Gecko Direct

Great article: THREE AREAS TO FOCUS ON IN YOUR 2023 DIRECT MAIL STRATEGY👇

I know it's an American article, but it's still very relevant to UK businesses who want to optimise their marketing budgets whilst driving great results and ROI.

We can help you with all three of these areas:

1⃣ With better data - whether we clean your current database, profile your database confirming who your buyer persona is or provide you with a new buyer look-a-like database (or all of the above).

2⃣ To complement your email marketing and social media efforts with an impactful direct mail piece.

3⃣ By providing cost-saving alternatives.

We are here to help remove your communication headaches.

Council Post: Three Areas To Focus On In Your 2023 Direct Mail Strategy Cutting back spending on marketing is a tempting idea—but it may not be the right one. Instead, stay consistent with your efforts by sticking to a long-term strategy.

A lot of charities have struggled with their donations since the pandemic. Experiencing the loss of projected funds while incurring a lot of extra costs themselves.

If you a charity fundraiser we can help you fill the gap in your donor acquisition and fundraising activities.

The RSPCA and their marketing agency shifted their strategy to create an integrated multi-channel campaign that had mail at its heart.

A Partially Addressed 'cold' Direct Mail piece was used to find highly targeted prospects.

To read more of they used Partially Addressed Mail (PAM) and door drops click here https://www.marketreach.co.uk/case-study/rspca

If you need a clever direct mail and print partner to help you bring in new donations, please get in touch, [email protected]



https://www.theguardian.com/society/2020/nov/12/devastating-loss-funds-uk-charities-count-cost-covid

'A devastating loss of funds': UK charities count the cost of Covid From big appeals to small local organisations, charities face millions less coming in as demand for services rises

We had such a great time last week on our Christmas do, we only took one photo!

Here are just a few members of staff having a glass of fizz and a beer to welcome in the festivities 🎄

When thinking about marketing strategies for your company, it is pretty easy to overlook the audience you have right on your doorstep! 🏢

Whatever the form of marketing, it pays to be consistent so your business is constantly at the forefront of any prospective customer’s mind.

Although postage costs have increased, this shouldn’t prevent businesses from being clever about marketing and local marketing ideas in 2023, i.e. targeting specific local areas with marketing collateral to build a loyal local customer base.

So, here's an article discussing everything about' local marketing'.👇

To get in touch with our experienced team, email [email protected].

Local marketing ideas in 2023 — Gecko When thinking about marketing strategies for your company, it is quite easy to overlook the audience you have right on your doorstep! So in this article we’re going to discuss local marketing ideas.

Have you ever used interactive print in your marketing comms?

If not, maybe you should.

It's not just for the big brands like Cadbury's. 🍫

If you have a product (like Cadbury's has) and you're trying to get
samples out to a broader audience, why not print some interactive posters or postcards?

Here's how it can work:

⚡ Create a landing page for your product sampling campaign with a data collection form on it,
⚡ Create a QR code for the above landing page,
⚡ Get a postcard/poster designed and printed with your offer and Qr code on,
⚡ Pop up your posters and mail/door-drop your postcards
⚡ Wait for your prospects to act and complete your online form
⚡ Sit and watch your prospect database grow
⚡ Fulfil your sample orders and send them out with a discount code
⚡ See your product fly off the shelves

It really is that easy! 😉

To arrange a call to see how we can help you with all the above, email [email protected].

WE ARE ON A MISSION TO BECOME THE UK’S BEST DIRECT MAIL AND DIGITAL PRINTER, BUT NOT AT THE COST OF THE ENVIRONMENT.

Our journey is about more than just the quality of our work.

It's about our commitment to sustainability.

If you want to reduce your carbon or offset it in 2023, we can help you with this.

Our quotes now detail the carbon measurements you need for your internal carbon accounting, and we can offset it for you on any:

🌱 Direct Mail,
🌱 Hand enclosing,
🌱 Digital print,
🌱 Large format print projects.

To read more on our green journey, click below.👇
https://lnkd.in/egqY9UkP

Sustainability — Gecko We are on a mission to become the UK’s best digital printers, but not at the cost of the environment. Our journey is not solely about the quality of our work, it is about our commitment to sustainability.

2 days to go until it's Christmas Jumper Day 🎅

Are you joining in?


Save the Children UK

This month's Royal Mail price increases may have surprised a few people. Due to them happening two months early. 🤔

Price increases always happen in January - however, this year, it was January and again at the beginning of this month (Nov).

This has prompted a helpful blog below. 👇

We examine some of the options for direct mail and other customer communications and how these alternatives can help to maximise your budget by combatting rising postage costs.

There are ways around reducing your campaign costs, and these solutions might be what you need to change how you work and increase the success of your campaign. 📈

Contact us if you want to chat: [email protected]

Combatting rising postage costs — Gecko At Gecko, we have a wealth of knowledge and experience in handling direct mail campaigns for our clients, including optimising postage costs. We understand that when setting your campaign budget, a large part of it is allocated to the cost of physically reaching your customers i.e. the postage and d

1 more sleep to go 😴

Our MD, Christopher Bottomley, will be appearing on Tharstern TV tomorrow.

🌱

The Sustainability Show is out TOMORROW! Cheers to that 🥂 How excited are you Gecko Direct?? 🤩

In Spring, we hand-enclosed the below pack for Dr. Wolff Group 👇

The client received a massive response of 9,350 sample requests.

The pack contained:

🌱 One 20ml Plantur 39 Phyto-Caffeine Tonic sample
🌱 A6 double-sided postcard (with a unique 15% off discount code)

We printed the A6 flyers and sourced the eco-friendly outers.
Then hand-enclosed a sample along with a leaflet into the outer and mailed it out.

If you have anything you'd like to discuss with us, email us at [email protected]

Do you need a reliable digital printing service for your business?

That can save you time, hassle and money and offset your carbon too, then look no further. 🌱

Gecko provides the service you require (and more!).

We provide the highest quality digital printing, whether personalised, short-run or large format. We are here to fulfil your requirements and offer you the opportunity to make it carbon-neutral! 🌱

Our customers come first. 🥇

Our specialisation is to create engaging on-brand marketing campaigns that are cost-effective and maximise your ROI.

Let's talk - [email protected].

Last Friday, we posted a smashing review we had just received from our luxury department store client, Harvey Nichols. 🌟

Today, we decided to start showcasing the kind of digital print and POS work we do for them.

👇 Below - is an eye-catching Duratran that features Rhianna.

We printed this on our HP Latex 365 wide format machine.

We can help bring your designs and promotions to life with the highest quality print in the widest formats available.

Simply, email us at [email protected].

Hand enclosing is a small part of our Direct Mail offering.

👇 This particular mailing is for Dr. Wolff Group.

When a member of the public requests a product sample, they receive it super-quick 💥

We automate daily data downloads, address labels are printed and the packs are personalised, hand-enclosed and sent out the same day!

We can handle mailings of any size or capacity, offering automated enclosing for various envelope sizes.

Talk to us about your next campaign, to see how we can help.
[email protected]

Not a topic we'd like to talk about on a Monday, but it's important for our clients planning any festive mailings.

Two 48-hour strikes are planned, as below 👇

24th & 25th November
30th November & 1st December

Remember, we'll jump through hoops to get your mailing to land as scheduled.

Any questions, quote requests or capacity queries simply email us at [email protected]

New Royal Mail strike dates revealed Postal workers will hold a series of 48-hour strikes to fall on Black Friday and after Tech Monday, with workers also set to hold a vote of no confidence in Royal Mail CEO Simon Thompson.

I think you'll agree, this is the best way you could possibly end the week. 😍

With an amazing review from Harvey Nichols.

We print the banners, posters, display materials and menus for both their Manchester and Leeds stores.

Images will be posted in the coming weeks.

If you have any large format, digital print and direct mail requirements, please get in touch. We'd love to help, [email protected]

Here are our top 10 reasons why print should be part of your marketing.

1⃣ Print is credible
2⃣ Print is tangible
3⃣ Print stimulates areas of the brain responsible for long-term memory
4⃣ Print establishes your brand
5⃣ Print is Valued
6⃣ Print lasts longer
7⃣ If it's personalised, print can resonate with your audience
8⃣ Print engages
9⃣ Print has a higher ROI
1⃣0⃣ Print persuades your prospects

When it comes to digital print, we’ve got serious credentials.

Drop us a line if you need a quote [email protected]

Strike action that had been planned for 2, 3, 4, 8, 9, & 10 November has now been withdrawn.

If you have delayed any mailings due to the above and now wish to get it all back on track, please get in touch.

[email protected] | 0113 391 0704

Have you explored the role of Direct Mail in your customer journey?

What does mail have to offer your customers?

Direct mail can:

🧡 support an existing relationship,
🧡 build retention, advocacy and lifetime value
🧡 helps build trust
🧡 signifies the importance of your communication
🧡 gives the recipient off-screen time to absorb the message

If you've never considered customer mail, maybe now it's time you do.

We are on hand to help.

Simply email [email protected] or call us on 0113 391 0704



IMAGE SOURCE: Marketreach