Merkle UK

Looking to take your Amazon Ad campaigns to the next level?

Check out Amazon Ads' upcoming webinars, where award-winning partners share their insights and strategies for creating successful Amazon Ad campaigns.

Whether you're focused on brand building, innovation, scaled technology, or performance growth, these partners have a wealth of knowledge to share.

- April 25th at 3 - 5 pm BST

Click here for more: http://ow.ly/2e4q50NMO5P

At Merkle, we are committed to achieving gender balance across all senior leadership roles. That's why we are proud to sponsor and attend WeAreTechWomen's One Tech World Virtual Conference on the 27th of April, which brings together 3,000 women globally from a wide range of multi-industry companies.

With talks covering various topics, you can learn from industry experts and engage in chat rooms, visit virtual exhibition stands, competitions, networking and more.

Join us and be a part of the future of tech!

Looking for insights on how to improve your customer experience strategy?

In this event, Steven Fung from Amazon Web Services (AWS) and Merkle’s Lee Fitzhugh will share key trends in customer experience and how AI can help drive customer acquisition and loyalty.

They will also be joined by Tommy Lynch from London North Eastern Railway and explore how they transformed the UK rail experience using the power of technology.

Don't miss out on gaining valuable insights and learning how to become truly customer-centric in your approach.

Register now and join us on the 27th of April! http://ow.ly/XJuE50NB6uc

We are excited to share that Richard Shotton, bestselling author of The Choice Factory, will join us at our upcoming event on the 10th of May!

Richard will share his expertise in applying behavioural science to marketing and reveal fascinating insights into how the human mind makes decisions.

Register here and join us! http://ow.ly/PO9X50NMTRb

When: 12:30-18:30, 10th May
Where: InterContinental Park Lane, London

Looking for insights into the latest social media trend of -influencing and its impact on social commerce?

Check out our latest blog, which explores how TikTok creators use their influence to recommend alternative products and promote mindful consumption. Discover how brands can adapt their influencer strategies to stay relevant and authentic in today's market.

Read more here: http://ow.ly/8f9n50NIb4m

De-influencing is still influencing | Blog | Merkle TikTok is a major driver of new social commerce sales and creators have become a mainstay in brands’ social commerce strategies, particularly those targeting Gen Z and Millennials. TikTok’s latest viral trend of ‘de-influencing’ continues to demonstrate the power of influencers in shaping pu...

Looking to boost for your brand in the face of economic challenges? Check out our latest blog.

Learn about the importance of understanding customer wants and providing good service and ethical values, as well as the role of incentives and personalised loyalty programs. With insights from our 2022 Customer Expectations Report, it offers insights to marketers looking to build long-term customer relationships.

Read more here: http://ow.ly/af6U50NI5gi

At a time of economic crisis, loyalty is top of the agenda | Blog | Merkle As we continue to endure a challenging economic climate, brands continue to navigate how best to respond, and where to focus their attention for ensuring long-term growth. In Dentsu’s Now and Next of Customer Experience, Azlan Raj explains that the concept of loyalty is one of the first things tha...

Is your experience strategy helping you master identity & insights? Reimagine your and with Merkle’s 2023 Imperatives:

Customer Experience Imperatives 2023 | Merkle 2023 CX IMPERATIVES Scaling-Up: Designing Tomorrow’s Experiences Today DOWNLOAD REPORT   2023 CUSTOMER EXPERIENCE IMPERATIVES To meet the expectations of today’s consumers, you need to start asking the big questions. How do you want your customers to feel? How can you make their lives better? A...

Looking for insights on the future of web browsers and the impact of AI on technology?

Merkle’s Billy Hanna predicts that large language models like ChatGPT will trigger a decline in the use of browsers and usher in new ways of interacting with technology.

What does this mean for digital services and brands? Read on to find out: http://ow.ly/Iz6Y50NG1ab

The death of the web browser | Blog | Merkle Ever since I began working in the digital industry, the web browser has delivered the outcome for much of my endeavours. Websites; static and authenticated. PWAs, SPAs, content delivery and APIs. Web browser technology is so ubiquitous, most people use it without thinking about it. Today's browsers....

Is your experience strategy helping you master identity & insights? Reimagine your & with ’s 2023 Imperatives:

What’s the right split between in-housing and outsourcing? Scale up your strategies with ’s 2023 Imperatives. Access the report now:

UK inflation hit 10% in Sep 2022, impacting lives. Our whitepaper discusses how marketers can drive consumer loyalty in times of crisis by rewarding loyalty, understanding sectors/trends, putting customers first, communicating effectively, and adapting their organisation.

Download the full paper here: http://ow.ly/SnYG50Nypgs

Discover the latest gaming trends for brands in 2023! In-game advertising and streaming gameplay offer exciting opportunities to reach new audiences. Authenticity and contextual relevance are crucial to success.

Join the gaming community and embrace inclusivity to connect with gamers of all ages and types.

Read more here! http://ow.ly/kCN650Np4W0

We are delighted to announce that Merkle has been shortlisted in five categories at the European Search Awards 2023!

-BEST LARGE SEO AGENCY

-BEST USE OF SEARCH – RETAIL / ECOMMERCE (PPC) (LARGE) - for our work with Better Bed

-BEST USE OF SEARCH – THIRD SECTOR / NOT FOR PROFIT (LARGE) for our work with WWF

-BEST USE OF SEARCH – B2B (SEO) (LARGE) for our work with Marcel

-BEST USE OF SEARCH – B2C (SEO) (LARGE) for our work with Tesco Real Food

The European Search Awards reward and celebrate the very best companies and people working in PPC, SEO, and Content Marketing across various business sectors in a shifting digital landscape that inspires innovation, creativity and connectivity.

Discover how the partnership between Wilderness and Merkle transformed the company into a global experiential travel brand, dominating in search and strengthening its presence as a top provider of luxury travel experiences.

Read more about this innovative collaboration here: http://ow.ly/iVC950NtYBJ

Wilderness Selects Merkle to Lead on Global Rebrand and Search Strategy | LBBOnline Little Black Book, Merkle completed an overhaul of all their paid search ads, focusing on customer-centric messaging to align with their new brand positioning and to increase lead generation

Delighted to announce that Merkle has been shortlisted for the British Data Awards 2023 under two categories!

Stop the Traffik - Data for Good Consulting Initiative of the Year.
Mandy Bath - Rising Star.

The British Data Awards recognise and celebrate the best in data and analytics in the UK. The awards showcase the most innovative and impactful uses of data across a wide range of industries.

Congrats to all the finalists! http://ow.ly/mbE350NtIYe

British Data Awards 2023: Finalists Announced | Predatech The Finalists of the British Data Awards 2023 have now been announced. With over 200 entries received this year, click here to see the full list of Finalists.

As streaming giants like Netflix and Disney+ face challenges in the current economic climate, they're turning to ad-supported tiers to attract and retain customers.

But are consumers really willing to accept ads in exchange for a cheaper or free subscription? Our latest blog post explores the shift in consumer sentiment and the results of these changes in service.

Check it out now, and let us know your thoughts in the comments below! http://ow.ly/1MB150Np1al

Are you curious about how ChatGPT and Bing are transforming the world of marketing and search engines with AI? Discover how these cutting-edge technologies are shaping the customer experience and changing the game for marketers. Learn about the potential risks and benefits of AI here! http://ow.ly/USPX50NmmbN

A brand’s success is directly linked to its customer experiences. Begin your commerce transformation today with Merkle’s 2023 Imperatives: http://ow.ly/kpS650NmmMo

There has never been a more exciting time to be in B2B. But to win, you must evolve your customer experience.

On the 10th of May, we’re thrilled to be hosting an exciting event with Salesforce that will delve into opportunities in the B2B space to maximise growth and explore how you can realise the power of your connected B2B experience.

The opportunity is now, find out more and reserve your space here: http://ow.ly/4PZB50NoWS2

Join Merkle on 23rd March at Nobu Hotel for the CIO Customer & Employee Experience Forum UK.

This event is an excellent opportunity to hear from 30+ CIOs & peers on their plans and ideas for advancing customer & employee experience!

Reserve your place here: http://ow.ly/gQlo50NoQpr

Attention all business leaders! If you want to provide a great customer experience, check out Performance Marketing World’s interview with Merkle’s UK CEO, Anne Stagg. She discusses how winning brands use adaptive tech processes and listen to their customers to deliver exceptional CX. Don't miss out on these valuable insights for your business.

http://ow.ly/YYeI50NmJZE

It’s time to scale-up your business with a new vision. ’s 2023 Imperatives share how to tackle 3 challenges CMOs are facing right now. Download the report to learn more: http://ow.ly/nwgp50MMV72