Softly Social

Instagram Notes vs. Comments: What’s the difference? 🤔

If you’ve seen creators encouraging followers to leave Notes on Reels or posts for visibility, it might be confusing! Here’s a breakdown:

✨ Notes are limited to 60 characters, are only visible to followers you follow back, or your Close Friends list, and disappear after 3 days. When you create a Note, you choose who can see it, either followers you follow back or just your Close Friends. Notes are best for connecting with current followers but won’t attract new ones.

✨ Comments, on the other hand, are public, visible to everyone, and stay on the post, making them ideal for reaching a broader audience and engaging more followers.

To use Notes effectively:

✨ Connect with close followers: share quick updates, reminders, or specific content you want certain followers to see.

✨ Use Close Friends for select updates: choose this option for private messages that only your Close Friends will see.

✨ Avoid using Notes for growth: since they’re not public, Notes won’t expand your reach or bring in new followers.

Save this post for whenever you need a reminder the difference between Comments and Notes!

Instagram success isn’t about following every trend or chasing algorithm hacks. For introverted entrepreneurs, it’s about keeping things simple, connecting authentically, and staying grounded in your own strengths.

Here are seven reminders to help you feel at ease while growing your presence online.

Which one resonates with you most? Drop a number in the comments to let me know 👇

P.S. If you’re ready for a calm, aligned Instagram strategy, DM me ‘CLARITY’ to book your free Instagram Clarity Call (no strings and no sales, I promise)

If the idea of showing up on Instagram feels daunting, here are a few ways to make it feel more natural.

Swipe through for tips on:

💙 Reframing judgment as sharing what’s meaningful to you
💙 Using your unique voice to overcome self-doubt
💙 Simplifying the tech so it feels more manageable

Want a bit of extra support? I’m offering a free Instagram Clarity Call where we’ll go over any hesitations and create a plan that respects your comfort level—no sales pitch, no pressure.

Ready to make Instagram a place where you feel comfortable and at ease? DM me “Clarity” or tap the link in bio to book your call

It’s almost Halloween, and there are definitely some spooky things out there… especially on Instagram. 👻

From the endless platform updates to the dreaded ‘talk-to-camera’ reel, some things just give us a good scare. Swipe through for a few of the “haunted moments” we all know too well!

What’s your scariest Instagram experience? Drop it in the comments below! 🎃

If you’re tired of chasing the algorithm, I’m here to tell you: it’s time to focus on *you* and your audience.

When I first started on Instagram, I overthought everything—whether my posts were “good enough,” if I was missing out on trends, or if I should be more active. It felt like a full-time job just keeping up!

I also fell into the trap of following all the ‘algorithm hacks’ from the ‘gurus’ and spent hours trying to film the perfect Reel transition… only to never post it. It took me a while to realise that none of that mattered as much as connection.

Here’s what I’ve learned:
✨ You don’t need to follow every trend to be successful.
✨ Your audience matters more than the algorithm.
✨ You don’t need fancy hacks—simplicity and consistency are key.

The moment I started focusing on clarity over perfection, things became so much easier. If this sounds familiar, I’d love to help.

During your free 30-minute Instagram Clarity Call, we’ll:

✨ Review your profile and tweak it to make the best first impression.
✨ Identify what’s holding you back from showing up confidently.
✨ Find simple, actionable steps you can implement to boost your visibility and connect with your audience.

We can make Instagram work for you—without the overwhelm.

DM me “CLARITY” to book

Are you an introverted entrepreneur who feels a bit awkward on camera? 🙋‍♀️

It's okay! You can still create amazing Reels that attract your dream clients without feeling overwhelmed or pressured to be someone you're not.

If you're still avoiding Reels because you feel camera-shy or unsure of the tech, you might be missing out on a powerful way to connect with your audience and grow your business.

Want to discover a more comfortable approach to Reels? I've got you covered.

Introducing my "From Shy to Social: Master B-Roll Reels" workshop!

This workshop will help you:

🔷 Understand why Reels are essential for reaching your ideal clients on Instagram.
🔷 Learn what b-roll footage is and how to capture it effortlessly.
🔷 Discover simple editing techniques to create professional-looking Reels.
🔷 Master the art of adding music, text, and captions that resonate.
🔷 Implement best practices for creating Reels that get noticed and boost engagement.

Plus, you'll get a detailed workbook and personalised feedback in a supportive, small-group setting.

Ready to create Reels that feel true to you and attract your dream clients?

Join me on Thursday, 24th October, from 10:30 am to 12:30 pm via Zoom. It's just £37, and spaces are limited to ensure you get the attention you deserve.

DM me "SHY" to save your seat!

I can't stress this enough 👇

Building a genuine connection with your ideal clients on Instagram is far more valuable than chasing after fleeting trends or trying to be the loudest voice in the room.

Ask yourself…

Does your Instagram profile reflect your unique personality and is it attracting the right people?

I'm currently putting the finishing touches on my upcoming workshop designed to help you transform your Instagram presence and attract your ideal clients with ease.

It's on Thursday 19th September, 10.30am BST via Zoom. The investment is £57 and there are limited spaces to ensure focused attention.

Save your seat 👇

Hey there 👋

It's been a whole year since I officially launched Softly Social (under a different name), and I'm feeling incredibly grateful for the journey so far. 🎉Plus it’s my birthday tomorrow so it seemed like the perfect time for a reintroduction!

I'm Rebecca, the face behind Softly Social. I'm your go-to Instagram strategist for introverts who want to establish a strong online presence without feeling inauthentic.

As an introvert myself, I understand the unique challenges you face – feeling overwhelmed by social media, the fear of judgment, and the pressure to be someone you're not.

That's why I've created a space where you can leverage your quiet strengths and build an Instagram presence that feels true to you.

A few fun facts about me:

👩‍👧‍👧 I'm a proud mum of two amazing girls

👗 I'm only 5'2" and often find myself shopping in the children's section! (Seriously, I receive more compliments on these outfits than any others 😂)

😇 I'm not a fan of swearing. I value kindness and genuine connections, so swearing isn't really my style

🎤 I randomly burst into song when my kids unintentionally quote lyrics at me

If you're an introverted entrepreneur who's ready to reduce the stress and create an Instagram presence that accurately reflects your brand, I'm here to support you every step of the way.

Feel free to drop a comment below and tell me a little about yourself and your business 😊

P.S. If you're ready to level up your Instagram skills, check out my upcoming workshop: "Attract Your Dream Clients with a Killer Instagram Profile." It's happening online on Thursday, September 19th at 10:30 AM BST. Limited spaces available! DM me the word “PROFILE” for more info

Is your Instagram profile missing something important?

The other day, I wanted to send a personalised message to someone who'd voted in my Instagram story poll. But their name was nowhere to be found on their profile!

Including your name in your profile does more than identify you; it makes your brand feel more personal and approachable.

Seeing your name means followers know what to call you when they message you or comment on your posts, instantly strengthening the connection. In a crowded online place, your name sets your profile apart and makes interactions feel more genuine.

Not sure where to add your name? It could be in your username, the 'Name' field, or even a friendly introduction in your bio.

Want to discover more simple yet impactful ways to transform your Instagram presence?

Join my online Instagram workshop: Attract Your Dream Clients with a Killer Instagram Profile. We'll cover everything from your bio to your grid aesthetics, ensuring your profile is optimised to connect with your ideal clients.

📅 Thursday 19th September
⏰10.30am-12.30pm
💻via Zoom

Investment - £57.

Limited spaces available for a focused and interactive experience. Save your seat 👇

If you love the idea of...

✨ Attracting your dream clients without feeling overwhelmed or inauthentic

✨ Building genuine connections with your audience, even as an introvert

✨ Creating an Instagram profile that reflects your unique personality and brand
..then my 'Attract Your Dream Clients with a Killer Instagram Profile' workshop is perfect for you!

We’ll cover all aspects of your Instagram profile from your photo to your highlights, ensuring you make the most of every feature.

You’ll get:

👉 Personalised feedback

👉 Actionable steps to implement immediately

👉 The confidence to attract your ideal clients

📆 Thursday 19th September
⏰ 10.30am-12.30pm
💻 Via Zoom

DM me the word “PROFILE” or follow the link in comments to secure your spot and start making your Instagram profile work harder for you.

⏱️ Book now to save £10! Early bird pricing ends tomorrow and investment goes up to £57 on Tuesday 20th August

Why Instagram?

☝️ This is a question I get asked A LOT!

And to be honest, it's not always easy to put into words.

This platform offers unique ways to engage, share, and grow without the overwhelm.

Instagram can be a powerful tool for building a supportive network, even if you're not the loudest in the room.

Swipe through to see 4 things I love about Instagram that make sense to me as introvert.

P.S. Want to discover how you can use Instagram to connect with your ideal clients in a way that feels authentic and aligned with your introverted nature? My upcoming workshops are designed just for you! DM me the word "WORKSHOP" or head to the link in my bio to learn more!

Ready to transform your Instagram presence and attract your dream clients?

I'm excited to announce my upcoming Instagram workshops! Whether you're new to Instagram or feeling a bit stuck, these workshops will equip you with the knowledge and confidence to shine online.

Choose from:

✨ Attract Your Dream Clients with a Killer Instagram Profile (Online, 19th September):

Learn how to optimise your bio, highlights, and overall profile to make a lasting impression on your ideal clients.

Early bird price of £47 available until 19th August (£57 thereafter).

✨ Instagram with Calm Confidence: Build Your Brand & Attract Your Ideal Clients (In-person, 25th September):

Gain the skills and strategies to create a captivating Instagram presence that authentically reflects your brand and attracts your ideal clients. We'll cover: the Instagram essentials, profile optimisation, content basics, Insights & more.

✨ Reel Confidence: Master the Art of Reels Without the Overwhelm (In-person, 23rd October):

Conquer your fear of reels and learn how to create engaging and effective videos that resonate with your audience.

Investment for in-person workshops is £85 each. Both are held at Doubletree by Hilton Newbury North Hotel with bonus perks such as use of hotel amenities and discount on food & drink!

These workshops are your chance to learn, grow, and connect with other like-minded entrepreneurs in a supportive & relaxed environment.

Spaces are limited to ensure you receive focused attention.

If you're ready to ditch the overwhelm and finally start seeing results on Instagram, head to my booking page to grab your spot or drop me a message.

Do you have any plans for Friday 19th July?

Why not join me and other local women in business at the MIB Newbury Networking Event at DoubleTree by Hilton Newbury North Hotel?

I’m super excited to be the guest speaker! I'll be talking about the steps to take to achieve success on Instagram. Whether you're new to the platform or looking to boost your presence, there should be something for you.

I'll be covering:

1️⃣ Optimising Your Instagram Profile
2️⃣ Content Creation
3️⃣ Boosting Engagement & Leveraging Insights

Come ready to learn, ask questions, and connect with fellow business women.

Spaces are limited and you need to book to secure your spot! I'll drop the link in comments 👇

Tired of feeling overwhelmed and exhausted by Instagram? I have 6 ways to help you change that ✅

Let's transform Instagram from a source of stress into a powerful platform where your brand thrives without the overwhelm.

Whether you need help with content creation, strategy, or simply understanding the platform, I've got you covered.

✨ Tailored Management & Strategy - Custom plans starting from £350 per month
✨ One-to-One training & support - Conquer your Instagram challenges with personal sessions
✨ Instagram Audits - Gain valuable insights and actionable tips to improve your presence
✨ Growth Bundle - Comprehensive support to boost your engagement and reach

Ready to ditch the overwhelm and start seeing real results? DM me "SOFTLY" to book a free consultation and let's chat about how I can help you achieve your Instagram goals.