Widescreen Studio Limited
At Widescreen Studio Limited we do music/visuals production & IT services for the music industry & creative business. We bring art and technology together.
Widescreen Studio Limited (formerly known as The Bench Music) is a music/visuals production & IT services company for the music industry & creative businesses, founded by producer Giancarlo Erra and photographer Caroline Traitler. We have 20 years of experience in the music industry working with international signed artists and indie record labels, specialising in rock, alternative, electronic and
Today launching on Product Hunt the new version of Tweetify It, just a few months after launching the first MVP that reached Product Of The Day 5 ๐
Upvote and follow up...API is on the way! ๐จโ๐ป
The second rewrite of Tweetify It has been a great process of moving the platform from the first MVP to an industry standard like Laravel, and changing the infrastructure to something more scalable like AWS ๐
Looking forward to the rest of the roadmap for what's been a very successful product, passing over a thousand users! ๐
Tweetify It - Turn articles and blogs into personal social media posts! | Product Hunt Need to post on socials a blog, article or any long-form content? Tweetify It turns them into short, engaging and personal posts for any social (Twitter, Instagram, TikTok, Threads, Facebook, LinkedIn etc.). Join hundreds of users saving time every day!
After more than 1100 users and 8 months since launch, a complete re-write of Tweetify It is LIVE NOW at https://tweetify.it ๐ ๐ช
Completely revised UI and user experience, revised AI engine for better results, a socials-agnostic new system to generate posts for ANY social, and more streamlined and optimised options for personalising your posts.
If you had an account, it's been ported together with your credits, plus new free credits added as a Thank You for being an early adopter.
If you don't have an account, it's a free, effortless and passwordless one-click email login link, and you get 100 credits immediately to create your posts ๐ค
Send over feedback or suggestions, and more credits will be on your way ๐
And be ready for another launch soon on Product Hunt!
Our very own Tweetify.it going from strength to strength with a constantly accelerating number of users! ๐
What better way to celebrate than an interview with Founder Club?
Creating an Product that Uses AI to Transform Long-Form Content into Social Media Posts Tweetify is a unique service that transforms long-form content, such as blog posts or social media updates, into different and personalized short posts for Twitter, LinkedIn, Facebook, and Instagram
Our very own Tweetify It keeps getting new users every day, and in the meantime is also collecting new reviews and an interview!
https://thewebappmarket.com/interview-with-giancarlo-erra-the-ceo-of-tweetify-it/
https://thewebappmarket.com/tweetify-it-review/
Tweetify It 2023 | Interview with Giancarlo Erra, the CEO of Tweetify It [2023] In the latest episodes of TheWebAppMarket Interview Diaries, we speak with Giancarlo Erra, CEO of Tweetify It, a innovative platform to create social content.
A major update has just been released for our very own https://tweetify.it
New AI model, more optimised for social posts, and prices lowered by 50-80%!
100 credits added to all existing accounts and more to paid ones!
Roadmap: API, browser extension, mobile apps... ๐
A week ago, we launched one of our most recent projects using AI, Tweetify It (https://tweetify.it), on Product Hunt
It reached #5 as Product Of The Day, collected loads of followers, and one week later, we're celebrating the first 100 users!
Tweetify It uses AI to re-purpose long-form content (articles, blog posts, newsletters, any long text) into personalised Tweets and short posts for other socials, offering several options to make them really personal. One long-form text to several posts in one click!
One of the recurring questions I get asked is how I join a Music career with a Tech one...this product represents my answer: CREATIVITY ๐
Try Tweetify It, it's free and quick, and there are more free credits for everyone providing some feedback! ๐ฅ
Our new and & just soft-launched service Tweetify It now also got a blog to celebrate a new version of the service, making it a one-stop shop when you need to post on any social media long post content.
Why should you bother? Actually, for a lot of reasons:
The Importance of Summarizing Long-Form Content for Social Media - Tweetify.it - The Blog Summarizing long-form content is necessary for businesses and content creators looking to stand out on social media and effectively reach and engage with
Quickly shorten your posts from other socials, or any other long-form content, like blog posts or articles, into an engaging Tweet with our new service Tweetify It. One click, one tweet!
After months of work, we're launching it, and you can use it for free, getting 50 lifetime credits, no passwords and no payment card needed, no subscriptions and 100% privacy oriented.
https://tweetify.it
Tweetify It - One Click, One Tweet! Easily shorten long-form content for Twitter with Tweetify It!
Our 'academic' creative project goes on...
What is one of the most challenging and complex types of sound synthesis? Arguably that must be FM!
So after testing our AI on a modern analogue classic like the Prophet 6, we decided to jump directly to the biggest challenge. There will be many neural network experiments to tame this beast.
The Yamaha TX7/DX7 still nowadays is a staple in the studio of most professional sound designers, and that's for a good reason.
Seemingly dead after the resurrection of analogue, the FM synthesis is still a unique type of synthesis, possibly the most powerful. Undoubtedly the most complicated. The legend goes that Brian Eno was one of the few able to master FM synthesis :-)
To be ready for this new challenge, we're preparing a new fundamental element to our product that will massively facilitate training our neural networks.
This is properly uncharted territory...stay tuned!
Things are getting serious, we hope to bring to the famous Web Summit this idea, born just a few months ago and now already with a strong small team making it real!
Time to start thinking about pitch deck, presentations and all those things that are needed for a such important event...
Any suggestions? ;-) Words.Tel
Well, it seems a decision was taken this evening...and what we decided is that we're officially applying for this year's Web Summit in November in Lisbon!
Wish us good luck, and most of all if you have any suggestions or tip, we'll very much welcome any of those :-)
WIDESCREEN STUDIO - What surprised you the most about starting a business? WIDESCREEN STUDIO - What surprised you the most about starting a business?Giancarlo talks about how starting a business surprised him and changed his perspec...
This is how our own Audioshapes AI sees and deals with sounds, something completely different and much more advanced than standard waveforms.
Second prototype is on the way!
What you see below is how Audioshapes AI 'sees' and visually represents three 'bad' sounds (the more red-ish ones) and three 'good' sounds (the more blu-ish ones).
We actually call a sound 'shape', something much more advanced and detailed than audio waveforms (what most sound design AIs use).
The second version of Audioshapes AI prototype should offer more nuanced learning abilities and more advanced interaction between the user, the AI and the hardware synth.
Follow us on all socials as for more news!
Dead chuffed to have received this certificate from the lovely Mal McCallion at Growtion...we've been selected as BUSINESS OF THE MONTH in Norfolk! ๐ฅณ
Don't even know where to start: probably from March 2021 when this company was started with the idea of joining Giancarlo Erra 20 years music career and his passion and experience in technology, with creativity and 'out of the box' thinking as the base.
A year after formation we're working with great companies like Kscope for Nosound and other music projects, local lovely businesses like Burning Shed, and on cutting edge projects like Audioshapes and Words.Tel.
It's so nice to see all the hard work and very little sleep rewarded.
The second part of this 2022 is going to be a very busy 6 months! ๐
This is the first track created using our Audioshapes AI!
All the sounds in this cinematic track were created using Audioshapes AI with a Prophet 6 analog synthesiser. This specific model was trained by Giancarlo Erra and reflects his taste for warm, cinematic and saturated analog sounds.
No studio trickery applied, the AI was suggesting creating and suggesting sounds, and the music was done with these, without any starting idea about how the track should be.
Just with the training the app was able to create all the sounds based on the artist's preferred palette and using an external hardware synthesiser.
Follow Audioshapes AI on all socials to be updated of the further progress in the following months: we're now preparing the second prototype that should be able to offer an even more advanced model and full interaction with the AI itself!
AudioshapesAI - Showcase All sounds in this track were created by Audioshapes AI using a Prophet 6. The model was trained by Giancarlo Erra to make sounds based on his taste for warm, cinematic and saturated analog sounds.
Our core mission has always been being involved with creativity, new ideas, from music to technology.
And Words.Tel is another project that started from an idea we had and in the recent months became a small team of very talented people who's helping making it real.
A new internet service (in form of app and website) to revolutionize how we can remember, and easily find when we need it, businesses or people.
Without having to remember contact details (often difficult or long), and without using search engines: no competitors for who wants to be found, no ads for who needs to find something.
Sounds too good to be true? Curious about how we do it?
Follow us on all socials or be in contact at [email protected]
It's been a very busy month at WS headquarters, including an unexpected but very exciting evolution on this project called Audio Shapes AI.
Although we can't reveal much for now, we got our first prototype working, and is no small feat as this is a new and never done before AI for music!
And it isn't a cold AI...we are creating a system to make specific artist AIs for sound design using machine learning and neural nets that artists can train themselves.
All of this while we keep accelerating even more on our new internet service/startup idea that we think could make big waves, and about which of course we can't say anything until we'll be ready for launch because again it's something no one though about or did before!
The second half of 2022 is gonna be very exciting and very busy, between established and new projects and ideas.
When not on the phone with my band Nosound to organise something really big to be announced soonโฆ.this is my Summer holidays reading ๐
Stopping the everyday life creates headspace to absorb new and complex knowledge, like neural networks for deep learning.
Our new and never done before use of AI for music suddenly started having its own life during this holiday!
Office view today...actually is but still working a bit when possible because a new important was confirmed last night.
Big job for Nosound band in the works for September... ๐
Lovely weather means usually hay fever but also more with lovely Juno doing her favourite thing in the World...chasing sticks!
It also means more time spent outdoors and thinking about what's coming next. And that's when the best ideas arise.
Lots of things going on: contract being finalised with our bigger IT client, more mixing and mastering done, more music work done for next Nosound album, new web project started for a lovely local SEO agency.
And more importantly a new project that quickly evolved from an idea a few weeks ago into a small team hard at work, and is definitely the most exciting (and potentially bigger) thing we ever worked on!
The two modern polysynths in our studio (Prophet 6 and the mighty Moog One), used in virtually all the music that we produced over the last few years.
The majority of sounds on them were made with proprietary internal software written by using intelligent randomisation, based on algorithms developed over years of sound design.
The software is now being re-written in C++ for Win/Mac/Linux native compatibility, and the plan is for Widescreen Studio to publish it at some point in the next few months!
More near the release weโll start looking for beta testers ๐
The faces behind Widescreen Studio! We do our best to be inclusive: three females and two males, and almost half of the team are overly excitable dogs (here in a rare moment of apparent calmnessโฆalthough weโre always looking to hire more dogs! ๐พ).
Feeling lucky to have Caroline Traitler (photography) and Chloe Eglington (social media) who made possible all that weโve done in this first year and now visible in our portfolio https://buff.ly/3xUf4qv
Giancarlo
Another project that was waiting to be finished, admittedly a more personal one this time, Giancarlo Erra official music website https://giancarloerra.com
After taking over social management, new website is up containing all updated info, photos and videos, and the launch of a new newsletter with an unreleased free download track for all subscribers!
All ready for a new forthcoming EP...
Latest astrophoto posted on our recently launched website https://theski.es ...if you zoom in, you'll see marked the landing sites of Apollo Missions 11, 16 and 17!
Obviously this is the Moon, almost perfect half lit, with terminus line passing nicely through some rough terrain and casting nice long shadows from craters rims and higher terrain formations.
Creativity can take many ways and many shapes. One of the less obvious ones for a musician is astrophotography. Although it's very much like audio mastering, a dark art, a midway between science and creativity.
The new astrophotography website by Giancarlo Erra at https://theski.es is now live, with a new image just published to celebrate the occasion.
The creative challenge was the logo design, a barcode that becomes an astrophotographic filter spectrogram (all the visible light spectrum with black bands that are the frequencies blocked by the filter).
The technical challenge was a website with many high-resolution images on the homepage, each loadable in full resolution with a click, all while keeping the page fast to load and adaptable to mobile.
It was a work of love, well worth for images that never fail to impress visitors who often wonder how those were taken from a backyard in Norwich!
Widescreen Studio Limited it's officially one year old!
It's been a year full of big projects, and more is already in the works for 2022. The idea of joining the creative world of music and arts with the technical world if IT services specifically tailored for creatives is not easy to communicate, but the works done are doing the speech.
From recognised top-level production, mixing and mastering, to creative artwork design and full online presence for your music or creative endeavour, we cover it all from start to end.
We celebrate this birthday with the official launch of the new website for Nosound at https://buff.ly/3tjuMbZ, where we also started a Bandcamp shop with some exclusive rarities, and all proceeds go to charity for the humanitarian crisis in Ukraine.
After one year there are already a few music releases selling around the World on CD, DVD, vinyl or in digital format that were entirely produced by Widescreen Studio, together with their online stores, websites and socials ๐ If you think I could help you as well, just drop me a line I'm always happy to have a chat with other creatives ๐
It's been a year of hard work behind the scenes while preparing for the big launch. Continuing what was started 20 years ago with The Bench Music, three new music albums were produced this year.
Departure Tapes and Memories Of Machines, both on cd/DVD-Audio and vinyl, licenses to Snapper/Kscope. Production, mixing, mastering, authoring, artwork and social media promotion was all done by Widescreen Studio.
This Night was also manufactured and sold online by us in collaboration with the great online shop Burning Shed, and it was done on cd and exclusive limited/numbered lathe cut vinyl that sold out within minutes.
It's been a year of hard work, business decisions, and preparing the base for the future. I'm proud of my collaborators Caroline Traitler (photography) and Chloe Eglington (social media management), it's a small but very efficient team.
Much more to come this 2022, including more regular updates and talks about what we do here on our pages.
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