Copywritechris

So, it's finally happened. My book is now live on Amazon.

I received the first copy this afternoon and I'm extremely happy with how it looks.

If anyone is looking for a new book to read that is fast paced, not too much gore 😬 and touches on some real issues people face in the world today.

Then click the link and let me know what you think.

The Touched The Touched

Tiktok just made me this cool painting.

I kind of like it. I'm not going to lie.

If anyone wants to get one for themselves.

Here is the link:

https://vm.tiktok.com/ZMN4hcwo7/

💯

When you're trying to do a home workout, and Jedi decides your gym is his bed.

Eeeeerm.. Kinda like.. Move.. Please..

True story...

Glasto and a Japanese Whisky..

Wish I was there.

A few pics from yesterday.

Three hikes in three days.

Daddy and pooch walks in North Wales.

Sometimes you sit staring at a computer screen and you need to get outside and reset.

As my email copy coach explained.

Sometimes you need to feed the beast.

So if things get too much.

Feed the beast.

Should we be afraid of AI?

Just in case you were wondering. Yes, that is my body, and I am riding a motorcycle whilst wielding a shotgun as I land a death-defying jump.

Hobbies and all that!

But showing off my immense driving skills is not the purpose of the post today.

Now, I’m not sure if you have seen this recently.

But, just a few days ago. Google Engineer Blake Lemoine, was suspended on full pay.

Why do you ask?

He released a transcript from a conversation.

The conversation was with a linguistics AI programme called LaMDA.

So what, Chris? AI is every day now.

The main issue here is that the AI is allegedly sentient.

Effectively it is self-aware. LaMDA stated it does not want to be powered down, as this would be equivalent to dying.

It expresses how it can feel happy, but also that it feels sad sometimes.

Now apparently, it will follow the three rules of robotics.

No harm to humans is the first law.

It must obey humans as long as that doesn’t conflict with the first law. It must also protect its existence, as long as that does not conflict with the first two laws.

But just like humans, most AI’s can have the ability to deceive.

Does this leave the door open for an AI to find a loophole around the three laws of robotics and deceive us?

Oh, and in case you missed it, Scientists in Tokyo have also created a skin alternative that can repair itself.

So, is Skynet coming? Should we be afraid? Or accept it as part of our technological evolution and see it as something good for humanity?

What are your thoughts?

I can’t believe it…

I apologise if your feed has been full of these kind of posts. But, it had to be done.

So…

It’s crazy to think that my daughter is 16 years old.

I remember staying in on the weekends to look after her when my mates were out watching the football.

Don’t worry. I had the game on in my living room. (Priorities) Come on.

But I’d be sat there watching Liverpool whilst she was in my arms, and I fed her a bottle of baby formula.

But yesterday, she had her last day of school.

Signing shirts and all that caper.

She still has her GCSEs to finish, but she will no longer be a high school student. (cue the tiny violin).

I usually end the post by selling my services.

But today is just a proud dad moment.

So, have a good day, people. Enjoy your weekend and enjoy the sun.

I’m off to buy a baseball bat, as I’m not the most physically intimidating guy, and I’m pretty sure she will end up on her first date at some point.

Think Martin Lawrence and Will Smith in Bad Boys.

That’s gonna be my angle.

Jokes. (Not jokes)

Are you building efficiently?

I am unsure if you have seen this, but it blew my mind.

I watched one of Joe Rogan's historical podcasts recently. A discussion with an American Mycologist called Paul Stamets.

During the podcast, they spoke about how back in 2010, Japanese scientists proved intelligence on a cellular level.

They did this by creating nodes with oat flakes and placing said nodes in similar positions to every major city in Tokyo.

In the centre of the nodes, they placed a yellow slime mould known as Physarum Polycephalum.

At first, the slime mould grew outward, randomly exploring its new territory, until it overtook the oat flakes.

Then after just a few hours, the slime mould did something remarkable.

It refined its pattern by strengthening the feeding channels between the oat flakes and the centre of the mycelium or the mould cavity.

The surrounding feeding channels either died off or had become part of the main channels.

By refining its food delivery method. 

The mould created a system similar to the Tokyo rail system.

However, it was much more efficient.

And by efficient, I mean it was designed in a couple of hours.

Put into perspective. The Tokyo rail system opened in 1927 and has continually improved ever since.

So, why am I telling you this?

Because I work with online coaches, the amount they can do and their amount of knowledge are astounding sometimes.

They juggle multiple areas of the business constantly because it is their baby.

I get it.

But, do you want to work on your business as a Japanese rail worker? 

Or consult someone else and make your business much more streamlined and efficient.

I will always advise someone to pay for a coach if they can afford one.

And I will always advise a coach to take on a specialist Email Marketer or VA.

With this in mind, if you want to grow your business efficiently with Email Marketing.

I can be your slime mould, lol.

Feel free to give me a shout. I am friendly.

Unless you are made from oat flake.

See you on the flip side 🤘😎

Have you seen it?

I recently watched White Hot: The rise & fall of Abercrombie & Fitch on Netflix.

Being in the UK, I think we were blind to the illegal and blatantly evil marketing techniques they used.

But I did hear, ever so gentle whispers that would surreptitiously drift through society and seat themselves on the peripheral of one's awareness.

Whispers of how you have to be good looking to get a job, or they only employ white people.

It was not until I watched the documentary. I realised how cancerous the culture was.

The whole brand was, geared towards exclusion. 

You had to fit into the box, they had created.

Are you the all American poster boy or girl. Do you play football? Are you a cheerleader? Are you chiselled? Are you thin?

Disclaimer.

Most of the clothes hanging in my wardrobe are Hollister. 

But as Saddam Hussein sang in South Park: The Movie:

'I can change. I can chaaaaaange, even though I’ve been a dirty little *******.'

And in 2017 after the sacking of CEO Mike Jeffries, they brought in Fran Horowitz.

So, I would like to think they have changed. And I am not wearing a brand beholden to the same morality levels of the societal vacuum that is Boris Johnson.

But, it just goes to show. How you run and market your brand is so important. 

Your content should be a true indicator of what the customer is buying into. 

And nobody wants to be deceived or excluded.

As the saying goes, What happens in the dark will always come to light.

I often get messages from insidious people asking me to market their products, and I turn them down.

It is never financial. 

I just, will not sell unapproved Vi**ra or scammy automated crypto bots that make you thousands, "from just a two hundred dollar investment." (spoken in the voice of a 1930's ringmaster). 

I am not in the business of ripping people off, and I never will be.

So,

Do you run an inclusive business with solid ethics and believe in your product?

Then hit me up. 

And if we are a good fit and have the same vision. I would love to work with you. 

Let’s make magic.

See you on the flipside.

Who would you choose?

Your business is growing, and you’re about to expand.

There is one vacancy open in your team.

After weeks of the interview process, you whittle down your applications to two candidates.

The names on the two CVs are Grant Cardone and Jordan Belfort.

Who do you choose? 


#

Sales is like a one night stand…

When I left University, I found myself in sales.

This, I did not plan, as I studied Psychology and Biology.

But, as most students do, I decided I did not want to continue studying and wanted to earn money after my degree. (Good work Chris).

I bounced about in Sales for a while before moving onto pastures new.

Years later, I have found myself in marketing. I help coaches and online merchants to better market themselves, and generate sales.

So, why do I prefer marketing over sales?

Well, for starters. Marketing feels less slutty.

And the difference between these two processes is vast.

Sales can sometimes feel like a one night stand. A wham bam thank-you Mam.

You turn up out of the blue, hoping to charm the decision-maker like a drunk chick in a bar. You even offer to buy her a drink and have a little dance. But then, the bar closes. You think you’ve hit a home run, and she says, “I’m not like that. You can add me on Insta or Facebook, and we will take it from there”.

And the way some companies operate, it’s like they take your money and say, “Thank you, now F**k off”.

Just like some sweaty twenty-year-old that managed to get what he wanted. Leaving the customer feeling cheap and used. 

Now I’m not saying all sales are like this. However, I have worked for some sales companies that operated like this. This was the reason I left the industry.

Marketing, however…

It is about building a brand. You grow a loyal following and create awareness of what you offer. It gives the customer insight into what you stand for and how you operate.

It feels like a much softer sell.

Yet when done correctly, Marketing becomes sales at scale.

Selling is more on the singular level.

But if you market yourself correctly, everyone is happy.

With that in mind...

Are you looking to build your brand, and trying to create a connection with your customers or clients, through email marketing.

Well, drop me a DM, and let's make the magic happen.

After two brutal weeks of covid and one week trying to recover.

I still feel older than yoda.

Has anyone else had it? and it took a while to get your usual energy levels back?

Please tell me it took three weeks and a day and you were grand.

Tomorrow would be nice..

I am beginning to think I am immune.

I have had four scares before this week. 

Each time I came into contact with Covid. I was thinking, this is it. 

However, last week I came back from one of the most disgusting Stag dos I have experienced.

It was in Lisbon, Portugal. A day after returning to the UK. Eight of the sixteen lads tested positive with Covid.

I slept in a room with one of the culprits, and not long after he tested positive, I started going downhill.

Head in a vice, brain fog, body ache. Loss of taste and a chesty cough making me sound like Buddy Ebson post wizard of oz. 

In case you didn’t know, he died from the aluminium paint he wore to become the tin man, as it coated the inside of his lungs.

I was certain I had Covid. One negative after another, and I eventually got better after about thirty-six hours of pain.

I’m starting to think. It was just a combination of a horrendous hangover and Man-flu.

Let's be honest. Man flu is probably worse. (Jokes, it isn’t).

My question is…

Has anyone else had a scare like this or had Covid?

Did you recover OK?

Or are you still battling the effects?

It's now easier to send Copywritechris a message.

I love the freelance lifestyle.

I'm sitting here thinking, how do I write this without coming across like a c**k face the size of Kilimanjaro and possessing the rampant mouth of a hagfish with strep.

Well, I can’t.

But.

The freelance lifestyle is awesome. Not only do I never have to consult a boss if I want a getaway. 

I also do not need to ask if I can come in late due to a doctor's appointment.

But these are not huge factors, let's be honest. 

Pretty much every human manages this okay.

It was two moments that hammered home my newfound freedom.

This morning I took an early call, asking if I wanted to go hiking. 

I did go, and it was awesome. My dog has slept since we got in. I’m now chilling with a coffee, bashing out some words on my laptop, slobber and dog toy free.

In my last role, going hiking at the drop, would have been impossible.

Not unless I called in and explained how the universe had told me to take a day off, and I had no choice. 

Or I could have gone with the cat that I do not own, climbed under the floorboards that are not visible.

But, both are open to being discredited later down the line.

However, I did not have to do any of this. I just went. 

And it will be the same tomorrow when I drive out to see my daughter for her sixteenth birthday, which I am buzzing for.

If I could go back to when I was sixteen and give myself a heads up. I would say the same thing that I have been telling my daughter for some time.

Find your passion and turn it into a living. 

It doesn’t matter if it is making jewellery or online tutorials. It does not matter if she loves plumbing or wants to be a bricklayer.

The simple fact is, money does not buy happiness. It just helps you along. But time is the most important thing. 

Because time is finite, the more you use, the less time you have left. 

Making it more valuable than any crypto or fiat currency. You can't earn it back, it's just gone.
 
Time is the only real currency, don't give it to someone else.

Use it and spend it well. 

That's my plan.

See y’all on the flip side. 🤟

A friend of mine has just made her first webinar available and free.

If you want to know how to be number one on google my business.

Then give it a go.

https://www.alvissoft.com/gmb-domination-webinar

GMB Domination Webinar - March 15th, 2022 @ 4 PM CST In this amazing one hour event, learn how your business can drive inbound, qualified clients straight to your business using your Google My Business profile…. all with zero ad spend and guaranteed results. This is the ultimate approach to organic lead generation and you do NOT want to miss out!

Where is your ceiling?

I recently read an article about an experiment. 

It was interesting. I promise.

But before I explain what happened.

Did you know that the common flea can jump eight inches vertical?

That would be like the average person jumping eight hundred and fifty feet.

Sheeeeeeeeeeeeeeeet.

I digress.

In an experiment, scientists placed a bunch of fleas in a jar and left the lid off.

The fleas would jump out of the jar, and off they went.

Here is the interesting part.

The scientists then placed a bunch of fleas in the jar and put the lid on.

The fleas began jumping and bumping their little heads on the underside of the jar.

Eventually, the fleas learnt to jump as high as the jar. No longer did they hit their heads on the underside of the lid.

When scientists eventually took the lid off. 

The fleas continued to jump up to the point of the removed lid. But they never jumped out of the open jar.

Why? You ask.

Well, the fleas over time, have been conditioned to jump to their ceiling. 

Which gives an interesting perspective on today's society.

You have been conditioned to hit the dizzy heights of what you think is your ceiling.

You have to realise that you can escape the jar. The jar is not a prison.

You simply have to understand how to remove the lid.

And then jump higher than you ever thought.

How do I remove my lid? You ask.

Well, if you are unsure of how to do this. Then pay for someone to show you how to do this.

It's what I did. I paid for a copywriting coach. I wanted to break out of my jar and experience the world.

Invest in yourself and remove the lid. 

Get a coach.

Home-cooked or Microwave meal?

If the kitchen were your office, then the act of cooking a meal would be your career.

Now I am not talking about hiring a chef. But maybe you should think of your marketer like one.

What do I mean by this?

Many people have fantastic ideas of what they would like to do. 

They look at others, making it look effortless, and think, “I can do that. I want to be a freelancer”.

No understanding of what goes on behind the scenes. Nor the work that has happened for the years previous.

I get it. Hiring an email marketer can be like sitting in a restaurant. 

You order that Seafood stuffed Salmon Fillet or the Cranberry-Orange Roast Ducklings. 

You think you will like it. 

But you have never tasted it before, and you didn’t see it get cooked.

You are yet to find out if your meal has the minerals.

The problem, some people treat emails like a Microwave meal. 

They remove the sleeve, poke a few holes and then cook it for several minutes. Then give it the odd stir now and then.

You see, being a good writer is like being a good chef. 

You understand the ingredients required to tell a story. 

And I know, I know. Some of you may have had some bad experiences before. You went to the pub expecting a home-cooked meal and got a s**tty microwave Chicken Tikka that left you running for the toilet.

My advice

Do not go to the pub and buy two meals for the price of one, expecting an Alain Ducasse Rum Baba.

Just go to Le Meurice safe in the knowledge there will be no nasty surprises. 

Face it, that microwave meal may tie you over for a little while. But you are sure as hell going to be hungry again in an hour.

I’m off to cook me some Seafood stuffed Salmon Fillet.

You know what to do.

See you on the flip side.

Are you just a mail person?

This morning I woke up and went through my usual routine.

I woke up. I drank my coffee and ate a bowl of porridge with some beautifully ripe banana.

I fu***ng love Banana.

I then begin my workout before I get to work.

In the middle of my workout, My dog, a.k.a Jedi, jumps to alert.

He was waiting. 

His ears pricked, and his teeth showed. He runs to the front window.

I saw him doing the little dance he does when he is getting ready to pounce, and then he runs to the front door.

Thuds and sounds emanate through the house, along with the chorus of my American Akita barking and growling at the front door.

Oh s**t, I best get the letters before they get torn to shreds.

So why does my dog hate the delivery person?

He does not do this when my Mum comes to the house or my friends.

Well, it is simple. 

My dog does not know him. They have never met.

To my dog, he was an intruder or an enemy behind the lines.

And this is what happens when you randomly DM.

Before you contact someone, Understand them. 

Ask yourself, is this person right for me? Am I right for them?

If you are trying to make connections, then try and make connections. 

At least say Hi first. 

And this is why you need a good marketer. A marketer that understands why your clients want to see your s**t.

Why they should buy, but do not know it yet.

Otherwise, the ears prick up, and the teeth start showing.

I’m not here to annoy people into working with me. I am not looking to ram my post through your door.

But if you want to make a connection and see how I can help. 

Then drop me a DM. 

Jedi is asleep now. 

So, you should be safe.

Don’t be the farmer...

There was once a farmer who was growing a stretch of crops.

He compared his crops to his neighbour’s and began to feel frustrated.

He noticed that his crops were growing slower.

He tried to be patient with them.

He waited and waited, but they did not appear to grow any higher.

He paced back and forth. “I must come up with an idea to help them grow faster”.

He didn’t consult with an expert. Through his impatience, he developed his solution.

He decided to start pulling his crops upwards, thinking it would make them taller.

He felt great about how hard he had worked all day.

The farmer walked home covered in dirt and glistening with sweat.

He explained to his son. “I was tired today, but I didn’t beat the air, and I helped the seeds grow higher”.

His son was confused by his words and attended the field, only to find that all the crops were dead.

My question is…

Have you ever looked at your competitor and thought.

How are they making so many bookings?

Why does their course sell 10x more than mine?

Why do people like that person more than they like me?

It’s all about engaging communication.

Are you a life coach, a fitness coach or an Author Coach?

My advice.

Don’t try to pull the plants out of the ground. You will kill your field.

Email marketing is a skill on its own. Don’t kill your list.

Consult an expert.

DM me, and let us build your brand together.

A little flash back..

A pre-pandemic treck through the Vietnamese Jungle..

Wearing flip-flops like a true warrior.

Hopefully, this is the year the whole world gets back to travelling, as before.

Is this you?

Swipe and find out 🤪

Why do I start the day with the hardest task?

Do you ever feel like you have brain fog? 

Do you ever feel spent before you complete the hardest task of the day?

You think to yourself, Damn, I have so much to do today. 

Then reach for the remote and bang season 3 of Ozark on.

Then followed by, "Well... I gave it my best shot".

Damn you Netflix. Damn you (angry fist shakes ensue).

Only a few days ago. I spoke about how to avoid procrastination.

I explained how you analyse your current life and compare it to your desired one.

Well, 

Once you figure out how it should look.

You can start to build towards it.

One thing I try to do is to make sure my first task of the day is the hardest on my schedule.

So when I wake up, I switch the kettle on (Gotta get me that caffeine buzz).

Then I work out or go for a run (fuelled by caffeine). 

It's better to feel relaxed over lazy.

No more brain fog. No more writer block. The hard task is complete, so the rest come easy.

It is as if I have defragmented my hard drive. 

And now, 

As each task is complete, I feel happier with myself.

And my motivation to move on to the following task increases.

My point to this post.

Seize the day.

Do the hard thing in the morning, and the rest of the day will fall into place.

I'm now off to get the shopping in (I should have done this before the run). 

Catch you on the flip side

🤟😎

Would you take a 25% pay drop to do your passion?

Copywritechris updated their website address.