Clarity

"Working your ass off is the only thing that works 100% of the time for 100% of the things worth achieving." (Imagine the Austrian accent, it sounds even better). Not your traditional business or self-development book, which is probably why it resonates so well. Highly recommended!

Always a pleasure to mix with other lovely Norfolk business owners. A big thanks to James at Sweet Smiles of Norfolk Limited for a really great talk at this morning's Buy Local Norfolk networking event.

Have you ever sent an important business email, only to have it disappear into the recipient's spam folders? Most people have. And the biggest problem is, most of the time, you're not aware that it hasn't been received. This is particularly common if you are using a new email or sending from a new IP address. One of the best long-term solutions for this is 'IP Warming'... the process of building a good reputation with ISPs. Get in touch if you would like to know how IP Warming is done!

Home We create stunning websites for businesses that want to stand out from the crowd At Clarity Digital, we combine technical expertise with creative flair to develop websites that are truly unique, every time. Built around digital marketing best...

Generative AI is STEALING YOUR WEB CONTENT! Over the last 2 weeks, our world-class secure website hosting platform has blocked thousands of ClaudeBot requests from accessing our client sites. In fact last week alone ClaudBot sent over 11 Million requests... in 1 week. If we are not hosting your website, it's highly likely that it's at risk. Find out more about our high-performing hosting services here.

Managed Hosting Managed Website Hosting Optimum performance and 100% network uptime For most businesses competing in todays digital age, website uptime is critical for revenue, growth and customer confidence.Our fully managed cloud...

Are you using Google Merchant Center to sell your products? Did you know that using GMC can help boost your organic SEO? Merchant Center has some great tools to help enhance your SEO, such as Structured Data and Schema Markup integration, and Content API for Feeds. Google Merchant Center is just one of the tools we leverage as part of our SEO strategies. Find out more... https://claritydigital.online/services/seo/

Another new website recently completed for one of our Norwich-based clients. Norwich Rooms offers flexible business space to rent in the historic heart of the city. The client’s preferred choice of colours made for a really eye-catching palette which we've adopted throughout.

Norwich Rooms Norwich Rooms offers flexible business space to rent in one of the most sought after parts of Norwich. Based in Tombland in the historic heart of the city, Norwich Rooms offers high-end multi-purpose business space, available to rent on a flexible basis. Spaces are particularly suitable for therapy-...

We recently completed this website for one of our Norwich-based clients. Victoria Blinds are domestic and commercial window furnishing specialists, offering a fantastic range of blinds, shutters and other products. We were focused on creating a very visual site, that did justice to the quality of their products and service.

Victoria Blinds Victoria Blinds is based in Norwich, Norfolk, and is one of the region’s leading providers of blinds, shutters, curtains and just about every other type of window furnishing. The business was founded in 2008 by husband-and-wife team Vicky and Brian, who proudly boast a combined 40 years experience...

We are delighted to have been selected to design and develop a new website for one of Norfolk's oldest and most impressive churches. We look forward to delivering something special for this important local landmark.

Because we are so focused on delivering beautiful websites for our clients (after all, our clients come first), it's taken us a little while to update our own website. But the new version is now live and we're very pleased with it. Clean, easy to navigate and with clear information about our services. And just a little creative flair thrown in!

Home We create stunning websites for businesses that want to stand out from the crowd At Clarity Digital, we combine technical expertise with creative flair to develop websites that are truly unique, every time. Built around digital marketing best...

A mention and a huge thank you to a brilliant local business. TheGameStation came to our home on Friday evening and made our son's birthday party an evening that he and his friends will remember. Latest online games, retro games, VR headsets... they had the lot. Even my wife couldn't resist a go, although nothing more challenging than Donkey Kong! Thanks James and Jamie for a great experience.

It was a huge pleasure to speak at yesterday's event and talk about the positive difference that our young apprentices have made to our business. Great to meet the Apprenticeships Norfolk team, as well as other local business and apprentices.

Email marketing is still one of the best ways to deliver your message to a targeted audience and it's a service that we deliver on behalf of a number of our clients.

So why is AWeber our favourite email marketing platform? Apart from industry-leading features, functionality, delivery and open rates, we are also 'AWeber Certified Experts' (one of only a handful in the world). This means that we also get to try out newly developed features before they are publicly released.

If you want to win more business, while reducing marketing time and costs, ask us about booking a free AWeber demo!

https://www.clarity-bds.com/aweber-certified-expert/

Did you know that over 2 million WordPress websites fall victim to malware and brute force attacks every year, often multiple times? And apart from the risk of your data being compromised, malware can also result in your website being blacklisted by Google and other search engines.

The good news is that WordPress is an extremely safe website platform... provided you take your site security seriously!

Our premium malware protection delivers unrivaled performance for WordPress websites.

Automatic malware scans
Real-time firewall
Blocks hackers & brute force attacks
Warns of theme & plugin vulnerabilities
Prevents sites being blacklisted by Google

In fact it outperforms WordFence across every feature, without compromising the speed of your site (WordFence is known for slowing websites by overloading the host server).

Our premium malware plugin is the complete security solution for all WordPress websites and comes with free installation... just don't leave it too late!

Why is social media marketing important?
In todays society the use of social media has become a daily activity for many. This means that your target audience is highly likely to use various social media platforms; and you can utilise this by advertising via said platforms. Social media is a valuable communication tool that can be used to reach a wider, worldwide audience through the creation of posts, videos and more.

What is a social media marketing strategy?
A social media marketing strategy is a summary of what you plan to do/achieve on social media platforms. It's main purpose is to guide your actions and track your success rate. More specific and detailed plans are the most effective.

What is social media marketing?
Social media marketing refers to the use of social media platforms to market a companies product and services; this can include creating adverts, posts, videos and image based content. Social media marketing allows companies to engage and connect with existing and prospective clients. The most effective way to use social media for business purposes is to first create a social media strategy.

Why is digital marketing important in todays digital age?
Digital marketing is the most effective form of marketing in 2021; especially where social media is concerned,. The majority (if not the entirety) of your customer base is highly likely to use social media and the internet.
As technology continues to develop and advance, businesses have the opportunity to create devise/platform specific, user-centric content;-resulting in highly-targeted, effective marketing.

What are the benefits of utilising digital marketing?
One of the main reasons digital marketing has become essential for businesses, is that it creates and boosts engagement. Connecting with your customers and clients directly allows you to create meaningful customer relationships, therefore increasing sales. Digital marketing allows you to show your potential clients what products and services you have to offer in a clear and readable manner.

What is digital marketing?
Digital marketing / online marketing refers to the promotion of businesses and brands online with the primary aim of connecting with customers via the internet. Some examples of digital marketing include: Social media marketing, search engine optimisation (SEO), search engine marketing, email marketing, digital advertising and content marketing.

Why is sales tracking important?
Sales tracking gives you real-time insights into your sales; this allows you to stay up to date on key statistics such as earned revenue and won/lost opportunities. This data will allow you to more accurately predict future sales.
Sales tracking also allows you to notice and recognise any current or potential issues, before they become bigger, unmanageable problems.

What is sales tracking?
Sales tracking is the act of monitoring and analysing the individual aspects of the sales process in order to better understand and improve your sales process. Sales tracking allows you to gain insight into products with a high or low number of sales, the average number of products sold per transaction, your online stores conversion rate, and changes/ trends in transactions over time.

What are the types and benefits of e-commerce payment systems?
Types of e-commerce payments include:
Credit/Debit card payments, prepaid card payments, bank transfers, E-Wallets, mobile payments, cryptocurrencies and e-commerce payment gateways.
Different payment systems expand the way in which customers can make purchases, therefore making your product/service more accessible to a wider audience.

What is E-commerce?
E-commerce refers to commercial transactions conducted electronically on the internet.
There are three main types of e-commerce: business-to-business (websites such as Shopify),
business-to-consumer (websites such as Amazon), and consumer-to-consumer (websites such as eBay).

Whether your business is new or old, struggling, or successful, small or large, SEO is crucial to your online success. Our knowledge and implementation of search engine optimization will aid in taking your business to the next level.

What is search engine optimisation (SEO)?
SEO is the process of maximizing the number of visitors to your website by ensuring that the site appears high on the list of results returned by a search engine.
The key to getting more traffic lies in integrating content with search engine optimization and digital marketing.

Why is email support beneficial for businesses?
The automation of emails allows businesses to run smoothly maximising time efficiency; this is especially relevant to small businesses with smaller teams.
Email lets businesses market to targeted audiences. Customers who receive targeted
emails based on their preferences are likely to be more receptive. Email marketing can also target
customers based on their status with a business (existing or prospective).

What is email support?
Email support is a communication channel which utilises the automation of emails. This means that questions and concerns a customer has can be responded to automatically, without the presence of a company's employee. Software can be utilised to file incoming emails by content and subject, as well as automatically responding to enquiries by sending confirmation notices and messages (such as reminders, statements and newsletters).

What are the benefits of email list building?
Email list building allows you to connect with your customer base. It is the best way to build a relationship with current and prospective clients. The more you can encourage website visitors to subscribe to your emails, the stronger your email list will be.

What is list building?
Email list building is the process of getting more people to subscribe to your emails; this is achieved through collecting email addresses from visitors or users of a website. Building a strong email list will allow you to empower future business communications with existing and prospective clients.