Trio Media

73% of B2B marketers find it increasingly difficult to engage with existing clients & prospects' attention 💭

Creating social media content is hard, but it's even harder for B2B businesses. Your audience is more cautious - they need nurturing at every touch point, or they'll switch to someone better.

In part two of our B2B social media series, we discuss the top four ways businesses can leverage their audience to drive growth.

Interested? Head to our blog now: https://trio-media.co.uk/social-media-strategy-for-b2b-audiences/

Need help with your social media strategy? Contact our team today!

This year, we evolved our brand - do you love it?!

Thanks to an amazing team effort, we set aside some time and updated our brand, website and messaging to better represent the agency we are today.

We're crazy about it, so we decided to dive into the details of our recent rebrand in a case study.

Go behind the scenes with us 👉 https://trio-media.co.uk/case-studies/trio-media/

Want the inside scoop on what it takes to write a great marketing strategy?

In our latest blog, our CEO Claire takes a deep dive into the structure of a marketing strategy, giving you plenty of insights and tips into how to produce your own strategic marketing plan.

We cover research, insights, models and frameworks, strategy, tactics, channels, budget, measurements, timeframes and more. This is a detailed article so sit down and take note!

Check it out here: https://trio-media.co.uk/how-to-write-a-great-marketing-strategy/

Gary has been at Trio for a whole year! 🎨

He's an expert in creating amazing website designs and crafting brands for clients, always finding time to go above and beyond. Whether he's hosting an office photoshoot or showing off his miniature frying pan, it feels like he's been here forever!

You really cut the mustard, Gary! We're so pleased to have you as our Head of Design 🎉

Trio's take on... visual hierarchy 👑

When it comes to organising visual elements on a page, hierarchy is key. It helps guide users through the content by highlighting what's most important. By strategically placing calls-to-action and essential information, you can lead users to take specific actions, like making a purchase or signing up.

Visual hierarchy plays a crucial role in enhancing user engagement and making your website more user-friendly. By understanding how people scan websites (hint: they don't read every word), you can design your layout to cater to their reading patterns.

When crafting your messaging, consider what your users are looking for, what information will resonate with them, and what actions you want them to take. By addressing these questions, you can create a more compelling and effective website experience for your audience.

While popular layouts such as the F-shape and Z-shape patterns are tried and true, do you think they still hold up in today's world of diverse devices and content consumption habits? Have you experimented with any alternative layouts that enhance user experience? Share your thoughts and experiences below!

What makes a great website? 🤔

Back in January, we predicted 2024's shift towards user-friendly web design, and it's no surprise that many brands have embraced this approach. Simplicity is key to great website design, ensuring smooth navigation and interaction with your brand.

For our Head of Design, Gary Hanna, five golden rules always apply:

👉 Alignment: Ensuring elements are intentionally positioned for an organised interface
👉 Repetition: Creating unity and cohesion by reusing visual elements
👉 Contrast: Making content stand out and enhancing accessibility
👉 Hierarchy: Organising elements to guide users through the page
👉 Balance: Achieving visual stability through symmetrical or asymmetrical design

Read our latest blog to discover how these principles can make your website successful and user-friendly: https://trio-media.co.uk/top-5-factors-behind-great-website-design/

Interested in elevating your web design? Share your website brief with the Trio team today!

Is WordPress right for your business? Spoiler alert: yes! 💻

From its humble beginnings as a blogger's paradise to becoming the powerhouse CMS for 45% of the world's websites, WordPress has stood the test of time.

Whether you're selling products, showcasing a portfolio or running a blog, WordPress is the perfect platform for every type of business.

Why WordPress?

👉 Flexibility: Customise your site to match your brand.
👉 User-friendly: Easily manage your website without a developer
👉 SEO ready: Improve your visibility on search engines.

Learn more in our latest blog: https://trio-media.co.uk/is-wordpress-good-for-every-type-of-website/

Need a stunning WordPress site? Our team at Trio specialises in creating custom WordPress websites tailored to your needs. Let’s turn your ideas into reality.

https://trio-media.co.uk/contact/

How has it been 4 years?! 🤯

It's Colleen's 4 year work anniversary and we can safely say that Trio wouldn't be what it is without her!

As our Head of Digital Marketing & Client Relations, she gets stuck into absolutely everything with unwavering positivity and enthusiasm, being the first port of call for our clients and team alike.

Thanks so much for all your hard work Colleen! ❤️

We hope you like reminiscing over these amazing throwback photos from over the years!

Us 🤝 LinkedIn engagement

We helped print and production giant Leach reach new heights with a tailored social media strategy. From showcasing stunning case studies and optimising LinkedIn content, we connected with their B2B audience and boosted brand awareness.

Discover how our holistic approach led to:
👉 A 79% increase in Instagram profile visits
👉 11% more Facebook likes
👉 Nearly 30,000 organic post impressions

Read more here: https://trio-media.co.uk/case-studies/leach/

Ready to elevate your social media game? Let's partner up!

Trio's take on... brand awareness 📣

Brand awareness is key to long-term success. It's not a 'hack' for quick sales; it's about building a loyal customer base, establishing credibility, and standing out from competitors.

Content marketing is key to this. Every time you post on social media, write a blog or optimise your website will contribute to better visibility and reputation.

Remember, brand awareness is a long-term game requiring patience and persistence, but it lays the foundation for sustainable growth and success.

Need advice on building brand awareness for your business? Let's talk: https://trio-media.co.uk/contact/

What are your thoughts? Is brand awareness a key part of your organic and paid campaigns?

Sure, Barbie's marketing was impressive, but most of us don't have Hollywood budgets! 🎬

Dive into our latest blog for 5 down-to-earth tips to boost your B2B brand awareness and make your social media stand out. Ryan Gosling NOT required!

https://trio-media.co.uk/social-media-strategy-for-b2b-businesses-brand-awareness/

Integrated marketing makeover for top aesthetics distributor 💄

Since 2021, we have worked with this leading distributor of aesthetic products to help achieve their ambitious goals for growth.

The brand wanted to maximise their reach even further and improve the return on their current digital marketing efforts. We accomplished some incredible results for LPG:

✅ 117% increase in organic users
✅ £1.1 million increase in yearly sales
✅ 3.69 million social ad impressions
✅ 53% increase in PPC conversions

Discover exactly how we did it in our case study: https://trio-media.co.uk/case-studies/lpg-clinics-wholesale/

Want to grow your brand visibility, organic reach and paid performance? As paid media and SEO experts, we can help build your integrated marketing strategy. Get in touch with us today: https://trio-media.co.uk/contact/

Happy Birthday Tessa! 🎉

Our Senior Project Manager (and certified wine-buff) is known for her impeccable organisation and top-tier baking. Tessa is a true asset to the team, even if we have to translate Gen Z slang for her.

Have a wonderful day celebrating - we hope you have a glass and slice of something delicious! 🥂 🍰

No one-size-fits-all approach.

We understand that every business is unique. That's why we craft personalised strategies to help you reach your goals and connect with your customers.

Our proven approach prioritises your success, using the latest insights and industry expertise to keep your business thriving for the long haul.

Ready to grow? Get in touch with our team today: https://trio-media.co.uk/contact/

London aesthetic clinic sees impressive 30% YoY growth in Black Friday revenue 📈

Witness the success story of a high-profile clinic in London that trusted Trio to fuel their Black Friday campaigns.

With our strategic paid media approach, we achieved an amazing:

✅ 44k impressions
✅ 200+ email sign-ups
✅ Nearly £95,000 in revenue across the week

Discover how we did it here: https://trio-media.co.uk/case-studies/black-friday-success-for-aesthetic-clinic/

Increase sales all year round with Trio - get in touch with us today: https://trio-media.co.uk/contact/

Catherine has been at Trio for 5 years! 🎉

Catherine is an integral part of our projects team, working with developers, designers and customers alike. She started her journey at Trio in 2019, and what a ride it's been!

Trio wouldn't be the same without Catherine's meticulous eye for detail and her passionate approach to everything she does.

Thanks for a great 5 years! ⭐

#️Team

Say goodbye to clickbait 📣

Thanks to Google’s helpful content update, the focus has shifted away from low value, clickbait, search engine-first content, and to creative, authentic people-first content.

In our latest blog, you’ll find out about:

👉 Google’s helpful content update
👉 People-first content
👉 Google’s March Core Update 2024
👉 The importance of people-first content
👉 How to write people-first content

You can read our informative guide here: https://trio-media.co.uk/writing-people-first-content/

Looking for something to fun to do with the family tomorrow? Support our charity partner Homeless Street Angels!

Angel Fest is a family-friendly event in support of Homeless Street Angels and St Gemma's Hospice at Moortown Rugby Club 🎪

Angel Fest will be 10 hours of House, Funky House and Funky Disco! Plus kids under 14 go free 🕺

Today is the last day to grab your ticket - get them before they're gone! 👉 https://www.skiddle.com/whats-on/Leeds/Moortown-Rugby-Club/ANGEL-FEST-Charity-Day/37266669/

Paid media success for Yorkshire’s largest family adventure park 🌳🛝

The adventure park wanted to boost Christmas ticket sales, but one thing was missing – an effective paid media strategy.

Our mission was to increase brand presence for seasonal events, attract a wider demographic and boost ticket sales compared to last Christmas.

So how did we do?

✅ 210K paid website visitors
✅ 275K page views for key landing pages
✅ 1M+ social impressions
✅ 4000 ticket sales

Want to know how we did it? Read our case study https://trio-media.co.uk/case-studies/sleigh-sales-for-adventure-park-at-christmas/

Is TikTok really the new search engine for Gen Z? 🤔

According to data from Axios, Google still reigns supreme as Gen Z's go-to search engine, with 46% starting their search there.

This confirms that traditional search engines are still the first port of call for info gathering, even as usage habits evolve!

However, 21% of Gen Z searches began on TikTok - so don't discount the rising challenger!

Which search engine do you use? 🔍



https://www.searchenginejournal.com/google-is-still-gen-zs-top-search-engine-study-shows/513887/

The secret is out - we've been awarded a grant by UK Research and Innovation to develop a groundbreaking AI solution! 🤖

This grant will allow Trio to establish a Knowledge Transfer Partnership (KTP) with AI experts at the University of Huddersfield Centre for Autonomous and Intelligent Systems (CAIS).

We want to use AI to make us more efficient and improve our processes - discovering how it can boost profitability and the potential of rolling it out to other agencies.

Read more about this KTP in our blog, and stay tuned to hear more about the progress of this exciting collaboration!

https://trio-media.co.uk/innovate-uk-awards-trio-grant-for-new-ai-solution/

We ranked #19 out of 100 in Campaign Magazine Best Places to Work List 2024! 🏆

We're thrilled to enter so high in the rankings as newcomers, and are so pleased that Trio has been recognised for being such a great place to work.

How to nail SEO on TikTok 👇

With the launch of TikTok's Creator Search Insights, it's never been a better time to leverage the potential of SEO on this competitive platform.

We’ve combined Google and TikTok SEO’s ranking factors as part of our TikTok SEO how-to guide.

Check out the full guide here: https://trio-media.co.uk/tiktok-seo-how-to-rank-higher-on-tiktok-search/

Trio goes stateside 😎

Claire, our CEO, shares the rundown from her trip to the US in our latest blog.

She spent a week on a trade mission with UK Business and Trade which took her to Indianapolis and Chicago, and then ventured over to Austin for SXSW!

You can read all about her travels here: https://trio-media.co.uk/trio-takes-america-our-ceos-thoughts/

We walked a marathon! 👣

On Sunday, we completed the TCS London Marathon MyWay, covering 26.2 miles across Leeds.

It took just over 8 hours, almost 60,000 steps, and a few well deserved ice creams - but it was all worth it to raise money for Stop Hate UK 👏

During the walk we heard that we had smashed our fundraising goal, what a boost! Thank you to everyone who donated - we raised over £1100! The fundraising page will remain live for a few more weeks too: https://www.justgiving.com/page/trio-media-virtual-marathon-2024

We had a great (albeit exhausting) day stomping along in the sunshine! What an achievement! 🏆

Today is 🌍

Our charity partner Rainforest Trust UK has set a goal to permanently safeguard 20 million acres of intact forest — an area the size of Scotland — in the Brazilian Amazon over four years.

Rainforests are the lungs of our Earth and the largest, most important is the Amazon rainforest. Rainforest Trust will partner with local Brazilian organisations to defend these vulnerable areas from deforestation by designating forests as protected areas and Indigenous territories. Land grabbing, illegal mining and forest fires all threaten the Brazilian Amazon from thriving.

Without demarcating these boundaries for Indigenous Peoples and Local Communities, the lush, verdant Amazon we know today will irreversibly flip into a dry, barren savannah. Conserving this globally vital forest can safely lock up 6 billion metric tonnes of CO₂ equivalents which equates to more than 14 times the UK’s annual total CO₂ emissions.

For one week only they are teaming up with The Big Give to raise £35,000 which will be QUADRUPLED so that a total of £140,000 goes towards conserving rainforest in the vast yet disappearing Brazilian Amazon. You can join us in making a real difference by donating via this link: https://bit.ly/3VJuFFj