Epic New Media

Do you want to effectively report and monitor your SEO results? Check out our latest blog for the best ways to track your progress and ensure your efforts are paying off.

What is the Best Way to Report and Monitor SEO Results? | Epic New Media Read our blog - What is the Best Way to Report and Monitor SEO Results?. Generate more leads and revenue - get in touch today.

Dive into our latest blog to discover what Lead Generation Funnels are and how they can supercharge your growth!

What is a lead generation funnel and how can it benefit your business? | Epic New Media Read our blog - What is a lead generation funnel and how can it benefit your business?. Generate more leads and revenue - get in touch today.

Lead generation is a critical part of growth for legal firms. In this blog, we have taken a look at 5 ways effective ways of generating leads for solicitors.

5 Ways to Generate More Leads for Solicitors | Epic New Media Read our blog - 5 Ways to Generate More Leads for Solicitors. Generate more leads and revenue - get in touch today.

Mastering PPC requires proficient tracking, reporting, and result analysis. Find how you can measure the performance of your PPC campaigns effectively in our latest blog.

Best Ways To Track Pay Per Click (PPC) Results Discover the best ways to track pay-per-click (PPC) results and your campaign performance in our comprehensive blog. From conversion tracking to ad performance metrics, learn how to optimize your strategies, maximize ROI, and stay ahead in the competitive digital advertising landscape.

There are many different factors to consider with SEO so it can be difficult to understand where to begin and what are the most important. Dive into our guide to the most pivotal Google ranking factors

What are the most important Google ranking factors in 2024? | Epic New Media Read our blog - What are the most important Google ranking factors in 2024?. Generate more leads and revenue - get in touch today.

Improving your e-commerce conversion rate will make a massive impact on your bottom line. Read our latest blog post to find out more - link to our blog in the bio

Improving your e-commerce conversion rate will make your website more efficient and will have a massive impact on your bottom line. Find out how to improve your e-commerce conversion rate.

How to improve your e-commerce conversion rate? | Epic New Media Read our blog - How to improve your e-commerce conversion rate?. Generate more leads and revenue - get in touch today.

SEO is a topic that can cause a lot of confusion. There is a lot of conflicting information out there, which can make SEO a difficult topic to understand. We have taken a look at some of the commonly confusing aspects of SEO.

Why is SEO so confusing? | Epic New Media Read our blog - Why is SEO so confusing?. Generate more leads and revenue - get in touch today.

Is your PPC account struggling to generate leads? We see 5 common reasons why PPC accounts fail. Read our latest blog to find out more.

5 reasons why your PPC account isn't generating leads | Epic New Media Read our blog - 5 reasons why your PPC account isn't generating leads. Generate more leads and revenue - get in touch today.

SEO can be a minefield. To help you navigate it, we have created this blog on 10 common SEO mistakes and how to avoid them

10 Common SEO Mistakes and How to Avoid Them | Epic New Media Read our blog - 10 Common SEO Mistakes and How to Avoid Them. Generate more leads and revenue - get in touch today.

Your PPC account might be struggling to generate leads due to these 5 reasons

You should follow these steps if you’re trying to drive more traffic from Organic Search to your e-commerce website

Are you wondering if AI can be used for SEO content? Check out our latest blog post to find out more

Can you use AI to generate SEO content? | Epic New Media This blog explorex whether these tools can produce reliable SEO content and how you can best use them to your advantage.

We have just published a new article on how to optimise existing website content for SEO/Organic Search purposes - take a look here:

A Guide to SEO Optimising Existing Content | Epic New Media It’s important to pay attention to what this search engine is going with its algorithms as changes can impact page rankings significantly.

An increase in Google Ads budget doesn’t equal an increase in revenue 💸❌

Don’t increase the budget on ads that aren’t working 📉

For some marketers when an ad isn’t performing well the easiest thing to do is to adjust the budget.

But you could be wasting lots of money if that’s always your go-to resolution for badly performing ads.

Budget isn’t always to blame.

Being able to accurately calculate your marketing ROI will make the difference between, wasting your budget and utilising your budget.

In fact, increasing the budget is the last thing you want to do.

With the help of the right tools enabling you to see the full path from first click or impression all the way to cash in CRM you can figure out what’s working and what’s not working.

Then you can see where the budget can be redistributed and lastly increased if needed.

Searcher intent should underpin all of your SEO activities.

Writing just to rank within Google isn’t enough.

Consider the full customer journey.

If you give a user a great experience on your site through informative and helpful content, they’re more likely to remember you later down the road when they’re ready to convert.

Write SEO content that serves your users needs, not your own.

Direct traffic is a myth.

Ever typed in a website you’ve heard nothing about?

No?

Well, neither have your customers.

Google tends to use direct as a catch-all.

When they can’t attribute it, they put it as direct. It’s also where people go if they’ve bookmarked your site or rely on autofill to take them there.

If you’ve got tons of direct leads then you need to be figuring out where they are really from.

Could it be…

Brand awareness?

Organic? Paid?

Some things you can do to reduce direct sessions are:

1️⃣ Use an attribution tool to track customer journeys in full and attribute to the correct source

2️⃣ Migrate to HTTPS as any sessions to a non-secure page via secure page won't be attributed properly

3️⃣ Use UTM tags and parameters for more details on how users engage with your site

4️⃣ Redirect any vanity URL so they link to parameter urls

Don’t settle for 'direct'.

The keywords that you use in your content has a huge impact on keyword rankings and influences who views your business on search engine results. Read our latest guide on keyword research:

https://www.epicnewmedia.co.uk/blog/news/a-guide-to-conducting-keyword-research-for-seo/

A Guide to Conducting Keyword Research for SEO | Epic New Media Keyword research provides the opportunity to produce relevant content and rank well for the search terms that your audiences are using.

Do you want to improve your website’s performance, but are tight on a budget? Content marketing is a cost-effective way to attract organic traffic to your site. Read here why we think content marketing is important for growth:

https://www.epicnewmedia.co.uk/blog/news/why-is-content-marketing-important-for-growth/

Why is Content Marketing Important for Growth? - Epic New Media Content marketing is a cost-effective marketing strategy that attracts users to your website, without any excessive, long-term costs.

Planning an effective SEO strategy is key to seeing results for your website. We’ve covered four areas of SEO that you should consider:

https://www.epicnewmedia.co.uk/blog/news/the-4-main-areas-of-an-effective-seo-marketing-strategy/

The 4 Main Areas of an Effective SEO Marketing Strategy | Epic New Media There are 4 main areas that you should consider when planning an effective SEO strategy for your business. Check our our latest blog post.

The quality of your content is key to getting your business to rank on Google. Here are our latest tips on writing SEO content: https://www.epicnewmedia.co.uk/blog/news/tips-on-how-to-write-seo-content-that-ranks-on-google/

How to Write SEO Content, On-Page SEO - Epic New Media We've pulled together some expert tips on how to create SEO content for your website, that will guarantee to boost traffic to your site.