Curveball Media

did a lovely image for blog about frame rates, this week.

Check it out here
https://www.curveball-media.co.uk/whats-the-difference-between-frame-rates/

When film and TV set out to create idyllic utopias, futuristic dystopias and magical fantasy settings, many of them find themselves populating their background worldbuilding with a similar thing: marketing that moves.

https://www.curveball-media.co.uk/motion-as-future-and-fantasy/

Humanity often portrays bees as mindless drones. But they're so much more.
For over a hundred million years, bees have been pollinating our planet; giving it rich diversity. Meaning for every beautiful flower, every pot of honey and 90% of all crops - you have a bee to thank.
That's just science. And common courtesy.

Feeling privileged to have worked with Zurich and Third City on the Youth Against Carbon Project!

'Now is the time for us to be heard' - YAC Con 2021 To launch the Youth Against Carbon Conference 2021 we asked kids around the UK to give us their thoughts on the climate crisis, and what needs to be done to ...

Here's how to generate 250 leads with a paper airplane...

https://www.curveball-media.co.uk/generate-250-leads-with-a-paper-airplane/

Generate 250 leads with a paper airplane - Curveball Media Here's how to generate awareness, engagement and click-throughs on social media with a (digital) paper airplane.

Animation is great, but it's not always the best medium to convey your message. But why? That's what we answer in our latest blog: https://www.curveball-media.co.uk/animation-is-the-wrong-choice/

Animation is the wrong choice - Curveball Media I know this is going to sound like we’re shooting ourselves in the foot given we design and create explainer animations, but hear us out. All is not as it seems. Yes, we do make a lot of animated explainers, social ads and GIFs – that much is true. But we also make a lot […]

24,383 dollars per second - just in case you were wondering.

https://www.curveball-media.co.uk/how-much-does-an-explainer-video-cost/

How much does an explainer video cost? - Curveball Media How much does an explainer video cost? It's a fair enough question. And the answer depends on what you want to achieve.

A short and sweet read with four practical tips about how to get better results using video in LinkedIn e.g. ads with motion graphics have a 3% increase in CTR, and using a voice-over with in the background music will reduce your video completion rate and engagement rate.

https://business.linkedin.com/marketing-solutions/blog/video-marketing-/2021/4-tips-for-better-video-ads-on-linkedin-in-2021

4 Tips for Better Video Ads on LinkedIn in 2021 Want to gain more traction with your video ads on LinkedIn? Our research surfaced these four sure-fire ways to boost performance.

Smoking dogs and inflatable life-like lady's legs. A bit weird but that's old advertising for you.

While posting anything – let alone video – to someone during lockdown might have understandably dropped off most marketers' radar, it needs to come back onto it.

Why?

Because according to Royal Mail: "94% of advertising mail is engaged with and only 6% is discarded or unopened."

https://www.curveball-media.co.uk/drive-results-using-video-and-direct-mail/

Drive results using video and direct mail - Curveball Media Here's how you can drive customer engagement, leads and sales using video and direct mail - yes! - direct mail!

What a story. All the more powerful because it's true. https://vimeo.com/518355919

ROSEMARIE`S LIFE | CURAVIVA For exclusive Making of >>> follow us on instagram :) https://www.instagram.com/roofstudionyc/ “Rosemarie’s Life” is a touching 3D-animated…

Counter-intuitive creative thinking from Pepsi.

https://www.thedrum.com/news/2020/11/10/pepsis-vp-marketing-says-start-backwards-create-ads-fit-modern-culture

Pepsi's VP marketing says ‘start backwards’ to create ads fit for modern culture Social listening has become the skeleton key for unlocking consumer understanding, according to Todd Kaplan, Pepsi’s vice-president of marketing. He explained, as part of The Drum’s Digital Summit, how Pepsi is using social as a springboard to quickly develop marketing that pops.

In our latest blog, we chat to Nicolette Robinson and Giles Thomas of Mimo Brands about the role the most dominant of human senses - sight - and how it influences our thought, feelings, behaviour and brand positioning!https://www.curveball-media.co.uk/its-a-visual-visual-visual-world/

It’s a Visual, Visual, Visual World - Curveball Media Vision is the most valued sense, so it's no surprise that it plays a major role in brand positioning and visual identity.