Famous Wolf

Happy Fridayyy. Made it out the work group chat!🍻 It's also International selfie day 🙊 So take one and post it to socials, whatever your Friday evening plans are!

Gambling sector's ultimate winner! 🎰✨ Our ads won a prestigious Meta Award for the highest performing campaign ever recorded in the Gambling Sector! 💥 Play your cards right, and experience the exhilaration firsthand! 😉🔥 Drop us a message if you'd like to discuss the results we can produce for your brand!

Being too salesy can come across as pushy, desperate, or spammy, which can lead to a loss of trust, credibility, and engagement from your audience.
On the other hand, providing value to your audience builds trust, authority, and loyalty.

Some tips to help you sell your product/services? Here you gooo!😊

If work hard, slay hard was an office...or whatever that phase is🙊 May Roundup!

The Wolf Pack has grown! 🐺

Swipe to see the names of the wolves behind the magic we create.

Guess who the Graphic Designer is?🙊

🌟 Exciting News! 🌟 Instagram just levelled up with new interactive ! 🎉✨

🎶 First up, we've got the Add Yours Music sticker 🎵 - Start a trend, add your favourite track and invite others to join the musical chain!

📸 Next, bring a touch of nostalgia with the Frames sticker 🖼️. Transform any photo into a virtual Polaroid that your followers can "shake" to develop. It's virtual magic!

🔍 Ready for a little mystery? The Reveal sticker is here! 🕵️‍♂️ Post a hidden story and watch as your friends slide into your DMs to uncover the secret. It's a fun way to engage and connect!

✂️ And for the creatives out there, the Cutouts sticker is your new best friend! Turn parts of your photos or videos into unique stickers that you can layer onto your stories for that custom flair.

Which one will you be using first? 👀 🌟📲

🌟

Adverts these days aren't like the adverts we once knew. They're more human, more relatable, and more real; that's what people know, like and trust, so when you're creating an advert or content, be your authentic self, ALWAYS.

As 1 of our best creative friends, we were super excited to learn that Canva recently opened their first ever European hub studio, in London! We just need to find the time now to go visit and take a look! If you've already been lucky enough to check it out, let us know what you thought and the tips, tricks and hacks you learnt in the comments!

Don't take out more than you put in; if you're not adding value by giving away some trade hints and tips, no one's going to be interested because, let's face it, everyone loves a free hack!

Have you checked on your Instagram lately?! Does it need cleaning and tidying up? Check out our tips for your Instagram looking 👌

1. Your Bio - does it, tell your audience who you are? What you offer? Who your products/services are for?

2. Your highlights - Are they still relevant? Answering common questions? In line with branding i.e. colour palette, font type?

3. Your content - Does it align with your theme? Relate to your offering? Show your audience what they are looking for?

If your Facebook strategy has become old and stale but you're struggling with how to bring your profile account back into the now, check out these Facebook trends that will help shape your strategy:

If you think reels are only for Instagram you couldn't be more wrong! Facebook reels are here to stay and are a huge part of the platform! So if you're not using them, jump on now!

As we told you back in March, live shopping ceased on Facebook but you can still sell directly through the platform using your Facebook shop. Perform an audit to make sure you're maximising sales!

Chatbots are in and front line customer service are out! If you're not using a chatbot service yet, now is the time to jump on this trend. Check out existing chat bot tools that are compatible with Facebook, such as Heyday.

That's all for now folks!

Heads up YouTubers!

YouTube is set to depreciate its stories format this month. Starting on the 26th June, the option to create a new YouTube Story will no longer be available. Stories that are already live on that date will expire 7 days after they were originally shared.

Let's face it though, it's all about the shorts and the community posts!

Whilst we love the latest technology here at Famous Wolf and we embrace some aspects of the AI revolution there are some challenges to AI that you may want to keep in mind if you're about to put all your eggs in one basket!

1. Copyright and I.P issues - AI relies on pre-existing content to produce your work for you which could infringe copyright laws and put you in a sticky situation that no-one wants to be in!

2. Lack of creativity - again, A.I relies on data and content that already exists so the work it produces for you may not make you stand out from the crowd!

3. Overuse - Overusing AI tools can result in overly uniformed content, as well as a loss of originality and authenticity, which can damage the influencer and the brands in the long run.

4. AI hallucinates! If you haven't heard about the legal team that used A.I Chat-GPT to put their brief together in a claim case you may want to read that out and learn from their lesson first! Don't rely so heavily on AI to do the work without at the very least, fact-checking what they produce for you, including the sources!

Choose your A.I moments wisely!

There are no magic wands in social media; it's all learning, nurturing and growing. Adapting with the changes and the latest trends but also making sure you stand out from the crowd and the only way to do that is by being your true authentic self.

2 of the most common problems our small business clients face are:

1. "I don't have time to keep posting consistently."

and

2. "I don't know what to post."

If you fall into either or both of these categories, we've got some hints and tips for you lucky lot!

If your goal is growth - Don't worry about posting every single day! Even if you're only posting once a week to begin with, it's just about consistency. UNLESS you're on Tik-Tok, then please be prepared to be posting at least twice a day every day from the beginning! Tik-Tok is a bigger commitment than marriage!

And also, remember to be super responsive to any comments, no-one likes to be ignored!

Even the most creative content agencies stumble upon a brick wall from time to time. If you're struggling to know what to post, there's nothing more intriguing than what goes on behind closed doors, so record that picture being painted (not just the end product!). The audience like you to take them on the journey of your creations.

Maybe take a picture of when something's not quite gone to plan; there's nothing more entertaining than seeing when a professional doesn't always get it right. Being relatable, being human, there's no better way than to engage your audience because they feel like they're getting to know the real you.

We all know the aim is to be at the top of page 1, but do you know how to get there? We have a LOT of calls from clients asking if they can pay us to be ranked #1 - Listen up people, this isn't how it works!

Done right and carefully managed by professionals, Ad campaigns WILL work, BUT you need to be prepared; this doesn't happen overnight or in the space of a week.

Ad campaigns and being ranked #1 is a long and winding road; you will need patience and perseverance, so if you haven't got both of those attributes, you will always be on page 10000000000!

A NEW META PLATFORM!! Yes, that's right, you heard us, a new social media platform! Barcelona will be Meta's latest and newest member of its family, bringing with it a Twitter chat style with an Instagram slant. We can't wait for this 1 - set to launch this Summer!

If the facts and figures influence your marketing strategy, then check out these below:

81% of consumers need to trust a brand to consider buying

77% of consumers prefer shopping with brands they follow on social media

65% of consumers say a brand’s CEO and employees influence their decision to buy

77% of B2B marketing leaders say branding is critical to growth.

75% of B2B buyers want branded content that helps them research business ideas, but 93% of brands focus their content on marketing their own products and services

55% of brand first impressions are visual; Gen Zers mainly use Instagram and TikTok to research brands

REMEMBER: Marketing is all about the long game. It's not the creativity you lack for your content it's the marketing endurance, having the ability to test it long enough to see if it works.

Let's talk LinkedIn. With at least 924 million users worldwide, it's time to stand out! Don't panic, if you don't know where to start we've got you! We've put together a few hints, tips and tricks to help you out and get you started! If you've already got your profile sorted, it's worth checking these out to make sure you're looking your best.

📣FREEBIE ALERT📣 If you're still not sure, add your name in the comments and we'll give your LinkedIn profile the quick once over and let you know of any tweaks we think you could make or just to let you know you're looking good! 😉

1. As always, regularity is key. For LinkedIn specifically aim for 1 - 3 posts per week (minimum of 18 hours between posts).

2. Choose your times and day's wisely, these are the best (remember tip 1 ⬆️): Monday 9am - 12pm, Tuesday 8am - 11.30am, Wednesday 9am - 12pm, Thursday 8am - 11.30am, Friday 12pm - 2pm, Saturday 9am - 12pm, Sunday 12pm - 2pm

3. LinkedIn doesn't like too many hasthags; no need for all that over here! Minimum of 2, maximum of 6.

4.Don't comment on your own posts to begin within, once you've got a FEW comments, then go ahead, engage away (reply within 12 hours)!

5. Don't mention more than 15 accounts per post.

6. Everyone loves an emoji but LinkedIn doesn't like any more than 10 per post and no more than 4 per line.

7. LinkedIn likes to see what you have to say but it doesn't want you to waffle on, so keep the text between 1200 - 1800.

A lot of potential clients we meet have a misconception that their organic content will bring leads to their door. If we can teach you anything here at Famous Wolf, remember this......YOUR ORGANIC CONTENT IS NOT FOR GENERATING LEADS! If it's leads you're looking for, it's ads you need!

Organic content = building brand
Ads = Generating leads
Simple!

Why aren't I growing?!

It's a common question; whether that's personal brand following you're trying to grow or brand awareness, if you're actively trying and still not growing, let us give you a little helping hand with some questions you need to ask yourself:

1. SWITCH! Switch places with your audience. If you had landed on your page, would YOU follow you? WHY would someone follow you?

2. Your content - what has had the most views/engagement?

3. Are you focusing too much on your content strategy and not enough on your engagement strategy? It's called SOCIAL media for a reason!

4. Do you need to adjust the quantity/quality of your content?

If you feel like you've tried everything and you're still not growing, ask the experts (like us!) to delve deeper with an audit and some consultancy time.

Shout out to our Famous Wolf work experience students in the house! 🙌

When Famous Wolf started back in 2019 in Leeds, little did we know four years later, we'd be sitting at a desk on the 22nd floor of an office tower block in city centre Birmingham. We didn't know we would be a pack of 12 with a broad and diverse client base from car dealerships to fitness apparel and everything in between. We also didn't know that we would be an award-winning agency! Sometimes we don't always foresee the changes in our journey. Maybe we can help you on your social media and digital marketing journey, OR maybe we can help give you the tools you need to create your own journey via our e-learning platform. Contact the team today!