theEword

We help remarkable companies to grow online. We’re committed to the property sector, it's where we think, learn and innovate exclusively.

Helping property companies to increase leads, fill beds, generate footfall or sell homes through digital strategy and marketing. We’re a diverse group of marketers and strategists who thrive on solving complex property marketing challenges with digital solutions. What brings us together is a mission to help people find the right places, whether that’s students searching for accommodation, couples

Photos from theEword's post 30/11/2022

Leveraging multiple digital channels will deliver a higher return for your marketing spend 👇

For a new client, an optimised multi-channel strategy led to amazing results in the first 30 days :

💫 A traffic increase of 1.5X
💫 A MoM revenue increase of 57%

30/09/2022

We create an accurate and reliable analytics stack for our clients, from auditing and optimising their existing set-up, to creating custom data connectors or sources.

By keeping your tracking watertight we'll be able to make informed decisions based on visitor data and you'll be able to see the results in real-time.👏

To speak to us about a better-performing digital strategy head to ➡️ https://www.theeword.co.uk/contact-us

21/09/2022

Through a laser focussed SEO campaign alongside optimised paid search and paid social campaigns we've achieved 100% occupancy in an entire country for one of our PBSA clients

In addition to full occupancy, we decreased the paid search CPC by 25% and increased the conversion rate by 177% YoY.

Paid social CPC also decreased by 29% and we increased natural search traffic by 49%.

25/08/2022

We're incredibly proud to be nominated for Best Small Agency and also for having not one but two entries in the Best Property & Construction Campaign category at the Prolific North Marketing Awards. 👏

Best of luck to the other nominees and here's to next month's final 🍾

15/08/2022

Don't be afraid to test out new channels within your digital strategy! 💯.

For a residential property client, we have been able to utilise YouTube campaigns to drive leads at half the Cost Per Lead of paid search.

We have also seen their natural search traffic more than double YoY after undergoing a technical audit and managing their content and link-building strategy ⬆️.

05/08/2022

We're incredibly proud to be shortlisted for two awards at the European Agency Awards 2022 🙌.

Nominated for:
🔥Digital Agency of the Year
🔥Best Marketing Campaign

Huge congratulations to the other finalists and we're looking forward to the results this October 🥂.

Don't Panic Events

26/07/2022

Keeping things fresh when it comes to any digital campaign is important 💯.

As part of a recent brand awareness campaign, with the addition of two new creative ads we were able to achieve over 1,000,000 (+254%) impressions and 17,000 clicks (+406%) for a client aiming to increase their reach on social 🙌.

18/07/2022

We're still incredibly proud to have won Best Small Digital Agency at the Prolific North Champions awards earlier this year 🙌.

If you'd like to work with a multi-award-winning agency to support your digital strategy, head to 👉 https://www.theeword.co.uk/work-with-us to chat with our team today📱

13/07/2022

In two years working alongside Merlin Entertainments, we were able to grow online revenue by 49% for Sea Life Blackpool and 45% for Madame Tussauds Blackpool 👏.

Want to find out how we can help your digital campaigns? Head to 👉 https://www.theeword.co.uk/

12/07/2022

Introducing rebrix, our PropTech platform that was recently shortlisted for Tech Innovation of the Year.

For our property clients rebrix automatically turn property browsers into buyers. On average 20% of our property clients' leads now come directly from rebrix.

Part of this smart machine-learning-driven solution responds to buyer's property questions automatically, meaning that our client's sales teams get fewer early-stage phone calls and emails, and more later-stage leads.

16/06/2022

Our team is growing and we're on the lookout for a Digital Marketing Executive to join us!

If you've got at least two years of experience in a similar role and want to take the next step in your career head to 👉 https://www.theeword.co.uk/careers/digital-marketing-executive

10/06/2022

Discovering who your customers really are makes the difference between a good campaign and a great campaign 🔎.

Before we start creating your digital strategy we'll build your audience profiles, content pillars and buyer journeys through our deep discovery process.

You'll learn more about your targets and we'll create and execute a digital marketing strategy that's laser-focused ⚡️

Want to find out how we could help you achieve your goals? Head to 👉 https://www.theeword.co.uk/

27/05/2022

We're thrilled to announce that theEword has been named the best small digital agency at the Prolific North Champions awards 2022 🙌.

A huge congratulation to everyone who was shortlisted, and here's to the next year's awards 🍾

26/05/2022

We're so excited for the Prolific North Champions Awards this evening 🙌.

We're immensely proud to be shortlisted for both Small Digital Agency of the Year and Tech Innovation of the Year!

Best of luck to everyone nominated and we'll see you at the celebrations later🥂.

20/05/2022

Let's talk about organic social media...

It's not Deliveroo, results won't be delivered in an instant but it should still be an important facet of your wider marketing strategy 💡!

It'll help support and retain existing customers and convert new ones by showing them what you're all about 👏.

Use organic to serve and delight your customers while integrating it with paid ads to reach new eyes 👀.

17/05/2022

Working across Yugo's international brands we have supported with everything from SEO to their full rebrand.

Increasing brand awareness worldwide, we have achieved amazing results👏.

13/05/2022

Ads not performing as well as you hoped? Here's why is it so important to monitor (and amend) your ads 👇

Following keyword, campaign and budget optimisations we saw a 116.7% increase in conversions across Google Ads for one account.

For the same client, we were able to achieve a 428% increase in conversions and a 52% decrease in cost per click across LinkedIn ads 💪

06/05/2022

Having a content strategy is important if you want to get results.

To build a successful strategy you need to take the time to understand how the platform you're using works, and its user's wants/needs.

From there make sure to invest time in:

1) Getting to know your target audience

2) Benchmarking against your competition

3) Find inspiration on trends and relevant content ideas

4) Building a community and engaging with other accounts

We know that it can be difficult to know where to start 🤯. Need some help? Head to 👉 https://www.theeword.co.uk/

26/04/2022

We've had the pleasure of working with homes4u for the last 2 years.

Running both paid and organic social campaigns along with SEO and Paid search we were able to create fantastic results 👏

22/04/2022

Is your company new to digital or looking for some help taking your campaigns to the next level? 🔝

We build and execute digital marketing strategies that are driven by discovery and data.

Through detailed audience analysis, we can help you achieve business growth across all natural and paid channels 📈📈.

Head to 👉 https://www.theeword.co.uk/what-we-do/ to find out more.

Timeline photos 14/04/2022

Do you have the skills to drive commercial success for our clients through campaigns and experiences people love?

Our team is growing! Head to 👉 https://www.theeword.co.uk/careers/ to find out more.

13/04/2022

❌ Hashtags won't directly increase your content distribution on Instagram ❌

Instagram uses #'s to categorise content, announcing the only way that they can help achieve a greater reach is if the content is of high value.

Content is deciphered as high value by:
1️⃣Likes 2️⃣ Comments 3️⃣ Saves 4️⃣Profile Visits 5️⃣ Time Spent (consuming that content)

So, when making social content spend less time on hashtag research and more on creating content that has value ✨

07/04/2022

theEword has been shortlisted not once but twice at the Prolific NorthChampions Awards! 🙌

Nominated for:

✅ Small Digital Agency of the Year
✅ Tech Innovation of the Year

Here's to the finals next month 🎉

Timeline photos 13/03/2021

Dive into what 2021 holds for the property sector here: http://ow.ly/c4je50DRakk

Timeline photos 09/03/2021

What has being green-fingered got to do with successful b2b marketing? Find out in our latest insights report: http://ow.ly/PJFN50DRaOA

Timeline photos 26/01/2021

2020 saw a significant number of people switch to viewing their prospective homes remotely with this trend showing no signs of slowing down as we head into a new year. Read our latest blog on what 'the new normal' looks like according to property experts: https://bit.ly/3shfp1e

Timeline photos 24/01/2021

Our award winning work with The Student Housing Company over the past seven years is frequently highlighted as best-in-class PBSA marketing. Read the case study here: http://ow.ly/QnSa50D7fAj

Timeline photos 21/01/2021

Struggling to solve marketing problems within your business? Deeper targeting could be the answer. Read our tips for improving your results in our latest blog: https://bit.ly/3oClyD6

Timeline photos 19/01/2021

As the effects of Covid-19 continue to be felt across most industries, we look at the top tips for creating an enticing virtual landing page. Read the post here: https://bit.ly/3i8KVtS

Timeline photos 17/01/2021

The last year has been particularly tough for those in the leisure, hospitality and entertainment sectors and 2021 shows no sign of this hardship letting up. We sought several viewpoints from those directly affected by the pandemic, read our findings: https://bit.ly/3nE0pXR

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We're theEword
Come and work for theEword

Telephone

Address


19 Swan Street
Manchester
M45JJ

Opening Hours

Monday 9am - 5:30pm
Tuesday 9am - 5:30pm
Wednesday 9am - 5:30pm
Thursday 9am - 5:30pm
Friday 9am - 5pm

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