LDM UK

Three nice facts about paper 👇

🌳 Paper is made from wood, a natural renewable and sustainable resource.
🌳 Between 2005 and 2020, European forests grew by an area the size of Switzerland.
🌳 In Europe, 74% of paper and 83% of cardboard packaging is recycled.

So if you are worried about what environmental impact your marketing will have, maybe this will help put your mind at rest! If you want to know more visit our friends over at Two Sides:

About - Two Sides Two Sides is a global initiative with members from the graphic communication supply chain and we aim to promote the sustainability of Print and Paper.

Are you looking to boost your business’ sales but feel like you’re implementing the same promotions over and over?

If you haven’t considered leaflet distribution or direct mail, you’re missing out on an incredibly powerful way to reach potential customers. The problem is, it’s a hassle to manage and often expensive, making it seem like just another task.

That’s why at LDM, we offer the perfect solution to your advertising needs. Our leaflet distribution and direct mail services help you to effectively and affordably promote your business. With our creative designs and efficient distribution processes, your message will be heard - no more letting promotion efforts fall through the cracks!

Plus, our services are customizable to your unique needs, meaning you can reach your target audience in the most effective way possible. No more wasting time and money trying to get your promotions out there.

So, if you’re looking for the perfect way to promote your business and get the results you want, look no further than LDM. Contact us today to save yourself from the hassle of managing promotion efforts and experience the ultimate solution: our leaflet distribution and direct mail services.

☎️ 0161 923 6877
📧 [email protected]

They don't just throw it away.

Of course, there will always be people who don't connect with your message, but if you know your target audience and have a clear visual and copy, then you maximise the number of other actions they will take.

Ready to get your brand in front of potential customers?
Give us a call on 0161 923 6877

The marketers of the world know that offline campaigns rely on reaching the right target audience. But in this ever-evolving world of marketing, how do you know who to reach?

Understanding the latest trends in how to select your target audience is key. Here are a few key insights to consider when planning your next offline marketing campaign:

1️⃣ Understand Your Brand
Know who your product or service is resonating with and reach out to them.

2️⃣ Know Your Goals
Do you want to connect with a specific demographic or boost visibility in a certain area?

3️⃣ Leverage Data
Analyzing market trends and existing customer data can help you identify target audiences for your campaigns.

Creating an effective marketing campaign requires a well-defined target audience - and if you want to get a little more technical, we have a blog post going into the finer details: https://www.leafletdropmarketing.co.uk/how-to-choose-your-target-audience/

Share your thoughts on this topic by commenting below!

How to choose the perfect target audience - Leaflet Drop Marketing Are you thinking about using leaflet drop marketing to promote your business? Great idea! But make sure you've thought about your target audience

QR codes. A relic of the digital age, or an effective way to engage your audience?

When it comes to offline marketing, we see the greatest levels of success when our clients take an integrated approach. Part of this is driving online traffic, cultivating brand awareness, and getting clients booking in!

So we have interrogated our talented marketing experts to discover their favourite ways to use QR codes. It’s time to maximise the response rates in your door drop and direct mail campaigns!

Read more:

Our marketing experts spill the tea on QR codes QR codes. They can be a hugely effective way to connect with your existing customers and engage a new audience. So we have interrogated our...

Sustainability in print is always a hot topic.

I am sure you've seen us go on about sustainability in print in this feed before. We must be particularly mindful of it in our industry - so we spend a lot of time researching and digesting information.

If it's something you are interested to learn more about before committing your brand to paper, you should join our (digital) mailing list. Next week, we will share our thoughts on sustainability, who to trust regarding statistics, and our go-to methods to increase positive environmental impact!

Join us here:

Email signups Turn data collection into an experience with Typeform. Create beautiful online forms, surveys, quizzes, and so much more. Try it for FREE.

Do you need to reach your ideal customers?

We'll help you get there with advanced targeting techniques and real-time tracking of your campaigns! Our account managers are also on hand to analyse ROI results and fine-tune for maximum success.

From digital to traditional direct mail, let us help you connect with your customers by showing them how your service/product makes their life easier and takes away their problems.

For result-driven mail marketing, call us on 0161 923 6877 ☎️

The only way is up. Baby.

Incredible trajectory for engagement and effectiveness in mail since 2022, and it's really exciting to see that the engagement boost from 2020 and 2021 has continued.

The lifespan of Door Drops has also been growing. 2022-2023 it grew by 10.9% year on year, with retail and online retail Door Drops particularly contributing to this trend by recording their highest longevity in the home for two years.

New here? Start by getting the inside scoop on leaflet distribution, AKA door drops 🤩 We've covered all the basics in this post - the perfect primer to kickstart your offline marketing journey!

Take a peek:

What is Leaflet Distribution - Leaflet Drop Marketing Leaflet Distribution – What is it and why should we pay any attention to it? Leaflet distributions, leaflet campaigns, flyers – odds are you will...

Just started using door drop and direct mail?
Want to skip over the silly mistakes people make at the beginning? 👇

From the last 11 years of running campaigns, we've created a surefire list of performance-enhancing tips and tricks to share with you. We will be sharing it on our mailing list next week if you're interested:

Email signups Turn data collection into an experience with Typeform. Create beautiful online forms, surveys, quizzes, and so much more. Try it for FREE.

Stop guessing.
Stop taking shots in the dark.

Start measuring.

Don't know how? We got you: https://www.leafletdropmarketing.co.uk/prove-roi-with-mail/

This week on the LDM mailing list, Alex will be sharing his top tips for being successful...

*cough* with direct mail *cough*

🤪

So if you don't want to miss out on learning how to get it right, sign up here:

Email signups Turn data collection into an experience with Typeform. Create beautiful online forms, surveys, quizzes, and so much more. Try it for FREE.

We all know marketing is a continuous process, but when things don't go as expected it can be frustrating. So let's brighten up your feed with some solutions rather than more problems ☀️

Below is our top watch list for any mail marketing campaign to ensure everything goes as smoothly as possible 👇

Kicking it off strong this morning with a cheeky plug for our services 👇 we are deperately trying to get back in the work mindset after that beaut of a weekend. I think it's going to be a challenge for all of us 😅

Newsflash from our friends over at Two Sides UK ⚡️🗞️

On the inside of their latest issue, they've dropped some big stats like these:
👉 58% of people don't pay attention to most online adverts
👉 76% of consumers say print catalogues gave them ideas of things to buy

and..... 🥁

👉 28 days is the average length of time people will keep a piece of mail in the house
(this is one of our favourites because grabbing the attention of consumers can be so hard)

So if you haven't already integrated mail into your marketing strategy, then what the hell are you doing?! Curious to know more about how your industry uses mail to increase revenue? Our mailboxes are wide open for all you curious cats and kittens...

📬 [email protected]
☎️ 0161 923 6877

Consumer Duty guidelines for Financial services and products are changing 👩‍💻

A set of higher and clearer standards of consumer protection will be implemented in July 2023, across financial services and require firms to put their customers’ needs first.

👇 So how does this mail come into this? 👇

Mail has one of the highest attention rates in marketing, with customer mail reaching a massive 150 seconds of attention.

And when your consumers are spending this much time with your message, it makes sense to create clear messaging, that engages your audience and follows the guidelines.

When you take into account that 31% of your audience are filing your marketing away for future reference, and 10% are discussing the information with someone else, it becomes vital that your message adheres to these new standards.

Need more clarity in your message?

Our team can walk you through it! Drop them a message or give them a call on ☎️ 0161 923 6877

Selling your service/product should be the number one priority ☝️

Yes, you can speak directly to your perfect audience with our targeting techniques
Yes, you can monitor the progress of your campaign as it happens through our tracking
Yes, our account managers will analyse ROI results to finetune future campaigns
And yes, you can choose our Solus Delivery to ensure your message stands out

But the message will get lost in the void if you haven't sold yourself effectively with engaging copy and eye-catching creative. This is the same principle applies whether you are marketing here in the online world, or utilising the physical magic of mail.

Remember to sell how your service/product makes your customers' lives easier and how it takes away their problems, and we will handle the rest!

☎️ Give us a call on 0161 923 6877

Well this is bloody exciting! 👇

If you don't know, Mosaic by Experian is THE tool in our industry for targeting your ideal audience. But unfortunately for the mail industry, there aren't too many door drop and direct mail companies that utilise it...

As Raegan mention in her post, having access to Moasic will help us provide you with that healthy ROI we are all chasing 🤑

Want to know more about targeting an audience that will spend money with you?
Drop Sean or Raegan a DM over on LinkedIn, they are happy to share their knowledge 🧑‍🏫

📍Like knowing that each letterbox in your campaign plan gets mail through the door?
⏰ Or how about the campaign finishing on time, with regular updates throughout?
🔒 What about knowing the people delivering your campaign are reliable and their safety is cared about?

All of this 👆 can be guaranteed with on-person GPS tracking, which is why it's our favourite! Some people use van tracking, and others don't use any, but we will always prioritise on-person.

Want to start a marketing campaign with confidence? Talk to our lovely team to get started, they can answer any lingering questions you might have!

Call on 0161 923 6877 and ask for...
North West campaigns 👉 Zak, Craig, Will, Kim
Nationwide campaigns 👉 Rob, Terry, Alex, Raegan

Making waves in the direct mail and door drop industry with the culture here at LDM

We're a finalist in the UK Company Culture Awards
(drumroll please) 🥁
..in not 1

(keep that drumroll coming) 🥁
..but 2 categories! 🥳

A big round of applause to our fabulous team, without which we would have no culture at all 👏👏👏👏

by Don't Panic Events

🔍 Why do you keep missing these little things?

🫥 I don't think you will fit in here...

🤡 We expect you to match the energy in the office and participate in all social events.

😵‍💫 This is how we understand things, so why don't you get it?!

It's neurodiversity celebration week, the perfect time to remember that our differences are the key to success.

As businesses, we are responsible for making our working environments feel comfortable for those who are on the neuro-spicy side. So it is essential to consider the needs of those with ADHD, autism, dyslexia, and dyspraxia, among other conditions covered by this banner.

If you haven't already, look at how you onboard new employees and teach them the ways of the business, what type of events you have for the team, what methods of communication you have in place, and what your flexible working policy looks like.

We promise your business and team will be more creative, exciting and successful if you make these inclusive and thoughtful! 🥰

Being in LGBT history month at a time when we are about to start our next round of hiring, I am happy to say that the LDM office is a place I feel comfortable bringing people of all backgrounds into.

It is important to look back at what has come before us and also acknowledge that our actions in the present are forming history as it happens. Is your workplace somewhere that allows everyone to live their truth? At LDM:

♥️ Open dialogue about inclusivity is welcomed
🧡 Employees are accepting of those that are different to us
💛 Seeing from other perspectives is something that is always encouraged
💚 Empathy towards others is required, but also helps support our clients!
💙 Hate or bullying of any kind is not tolerated online or in person
💜 Everyone has equal access to all our benefits regardless of background or rank