Future Platforms

UX & Product Design Insights with Morgane Peng Take a bite of the latest insights we've uncovered when meeting Google, Livework, Arrival, Babylon and many others this summer during UX & Product Design Wee...

Learning from pizza? Yes - there are numerous things pizza delivery digital products get right, which banks can learn from. Remy Brooks, our Head of Strategy, talks with The Fintech Times about the Domino's Pizza Tracker and where banks can improve their customer experience to increase loyalty and future uptake: https://bit.ly/3BLHW60

Future Platforms: How Banks Can Learn From Pizza Delivery When It Comes to Customer Service | The Fintech Times In terms of digital services, there are things that pizza delivery gets right and banking could take a lesson from.

"Past predictions about the dominance of a post-pandemic digital world are proving to be on very shaky ground," writes our Managing Partner, Cameron Day, for MediaCat Magazine. Digital winners during the pandemic are starting to see their fortunes shift (eg. Netflix and Peloton Interactive) as people return to in-person or hybrid behaviours. Cameron explores where businesses can next focus their digital roadmaps and investments: https://bit.ly/3dfvgL8

The Great Leveller: what changes and what stays the same? - MediaCat Businesses need to find balance when it comes to digital transformation, says Cameron Day

Starbucks has unveiled Odyssey, integrating NFTs with its loyalty scheme. This might change the loyalty game as we know it! It positions Web3 as the future of customer engagement and loyalty.

What do you think of the move?
https://tcrn.ch/3TYhXz8

Starbucks details its blockchain-based loyalty platform and NFT community, Starbucks Odyssey The new Starbucks Odyssey experience combines the company's successful Starbucks Rewards loyalty program with an NFT platform.

Quick-service restaurants (QSRs) are having a digital revolution, applying digital solutions to physical spaces. Taco Bell is one of these innovators, paving the way in the phygital QSR space. Established QSR brands are still fighting challenges to their physical locations while tackling the digital battleground - Cameron Day discusses how fast food restaurants are evolving: https://bit.ly/3B03Thd

Taco Bell’s Defy is More than Just a Fast-Food Solution | QSR magazine Taco Bell has learned some great lessons about the digital food revolution and its applied those to a physical space, opening up “Taco Bell Defy,” a two-story unit in Brooklyn Park, Minnesota, with a focus on the drive-thru, which can be ordered indoors, through its app, or in the traditional ma...

Driven by the alarming knowledge that 96% of customers would abandon a brand if they had poor customer service, we analysed the 6 core pillars of successful customer service in the new era.

We discovered that although there's still room for the common approaches to customer service (traditional & digital), there's a new era of customer service forming, one that's more hybrid - combining the best bits of digital and traditional. Find out more: https://bit.ly/3zPq0oG

How customer service can make or break your brand Looking at the new era of customer service: we analysed the 6 core pillars of successful customer service and the brands who get it right.

Our very own Greet Jans and Remy Brooks will be speaking at the UX & Product Design Week next month, on 31st of Aug at 12:30 PM 🎉. Their talk, Design Products that Last, will explore:
👉 How design can drive lasting change for users, businesses, and the wider world.
👉 The basic behavioural science principles and how / where you can incorporate them in design.

Find out more here: https://bit.ly/3PSkY19

"For brands to truly foster brand loyalty, they need to show value to a user’s life and to show empathy that isn’t just skin-deep - even in their digital products." Authenticity is a huge part of customer loyalty and products that encourage genuine connection are the ones that are most likely to stick MAD//Fest London: https://bit.ly/3PBQZuG

Brands Need To Make Apps That Don’t Just Pay Lip Service To Social Media Hygiene While brands look for a good way to engage and entertain their audience, it’s important they are not falling into traps that bring users to them in the first place, argues Bojana Lazarevska, Content Marketing Manager at Future Platforms.

Changing customer needs and behaviours can present a huge opportunity for brands - as evidenced by the recent AirBnb redesign, which is a response to how user habits changed during the pandemic. All brands can harness their own data to better cater to customers' needs. Read more: https://bit.ly/3NvBCTm

What brands can learn from the Airbnb redesign - MediaCat Future Platforms' Bojana Lazarevska on how changing customer needs can be an opportunity, and on designing for emotion, not just function

"Brand owners and designers share a common mission: to contribute positively - and, if possible, improve - the lives of all the people who use their products." Digital inclusivity is a crucial part of experience design, but how can brands get it right? Issy Everett explores the 5 principles of digitally-inclusive brands for WARC: https://bit.ly/3t0fBUB

origin.warc.com

"I am optimistic about the possibilities of the metaverse and Web3 but looking at this experience, it shows that we might need to consider where to add or avoid friction in these emergent spaces, just as much as we do in traditional digital or physical experiences."

When Yuga Labs disrupted the entire Ethereum blockchain earlier this month, it prompted us to think there's room for positive friction in the metaverse: https://bit.ly/3FZ0LD7

Brands need friction – even in the metaverse When Yuga Labs disrupted the entire Ethereum blockchain, it prompted us to think there's a necessity for positive friction in the metaverse.

RIP to the iPod - after 21 years, Apple is discontinuing the production of the last model. The news prompted us to take a trip down memory lane and think about the influence the iPod has had on the wider music and tech industry: https://bit.ly/38maqak

The death of the iPod - and why its legacy lives on Apple is discontinuing the iPod - but its legacy lives on in Apple’s products and in the music and tech industries at large.

"Netflix will survive but the path it takes in order to do so is unclear." Our Managing Partner and long-time Netflix subscriber, Cameron Day, talks with Evening Standard on how the streaming giant can turn around its drop in subscribers. Now that the dust is starting to settle, will Netflix get its mojo back? Read more here: https://bit.ly/37h5seG

Can Netflix get its magic back? The streaming service has seen billions wiped off its value after posting its first fall in subscribers for a decade. Can CEO Reed Hastings get it back on the right track?

Are you a loyal subscriber or one of the 200K users that jumped ship? Can Netflix recoup or should it chill?

No matter which side of the debate you're on, it's definitely one to watch. We looked at the ways in which Netflix first hooked us in, some of the reasons it's currently in crisis mode, and what it can do next - particularly when it comes to providing innovative and good-quality content: https://bit.ly/3xHJOel

Netflix and binge: how the streaming giant got us hooked After leading the streaming game by applying clever behavioural tactics, Netflix is suddenly in crisis mode. Here is what it can do next.

The products that stick create habits. Join our webinar on 20.04 to learn how you can make your digital products sticky from the start by learning what motivates users to keep coming back. Register here: https://bit.ly/37MFIXm

You will learn:
👉 What digital habits are and how to build them
👉 Overcoming common challenges

See you there!

Webinar: Digital products that stick At the core of repeated product use is the formation of a habit. We discuss how brands can encourage habits for digital products that stick.

The pandemic has sparked a wave of digital transformation for quick-service restaurants, as well as a new shift in delivery models. Our own Katherine Robinson Hodges explores 5 of the most disruptive trends creating opportunities in the QSR sector this year: https://bit.ly/3Ela9QD

5 Disruptive Fast-Food Trends Operators Can Leverage | QSR magazine The pandemic has sparked a shift in delivery models and a wave of digital transformation for the quick-service restaurant sector.

Friction gets a bad rap but it has an important role to play in the digital world: it can help differentiate products and build positive user engagement. We looked at how Treatwell used positive friction in its journey to create better customer experiences and how brands can implement this in their own products: https://bit.ly/3uHu2OR

How Positive Friction can Help Build User Engagement Friction gets a bad rap but it has an important role to play in the digital world. Learn how positive friction can build user engagement.

Attention spans are dwindling and competition among digital products is heating up! For products to "stick", they should encourage habit formation to keep users coming back. Find out how - join our webinar on April 20 @ 10AM: https://bit.ly/3Jg8hcC

Webinar: Digital products that stick At the core of repeated product use is the formation of a habit. We discuss how brands can encourage habits for digital products that stick.

The acceleration of digital transformation has resulted in some digital experiences starting to act and feel similar. Our Head of Experience Greet Jans looks at how brands can escape homogenisation to stand out: https://bit.ly/36jGFWN

4 ways for brands to break through digital sameness Brand differentiation is achieved through memorable experiences. We explore 4 ways brands can break free of digital sameness.

It's almost time for our very own Head of Experience Greet Jans and Yasmin Borain to take the stage for ! On 14.03, explore how to use the power of emotions in design to create moments that matter and last. We can't wait! https://bit.ly/373Al5R

Play with the Power of Emotions in Design SXSW 2022 Schedule | We live in a world where we want to feel again! Emotional design has been around for decades but surprisingly only targets emotions in a one-dimensional way. For us to design 'moments that matter and last' we need to experiment with an emotional lens that is multi-layere...

Only 1 week to go! Join our free event on March 8 to find out how to create digital experiences that truly make your brand stand out. You will learn:
✅ How to make your brand shine by adding personality to your digital products.
✅ The role of emotion in digital experiences.
✅ Positive friction: why friction can be a good thing.
✅ How to keep your customers coming back for more.

See you there! Register here: https://bit.ly/3GOfwaz

Event: Breaking Through Digital Sameness Break through digital sameness: fulfil customer needs and create memorable digital experiences that help your brand stand out.

New entrants in the QSR sector have disrupted the industry and created new opportunities for restaurants. We've spotted 5 disruptive trends emerging - read on to see who's coming for your lunch: https://bit.ly/356SqPC

Top 5 trends disrupting the quick-service restaurant industry New entrants in the QSR sector have disrupted the industry and have created new opportunities for restaurants.

"It might seem that Peloton is unique in its product and methods, but the principles of community, encouragement and loyalty can be applied to so many different sectors."

Though recently Peloton has made headlines for all the wrong reasons, we can't deny its marriage of tech and community is exemplary. Our Managing Partner, Cameron Day, writes for Campaign Magazine UK to discuss the behavioural design techniques we can learn from Peloton to increase brand loyalty and customer retention across industries. Read more here: https://bit.ly/3IgjOZM

Peloton: how community and behavioural design can lead to brand success During lockdown, Peloton persuaded many sedentary consumers to swap the sofa for the saddle. It may have since hit some bumps in the road, but brands should pay heed: its marriage of tech and community is exemplary.

Does your brand stand out? True brand differentiation requires innovation and the creation of memorable experiences. Our panel will discuss how to fulfil customer needs and create digital experiences that grab and keep their attention. Join our event on March 8: https://bit.ly/3BiD9qJ

Event: Breaking Through Digital Sameness Break through digital sameness: fulfil customer needs and create memorable digital experiences that help your brand stand out.

We wanted to share some good news! At FP, we're committed to making the world a better place, and one of the ways in which we do this is through various fundraising efforts. Last year, we raised £1362 for numerous charities through our Euros & Eurovision sweepstakes, and the weekly Friday Quiz! We're so proud of the team and we hope to raise even more this year 👊

Want to create digital experiences that truly make your brand stand out? Join our event on March 8th, where we'll discuss how to achieve brand differentiation through your digital products. What you'll learn:
👉 How to let your brand personality shine by adding TOV in your digital products
👉 The role of emotion in digital experiences
👉 Why adding friction can sometimes be positive
👉 Ways to surprise and delight your customers

To avoid blanding in, head here to register: https://bit.ly/3oCyOtp

Event: Breaking Through Digital Sameness Break through digital sameness: fulfil customer needs and create memorable digital experiences that help your brand stand out.

Talking Behavioural Science with Samuel Salzer - this time, we dive into behavioural design and how it can be used to help brands deliver digital products that stick. Read about it here: https://bit.ly/3LvdwI7

That's BS: understanding behavioural design We discuss how behavioural design can influence behaviour changes to help brands create products that stick.

New year, new job! Are you looking for your next role? We have a number of exciting roles up on our careers page, including one for a Lead Product Designer! Working with us, you can expect:
👉 A supportive team environment
👉 Great clients
👉 Flexible working
👉 Personal development
👉 A buzzing social calendar 🐝

See all of our open opportunities and apply here: https://bit.ly/3AQauJp

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