Shipley Creative

say hello to... MIGHTY MENUS🏋️‍♀️

Our menus are:
☑️ 𝗕𝘂𝗶𝗹𝘁 𝘁𝗼 𝗲𝗻𝗱𝘂𝗿𝗲: constructed with tear-resistant material, these menus can withstand frequent handling and retain their pristine appearance over time. They also have a wide temperature range and can endure temperatures as low as -40°C and as high as 250°C.
☑️ 𝗗𝗲𝘀𝗶𝗴𝗻𝗲𝗱 𝘁𝗼 𝗶𝗺𝗽𝗿𝗲𝘀𝘀: Mighty Menus are widely considered to be the George Clooney of menus*. Crafted by our skilled team of graphic designers and produced in-house by our experienced printers and finishers, our menus are thoughtfully constructed and dazzlingly high quality.

*by 'widely considered', we mean by everyone in our office. They are good though.

Restaurant owners... what are you waiting for? Head to https://www.shipleycreative.com and order yours today!⚡

Another ingenious billboard example from Specsavers👓

Why is this simple copy so effective? Because it capitalises on a psychological fact about the human brain. Humans remember words in "chunks", so some words are stored together as units in our brain. For example, if you are a native English speaker and somebody says "that's a blessing in...", you will likely finish that sentence in your head with "disguise"🧠

The same is true of this billboard; you finish it in your head before you even complete the sentence. The copywriter knows that readers will assume that the sentence reads "We look forward to seeing you" before realising their error and chuckling. The implication, then, is that you have made a mistake and therefore need glasses🥸

Clever advertising doesn't have to be complicated- you just need to understand your audience!

If you're looking for creative ways to advertise your brand that will resonate with your target audience, get in touch with us today➡️ https://www.shipleycreative.com

What makes 𝗗𝗶𝗿𝗲𝗰𝘁 𝗠𝗮𝗶𝗹 such an effective way of communicating with your customer base?

📩 𝗜𝘁'𝘀 𝗲𝘅𝗰𝗶𝘁𝗶𝗻𝗴! Digital media has usurped print in so many cases; we receive digital bank statements, contracts, and advertisements. Gen Z have little to no experience of receiving physical post, and 72% of young people say that they find it exciting when they do.

📩 𝗜𝘁 𝗴𝗲𝘁𝘀 𝗯𝗲𝘁𝘁𝗲𝗿 𝗿𝗲𝘀𝗽𝗼𝗻𝘀𝗲 𝗿𝗮𝘁𝗲𝘀 𝘁𝗵𝗮𝗻 𝗲𝗺𝗮𝗶𝗹 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴! 62% of customers say that direct mail inspires them to act; it is far more impactful than emails which are so easy to ignore.

📩 𝗜𝘁'𝘀 𝗽𝗲𝗿𝘀𝗼𝗻𝗮𝗹! Direct Mail providers (e.g. us!) can pull from multiple data sources to produce promotional material that is personalised to the individual. By using the names, ages, addresses, and membership details of individual customers, you speak with them directly and can offer them personalised offers based on their consumption habits.

📩 𝗟𝗲𝘀𝘀 𝗰𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗶𝗼𝗻 𝘁𝗵𝗮𝗻 𝗲𝗺𝗮𝗶𝗹! Think about how many letters you receive in a day compared to emails: there's no comparison, right? Capitalise on this by stepping into a space that is underutilised by so many companies.

If you're looking for new ways to connect with your consumer, you should really think about adding Direct Mail into your marketing mix!

Check out our website or get in touch today to find out more: https://www.shipleycreative.com⚡

Stats from: HubSpot 📊

The best brands are those that aren't afraid of change⚡

Take Desigual; in their 40 years they have had three different logos and yet their brand still remains iconic and recognisable. Timeless household names like Burger King, Pepsi, and Google have all changed their logo multiple times over the years in order to keep up with changes in technology and society as a whole. Changing your logo and revitalising your visual brand identity may just be the best thing that you can do for your business...

So, what are you waiting for? If your brand needs a refresh, get in touch today!🎨

https://shipleycreative.com/

Recent years have seen a huge rise in businesses replacing paper products with digital alternatives, and you may be left wondering whether paper is still considered a sustainable resource?✉️

Our new blog post discusses the impact of the paper industry on the environment and debunks some common myths.

We answer questions like:

♻️ What difference does recycling paper make? It biodegrades anyway, right?
🌳 What exactly is sustainable forestry?
📄 How can I be sure that paper has been produced ethically and responsibly?
💻 Is digital media an environmentally friendly alternative?

Head over to our blog to find out! ➡️ https://shipleycreative.com/blog/sustainability-and-paper-debunking-some-common-myths/

For more info, check out➡️ Forest Stewardship Council (FSC)

Sustainability and Paper: Debunking some Common Myths - Shipley Creative People have grown to believe that the use of paper is unsustainable and should be replaced with digital alternatives. Let's debunk this...

Not to toot our own horn or anything but...🥇🥇🥇

Some of our favourite ad designs from July ➡️

1. Gymshark's kettlebell bags, seen at the opening of their new Stratford store. It's a simple but effective design that will capture the attention of passers by. This design is a part of their wider "We do gym" campaign, created to help increase brand awareness and affinity🏋️
2. VITHIT X Among Equals billboards. We're huge fans of the double billboard technique, and this is a great example of how to optimise it🍊
3. McVitie's "We're a cake you biscuit" Jaffa Cakes campaign. An excellent design that exemplifies the value of social listening; McVitie's tapped into a national debate and settled it themselves🍰

If you're a UK-based business looking to find new ways of reaching your target audience by using printed promotional material, get in touch! https://shipleycreative.com/

If you asked us: What makes Shipley Creative so great?🤔

We'd say we're into big ideas⚡

Shipley Creative was born into the gaming industry and, for many years, we serviced companies in that industry alone. But we have come a long way since then. Our team has grown and therefore so has our collective skillset and experience.

Now, we have an extensive portfolio of work ranging from football kits to exhibition stands, and have collaborated with businesses across many different industries. We really will say yes to anything!

If you have a big idea, we're the people to help you make it a reality: https://shipleycreative.com/

What makes an excellent graphic designer?

Resilience.

As any experienced designer will know, it is not uncommon for a design to get sent back and forth tens of times with tweaks before the client is satisfied. This process can feel disheartening for the designer who has worked hard to create something they feel proud of.

Our Graphic Designer and Animator, Anthony Mottram, shared with us his own personal experience of learning to "let go"..

"Cheap enough to say, Phuket I'll go."- Fly AirAsia ✈️

In this campaign, Bevan Lewis and Lars Vester capitalised on the common mispronunciation of Phuket ("poo-ket" is the correct Thai pronunciation but "fu-ket" is often used by non-natives). With this cheeky ad, they aimed to appeal to a younger, more adventurous audience and position AirAsia as a fun and modern airline. By leveraging such a bold innuendo, they gained the interest of those interested in spontaneous, low-cost travel (primarily backpackers and young, middle-income families)🗺️

The billboard design was vibrant and uncomplicated, which meant that it was both eye-catching and easily readable for passing drivers and pedestrians. By keeping the colour palette simple and focusing on their iconic bright red, they strengthened mental associations between budget flights + AirAsia.

Our favourite part? This is an Australian OOH campaign from 2008. Sixteen years on, the wordplay is still just as effective🏆

Hiding swearwords in your copy can be a risky technique, but also a very effective one. What's your opinion on advertisements that not-so-subtly reference expletives? Let us know in the comments💬

Agency: De Pasquale, Brisbane |

Yeah, logos are important. But they are only one part of a brand's visual identity. Typography, colours, shapes, patterns, imagery, and graphics should all combine together to make a cohesive and instantly recognisable brand identity⚡

When designing the custom typeface for the 2024 Olympic Games, French designer Elliot Amblard decided to ditch the standard sans fonts in favour of something far more exciting. The bespoke font draws inspiration from the Art Deco movement of the 1920s in a tribute to the last Olympics held in Paris exactly a century ago. Amblard's design has also been deliberately constructed in a way that limits the amount of paper and ink needed for print materials as well as the power consumption required for digital media💡

The Paris 2024 Olympics are already proving to be ground-breaking in every way, from their outdoor (and free!) opening ceremony along the river Seine, to their accessible celebration venues in which medal winners will be invited to meet and celebrate with their fans. It only makes sense that their visual brand identity represents the essence of the event by being equally as bold🎨

Let us know what you think!💬

Paris 2024 - Comité d'organisation des Jeux Olympiques et Paralympiques de 2024

Shipley Creative presents... ⚡MIGHTY MENUS⚡

We're out to revolutionise the menu game by combining durability, functionality, and aesthetic appeal to bring you menus that will look great for a long time. So, what exactly is it that makes our menus so mighty?

🏋️Unmatched durability: constructed with tear-resistant material, these menus can withstand frequent handling and retain their pristine appearance over time.

🧼Hygienic Excellence: Mighty Menus are waterproof which means they are stain, spill, and moisture resistant. They can also withstand chemical cleaning (even bleach!) without adverse effects, so you don't have to choose between hygiene and preservation.

🌡️Wide Temperature Range: withstanding temperatures as low as -40°C and as high as 250°C, these menus remain intact and readable in any environment.

🖨️No lamination required: they are made from sturdy material that acts as a built-in laminate, saving you the time and extra expenses associated with lamination.

So what are you waiting for? Head straight to our website to find out how Mighty Menus can benefit you and your business➡️ https://shipleycreative.com/

The Euros are over, which means that we're just weeks away from the start of pre-season⚽

If your team are looking to upgrade your grounds and show your competitors that you mean business, get in touch. From signage and POS solutions to banners, flyers, and match programmes, we can do it all!🏆

⚡ https://shipleycreative.com/⚡

We are very excited to announce that we are the Official Print Sponsor of the upcoming Paris 2024 Summer Olympic Games🏆

Well...we aren't, but we really should be because we're seriously good at printing stuff. I guess we'll keep our fingers crossed for LA 2028.

We know great brand design when we see it, and the Paris Olympics team have aced theirs🏆

Paris 2024 is a brand just like any other; years of hard work have gone into the creation of their branding, including their logo, custom font, and mascot. And we happen to think it looks pretty great.

What makes this logo so special is that, for the first time ever, the emblem is shared by both the Olympic and Paralympic Games. In an unprecedented move, Paris have made it clear that accessibility and togetherness are cornerstones of these games.

The simple logo is comprised of three key elements:

🏅 The Gold Medal- a symbol of opportunity; Olympic gold is available to all who dare to try.
🔥 The Olympic Flame- an icon that represents the near century-old tradition. The flame of Olympia has been present at every Summer Olympics since 1928.
👄 Marianne- an homage to French heritage, Marianne is considered to personify the French Republic. She also represents humanism, generosity, fraternity, and sharing; values that underpin these Olympic Games.

The elements combine together beautifully to represent the essence of the games, while clever use of negative space ensures that the emblem remains uncomplicated. Great design work will communicate a complex concept in the simplest way possible. This logo clean and minimalistic, and yet representative of centuries of French culture and community spirit.

When creating logos for our clients, we always emphasise the importance of simplicity in relation to scalability; an intricate logo is no good if it won't scale well. In their mock-ups, Paris show just how well their logo scales without losing communicative value or iconicity.

Let us know what you think below!💬

👥 MEET THE TEAM 👥

Sofia has been a member of our team since 2018, she is a skilled graphic designer and a bright personality in our office.

Swipe through to find out more about her design style, favourite office snack and more!⚡

We think we're pretty great at what we do.

But don't just take our word for it, here's what our clients have to say...

Have you got an upcoming event that you want to shout about?🔈

With social media sites becoming more crowded by the day, print materials are more effective than ever. They offer you the chance to bypass the online crowds of businesses fighting for attention and make a tangible connection to your consumer✉️

Whether it be promotional flyers, banners, posters, direct mail, or print materials for your event itself, we've got you covered⚡

Check out our online product brochure to see how we can help you advertise your next event... https://shipleycreative.com/

We have been fortunate enough to gain lots of new followers over the last few weeks, so we feel that it's only right to introduce ourselves properly!🤝

We are 𝗦𝗵𝗶𝗽𝗹𝗲𝘆 𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗲, a leading provider of digital design and print services. Our story began 15 years ago inside a store room in BJ's Bingo with just one member of staff and a printer. Anthony is now the General Manager of a team of almost 20, operating out of a custom-built facility that houses an impressive suite of state-of-the-art technology⚡

As a small family business, we are very proud of our story and are excited to share it with you...

CALLING ALL SPORTS TEAMS! 🔈🔈

Are you looking to refresh your home ground over the summer break in time for the new season?

We can produce some seriously impressive branded material that will have your competitors feeling embarrassed of their shabby burger stand. And with Shipley Creative, you don't need a big budget to make a big impact⚡

Download our product brochure today to find out what we can do for you: https://www.shipleycreative.com

This campaign by Oatly campaign demonstrates the value of bold and unapologetic marketing. The concept is simple but impactful- by publishing their own climate footprint numbers and challenging dairy manufacturers to do the same, they advertise their advantage over their competitors.

Great campaigns are often very niche, and only focus on one aspect of the product. Here, there is no mention of the taste or even the quality of the product itself; instead, they focus on their environmental ethics alone. They imply that dairy products cause more harm to the environment than their plant-based alternatives and, in doing so, they appeal to the conscience of their audience and ask them to be mindful of the this fact when making purchasing decisions.

Visually, the content is striking. Oatly's brand imagery is always very simple, bold, and usually monochrome. They always manage to get their point across in a way that is both clear and concise- in just two simple sentences, they say all that needs to be said. The copy is uncomplicated and fearless, and it communicates their brand message effectively, while the simple Oatly carton graphic reinforces brand recognition. An incredibly simple yet well thought out piece of advertising.

What are your thoughts on the campaign?🌾🥛

Happy Friday! Here's another of our graphic designer memes to get you through to the weekend.

Let us know in the comments- what does everyone think you do / what do you actually do?😅

LET'S TALK ABOUT... OUR LOGO!⚡

We spend our days designing logos for other people, but let's take a look at our own and talk about what makes it so great!