Pulsar Platform

In our next Power Up session 🍄 learn about our latest releases and most exciting updates, and how we're building tools to raise the Audience Intelligence game. Including:

📈 📊 All new enhanced owned channel analytics, dashboards, & reporting.
🤖🔔 Upgraded AI Briefings to streamline identifying what's driving changes in your data

Sign up ⬇️
https://bit.ly/3VYXv34

Our Narratives AI beta continues.

We’re building the most effective way to identify, understand, and navigate the narratives emerging from billions of news and social media conversations to shape public opinion and behaviour.

New this week: Instant theme filtering & tagging plus an improved distribution visualisation.

Join our beta to get access to Narratives AI ⬇️
https://bit.ly/3xF3NwJ

New in Pulsar TRAC - AI Briefings in Email Alerts & Digests 🤖 📨

New AI briefings give you an instant understanding of the drivers behind an alert, so you can spend less time figuring out what the alert is about and more on what to do about it

Available in TRAC Now!

Can cricket crack America?

The answer lies in the game’s potential stateside audiences 🏏

We explore the US communities going to bat for the world’s second most popular sport 👇

Has the Cricket World Cup exposed US audiences to the sport? Using audience intelligence, we map the success the world cup has had in introducing new fans to the world's second most popular sport

Global interest in veganism is declining - what’s behind this?

In this blog, we examine how today's consumers connect (or don’t) with veganism:

🪧 revenge-meat eating
🔍 veganism as cultural identity
🛕 how SE Asia is becoming an epicentre for vegan culture

https://www.pulsarplatform.com/blog/2024/consumer-trends-audiences-veganism

What drives public opinion? We’ve built an AI search engine to spot the Narratives shaping our collective views of the world.

Join our CEO Francesco D’Orazio in our next Pulsar Power Up Session to learn how to:

🔮 detect and prioritise narratives from news and social media
🤖 understand how narratives emerge and evolve over time
💡 manage narrative affiliation to drive effective PR and Marketing strategies

Save your spot ⬇️
https://bit.ly/4cszkk6

Our Narratives AI beta is well underway, and the exciting developments aren’t stopping.
New this week: intelligent narrative clustering, theme identification and analysis, and media interest insights.

All designed to give you an instant snapshot of billions of news and social media items, and make it even easier to understand the narratives shaping public opinion and behaviour.

Join our beta to get access to Narratives AI ⬇️
https://bit.ly/3Ku0oDz

In our next Pulsar Power Up session 🍄

Best practice: Trend Analysis
🔥 How to identify what's trending in your industry
🗣️ Analyzing the communities driving individual trends
🔭 Using advanced trend analysis to stay ahead of the curve

Register now ⬇️
https://bit.ly/4aXh4hA

Have we passed peak veganism? Not everywhere.

As conversation drops vertiginously in the US, UK and Australia, SE Asia sees a less definitive decline, due to both increased restaurant options and Singapore becoming the gastronomic capital for lab-grown meat.

In our next Pulsar Power Up Session 🍄

Learn how to:
👥📈 Evaluate audience growth across social channels
🏆 Benchmark social performance across brands and competitors
🔎 Extract channel-specific insights to guide content strategy

Register now ⬇️
https://bit.ly/3wF8V3s

2 Netflix shows, 2 different ways of measuring success.

Using social data, we explore how the unique composition of a show’s audience shapes its impact.

Critical Darling vs. Ratings Hit - comparing the audiences of Netflix shows Using audience intelligence to visualize how fandoms influence social media conversation about popular shows, inflating their impact as cultural phenomena.

We're big fans of discovering a new audience by analyzing conversations and who’s engaging with them.

But what if you already know the audience and want to discover ways to improve your engagement with that group?

Join our next Power up session to learn how to curate and analyze an audience you’ve identified, and see how you can use those insights to create effective strategies, develop more relevant content, and build a greater connection.

Sign up below ⬇️
https://bit.ly/3UDfbRf

Psssst.

We’re launching something new.

It’s called Narratives AI and it’s designed to understand the undercurrents that shape public opinion.

Sign up for the private beta kicking off soon ⬇️

Narratives AI | Generative AI tool for narrative detection Discover the undercurrents shaping public opinion. Narratives is a Generative AI tool for narrative detection that discovers, rank and maps the narratives emerging in traditional news and social media.

A wave of AI laws and regulation is coming, as states look to balance innovation against safety.

The European Union led the way with its AI Act, which passed on March 13. How did the public, media and key stakeholders react? What concerns dominated, and how did this touch specific brands?

Global AI regulation: how the EU's AI Act is resonating across media, the public, and industry Uncovering how the EU AI Act influences brands, audiences, and the world with insights from social media, search, news, and broadcast data

Introducing Pulsar CONTACTS

The most dynamic media contacts database that evolves in real-time.

Read all about it in our blog ⬇️

Introducing Pulsar CONTACTS: the most dynamic Media Contacts Database Introducing Pulsar CONTACTS: the most dynamic Media Contacts Database Josh Riddell  27th February 2024 Today we’re launching Pulsar Contacts, the most up-to-date global media contacts database designed to elevate your media efforts and overcome the limits of traditional media contact databases. P...

When a sponsorship stands out –especially in sports– fans will start talking about it: take pasta brand Barilla's backing of tennis star Coco Gauff 🎾🍝

As Coco keeps winning at this years' , read up on which audiences are reacting to the idea of 'pasta as fuel' for elite performance

Love - Pasta: Exploring Coco Gauff's sponsorship with Barilla Unstringing the game-changing dynamics of the Coco Gauff-Barilla sponsorship, and what it means for how brands connect with their audiences

🌎 📆 1 day until our panel on Sustainability & Marketing

Four great speakers, from McCann, Hootsuite, UM Worldwide, Colart, Sign Salad and Reconsidered. Over 2 million conversational datapoints analyzed.

Join us to explore the relationship between marketing & sustainability 👉 https://campaigns.pulsarplatform.com/audiences-of-sustainability-virtual-event/

Who are the audiences of sustainability?

On Dec 7th, we're bringing together a stellar group of panelists from McCann Worldgroup, Hootsuite, Colart, UM Worldwide, Sign Salad & Reconsidered: in this half-day virtual event, we'll explore the trends, communities, language and shifting meaning of one of the key words of our time. Reserve your spot:

https://campaigns.pulsarplatform.com/audiences-of-sustainability-virtual-event/

We’ve got you covered 📰��

Introducing media coverage reports on Pulsar: a flexible, comprehensive, and customizable way to showcase your media and share its impact.

Introducing Coverage Reports on Pulsar Capture all your coverage in one simple, shareable report that outlines the impact of your work using key metrics and intuitive dataviz

What cultural currents deposit salmon on our plates?

As audiences continue to embrace former novelties Sashimi & Gravlax, we explore how cultural associations can impact behavior towards food 🐟

https://www.pulsarplatform.com/blog/2023/consumer-food-trends-the-audience-of-salmon/

Painting the world (salmon) pink: how culture impacts attitudes towards food From the ubiquitous smoked salmon to sashimi and gravlax, audiences relate to food differently thanks to both cultural trends and community norms

🫘 Take one topic people love: Coffee
🌎 Add +9M online conversations
💧 Filter through the world's most advanced audience intelligence platform to reveal everything from trends, brands, behaviors to its part in shaping self-image

☕ Served, the state of coffee audiences & conversation in 2023

The State of Coffee Audiences 2023 Filtering through audiences, we've explored hundreds of data points that provide fresh insights into coffee trends, consumer behavior, and the industry landscape.

Introducing the Pulsar Mobile App 📱

Stay connected to the conversations that matter to your brand, wherever you are.

Never miss a moment: introducing the Pulsar Mobile App Never miss a moment: introducing the Pulsar Mobile App Alex Bryson  31st August 2023   The conversation never stops. But you simply cannot be attached to your desk at all hours, for fear of missing out. That’s why we’ve introduced the Pulsar Mobile App. It gives you the flexibility and conveni...

How did the UK Department for Media, Culture and Sport make sense of the narratives around King Charles III’s coronation?

Discover how the DCMS used Pulsar to understand how the conversation evolved and, through our integration with NewsGuard, which misinformation narratives spread amongst online audiences.

How the UK Department for Culture, Media & Sport use Pulsar to detect misinformation narratives How the UK Department for Culture, Media & Sport use Pulsar to detect misinformation narratives Government 24th August 2023 Practically every conversation taking place online is affected by misinformation. Recognising it when it appears, and acting decisively to counter it, is therefore an increasin...

Introducing Pulsar’s new visual identity

Get the full story behind our brand refresh: https://www.pulsarplatform.com/blog/2023/pulsar-new-brand-visual-identity/

We all spent a lot of time inside since 2020 – which explains booming interest in home renovations With over 200k conversational data points, our study covers:

🎨 the aesthetics homeowners are aiming for
💰 how inflation affects reno choices
🌎 the audiences behind this conversation

Home Renovation Revelation: How audiences talk about crafting their dream homes From kitchens to extensions, many of us dream of making our house even more of a home. We look through the data behind the Home Renovation conversation online and beyond.

Even most intense, massive fandoms can be invisible to anyone looking the other way 🙈

The Sidemen have built such a fandom - and turned their stratospheric fame amongst Gen-Z audiences into a business empire

How The Sidemen built a huge Gen-Z audience and turned them into customers Bedroom streamers become essential brand for teenage audiences, due to multi-platform content that binds juvenile relatability with trappings of success

Excited to announce AudienceCon, the first gathering of the audience intelligence community.

First stop – London on June 7th.

And it's sold out! If you'd like to get on the waiting list or follow the event virtually, leave your details here:

https://audiencecon.live-fi.io/