AppsFlyer

The magic of highly personalized, relevant content - dynamic ads.

Here’s an overview of how it works.

🧥Product catalog:
You upload or link your product catalog, containing information about each product In app marketing, you can include features such as in-app purchases, subscriptions, or deep links to specific content.

🎯Targeting:
You set up targeting options to define who should see your ads, based on criteria like demographics, interests, behaviors, and more.

🔮Product matching:
When a user matches your targeting criteria, the platform’s algorithm matches them with a product from your catalog that is most likely to be relevant to them.

🖼️Dynamic creative optimization:
The platform uses the product information from your catalog to create a dynamic ad that showcases the matched product. The ad includes the product image, name, price, and description.

🔁Ad rotation:
On certain platforms like Facebook, the ad rotates through multiple products from your catalog to show users a variety of products and increase the chance of conversions.

🐾Conversion tracking:
You set up conversion tracking to measure the ad’s effectiveness. This can include tracking sales, add-to-cart actions, or other desired actions.

Learn more:
https://www.appsflyer.com/blog/mobile-marketing/dynamic-product-ads/?utm_source=facebook&afc_source=facebook&utm_medium=social&afc_medium=social&utm_campaign=dynamic_ads_blog&afc_campaign=dynamic_ads_blog

"Embracing new possibilities and diversifying strategies will be crucial for fostering long-term success and innovation in the gaming industry."

The Drum
https://www.thedrum.com/open-mic/the-end-of-hypergrowth-how-gaming-studios-can-evolve-in-2024-and-beyond

A Blueprint for iOS Campaign Success📱🏗

Since the launch of iOS 14 and SKAdNetwork four years ago, the iOS market has been thriving and advertisers have been taking note.

Our data shows that 50% of apps increased their iOS ad spending from Q1 2023 to Q1 2024, with a year-over-year increase of 28%.🍏

However, despite impressive growth, SKAdNetwork continues to present challenges like data blind spots, inaccurate revenue reporting, and more.

To help you navigate these complexities and refine your iOS strategy, we’ve compiled this playbook together with Google Ads. In it, you’ll find practical guidance and expert insights tailored to help you excel in SKAdNetwork and unlock the full potential of your iOS campaigns.

Check it out:
https://www.appsflyer.com/resources/guides/app-growth-skan/?afc_campaign=blueprint&afc_medium=social&afc_source=facebook&utm_campaign=blueprint&utm_source=facebook&utm_medium=social

🌏 2 MAMAs on 2 continents - We're hitting Thailand and Cyprus just a few weeks apart, bringing our flagship event series to more regions across the globe.

🌐 SKAN 4.0 webinar - Join our Japan team, co-hosting with TikTok, for a webinar on SKAN 4.0 and how to set it up for success.

From VIP dinners to e-commerce roundtables, from masterclasses to conference afterparties, looks like September is going to be another month packed with activity.✈️ 📅

Are you taking a well-deserved vacation? 😎

Here are a few Out-of-Office automatic emails you can use to let your colleagues know you'll be unavailable.🏖️

Now that the are over and the has won 🥇, we look back at the biggest sporting events of the last few months to see which generated the most social media app activity.

What a view! 😍

Thank you for the recognition Forbes, Bessemer Venture Partners, Salesforce

https://www.forbes.com/lists/cloud100

SKAN🆚Sandbox

The app marketing world is still adjusting to the evolving privacy changes on , and we are now on the verge of another round of disruptions with on and the new opportunities that it introduces.

It’s only natural to stack iOS and Android against each other, but don’t worry we’ll (try to) keep things simple:
https://www.appsflyer.com/blog/measurement-analytics/skan-vs-sandbox/?afc_campaign=skan-vs-sandbox&afc_medium=social&afc_source=facebook&utm_campaign=skan-vs-sandbox&utm_source=facebook&utm_medium=social

🎮What a Joy!😃

Over the past five days, has become our playground, where we hosted a VIP Gala, a busy 1*1 VIP meeting room, a 2024 Gaming Workshop, a media conference, TV interviews, and a huge after-party!🪩

It was a privilege sharing our story in thousands of interactions with industry pros of all backgrounds and seniority.💚💙

The outage earlier this week massively affected mobile apps from some of the biggest industries in the world.📉

As Adam Smart, Director of Product and Gaming spoke with MediaPost:
"When apps go down, the user experience takes a direct hit, tarnishing the app's reputation and often leading to user abandonment."

See more:
https://www.mediapost.com/publications/article/397805/massive-outage-impacts-advertising-publishing-w.html

When every moment creates a giant ripple effect ⚽🌊

Before closing the chapter on , we looked at how the Brits and Spaniards used mobile phones during and after the finale.

See more interesting numbers as reported by Mobile Marketing Magazine:
https://mobilemarketingmagazine.com/uefa-mobile/

Is data privacy just a regulatory checkbox, or the lifeline of your business?❎

Most see data privacy as a necessary evil, but it’s actually crucial for your company's survival.

Check out Oren Kaniels' full post on The Drum to find out why:
https://www.thedrum.com/open-mic/data-privacy-compliance-tax-or-existential-business-necessity

Every marketer’s emotional ride🌪️

AppsFlyer 🤝 AI

We've been recognized by Frost & Sullivan for our innovation in the space - specifically for our Creative Optimization and Data Collaboration Platform.

Here is what they had to say:
"AppsFlyer upgrades its measurement solutions to foster innovation in the ecosystem. This methodology highlights the effectiveness and ex*****on of its strategy through AI-driven insights and enhanced collaboration among growth teams in the emerging privacy era.”

Read the full story:
https://www.appsflyer.com/company/newsroom/pr/frost-sullivan-apac-award/?afc_campaign=f%26s&afc_medium=social&afc_source=facebook&utm_campaign=f%26s&utm_source=facebook&utm_medium=social

Or check out the report:
https://www.appsflyer.com/resources/reports/competitive-strategy-award-2024/?afc_campaign=social&afc_medium=social&afc_source=facebook&utm_campaign=social&utm_medium=social&utm_source=facebook

We're partnering with Amazon Web Services (AWS) on our Data Collaboration Platform for Commerce Media Networks, bringing together two world-leading clean room and DCP providers.🌐🤝

With AWS Clean Rooms in the mix, our global customers can now boost user expansion and enhance personalized customer interactions in a privacy-centric and business-friendly setting.

Learn more:
https://www.appsflyer.com/company/newsroom/pr/dcp-aws-collaboration/?afc_campaign=social&afc_medium=social&afc_source=facebook&utm_campaign=social&utm_medium=social&utm_source=facebook