Pure Brides

N A D I A 🤍

She's an iconic collection dress, meaning she is exclusive to Pure brides. Nadia is one of the latest Iconic Collection dresses that has arrived in store with us. Let us know your thoughts. Do you love her as much as we do?

Newest dress to hit our rails… GOLDIE 💛

A stunning new Mikado strapless dress, with a beautiful vintage feel lace bodice and train.

Could she be the one for you? Use the link in our bio to book your appointment today! x

The Jessica dress…

She’s so beautifully chic and elegant, with a touch of Hollywood glam from that neckline. For the bride who wants a super clean and polished look on her wedding day. The construction in this dress is unreal, something you rarely get from a crepe dress, so she would be great for someone with a fuller bust too.

Jessica makes up part of our Iconic Collection here at Pure, so she’s a super special dress which is exclusive to Pure.

Think she could be the one? Head to our bio to book your appointment…

✨ Pure’s Pop Up - L2 Castle Quarter ✨

You have all been LOVING our Pop Up Shop. We’re so glad you’re loving our new concept as much as we do!

Dresses in our Poppy Pop Up range from £499-£999. The perfect way to get a gorgeous designer gown for half price or less! Plus you get to leave with your dream dress same day. What’s not to love girlies?

Do you have any questions regarding the Pop Up? Let us know in the comments! X

Our beautiful bride Petra 🤍 Glowing in Salvatora by . Huge congratulations to the new Mr & Mrs!

S K Y L E R 🤍

We are absolutely obsessed with her. Skyler is one of the latest Iconic Collection dresses that have arrived in store with us. Let us know your thoughts, do you love her as much as we do?

Hands up who can say it’s their wedding month!?

Wow, 1st August… it is always one of our busiest months for brides getting married, we’ve got so many of our beautiful girls picking up their dresses this month for their big day.

With regards to August at Pure, as always, it’s super busy. We do however, have some rare weekend availability on Saturdays mid-end of the month. If you’re a summer 2925 bride and haven’t found your dress yet, now is when you want to be saying yes!

Our pop up shop in Castle Quarter remains open throughout August as well. Perfect for the brides who either have a short wedding date and need a dress off the peg, or are looking for an absolute bargain. Our pop up shop is open for walk ins, no appointment necessary and is first come first served.

We hope you have the best month & let us know in the comments if it’s your wedding month! Or perhaps you’re a bride coming to see us this month! x

Celebrating Norwich Pride 2024

We are so proud to be able to offer a safe space to our LGBTQIA+ community to come and celebrate their truly authentic selves.

We are committed to continuously learning how to be better allies.

We hope everyone celebrating Norwich Pride 2024 has the most incredible day! x

We are still absolutely obsessed with our latest Iconic Collection dresses that have arrived in store with us. The ultimate clean and sophisticated look, don’t you think?

Girls remember these dresses take roughly 6 months to arrive in store from the date of ordering, so please start shopping in time.

Alternatively, if your wedding date is fast approaching and you haven’t brought your dress yet, don’t forget you can now visit us at our Pop Up shop in Castle Quarter to purchase an off the more dress.

Have a gorgeous Saturday..x

Here are some FAQ’s for our sample sale happening on Saturday 13th July…

Let us know if you have any questions in the comments below! And don’t forget to RSVP to claim your free spa voucher! xx

ONE DAY ONLY SALE - SATURDAY 13TH JULY!!

This is not a sale you will want to miss, we have got SO MANY DRESSES going in to the sale! If you’re looking for your dream dress at a fraction of the cost, then take a read of the details below 👇🏼

🤍 FIRST COME FIRST SERVED BASIS

🤍 Doors open at 9:30am but please feel free to come and queue outside before so you can be one of the first in the shop. We’ll be open all day until 6pm.

🤍 You can RSVP via DM or call to claim your free spa voucher.

🤍 All dresses £699 or LESS!

🤍 Dresses from Milla Nova, Evie Young, WONA concept, Allure and MANY MORE!

🤍 All dresses will be ready to take home with you on the day, meaning you will need to pay in full.

🤍 Sizes 10-24.

🤍 We will also have a small selection of accessories going in to sale too.

🤍 You can try on as many dresses as you like, however you will be limited to a max of 3 dresses per time spent in the fitting room. If none of the 3 dresses are right for you, you can browse again and join the queue for the fitting rooms again.

🤍 Please do not bring more than 1 or 2 guests with you as the shop will be extremely busy during this time.

🤍 We cannot hold or reserve sale dresses.

🤍 You will have a stylist with you in the fitting room helping you get in and out of dresses & supporting you.

If you’ve got any questions, please leave them in the comments below! Tag your besties if they are looking for their wedding dress, this is not an opportunity to be missed! x

CARA & OLLY 🤍

1.06.24

OH MY GOODNESS, Look at our bride and groom on their big day!!! These are absolutely stunning photos. It was a honour to help both bride and groom in their journey to finding the perfect look!

Congratulations again! Xx

S Y D N E Y 🤍

This gorgeous dress is a new arrival and is part of our Iconic collection, exclusive to Pure Brides.

We’ve had some stunning deliveries in the last couple of weeks, we can’t wait to show you. If you’re looking for a dress that screams chic, clean and modern, then we’ve got the dresses for you! What do you all think of the neckline? We are all a little bit obsessed with square necklines at the moment, but the beautiful cap sleeves just soften the look and feel of it.

Use the link in our bio to book your appointment and get your dress journey started! x

We are super excited to let you know that due to demand, we’ve decided to open every other Sunday for you!

Starting from Sunday 5th May, we will be open every other Sunday for bridal appointments. Upcoming dates are:
Sunday 5th May
Sunday 19th May
Sunday 2nd June
Sunday 16th June

You can call or use the link in our bio to book these appointments! x

Introducing our newest appointment type to you…

The robe & rosé bridal experience.

£45 per appointment - Bride & up to 5 guests.

As its name suggests, in this luxe appointment you’ll receive a delicious bottle of Rosé Prosecco, which you and your guests can enjoy during your visit and you’ll leave with one of our beautiful long black satin ‘Pure Brides’ robes, on a pretty Pure Brides wooden hanger.

Relax and enjoy your most memorable shopping experience as your personal Bridal Stylist expertly helps create the bridal look you’ve always dreamed of and celebrate with a glass of your delicious bubbly!

You can book your robe & rosé appointment by using the link in our bio! x

Forever swooning over Sigrid 🤍

Traditional meets modern and chic. This dress is for our traditional brides who also want that edge and element of surprise. I mean, who doesn’t love a satin ball gown!?

Ready to find your dress with us?
📞 01603 361526
💻 www.purebrides.co.uk
🔗 Link in our bio to book!

Hey beauties… just a reminder that the shop is closed this weekend whilst we are at The East Anglia Wedding Show.

If you need to contact us at all, please send us a DM during this time. Keep an eye on our socials this weekend to keep up with us if you can’t make it to the show in person! 🤍 We’ll be back in a few days xx

🤍 REAL BRIDE 🤍

A throw back to the beautiful wedding, giving us all the spring/summer vibes. Can we all just agree on 2 things…
1. Jasmine looks simply stunning - WHAT A BRIDE
2. We are ready for brighter days and all the wedding florals!!

What a vision Jasmine is, we hope she has the most amazing day 🤍 what a picture!!

Only a few more days until The East Anglia Wedding Show at the Norfolk Showground . Head to their insta to grab your last min tickets!!

We’re so excited to meet everyone! This is the perfect opportunity to ask questions and get a feel for things if you’re recently engaged and a little lost on where to start.

We are here to help bust a few of those myths you might hear about if you’re starting your dress journey. Starting with… saying yes in the first shop!!

Probably one of the most common things we hear is that a bride wants to shop around or is nervous about committing to her dream dress as it’s the first shop she’s been in. Saying yes isn’t the end of your bridal journey, it’s just the beginning as now you get to start bringing your vision to life.

Also, if you’ve done your research prior to booking an appointment with a bridal shop, you know what designers they carry, you know what their vibe is and you know you’ve chosen them for a reason.

Brides who have already said yes to their dress, can you give any other advice to those who are yet to do so? What was your moment like for you? x

Happy Valentine’s Day ❤️

Let this day be a reminder that it’s not what we have in life, but who we have in our life that matters.

Tag your loved one to let them know your number 1 reason for loving them ❤️

It’s giving royal wedding… and we are here for it!

We’ve just welcomed Lauren on to our rails from , isn’t she a beauty? That neckline 😍 not to mention the key hole back AND the bow. Perhaps you’re looking for a dress fit for your stately home wedding!? Then she is defo the one for you…

She’s available to try on today! Head to the link in our bio to book your appointment. We are now booking weekend appointments in to late March so don’t wait around. x

NEWS FLASH ✨ OPEN THIS SUNDAY AND 18TH FEB ✨

Due to insane high demand for Saturday appointments in February and the fact we don’t have any left, we’ve decided to open our diary for 2 Sundays only!!! 11th Feb & 18th Feb, 11:30-4pm.

This is for new appointments or 2nd appointments only at the moment. So if you were hoping to come and see us in February but couldn’t get in, now is your chance!! If you are a bride getting married in late 2024 and yet to buy your dress, this is your sign not to sit on this opportunity.

Please use the link in our bio to book, or give us a call or DM if you need to discuss anything first. x

One for our boho loving beach brides…

This is beautiful Janine by

Looking for something a little more relaxed? Perhaps you’re getting wed on the beach, having a festival vibe or in the middle of a woodland somewhere, Janine could be the one for you…

Use the link in our bio to book your appointment with us & try her on 🤍

The countdown is officially on to the biggest show of the year!!!

Happening on 24th & 25th Feb at The Norfolk Showgroun, this show is not one to be missed. hosts some of the best wedding suppliers all under one roof, for one weekend only. If you are either newly engaged and unsure where to start or just needing to find those finishes touches to your big day, this is the place to do.

We can’t wait to bring our plans to life again for our stand for 2024, every year we always try to go bigger and better than the last. Here some pics of our stand from the past 4 years, 23,22,20 & 19. (No show in 2021 due to covid ☹️).

You can grab your tickets by heading to !!! x

We adore our brides…

Take a read of some of our most recent reviews that we’ve received from our brides. This is the reason we do it 🤍

If you are a late 2024/2025 bride who hasn’t started shopping for your bridal dress yet, then what are you waiting for? With a selection of nearly 300 dresses from some of the top bridal designers, we like to think we’ve got a dress to suit most brides.

We promise you the VIP treatment from the moment you book your appointment with us.

Got any questions, send us a DM! We can’t wait to meet you… x

✨ N O L A N ✨

Perfect for the bride who adores a traditional lace fitted wedding dress but wants to wow with a little extra special detail. Imagine the back of this dress as you’re walking down the aisle, how incredible those pictures will be!

We could really imagine her on a bride who is having an outside ceremony in the peak of the summer or even a destination wedding!

She available to try on now so if you think you’ve just fallen in love with her, use the link in our bio to book your appointment. x

✨ WE ARE FINALISTS ✨

We are so incredibly thankful and excited to have made it as a finalist in the awards. These awards mean so so much to us as we won back in 2019 and to say we were taken by surprise is quite the understatement.

Congratulations to all other finalists in both this category and all others. We can’t wait to see what 2024 has in store for us ✨

I M O G E N 🤍

It’s unanimous in store that she will be on our forever favourites list…

She’s is SUCH a classic, timeless dress. A mikado ballgown, with an open back AND detachable bow. Tick, tick, tick. We will never tire of putting our brides in this dress.

Are you ready to start wedding dress shopping? You can use the link in our bio to book your appointment. Got a question? Just send us a DM! x

WOW - Happy 19th Birthday to us 🎉🥳

We can’t quite believe that on this day 19 years ago, Pure Brides opened its doors for the first time on St Benedict’s Street, Norwich. We started with just a small handful of designers and roughly 40 dresses… to now having some of the worlds leading bridal designers and many MANY more dresses than that!

We moved on to bigger and better things at Lower Goat Lane, our home for the next 10+ years. We welcomed a menswear dept that went on to sky rocket and the team (and number of dresses) only grew from there. We were literally bursting at the seams and knew we wanted to expand even more, so took the leap of faith and then moved on to our newest home, Castle House back in March last year.

Both departments now have so much more space, and what a different space it is. Contemporary, open, comfortable and a whole lot of fun! Sometimes it takes looking back to realise how far you’ve really come.

Also, a little moment for our boss lady! The most inspiring, hard working and passionate women there is. She took her dream and made it a reality and more! Without her, Pure wouldn’t be here.

If Pure has touched you during your wedding journey, perhaps you were one of our brides or grooms, please let us know in the comments below your favourite memory you’ve had with us, we’d love for you to help us celebrate! xx