𝙧 𝙗𝙪𝙨𝙞𝙣𝙚𝙨𝙨𝙚𝙨 𝙨𝙤𝙘𝙞𝙖𝙡 𝙢𝙚𝙙𝙞𝙖 𝙛𝙚𝙚𝙙 ?! 𝙂𝙚𝙩 𝙞𝙣 𝙩𝙤𝙪𝙘𝙝 𝙬𝙞𝙩𝙝 𝙢𝙚 𝙩𝙤𝙙𝙖𝙮 𝙫𝙞𝙖 𝘿𝙈, 𝙚𝙢𝙖𝙞𝙡 𝙤𝙧 𝙢𝙮 𝙬𝙚𝙗𝙨𝙞𝙩𝙚 !

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There’s no better feeling than receiving good feedback + reviews from clients! They speak for themselves ✨ Thank you to this lovely client of mine especially for these kind words 🖤🤍

𝗡𝗘𝗘𝗗 𝗔 𝗚𝗥𝗔𝗣𝗛𝗜𝗖 / 𝗕𝗥𝗔𝗡𝗗 𝗗𝗘𝗦𝗜𝗚𝗡𝗘𝗥? 𝗗𝗿𝗼𝗽 𝗺𝗲 𝗮 𝗗𝗠 𝗼𝗿 𝘃𝗶𝘀𝗶𝘁 𝗺𝘆 𝘄𝗲𝗯𝘀𝗶𝘁𝗲 𝘁𝗼 𝗯𝗼𝗼𝗸 𝗮 𝗱𝗲𝘀𝗶𝗴𝗻 𝘀𝗹𝗼𝘁! 𝗜 𝗼𝗻𝗹𝘆 𝗵𝗮𝘃𝗲 𝗮 𝗳𝗲𝘄 𝘀𝗹𝗼𝘁𝘀 𝗮𝘃𝗮𝗶𝗹𝗮𝗯𝗹𝗲 🖤

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My clients are often unaware of certain branding terms that are said to them before, during or after the design process! Here’s a few of the most popular terms that often leave people a little confused if they aren’t familiar with the branding world! Save this post for later as a lil cheat sheet! 🥰

𝗡𝗘𝗘𝗗 𝗔 𝗚𝗥𝗔𝗣𝗛𝗜𝗖 / 𝗕𝗥𝗔𝗡𝗗 𝗗𝗘𝗦𝗜𝗚𝗡𝗘𝗥? 𝗗𝗿𝗼𝗽 𝗺𝗲 𝗮 𝗗𝗠 𝗼𝗿 𝘃𝗶𝘀𝗶𝘁 𝗺𝘆 𝘄𝗲𝗯𝘀𝗶𝘁𝗲 𝘁𝗼 𝗯𝗼𝗼𝗸 𝗮 𝗱𝗲𝘀𝗶𝗴𝗻 𝘀𝗹𝗼𝘁! 𝗜 𝗼𝗻𝗹𝘆 𝗵𝗮𝘃𝗲 𝗮 𝗳𝗲𝘄 𝘀𝗹𝗼𝘁𝘀 𝗮𝘃𝗮𝗶𝗹𝗮𝗯𝗹𝗲 🖤

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Everyone seems to enjoy my colour series posts so say hey to the newest edition… 𝒓𝒆𝒅𝒅𝒅𝒅 ❤️💋🍷🍓🍒
I never really get to use red in my designs so maybe I’ll develop a passion project based around the colour red, keep your eyes peeled 🤔👀

𝗡𝗘𝗘𝗗 𝗔 𝗚𝗥𝗔𝗣𝗛𝗜𝗖 / 𝗕𝗥𝗔𝗡𝗗 𝗗𝗘𝗦𝗜𝗚𝗡𝗘𝗥? 𝗗𝗿𝗼𝗽 𝗺𝗲 𝗮 𝗗𝗠 𝗼𝗿 𝘃𝗶𝘀𝗶𝘁 𝗺𝘆 𝘄𝗲𝗯𝘀𝗶𝘁𝗲 𝘁𝗼 𝗯𝗼𝗼𝗸 𝗮 𝗱𝗲𝘀𝗶𝗴𝗻 𝘀𝗹𝗼𝘁! 𝗜 𝗼𝗻𝗹𝘆 𝗵𝗮𝘃𝗲 𝗮 𝗳𝗲𝘄 𝘀𝗹𝗼𝘁𝘀 𝗮𝘃𝗮𝗶𝗹𝗮𝗯𝗹𝗲 🖤

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Here’s a logo I recently developed for , an up and coming fashion newsletter! Make sure you go and check them out ✨

𝗡𝗘𝗘𝗗 𝗔 𝗚𝗥𝗔𝗣𝗛𝗜𝗖 / 𝗕𝗥𝗔𝗡𝗗 𝗗𝗘𝗦𝗜𝗚𝗡𝗘𝗥? 𝗗𝗿𝗼𝗽 𝗺𝗲 𝗮 𝗗𝗠 𝗼𝗿 𝘃𝗶𝘀𝗶𝘁 𝗺𝘆 𝘄𝗲𝗯𝘀𝗶𝘁𝗲 𝘁𝗼 𝗲𝗻𝗾𝘂𝗶𝗿𝗲 𝗮𝗻𝗱 𝘁𝗼 𝗯𝗼𝗼𝗸 𝗮 𝗱𝗲𝘀𝗶𝗴𝗻 𝘀𝗹𝗼𝘁!

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Many brands neglect their IG highlights when they are there for you to utilise them to their maximum potential! Here’s a few reasons why + how you can get the most of your highlights!

𝗡𝗘𝗘𝗗 𝗛𝗘𝗟𝗣 𝗗𝗘𝗦𝗜𝗚𝗡𝗜𝗡𝗚 𝗬𝗢𝗨𝗥 𝗛𝗜𝗚𝗛𝗟𝗜𝗚𝗛𝗧𝗦? 𝗗𝗿𝗼𝗽 𝗺𝗲 𝗮𝗻 𝗲𝗺𝗮𝗶𝗹 𝘁𝗼𝗱𝗮𝘆! 𝗰𝗼𝗻𝘁𝗮𝗰𝘁@𝘀𝘁𝘂𝗱𝗶𝗼𝗮𝗹𝗮𝗻𝗮𝗵.𝗰𝗼𝗺 | 𝘄𝘄𝘄.𝘀𝘁𝘂𝗱𝗶𝗼𝗮𝗹𝗮𝗻𝗮𝗵.𝗰𝗼𝗺

*image sourced via Pinterest

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Here’s a logo a recently developed for , an up and coming fashion newspaper! Make sure you go and check them out ✨

𝗡𝗘𝗘𝗗 𝗔 𝗚𝗥𝗔𝗣𝗛𝗜𝗖 / 𝗕𝗥𝗔𝗡𝗗 𝗗𝗘𝗦𝗜𝗚𝗡𝗘𝗥? 𝗗𝗿𝗼𝗽 𝗺𝗲 𝗮 𝗗𝗠 𝗼𝗿 𝘃𝗶𝘀𝗶𝘁 𝗺𝘆 𝘄𝗲𝗯𝘀𝗶𝘁𝗲 𝘁𝗼 𝗲𝗻𝗾𝘂𝗶𝗿𝗲 𝗮𝗻𝗱 𝘁𝗼 𝗯𝗼𝗼𝗸 𝗮 𝗱𝗲𝘀𝗶𝗴𝗻 𝘀𝗹𝗼𝘁!

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Packaging/Label design, along with the moodboard behind the brand! (Go check out the rest of the branding on my previous post✨)

𝗡𝗘𝗘𝗗 𝗔 𝗚𝗥𝗔𝗣𝗛𝗜𝗖 / 𝗕𝗥𝗔𝗡𝗗 𝗗𝗘𝗦𝗜𝗚𝗡𝗘𝗥? 𝗗𝗿𝗼𝗽 𝗺𝗲 𝗮 𝗗𝗠 𝗼𝗿 𝘃𝗶𝘀𝗶𝘁 𝗺𝘆 𝘄𝗲𝗯𝘀𝗶𝘁𝗲 𝘁𝗼 𝗲𝗻𝗾𝘂𝗶𝗿𝗲 𝗮𝗻𝗱 𝘁𝗼 𝗯𝗼𝗼𝗸 𝗮 𝗱𝗲𝘀𝗶𝗴𝗻 𝘀𝗹𝗼𝘁!

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