The Clear Idea

Still feeling the joy from the Pride in London!
Hilton really turned up the celebration with their float this year. Decked in rainbow colors and buzzing with excitement, their team showed up in full force to support the LGBTQ+ community. It was more than just fun, it was a powerful reminder of the love and support we share.

Proud moments like these show what we stand for. Thanks to everyone who made it so memorable!

Throwback to the Pride in London! Sky's float brought a burst of color and sound to the streets, with a vibrant LED screen and music that had everyone dancing. Surrounded by a lively crowd, the float stood out as a celebration of diversity and unity.

It was heartwarming to see so many joyful faces, united in a moment of pride. Here’s a snapshot that captures the energy of that special day. Thanks to all who made it unforgettable!

June 29, 2024, is a day we'll always remember, as we joined the incredible celebration of Pride in London. It was an honor to be part of such a vibrant display of diversity and unity, standing shoulder to shoulder with the LGBTQ+ community.

This year was especially meaningful as we provided floats for our clients, showcasing our dedication to celebrating every individual's right to be themselves. It was inspiring to see our creations become part of the parade, turning our creative designs into moving symbols of freedom and identity right through the heart of London.

Here are a few snapshots from the day that capture the color, joy, and community spirit.

We've just dropped some fresh insights on our blog that's all about taking your brand on the road - yes, we're talking roadshow marketing!

Discover the perks of going mobile with your marketing strategy and get some insider tips on crafting a roadshow that turns heads and wins hearts. It's marketing that moves – literally.

If you're curious about how to make a splash in cities and towns alike, and bring your message right to your audience's doorstep, you'll want to give this a read.

Ready to rev up your marketing engine? Find out how to create an unforgettable journey for your brand and audience.

Check out the link to the blog in the comments below and let's get the conversation rolling! Your thoughts and experiences with roadshow marketing? Let's chat.

The tour has ended, but the excitement lingers! The memories are still fresh, and we're not ready to let go of the excitement just yet. Fans got an up-close look at the stunning Aston Martin F1 car. The energy of the British Grand Prix lives on through these moments we shared.

Here's another incredible shot from the tour that captures the amazing experience.

We're proud to have been a part of Aston Martin's recent UK tour, helping them showcase the awe-inspiring Aston Martin Aramco F1 car in all its glory and what better way to do that than with our transparent exhibition box?

Lucky fans at each stop got a firsthand chance to check out the AMF1 up close and an opportunity to discuss with the Aston Martin team just before the British Grand Prix.

Thank you to everyone who joined us to celebrate and share in the excitement of Formula 1 racing!

Check out the highlights from the tour below.

Shift into high gear with our latest blog: "How Can Japanese Brands Execute Successful International Roadshows?" As consumer needs evolve, Japanese tech companies are facing the exciting challenge of entering Western markets.

Dive into the strategies that are setting industry giants like Daikin and Honda apart from the crowd. Our blog takes you through the intricacies of crafting roadshows that resonate across cultures, create meaningful interactions, and turn challenges into triumphs.

Ready to transform the way your technology connects with the world? Navigate through our blog for a roadmap to international success — you'll find the direct link waiting for you in the first comment below.

Launching on a roadshow event series is one of the most effective strategies to create a lasting impression on your target audience. Imagine taking your brand on a journey, directly to the doorsteps of potential clients across various locations.

With our new blog, we're taking a deep dive into how hitting the road can amplify your brand, connecting you directly with your audience across cities. Discover key strategies for impactful engagement, from choosing the right locations to crafting memorable experiences. Whether you're in B2C or B2B, this guide has everything you need to make your next roadshow a hit.

Navigate through our blog for a successful roadshow — you'll find the direct link waiting for you in the first comment below.

We were honored to partner with Voltarol, the Official Pain Relief Partner of the TCS London Marathon, bringing our innovative LED Bus, affectionately known as "Rainbow Row," right to the heart of the event.

Rainbow Row was there to help participants prepare for the event by providing guidance on tackling pain and offering entertainment with dynamic LED screens, an onboard generator, and speakers. Features like safety handrails and non-slip flooring ensured that fun was had securely.

Thank you to everyone who joined us in making this year's marathon unforgettable. We're proud to have been a part of such an inspiring event and to have helped Voltarol connect more deeply with the marathon community.

Throwback to our project with Paddy Power, where they introduced the "Drunk Tank" to ensure horse racing events were enjoyed responsibly. Our transparent mobile unit added a fun, innovative touch to maintaining safety.

To learn more about this exciting Paddy Power initiative, check out the link in the comment below.

We're excited to share that Alfa Romeo has launched the Junior, their first fully electric vehicle, and it’s hitting the road in our transparent truck!

Join us at the roadshow to see Alfa Romeo’s innovation up close in various UK cities.
To find a roadshow event near you, check out the link in the comment.

Throwback to the time when we teamed up with Disney for the "Adopt A Snowman" campaign to promote the release of their double Academy Award-winning film, Frozen. This campaign was designed as a fun solution for London’s first snowless winter in 12 years, making sure Londoners didn't miss out on the joy of playing with a snowman.

At this pop-up event, visitors could take home their very own snowman, inspired by Frozen's lovable character Olaf, complete with adoption papers. It wasn’t just the kids who were delighted; we at The Clear Idea were overjoyed to be part of this campaign and meet so many 'Olaf' ☃️

To see more about the Disney "Adopt a Snowman" campaign, click the link in the comment.

Hit the road with the story of the BMW X2's journey. Our latest case study gives you the inside track on how we showcased this standout ride. From city streets to scenic routes, see how the X2 made its mark. Ready to get inspired for your own events? Grab the case study on the comment and let’s get moving!

When Dell approached us with their vision to introduce their latest gadgets across Europe, we were thrilled to take on the challenge.

Our journey with the Dell Tech Rally Mobile Roadshow is a story of innovation and adaptability, traveling through 18 countries to bring Dell's cutting-edge technology directly to their audience.

Dive into our case study to see how we brought this ambitious project to life, from concept to ex*****on, discover how we navigated the challenges and deliver a seamless experience across Europe. For insights and inspiration on how to execute a successful tech roadshow, take a look at our case study.

Find the link to our case study in the comments below!

Discover how brands are driving success on the road! Our latest blog post highlights '5 Exemplary Cases of Successful Roadshow Marketing by Brands' that have taken their messaging to the streets - quite literally!

From interactive displays to immersive customer experiences, this blog showcase the creativity and impact of roadshow marketing. Whether you're looking to inspire, engage, or simply stand out, there's a wealth of insight to be gained.

Keen to learn how these brands made a lasting impression and drove tangible results? Find out the innovative strategies behind their mobile showcases and events.

Check out the blog for a deep dive into these captivating campaigns - link in the first comment below!

We're proud to be partnering with Tesla to have made this happen along with Shomotion LLC. The Tesla Model Y has quickly become the best selling electric vehicle in the world not only because of its sleek yet spacious design but also its impressive performance, and range of up to 330 miles per charge. This versatile crossover SUV combines the practicality of an SUV with the driving dynamics of a sports sedan. Powered by Tesla's industry-leading battery technology, the dual motor Model Y can accelerate from 0-60 mph in just 3.5 seconds. Yet it remains energy efficient, making it the ideal daily driver.

Meanwhile, the upcoming Tesla Cybertruck has created an incredible amount of buzz and hype. With its futuristic, angular stainless steel body and armored glass windows, the Cybertruck looks like nothing else on the road. Underneath its tough exterior lies impressive capabilities, with up to 500 miles of range, a 3,500 pound payload capacity, and a towing capacity of over 14,000 pounds.

Now imagine combining these two innovative vehicles - the best-selling Model Y being towed by the hotly anticipated Cybertruck. It's a powerful glimpse into the future of transportation led by Tesla. They continue to push boundaries and show the world that electric vehicles can surpass gas-powered cars on nearly every metric. We can't wait to see what Tesla has in store next as they accelerate the transition to sustainable transportation.

Ready to raise your marketing game and take your brand experience on the road? Our new blog post offers a deep dive into mobile exhibition units – a convenient way to meet your audience wherever they are.

Imagine a mobile unit tailored to not only open more doors for engagement but also bring your brand closer to your audience, making each interaction immersive and interactive. Whether it's a pop-up store, a workshop on wheels, or an all-purpose event space, these units epitomize flexibility, budget-friendliness, and high visibility.

Curious how mobile exhibition units can revolutionize your marketing strategy? Click the link in the comments to read more!

Explore the benefits of mobile marketing and pick up some expert tips on designing a roadshow that grabs attention and wins hearts. This is marketing on the move.

If you're interested in making an impact in different cities and bringing your message directly to your audience, you'll find our post valuable.

Ready to boost your marketing strategy? Learn how to create a memorable experience for your brand and your audience.

You can find the link to the blog in the comments below. Let's start a discussion! What are your thoughts and experiences with roadshow marketing?

Ready to stand out at the next Pride Parade? We've got something special for you!

We're excited to offer a valuable resource – 'How to Execute an Amazing Pride Parade: 9 Things Most Brands Forget.' This PDF is packed with essential strategies and often-missed details that will boost your brand's visibility and forge stronger connections with the community.

From designing the perfect float to crafting messages that truly resonate, our guide has you covered. Whether you're a seasoned parade goer or preparing for your first, this guide is your ticket to a standout event.

👉 Want to leave a lasting impact? Click the link in the comments to download your guide and start creating an unforgettable Pride experience today!

We’re proud to partner with Lidl for this year's Birmingham Pride Parade! We took a unique approach by restoring and showcasing a vintage 1950 Routemaster bus, wrapped in a stunning rainbow.

This iconic bus, rich in history, perfectly embodies our commitment to celebrating diversity and inclusion. Our goal was to create a standout design that captures the spirit of the event and promotes a message of diversity and inclusion.

Thanks to everyone who joined us in celebrating. It’s always a joy to be part of events that bring us all closer together.

We’re proud to share this snap from the Birmingham Pride Parade 2024! We teamed up with Mondelez International to bring this Cadbury-themed float to life, celebrating the spirit of diversity and inclusion.

Our collaboration aimed to design a float that not only pops with Cadbury’s iconic purple and joy but also supports Birmingham Pride’s mission to create a welcoming community free of fear and prejudice. It’s all about making everyone feel included and celebrating who they are.

Stay tuned as we continue to support fantastic this event, and let’s keep making spaces where everyone can proudly be themselves.

Pride season is here, and we're excited to show you the colorful float we've designed for the Birmingham Pride Parade 2024!

We wanted to create a space that’s all about freedom and celebrating diversity, which is exactly what Birmingham Pride aims to do in building a community where no one has to live in fear or face prejudice.

These vibrant floats are custom-designed to mirror our partner's unique brand image. Stay tuned for more updates as we keep supporting these awesome events that bring us all closer. Let's make places where everyone feels proud to be who they are.

Anyone coming to Pride with us? Need a float? Jump on one of our amazing bandwagons.

Pride Parade Floats | The Clear Idea Is your brand ready to smash it during the pride parades? We build the coolest custom hi-tech pride parade floats during 2019 for the coolest brands.

Like if you want one of these to get to work in! Yes please! 🚗🛏👏🏻👏🏻