We Are Social

We Are Social. We are a global agency. We deliver world-class creative ideas with forward-thinking br We call this social thinking.

We deliver world-class creative ideas with forward-thinking brands. We connect people and brands in meaningful ways by creating ideas people like and share. With an international team of over 850 and offices in New York, Toronto, Madrid, London, Paris, Milan, Munich, Berlin, Dubai, Singapore, Hong Kong, Shanghai, Beijing, Tokyo and Sydney, our mission is to put social thinking at the centre of mar

We Are Social's Monday Mashup #683 - We Are Social UK 22/07/2024

This week's Monday Mashup is here, with a round-up of the week's biggest social media news stories. It includes:

🎵 YouTube tests AI radio and rolls out song recognition tool
🤖 X launches AI-powered Trend Genius ads
🏈 Snapchat launches niche sports series

Read more:

We Are Social's Monday Mashup #683 - We Are Social UK %

15/07/2024

This week's Monday Mashup is here, with a round-up of the week's biggest social media news stories. It includes:

📹 YouTube announces new features for Shorts
📍 Pinterest updates its AI text-to-image abilities
❤️ X tests new post layout

Read more:

429 Too Many Requests

We Are Social’s Monday Mashup #681 - We Are Social UK 08/07/2024

This week's Monday Mashup is here, with a round-up of the week's biggest social media news stories. It includes:

1️⃣ noplace hits No. 1 on the App Store
👻 Snapchat releases new personalisation features
✍ Meta changes its 'Made with AI label'

Read more:

We Are Social’s Monday Mashup #681 - We Are Social UK %

We Are Social's Monday Mashup #680 - We Are Social UK 01/07/2024

This week's Monday Mashup is here, with a round-up of the week's biggest social media news stories. It includes:

📍 Pinterest users can now turn boards into videos
⚽ Snapchat celebrates Euro 2024
🤖 Meta begins rolling out AI characters for creators

Read more:

We Are Social's Monday Mashup #680 - We Are Social UK %

24/06/2024

This week's Monday Mashup is here, with a round-up of the week's biggest social media news stories. It includes:

🙋‍♀️ TikTok introduces new AI avatars and translation tools
💚 Instagram launches “Close Friends on Live”
📲 TikTok adds new UGC options to its ‘Out of Phone’ ads

Read more: https://wearesocial.com/uk/blog/2024/06/we-are-socials-monday-mashup-679/

We Are Social's Monday Mashup #678 - We Are Social UK 17/06/2024

This week's Monday Mashup is here, with a round-up of the week's biggest social media news stories. It includes:

📈 Pinterest is expanding its Ad Labs programme
💡 Instagram adds "Creator Insights" to creator profiles
📊 X updates insights and who has access to them

Read more:

We Are Social's Monday Mashup #678 - We Are Social UK %

We Are Social's Monday Mashup #677 - We Are Social UK 10/06/2024

This week's Monday Mashup is here, with a round-up of the week's biggest social media news stories. It includes:

💡 Instagram's new test helps creators get feedback on their Reels
🤖 LinkedIn adds more AI tools and a premium ad spot
🔥 TikTok tests message streaks and more social media news.

Read more here:

We Are Social's Monday Mashup #677 - We Are Social UK %

We Are Social's Monday Mashup #676 - We Are Social UK 03/06/2024

This week's Monday Mashup is here, with a round-up of the week's biggest social media news stories. It includes:

📹 Instagram is testing unskippable video ads
🖥 Threads launches new desktop
✏ Instagram is testing "trial reels"

Read more here:

We Are Social's Monday Mashup #676 - We Are Social UK %

We Are Social’s Tuesday Tune up #675 - We Are Social UK 28/05/2024

This week's Tune Up is here, with a round-up of the week's biggest social media news stories. It includes:

💡 TikTok announces a range of new updates
😆 Instagram is experimenting with a new meme feature
❤️ X is preparing to make likes private

Read more here:

We Are Social’s Tuesday Tune up #675 - We Are Social UK %

We Are Social’s Monday Mashup #674 - We Are Social UK 21/05/2024

This week's Mashup is here, with a round-up of the week's biggest social media news stories. It includes:

👫 X adds new features to Communities
🤳 TikTok is testing a new collaboration feature
🤖 Reddit is partnering with OpenAI

Read more👇

We Are Social’s Monday Mashup #674 - We Are Social UK %

We Are Social’s Monday Mashup #673 - We Are Social UK 13/05/2024

This week's Monday Mashup is here, with a round-up of the week's biggest social media news stories. It includes:

🤖 TikTok starts labelling externally created AI content
🛠 Meta and X adds new AI tools for ads
✔ Meta updates its business subscriptions

Read more👇

We Are Social’s Monday Mashup #673 - We Are Social UK %

We Are Social’s Monday Mashup #671 - We Are Social UK 29/04/2024

This week's Monday Mashup is here, with a round-up of the week's biggest social media news stories. It includes:

🤫 Threads releases mute filters and updates controls for quote posts
💰 Meta introduces $5000 bonus for influencers posts on Threads
🌴 Pinterest reveals summer travel trends

Read more:

We Are Social’s Monday Mashup #671 - We Are Social UK %

We Are Social’s Monday Mashup #670 - We Are Social UK 22/04/2024

This week's Monday Mashup is here, with a round-up of the week's biggest social media news stories. It includes:

👻 Snap to add watermarks to AI-generated images
💼 LinkedIn is testing new Premium Company Pages
📣 TikTok is working on an AI-based text-to-speech feature

Read more👇

We Are Social’s Monday Mashup #670 - We Are Social UK %

We Are Social’s Monday Mashup #668 - We Are Social UK 08/04/2024

This week's Monday Mashup is here, with a round-up of the week's biggest social media news stories. It includes:

📱 Facebook is introducing a full-screen video player
🔎 X is working on a new explore page
🎙 YouTube launches new features for Live streams

Read more here:

We Are Social’s Monday Mashup #668 - We Are Social UK %

We Are Social’s Monday Mashup #667 - We Are Social UK 25/03/2024

What's been hitting the headlines in social media over the last week? From YouTube's new AI labels for creators, to TikTok's commerce updates, our Monday Mashup has you covered.

We Are Social’s Monday Mashup #667 - We Are Social UK %

18/03/2024

This week's Monday Mashup is here, with a round-up of the week's biggest social media news stories. It includes:
🔎 TikTok rolls out search tool for creators
👻 Snapchat tests option to opt-out of auto-delete messages
🫶 Pinterest has released its ‘body type ranges’ tool in the US

https://wearesocial.com/uk/blog/2024/03/we-are-socials-monday-mashup-666/

11/03/2024

This week's Monday Mashup is here, with a round-up of the week's biggest social media news stories. It includes:

📸 Threads is rolling out draft posts and an in-app camera
📰 X introduces Articles to its Premium+ users
⏳ Instagram updates its messaging options

Read more👇
https://wearesocial.com/uk/blog/2024/03/we-are-socials-monday-mashup-665/

We Are Social names new GM for HK 04/03/2024

We Are Social names new GM for HK We Are Social names Kathy Wong as new HK GM

We Are Social’s Monday Mashup #664 - We Are Social UK 04/03/2024

This week's Monday Mashup is here, with a round-up of the week's biggest social media news stories. It includes:

🛒 TikTok is expanding its in-stream shopping options
🗺️ Instagram is creating a new ‘Friend Map’ feature
📹 X adds live video to Spaces on iOS

Read more👇

We Are Social’s Monday Mashup #664 - We Are Social UK X's AI chatbot 'Grok' will launch this week, more advertisers are abandoning X, Google's Bard AI chatbot can now answers questions about YouTube videos, Snapchat tests ad-free subscription plan and more in our weekly roundup.

We Are Social’s Monday Mashup #663 - We Are Social UK 26/02/2024

This week's Monday Mashup is here, with a round-up of the week's biggest social media news stories. It includes:
🔀 Meta is testing Facebook to Threads cross-posting
🛒 Instagram expands its marketplace to eight new countries
🙋‍♀️ Instagram tests interactive games for Instagram Lives

Read more👇

We Are Social’s Monday Mashup #663 - We Are Social UK X's AI chatbot 'Grok' will launch this week, more advertisers are abandoning X, Google's Bard AI chatbot can now answers questions about YouTube videos, Snapchat tests ad-free subscription plan and more in our weekly roundup.

We Are Social Boosts Gaming Division with New Offerings for Brands, Developers and Publishers 26/02/2024

We Are Social Boosts Gaming Division with New Offerings for Brands, Developers and Publishers We Are Social Gaming aims to better connect hyper-engaged gamers to brand experiences

We Are Social’s Monday Mashup #662 - We Are Social UK 19/02/2024

This week's Monday Mashup is here, with a round-up of the week's biggest social media news stories. It includes:
👀 TikTok creates a new app for Apple Vision Pro
🎶 YouTube introduces new remix features in Shorts

Read more👇

We Are Social’s Monday Mashup #662 - We Are Social UK X's AI chatbot 'Grok' will launch this week, more advertisers are abandoning X, Google's Bard AI chatbot can now answers questions about YouTube videos, Snapchat tests ad-free subscription plan and more in our weekly roundup.

We Are Social’s Monday Mashup #661 - We Are Social UK 12/02/2024

This week's Monday Mashup is here, with a round-up of the week's biggest social media news stories. It includes:
🤖 Facebook tests AI prompts for post captions
✂️ Instagram updates Cutouts with new video option
🔎 Meta is being more transparent with AI content

Read more👇

We Are Social’s Monday Mashup #661 - We Are Social UK X's AI chatbot 'Grok' will launch this week, more advertisers are abandoning X, Google's Bard AI chatbot can now answers questions about YouTube videos, Snapchat tests ad-free subscription plan and more in our weekly roundup.

We Are Social’s Monday Mashup #660 - We Are Social UK 05/02/2024

This week's Monday Mashup is here, with a round-up of the week's biggest social media news stories. It includes:
🎂 Facebook turns 20
🧪 Instagram tests new preview feed post option
📌 Pinterest launches new agency guide

Read more👇

We Are Social’s Monday Mashup #660 - We Are Social UK X's AI chatbot 'Grok' will launch this week, more advertisers are abandoning X, Google's Bard AI chatbot can now answers questions about YouTube videos, Snapchat tests ad-free subscription plan and more in our weekly roundup.

Digital 2024 - We Are Social UK 31/01/2024

It’s here! has landed, with 550+ pages of digital, social, mobile and ecommerce data and trends - and a major milestone for social media users. Here are some of the highlights:

⭐️ There are now 5.04 billion social media user identities - equivalent to 62.3% of the world’s population.

📱Social media users spend an average of 2 hours and 23 minutes per day on social platforms.

🥇 Instagram is now the world’s ‘favourite’ social platform, taking the crown from last year’s winner, WhatsApp.

👀TikTok’s most popular hashtag ( ) has over 55.5 TRILLION views

⌚TikTok tops the ‘time spent’ charts with an incredible 34 hours per month on average spent in its Android app - that’s more than an hour per day.
⬆️ Average daily time online has risen by 3 minutes over the past twelve months to 6 hours 40 minutes.

🤑 Facebook grew its global ad reach by more than 200 million over the past 12 months, delivering year-on-year growth of 10.5%
There’s a lot more to uncover in the report and the in-depth analysis - check out this, and the full report, now. (LINK)

Digital 2024 - We Are Social UK Our Digital 2024 report highlights everything you need to know about social media, internet, mobile and ecommerce trends globally.

We Are Social’s Monday Mashup #659 - We Are Social UK 29/01/2024

This week's Monday Mashup is here, with a round-up of the week's biggest social media news stories. It includes:
🔑 Instagram Launches Live Test of New ‘Flipside’
✂️ TikTok Adds New ‘Cutout’ Option
🔒 Meta is rolling out tighter teen messaging limitations

Read more👇

We Are Social’s Monday Mashup #659 - We Are Social UK X's AI chatbot 'Grok' will launch this week, more advertisers are abandoning X, Google's Bard AI chatbot can now answers questions about YouTube videos, Snapchat tests ad-free subscription plan and more in our weekly roundup.

We Are Social’s Monday Mashup #658 - We Are Social UK 22/01/2024

This week's Monday Mashup is here, with a round-up of the week's biggest social media news stories. It includes:
✂️ Instagram launches custom stickers
🎶 TikTok is experimenting with AI song feature
💤 Instagram introduces new ‘nighttime nudges’ for teens

Read more👇

We Are Social’s Monday Mashup #658 - We Are Social UK X's AI chatbot 'Grok' will launch this week, more advertisers are abandoning X, Google's Bard AI chatbot can now answers questions about YouTube videos, Snapchat tests ad-free subscription plan and more in our weekly roundup.

We Are Social’s Monday Mashup #657 - We Are Social UK 15/01/2024

This week's Monday Mashup is here, with a round-up of the week's biggest social media news stories. It includes:
👩‍👦 Snapchat introduces new parental controls
🪄 WhatsApp launches custom sticker maker on iOS
❌ Meta to restrict teen accounts from seeing harmful content

Read more👇

We Are Social’s Monday Mashup #657 - We Are Social UK X's AI chatbot 'Grok' will launch this week, more advertisers are abandoning X, Google's Bard AI chatbot can now answers questions about YouTube videos, Snapchat tests ad-free subscription plan and more in our weekly roundup.

We Are Social Promotes Paul Greenwood to Global Head of Research & Insight 15/01/2024

We Are Social Promotes Paul Greenwood to Global Head of Research & Insight Greenwood, who previously held the role of UK Head of Research & Insight, will now also take on the responsibility for strategic leadership of We Are Social's global R&I capabilities

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