CRED Jewellery

Our Story

CRED Jewellery’s quest for socially and environmental gold began 10 years ago and it is remarkable to think that we have developed from importing grams of gold into a dismissive market, to importing kilograms of gold to industry acclaim.

For CRED jewellery, fair trade means more than simply knowing the origin of our gold, paying a fair price and premium. It is about developing long-term relationships that enable the mining communities to develop independently. It is about doing the right thing and enabling people to lift themselves out of poverty. It is this deeper commitment; connection to miners and integrity of our story that underpins CRED Jewellery and sets us apart as the most trusted fair trade jewellery brand.

Our jewellery is not only beautifully designed but it has a purity of source. We know that the small scale miners who mined the gold were fairly treated. The independently accredited system at Fairtrade ensures that the mining community adheres to a strict code of conduct made famous in the farming of Coffee, cocoa, sugar and bananas. It ensures that the mine pays the miners fairly, that there is no child labour and that there is good health and safety in the mine. On top of this the miners are also paid a Fairtrade premium of $2,000 a kilo to be used by the community to help develop the infra structure including schools, health clinics , water and electricity.

During the last five years we have visited the mines every six months to ensure our customers that everything is being done responsibly. We have developed a real friendship with the communities and work with them extensively to help them access international markets.This is the DNA of Cred and we will not compromise on our integrity.

We are now working with Fairtrade to bring in the first African Fairtrade gold from Uganda, Tanzania and Kenya.We have also visited the miners there throughout 2014 and 2015. We never do business with any mine until we have visited them ourselves to ensure that our customers receive the best assurance of where their gold is coming from.

To read more on ‘The Cred Story’ follow our website through to the Cred Story page.