Everything Connected

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A Life With Music - a Brand in Action

We had the absolute pleasure of attending a panel event with our client ABRSM (The Associated Board of the Royal Schools of Music) at the incredible lecture theatre at The Royal Institution of Great Britain.

Having worked with ABRSM to create their new brand strategy, identity and positioning statement ‘A life with music’, this was their first event to bring the brand into action and communicate their broader role in inspiring musical learning and the benefits of living a life with music.

And what a pleasure it was to see it all come together and such rich content being created. Brand theory, just like music theory is a great grounding. But bringing it to life and seeing the brand in action is what it is all about.

The panel event was hosted by ABRSM Artistic Director, Alexis Ffrench where they discussed the wide-ranging benefits of music learning, listening and playing, the societal impact of music playing and listening and even a live group demonstration on the neural impact on your brain of music and group participation. A incredibly enjoyable and interesting evening and absolutely reinforced the importance of ABRSM’s work and why it was such a duty to create a brand and new website that helps them to deliver their mission.

Huge congratulations to the whole ABRSM team on launching the first of many events that helps to promote the importance of music in our lives and encourage more people to access music and all the benefits that this brings.

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Behind The Screens

As a digital first agency it may come as no surprise that a computer screen is more often the window to our world. We exist to elevate our clients digital experience and to help them experience the magic of everything working in sync.

But who’s behind the screens? Everything Connected is full of amazing, talented and highly creative individuals, all of whom contribute to the success of our clients. With many stretched far and wide across the UK, Europe and beyond, you often only see the background behind them on Google Meet, Teams, Zoom or other.

Throughout September, we’ll celebrate these individuals by sharing a sneak peak into their working from home world, and what goes on behind the screen.

Many thanks to our Creative Director Darren Richards for curating and sharing this lovely concept.

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Curious Voted ‘Best Customer Magazine’

It’s lovely to work with the incredible content that we are given by the team at for their ‘CURIOUS’ customer magazine. It’s even better when the work wins Best Customer Magazine 2024 at 👏

Very proud to scoop up this award and to recognise our ongoing partnership with the team.

Printed on FSC® Mix Credit certified paper using vegetable-based inks, the magazine is wrapped in a luxe, heavy and wonderfully impressive blind embossed cover. The magazine beautifully showcases the incredible destinations that cazenoze+loyd offer and provides travel tips and advice to inspire their customers to travel and explore the globe.

Nabila Richardson, Marketing Director said, “Working with Darren Richards and the team at has again been a fantastic experience. From the initiation of the project to its culmination, they demonstrated an unparalleled commitment to excellence, seamlessly navigating all aspects of design and print production.”

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Supporting the BIBA Conference 2024

The British Insurance Brokers Association (BIBA) Conference has evolved into the UK’s premier insurance broking event. Each year over 9000 insurers, brokers, intermediaries, experts, and service providers congregate to network, do business, get inspired and share industry knowledge.

Earlier in the year we were asked by BIBA to elevate and enhance their BIBA conference website to be more exciting and visually engaging, more intuitive and user-friendly for site users and easier to use for BIBA to manage their content management requirements in the lead up to and during the event itself. The site needed to balance the functional requirements for the user, to enable them to easily navigate the site and find conference information, whilst also delivering the visual demands and delivering the new exhibition campaign creative each year.

Everything Connected designed and built the new site on WordPress as a flexible CMS that was known and understood by the BIBA Conference team and could readily handle the complex content management requirements of a high profile event. The new site now allowed for the team to build on the site functionality as they prepared for this years event and future proofed for the events to come, whilst maintaining their position as the UK’s leading insurance brokers event.

We also successfully helped support this year’s event by creating an Event Round Up landing page which we updated multiple times a day with the latest photos from the event and videos throughout the day. This reduced the burden on the BIBA marketing team to be taken out of the action during peak conference activities

Emma Chapman, Conference Director BIBA said “Website projects are never easy, but Everything Connected guided us through the process brilliantly and delivered a great website under tight timescales. I’m proud to have a brand new site where delegates can better keep up to date with announcements for hashtag and beyond.”

📸 BIBA

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Who doesn’t love a Maturity Model

If you’re not sure what one is, they’re an essential framework to help measure where a customer or business may be within their journey.

As part of our ongoing collaboration with , we support with the creation of growth marketing and lead generation campaigns, and a maturity model was the perfect opportunity to showcase the support and guidance available.

The guide includes varying levels of a maturity model for EV charging installation, highlighting to businesses the value of progressing as well as understanding the benefits each level can bring.

When promoting what you do, it’s not just key to highlight the benefits of your product or service but also how and why it’s important. Alongside showcasing all the amazing support and guidance you provide! That’s exactly what we did here, helping guide businesses to really understand EV charging infrastructure development with a straightforward approach for all to understand.

Ella Gibbs, Senior Marketing Communications Executive at Equans EV Solutions said, “Through the development of this piece, Everything Connected evidenced their understanding of our customer and what we are trying to achieve. The Maturity Model has become a core piece of content for both campaign activity and sales enablement and is a great tool for navigating conversations around scale and growth opportunities.”

Darren Richards, Creative Director, Everything Connected added, “This project allowed us to create a printed document to showcase at events along with an interactive version for use in the campaign and ultimately to help the sales team demonstrate maturity to customers.”

, we loved this project and are excited to see your clients progress within the model.
Check our link in bio to get inspired by more of our work with Equans and other Everything Connected clients

👀 What is a conversion engine and why do I need one? 👀
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You’ve got a website... So what! What you need is an engine for growth.

An engine is made up of lots of smaller parts. But when you put them all together big things can happen. And no, before you start thinking that we are giddy on high octane fuel emissions from our work with , the Everything Connected engine is something different.

Marketecture is an ‘of the moment’ buzzword, but one that we have been using for a long time now. It’s the framework that connects our conversion engine and connects your audience, channels, and content and brings your buyers on a journey and fuels growth. Marketecture is the visual representation of your marketing strategy and connected channels, technology and business architecture. Put all the parts together and it creates our conversion engine.

Here are some critical elements to our conversion engine:
1. A impactful and engaging brand to cut through
2. A conversion focused website that is fast and easy to navigate for users
3. A CRM that has been set up correctly and has good data structure
4. Email automations
5. Clearly identified personas and needs
6. Mapped out buyer journeys
7. Campaign landing pages - drive and measure impact
8. Regular drumbeat of needs based campaign content (not just selling!)
9. Well thought through media to push your great content
10. Clear qualification criteria and sales processes - ensure your leads convert

If you are looking to elevate your digital maturity and more effectively use your channels to drive business opportunity and revenue growth... Let’s connect!

Harmonising Tradition with Technology: 
🎨The Crucial Role of Fine Art in Graphic Design 🎨
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We asked our Creative Director, Darren Richards, what it means to be a creative in a digital first world and how his background in Fine Art helps equip our design team with the tools our clients need to stand out and cut through. From palette 🎨 to pixels 💻 and beyond.

“I started my creative journey as an artist; a fine art student looking to navigate a world of visual storytelling through painting.” Why was this important for Darren as he developed into a Creative Director of an award-winning digital agency? Well, first and foremost, it is the unpacking of these fine art principles into a world of graphic design that is not merely a nice-to-have but fundamentally essential.

Darren continues, “Colour, balance and spatial relationships are imperative. With an understanding of these fundamentals, we can craft layouts that resonate and captivate audiences. Through an understanding of these analogue processes there’s an ability in our digital creations to foster authentic connections. It all circles back to storytelling. The basics in everything we create is to amplify a depth of visual storytelling and connect with people and audiences. The digital landscape is complex and multi-faceted, and by forging a seamless fusion of traditional aesthetics with technology, we are able to continue to build human experiences that are memorable, ignite emotion and make people feel”.

And ultimately isn’t this the aim of all good interactions and communications, to make your audience feel something and to encourage them to do something. The closer and more authentically our digital engagements reflect real human physical interactions the greater chance you have of bringing about that spark to incite action.

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A Timeless Touch in a Digital World

As an agency that typically creates a wide range of digital content, we feel that the traditional medium of printing a brochure, magazine or factsheet still remains vital in our screen-dominated work landscape, and offers a tangible and immersive experience that digital mediums often lack.

So, imagine how we felt when the second edition of Curious from the wonderful people and luxury travel experts at landed on our desks after months of work; the texture, the smell, the joy in flipping through its thoughtfully crafted pages—it was a whole experience!

The substantial 136 page magazine with a mix of gloss and uncoated papers has a impressive 8 page central fold out that shines a light on the hero article, The Amazon unveiled and the uncharted territory of Brazil. Printed on FSC® Mix Credit certified paper using vegetable-based inks, the magazine is wrapped in a luxe, heavy and wonderfully impressive blind embossed cover. As a medium, this magazine endures as a lasting artefact, showcasing craftsmanship and design intent in a tangible form.

In an era where digital content can be ephemeral, print design stands as a timeless testament to creativity, offering a unique and often, impactful way to communicate ideas.

Nabila Richardson, Marketing Director said, “Working with Darren and the team at Everything Connected has been a fantastic experience for our second edition, an issue that has surpassed the success of our debut. From the initiation of the project to its culmination, they demonstrated an unparalleled commitment to excellence, seamlessly navigating all aspects of design and print production.”

We look forward to your clients immersing themselves in this beautiful magazine and being inspired by the wonderful destinations that you help them to experience.

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A brand that is ready to disrupt!

Nuggit is on a mission to change the way that Creators do business and we were thrilled to help bring their brand identity to life.

Everything Connected was briefed to take the Nuggit business concept and bring it to life, to define, articulate and design a bold, modern and dynamic identity to launch the Nuggit brand into the marketplace, disrupt the traditional finance thinking and excite the digital Creator community.

We guided the Nuggit team through the Everything Connected branding methodology to discover their story and find an authentic and powerful voice. How did we do this? Through a series of discovery workshops, marketplace analysis, brand canvas sessions and creative workshops we were able to identify the Nuggit brand values, purpose, visual identity and the unique tone of voice that they needed to launch the Nuggit brand and start to grow their community.

Jonathan Freeland, Nuggit Founder, said "Working with Everything Connected has been an absolute pleasure. They were able to understand and articulate the Nuggit brand and then bring it to life so it resonated with our diverse and highly creative audience. I feel we now have a dynamic and brave brand that delivers the Nuggit promise that sets us apart and talks to social media creators.”

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5 Project Highlights from 2023

As we head into the full festive season, we start to look back at the year and review everything that we have achieved. Here's a selection of 5 of our favourite projects so far this year that showcase our connected capabilities across brand, digital experience and growth marketing.

1. ABRSM - Brand Refresh and new website launch
2. Silverstone - Website roadmapping, analytics and content strategy
3. GeniePoint - Growth marketing and lead generation
4. JM Finn - Website, content strategy and print
5. Ignite - Connected services in action: brand, website and growth marketing
. . and what is the common thread between these and any other successfully delivered projects? Fully engaged and energised clients.

Thanks to ABRSM, Silverstone Circuits Ltd, EQUANS, JM Finn, Ignite and all the Everything Connected clients for giving us the opportunity to deliver great work.

Look out for our full 2023 project highlights reel coming out later this month.

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Inspiring a life with music
The new strapline ‘A Life With Music’ talks to ABRSM’s broader role in music, they are so much more than exams. Visually we have presented a more vibrant and emotive expression of the brand, with more movement and freedom. Music moves us and so should the brand.

Alex Kelly, Strategy Director at Everything Connected said, “Taking on this brief was a privilege, we had a duty to respect the history and legacy of such an iconic organisation as well as being able to push the brand forward and ensure that it reached out and inspired more people to learn music”.
           

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Reigniting a brand ready for growth.

Ignite has come a long way in a relatively short period of time. Their success has been built on a reputation of being able to help companies quickly transform their spend management. But with recent product innovation, they have become so much more than just spend analytics. Ignite helps businesses to help see the true impact of their suppliers and to empower responsible and ethical decision making.

Ignite came to Everything Connected with a clear brief. They wanted to present a bolder, more authentic and modern version of their brand. They needed a brand that could stand out from the homogenous procurement space and to use it as a catalyst for the next important stage in the business's growth and global expansion.

Through immersive workshops on the brand, the verbal identity and the visual identity we articulated an invigorated brand proposition, personality and tone of voice that reflected the real business and their mission to be bigger than just ‘procurement’.

But a brand is just a tool. It’s what you do with it that counts. So we brought the brand to life through a new Webflow website, leaning into its incredible visual capabilities. We combined this CMS choice with the marketing performance of HubSpot and worked with the teams to set marketing activity to ensure that every opportunity was being funnelled into the sales teams. The result? A campaign that generated over 300 qualified leads in the first six weeks. Nothing makes us prouder than seeing the Everything Connected conversion engine in action.

Børge Langedal, Co-Founder & Chief Revenue Officer said, “Working with Everything Connected was a real pleasure. We really enjoyed how they challenged our thinking to be bolder and bigger, but at the same time got what we were trying to achieve and the culture that we were trying to communicate. We now have the brand, website and marketing that we need to take us on our next stage of business growth and global expansion”.
                   

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A bespoke website fitted precisely to their needs.

Recognising our wealth of knowledge within the interior design industry, we were approached by to bring their products, sense of quality, tradition and craftsmanship to life in the digital world with a new website and brand refresh.

Hunt Bespoke have been creating beautiful, one-of-a-kind kitchen and interior designs for the last 25 years out of the “Heart of England”; the Cotswolds. Delivering an unmatched level of service and attention to detail with their team of exceptional individuals – from their master craftsmen to their designers and Project Managers.

Hunt Bespoke were looking to translate this quality and personable nature online with a fresh, clean website whilst providing a platform to share their esteemed projects and services with prospective and current clients. However, it was of great importance to keep things simple, with a straightforward admin interface and minimal maintenance requirements.

Working closely with the Hunt Bespoke team, we dug into the brand to discover their true essence and business needs, with an idea to freshen up their online brand image via an updated style sheet and to apply it to the CMS of choice; Webflow. WebFlow was selected due to the ability for the Hunt Bespoke team to be able to easily update and maintain the website’s content, whilst also providing a robust and customisable platform that could support the brand’s high-end aesthetics and unique design requirements.

Alex Forster, Director at Hunt Bespoke said, “It was a pleasure to work with Everything Connected. They spent time understanding our business as well as our plans for the future. The result is a fabulous website that can act as an online window into our work, approach and values. We look forward to further developments with the team in the future.”

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Repetition is reputation.

We've worked with JM Finn for many years, and they have established a quarterly periodical, Prospects, as one of its primary marketing and communication tools. We work with them as an extension of their content team to produce and deliver the periodical both on and offline.

It serves as a platform for the brand to share valuable insights, market analysis, and expert opinions on various investment topics. It’s distributed four times a year, year-on-year, and thanks to this JM Finn is demonstrating a commitment to providing authentic, informative and relevant content to its diverse audience.

How do they do it?

JM Finn ensures that each issue is well-researched, insightful, and professionally presented. The content focuses on topics that are of interest to their target audience, such as market trends, investment strategies, and financial planning. By consistently delivering high-quality content, JM Finn establishes itself as a reliable and trustworthy source of information in the wealth and investment management industry. Each issue isn't limited to print but also made available digitally through the JM Finn's website and other digital platforms. This multi-channel approach allows them to reach a wider audience and cater to different preferences, ensuring that their valuable insights are accessible to as many individuals as possible.
Check our link in bio to get inspired by more of our work with JM Finn and other Everything Connected clients

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SEC Newgate unveils new Drupal website.

work with some of the most respected and recognised businesses in the world and their advice is delivered by over 1,200 professionals across five continents, providing clients with around the clock counsel and support. Their website was holding them back from showcasing the great work they do and the world class thought leadership and content that they produce. In short, their website was not as impressive as they were.

They needed a new site and digital design system that would allow their client work, people and content to shine. They needed a site that is easy to use and update, could handle their content requirements and would allow users to search and access the fantastic thought leadership that they produce.

Adam Browning, Marketing Director of SEC Newgate UK said, “We were impressed with how quickly the team got to grips with a demanding brief and managed to balance the creative and commercial needs of the business. The site not only delivers our brand with impact, it is now an effective tool to showcase our great team and the content we produce on a weekly basis. Above all, they are engaging and lovely people to collaborate with.”

Congratulations to the and teams for delivering a bold and highly effective website. We look forward to seeing the impact that this has and the continued growth of the business.

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What does digital sustainability mean to you?

To mark World Earth Day we asked some of the team what it meant to their role and how they are making a difference?

Together we can invest in our planet.

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A strong legacy in connecting audiences with music

We have produced creative for some of the world’s most exciting and influential bands, DJs, singer-songwriters and live acts. From helping new artists to working with global music powerhouses like , and classical music cultural institutes such as the . From album campaigns and cover artwork to tour merchandise and promo materials, music is part of the Everything Connected DNA.

Here are a few examples of work from the archives to share for a throwback Thursday.

We are proud to showcase a website redesign and a brand new Drupal 9 website for our new client Crux Asset Management.

To see more of our great work and how we partner with our clients to connect their brands to their customers, shareholders, investors and staff have a look at e-c.agency on LinkedIn
     

We are proud to showcase a website redesign and a brand new Drupal 9 website for our new client Crux Asset Management.

To see more of our great work and how we partner with our clients to connect their brands to their customers, shareholders, investors and staff have a look at e-c.agency on LinkedIn.
     

We’re proud to showcase a website redesign and a brand new Drupal 9 website that has successfully launched. A huge thank you to the Everything Connected and Pirum Systems Ltd teams who worked together on delivering another great site. We can’t wait to see the positive impact that this delivers for Pirum as they continue their growth story.