Hotwolf Ltd
We’re an independent, full service agency that specialises in video, social content and TV ads. Find out more at www.hotwolf.co
Launched in 2015, we’ve been successfully helping brands create engaging and impactful content to help them stand out from the crowd.
We’re so proud of our work for Walking With The Wounded, helping to spread awareness of this incredible charity.
Here’s one of the shorter cutdowns we created for socials, featuring more from WWTW’s amazing Liaison Support Officer, Clare.
To learn more about Dwayne’s story, the vital work WWTW do and how to Step Up yourself, visit: https://walkingwiththewounded.org.uk/get-involved/ways-to-donate/regular-giving/
It was an honour to work with the incredible team at Walking With The Wounded on their new campaign, Step Up.
It became clear early on when talking to WWTW staff, caseworkers and ex-service people just how complicated the issues surrounding veteran transition can be. Our goal for the campaign was to try to convey this through interviews with both the passionate people who work for WWTW, and the moving story of one veteran who has turned his life around with their support.
Check out the video below, please share and maybe consider Stepping Up to become a regular giver, yourself.
Talk about sliding into DMs…
Earlier this month, Instagram quietly dropped a game in their messaging features, allowing you to challenge your mates and - more importantly - keep track of your wins! 🕹️🎉
Do you want to see more platforms adding games?
Time for another Weird Stock Image of The Month!
We found this while finding “smile happy faces” for Protect Your Bubble’s new campaign
It’s not *quite* the look we were after, but it has a potent blend of Picassoeque absurdist portrait, a sprinkle of Santa and somehow manages to look like Ant AND Dec at the same time. Could it be right for your brand?
Why not spend this Leap Day taking leaps in your content strategy? Here are 3 quick tips to get you started:
🔥Refine your story: Take a deep dive into your brand's narrative. What's unique, what drives you and how can you translate that into engaging content?
🔥Level up your look: High-quality, engaging visuals are key to grabbing attention and standing out from the crowd online. Experiment with new formats like Stories, live videos or even creative GIFs.
🔥Spark conversation: Go beyond just posting content. Ask questions, encourage interaction and actively engage with your audience.
Need a helping paw? Hotwolf is your one-stop shop for all things social. Let us help you lead the pack online.
As this month marked the 20th anniversary of Facebook, we’ve decided to give you a brief history of the platform...
Sure, it may not be as trendy as new kids like TikTok, but with 3B+ active monthly users, it’s still the #1 ranking network in the world - and definitely worth including in your online campaign platform mix.
Whilst the day was primarily about capturing scenes for our awesome new creative campaign for Protect Your Bubble, a shoot like this isn't only about the end TVC for us - it's about the value that can be generated. Beyond the hero TV ad, there were additional shorter spots, related social posts, stills for website and digital display - and plenty more. This meant PYB didn't just have a single shot at grabbing audience attention, but multiple opportunities across different touch-points.
We always look for additional value we can bring to our projects and our clients. Rather than just producing a one-off asset, we create with the long tail in mind from the get-go, finding ways to make your campaign, and your budget, work harder 🐺🔥
Head over to ➡️ Hotwolf.co + start running with the pack.
Introducing our new, artistically high-brow feature…
Hotwolf’s Weird Stock Image of The Month!
We found this a while back working on Vegan Friendly. Although not exactly what we were looking for, this piece balances the portrait styles of Rembrandt and the political messages of Banksy. Could it be right for your brand?
A sign that this year will be PACKed full of greatness!
What will the wolf moon bring you? 🔥🐺🌕
🚀 Hot Industry Updates! 🚀
IG is encouraging collaboration by letting us post stories to our friends' profiles, TikTok is coming to TV with Chromecast and Meta pushes for authenticity by requiring marketers to disclose use of AI 🔄✨
The wolf comes highly recommended! 🐺🔥
Thank you to The Financial Services Forum for awarding us Highly Recommended for Most Effective Use of Social Media for our recent TikTok campaigns and work with Protect Your Bubble! 🫧
Jamie can’t help but paws to pick up a pack of Wolfys when he sees it on the shelf…
🎄🎁And for our final ADVERT Calendar box … we wanted to wish all our clients (of past, present and future) Happy Holidays!
Can’t wait to get wolfy with you in the new year! 🐺🔥
🎄Jingle bells, it’s box 1️⃣1️⃣ from our Hotwolf ADVERT Calendar! 🎁
This ad was actually filmed during lockdown, but has been remixed to form part of a brand new campaign launch - with an all-new earworm-tastic jingle, courtesy of the marvellous musicals at Redolution Ltd
🎄Woof! It’s box 🔟 from our Hotwolf ADVERT Calendar! 🎁
Where possible, we deliberately overshoot key scenes when making our ads - grabbing additional takes with subtle variations or different angles etc - to future-proof our clients and allow for subsequent edits. So when PitPat wanted a version with a festive gifting spin, we were ready to rock (around the Christmas tree).
🎄Buff up your baubles it’s box 9️⃣ from our Hotwolf ADVERT Calendar! 🎁
This fun sketch was the hero creative at the head of a larger Christmas campaign for PYB - called Protect Your Baubles!
Until this point, their CGI mascot had been confined to TV only, until we found smart and cost-effective ways to bring him to life on social with cutting edge VFX processing.
🎄Let’s get beautiful, with box 8️⃣ from our Hotwolf ADVERT Calendar! 🎁
Global superbrand Estée Lauder knew where to turn when they needed to repurpose an existing TVC in a hurry, to beat Christmas broadcaster deadlines and get a festive sale variant out the door ASAP…
🎄Let’s open up box 7️⃣ from our Hotwolf ADVERT Calendar! 🎁
Whilst filming a festive hero video campaign for ProtectYourBubble, we shot these lovely + simple cash prize teasers for a social competition that ran over 10 days with increasing cash prizes. Cost-efficient AND Christmassy? Ho, ho, oh yes.
🎄Time to open box 4️⃣ from our Hotwolf ADVERT Calendar! 🎁
We created a sleigh-full of online advertising assets with Global for Character.com in time for the stocking filler Christmas rush, featuring dancing elves (well, kids) and a killer remix of a viral smash (actual DJ Casper!).
🎄Time to open box 3️⃣ from our Hotwolf ADVERT Calendar! 🎁
After producing their international TV ad, we created a suite of organic and paid social assets for Highland Titles - including Christmas variants of the TVC and these genuine testimonial reaction videos of happy custo- excuse us, Lords and Ladies.
🎄Time to open box 2️⃣ from our Hotwolf ADVERT Calendar! 🎁
Global social app Azar wanted to tell an emotive, relatable story over the festive season and they knew just what to write on their wish list: Hotwolf!
We created this gorgeous, heartwarming film, shown on TV, VOD and online, as well as a suite of display banners and related campaign social assets - all in multiple languages. Joyeux Noël à tous!
🎄It’s Day 1️⃣ of our Hotwolf Christmas ADVERT Calendar! 🎁
First up, one of our old favourites (and not just because Jamie got to dress up in a pink Santa outfit🎅🏼), this charming social competition, specially filmed for Sheilas’ Wheels.
Don’t enter btw - the comp closed a couple of years ago!
We had a great time running this shoot as part of the new Protect Your Bubble campaign, coming to your screens very soon…
Interested in boosting your marketing game with video? Head over to hotwolf.co and find out how we can help you Lead the Pack… 🐺🔥
Another successful TikTok shoot wrapped! Here’s our lead chilling in between takes…
Make sure you’re following on TikTok for bubbly sketches, tech-tips, competitions and more…
It’s always exciting seeing our work on the telly! Here’s a video that Ben captured of our new PitPat ad going out live! 📺🐾
Interested in the benefits of TV advertising? Head over to hotwolf.co for more info 🐺🔥
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