HelloJardo

A logotype can appear in a wide array of media and sizes, through a wide array of processes. Digital and print are vague terms that encapsulate formats, rasterizers, printing methods, papers, software, screens and so on. The list is endless.

Predetermining as much of these as possible and delivering context-specific solutions is key to making logotype calibrations. And there will always be variation, always.

On Logotype Calibration | Learn – Scannerlicker! So, yeah, I’m a type designer. And there are numerous situations where I end up stating that “I make fonts”, so that people can have an idea about what I do for a living.

The future is best found in the opportunities that go unnoticed in the present. - Peter Drucker
Strong branding encourages innovation by fostering a culture that embraces new ideas and approaches. A brand that is committed to innovation will be better equipped to recognize and develop unnoticed opportunities.

Design Better co-hosts Eli Woolery and Aarron Walter explore the intersection of design, technology, and the creative process through conversations with inspiring guests across many creative fields. Whether you’re design curious or a design pro, Design Better is guaranteed to inspire and inform.

Design Better | The Curiosity Department | Substack Hosted by Eli Woolery and Aarron Walter, the Design Better podcast explores creativity at the intersection of design and technology. Click to read Design Better, a Substack publication with tens of thousands of subscribers.

Squares and circles study

Typographic Design: Form & Communication is the definitive reference for graphic designers, providing a comprehensive introduction to the visual word. This new seventh edition has been fully updated with new coverage of contemporary typography processes, updated case studies, and new examples from branding, print, web, motion, and more.

Discover the perfect fusion of Filipino comfort food and global flavors at Antonio's Laze Bistro!

Antonio's Laze Bistro, a popular Filipino fusion restaurant in Escalante City, Philippines, faced the challenge of increasing brand awareness and attracting new customers in a competitive market.
Our goal for this project is to create a visually compelling brand identity that reflects the fusion of Filipino comfort food with global flavors and the relaxed, inviting atmosphere of the restaurant. The design approach focused on incorporating elements that represent the brand's essence, values, and personality. The logo design featured a stylized water lettuce, a common aquatic plant in the Philippines, to symbolize growth, resilience, and the brand's connection to Filipino heritage. The letter "A" was seamlessly integrated into the water lettuce design, creating a visually appealing and memorable symbol.

Dynamic Marks or Dynamic Logos are visual elements that can change or adapt based on different factors, such as context, time, or user interaction. Compared to traditional static logos, they offer a more flexible and engaging way to represent a brand or organization. These kinds of designs are also used in !liquid branding", a flexible approach to branding that allows for adaptation and evolution over time. Dynamic marks are a natural fit for this strategy due to their inherent adaptability.
The LA 2028 Olympics logo is a dynamic mark that incorporates elements of the city's iconic landmarks, culture, and spirit. The logo is designed to be adaptable and engaging, reflecting the fluid nature of the Olympic Games.

Lotus star symbol exploration/study

C lettermark exploration/study

HelloJardo

De-De-Stress Clothing case study is now up on Behance
https://www.behance.net/gallery/205833799/De-Stress-Brand-Identity

De-stress Clothing is a brand that embodies the spirit of adventure, nature, and balance. De-stress is a Davao-based apparel brand that caters to busy working individuals who are also nature lovers, adventurers, and wanderlusts. Inspired by nature and adventure, the brand offers versatile and stylish clothing that seamlessly transitions from the workplace to outdoor escapades.

A recent logo redesign project was done for Cabina Barbers & Co.

Overview:
Cabina Barbers & Co. is a modern barbershop targeting students, young professionals, professionals, sports enthusiasts, and basketball players in Escalante City and neighbouring towns/cities. The business aimed to establish a strong brand identity that resonated with its diverse target audience while maintaining a premium yet affordable image.

Design Challenges:
· Create a distinctive brand identity that aligns with the target audience.
· Develop a logo that reflects the business' modern, athletic, and professional aspects.
· Craft messaging that resonates with each target audience segment.
· Develop design elements for various marketing materials and in-store experiences.

Takeaways:

· The importance of understanding the target audience and tailoring the brand message accordingly.
· The power of a strong visual identity in creating brand recognition.
· The need for consistent brand messaging across all platforms.

Refining lettermarks in font design software allows me to have deep character control. It is specifically built to manipulate individual glyphs and paths with extreme precision. This allows for minute adjustments to letterforms, which is crucial for a lettermark logo. The font metrics feature allows for precise control over character height, width, and other metrics, which are critical for consistency and scalability.

This is iconic!
This could also fit with Jordan brand.
A good logo needs to be three things: appropriate, distinct and memorable, and simple. The magic happens when a logo is distinctive and simple.

Mobius circle study

What do you think about the new logo design of DC Studios?

The logo design for the Junior Philippine Institute of Accountants (JPIA) - Colegio San Agustin - Bacolod – Bacolod Chapter features a majestic golden raven rendered in a dynamic thick line style.

This project aims to design and develop a professional and memorable logo for the Junior Philippine Institute of Accountants (JPIA) - Colegio San Agustin – Bacolod Chapter. The logo will serve as a visual identity that represents the organization's mission, vision, and values. A strong logo will enhance the organization's recognition, promote professionalism, and foster a sense of unity among members. This project encompasses the design, development, and delivery of the logo and style guide.

Here is a curated list of some paid & free tools for designers.

The Stocks 3 | Best royalty free stock photos, videos, mockups, icons and fonts! 2100+ tools for Designers 🎉 Discover the best royalty-free stock photos, icons, videos, mockups, and tools! Updates daily.

Thomson Reuters goes minimal and grotesque!

Thomson Reuters recently underwent its first brand refresh in 16 years. The rebrand reflects the company's commitment to leveraging generative AI to empower professionals in an increasingly complex world.

The rebrand done by Code and Theory aims to better communicate Thomson Reuters' evolution as a technology-driven company and its focus on providing solutions that address the changing needs of professionals.

Design thinking is a creative problem-solving process that puts people at the center of the solution. It's about understanding user needs, challenging assumptions, and developing innovative solutions.

In the world of creative services, the ultimate currency isn't our time or deliverables; it's our thinking. This pivotal insight, championed by Blair Enns in "The Win Without Pitching Manifesto," resonates profoundly with this philosophy.

In a crowded market, the ability to think strategically is your unique selling point. Anyone can design a logo, but not everyone can craft a brand strategy that aligns with business goals and market needs. Your strategic insights can have a lasting impact on a client’s business, far beyond the lifespan of a single project. This long-term value is what clients truly need and appreciate. Valuing your thinking fosters deeper, more collaborative relationships with clients. When clients recognize the value of your insights, they are more likely to trust your guidance and engage with you on a long-term basis.

This principle is more than just a strategy; it's a mindset that can elevate your business and client relationships to new heights. By recognizing and leveraging the value of your strategic thinking, you can transform how you work, how you’re perceived, and the impact you have on your clients. Remember, in the creative industry, your mind is your greatest asset. Use it wisely.

Updating on logo trends and styles by Bill Gardner of LogoLounge.com

Let's bring back the good times!

The best place to be in Escalante City is making a comeback!
Here's the brand identity for HupayCafe

Hupay is the go-to destination for those seeking a unique blend of creativity, community, comfort, and delicious food and drinks. More than just a café or art gallery, Hupay is a vibrant space for fostering local talent and creatives.

Hupay connects emotionally with its visitors by providing a sanctuary where they can express themselves freely, find inspiration, and feel part of a supportive community. Our commitment to nurturing creativity and fostering genuine human connections makes Hupay a place where people not only come to enjoy, but to belong.

Design is a dynamic and iterative process that involves creativity, problem-solving, and continuous improvement. As designers work on projects, they engage in various stages to refine their ideas, iterate on solutions, and explore new possibilities. Exploration plays a crucial role in the first phase of design thinking. Exploration in the initial design phase fosters empathy, uncovers insights, and sets the stage for successful problem-solving. It involves divergent thinking and generating multiple solutions. It’s about pushing boundaries, brainstorming, and considering unconventional approaches.
Refinement ensures the design aligns with its intended purpose and meets user needs. It polishes rough edges, streamlines interactions, and enhances overall quality based on feedback or insights, they make specific changes to address identified issues.

Raven logo study/exploration

Vulpini

These new secondary/alt logos which represents the "hoop" for the Brooklyn Nets & Golden State Warriors are dope! Warriors' alt logo was designed by Benny Gold

🔥

F symbol explorations

In today's highly competitive market, a strong brand identity is more than just a logo or a catchy slogan; it’s a strategic asset that can set a company apart and drive business success.

Before diving into design, it’s crucial to understand the broader market landscape. Analyze market trends, study competitors, and evaluate industry dynamics to identify opportunities and threats. This foundational knowledge will guide the strategic direction of your brand.

Gain deep insights into your company’s mission, vision, values, and long-term goals. This understanding helps ensure that the brand identity aligns with the core essence of the business and supports its objectives.

Identify and understand your target audience’s needs, behaviors, and perceptions. This step involves creating detailed audience personas and gathering insights through surveys, interviews, and market research to ensure your brand resonates with those it aims to serve.

Developing a distinctive and versatile logo that encapsulates your brand’s essence is not easy. Crafting a logo that is memorable, scalable, and adaptable across various media and applications is a long journey. Here are some important steps in the logo design process:

📌Concept Development: Generate ideas and concepts that reflect the brand’s essence and positioning.

📌Sketching and Prototyping: Create initial sketches and digital prototypes to explore different design directions.

📌Iterations & Refinement: Fine-tune selected concepts, focusing on clarity, simplicity, and scalability.

📌Testing: Evaluate the logo in various sizes and contexts to ensure versatility and effectiveness.

📌Finalization: Finalize the logo design, preparing it in multiple formats for different applications.