Media Matters

Looking for the ‘next big thing’ for our clients means staying current and as ahead of our crazy fast-moving digital marketing industry as we can – and not because we have to but because we want to.

Our team are constantly upskilling and staying on top of the latest trends and platform updates so we can offer the best advice to our clients when it comes to their strategy.

It's just what we do 😎

Wishing you all a Happy Easter weekend from the team at Media Matters! 🥚🐇

We hope you have a wonderful time whatever you're doing, and enjoy the long weekend! 😊

Throughout the years, these values have always been integral to how Media Matters runs as an agency. We stand out because we hold ourselves accountable to them and always make sure our clients align with the same values to ensure a strong, successful relationship and therefore a strong, successful marketing strategy. 🙌

We think they say everything about who we are: https://loom.ly/FV6KnjM

Have you been working on your personal brand? 👇

In today’s digital age, personal branding has become more important than ever before.

It is the practice of creating a unique and compelling image of yourself that communicates your values, skills, and experiences to your target audience.

One of the most powerful tools for building a strong personal brand is storytelling, which is the art of using narratives to communicate a message or idea.

But how do you use it? 👉 https://loom.ly/ojoaCoU

The role of storytelling in personal branding - Media Matters Agency In today’s digital age, personal branding has become more important than ever before. Personal branding is the practice of creating a unique and compelling

Have you considered hiring an interim marketing manager?

Wondering what the benefits of hiring an interim marketing manager are and how to effectively use one? 🤔

👉 Candice explains in our latest blog: https://loom.ly/GG6_Fn0

The Benefits of Hiring an Interim Marketer - Media Matters Agency The role of marketing within a business is crucial to its success. It is the process of promoting and selling a product or service, and it plays a major role

👉 Learn more about our story, our services, our team and approach in our credentials deck - free for you to download on our website: https://loom.ly/5Pm5ZCg

This is feedback we received this week from one of our clients in the fintech industry! 🙌

It's wonderful when clients reach out to us to share their success, because it's why we do what we do! 🥰

It's Valentine's Day, and that means brands are out in full-force pushing the message of love on anyone who will listen! 😂

In the spirit of the day, we wanted to share a Valentine's campaign we loved - from 2021...

It was a campaign by Bloom & Wild, in which they stopped selling roses - the "cliché" of Valentine's gifts. 🚫🌹

The reason this caught our eye was because they created this campaign off the back of consumer data. It turned out that 79% of people would prefer to receive a thoughtful gift, instead of traditional roses.

👉 They LISTENED to their customers - something brands often forget to do!

As a result, this campaign not only boosted sales, but secured more press coverage than any of their competitors and generated conversation across social networks - we even talked about it at work ourselves! 😅

This brilliant campaign is further explored in this article from Marketing Week: https://loom.ly/z7ldGcg

But our main takeaway from this is: don't be blinded by what you *think* your customers want. Actually ask them, and tailor your marketing strategy to that. It might just surprise you!

Red roses are a cliché: The method behind Bloom & Wild’s most successful Valentine’s Day Consumer research confirmed Bloom & Wild’s suspicion that roses were considered unimaginative, which led it to have the confidence to ban them, earning it a huge boost in sales and acres of press coverage.

We truly pride ourselves on going above and beyond for our clients, making them feel like we're an extension of their team - here to support their business and help them thrive! 😄

Have you considered hiring an interim marketing manager?

Wondering what the benefits of hiring an interim marketing manager are and how to effectively use one? 🤔

👉 Candice explains in our latest blog: https://loom.ly/GG6_Fn0

The Benefits of Hiring an Interim Marketing Manager: A Guide for Businesses - Media Matters Agency The role of marketing within a business is crucial to its success. It is the process of promoting and selling a product or service, and it plays a major role

Are you struggling to hire internal marketing specialists? 😬

Need someone to come in and support you while you continue with your recruitment efforts?

Have you considered interim marketing support? 🤔

Whether you're actively choosing to use interim consultancy services to keep staff numbers nimble, or your digital marketing recruitment has hit a brick wall, our full-service offering makes us the perfect partner. 🙌

Here's why using a digital marketing consultancy makes sense: https://loom.ly/izTuxWA

HubSpot has been rolling out some fantastic new features lately that our clients are already excitingly adopting. 🥳

They identified that we're all more disconnected than ever before - customers are not getting the connected and engaged experience they need from companies and data systems are not being utilised to maximise their potential. 👎

HubSpot isn’t one to shy away from problem solving and innovating to overcome such challenges and its latest feature releases aim to address this disconnection. 🙌

These features absolutely shouldn't be ignored, so Karen has put together this handy guide to the features that will help build more meaningful relationships with your customers: https://loom.ly/Tsuo37o

7 New HubSpot Features You Can't Ignore | Nov 2022 | Media Matters Whatsapp integrations, customer journey analytics, custom goal setting and inbound calling - you don't want to miss this round-up!

This week we're thrilled to welcome Candice Lewis, our new Digital Marketing Specialist! 🥳

Candice is based in South Africa, along with Brad and Rudi, and is excited to be kicking off 2023 with the MM team!

We asked a few questions to help get to know her, so we'll let her take it from here! 👇

✨What do you love most about working in marketing?
I love that each client is different to the next. The industry is always changing, new trends are always emerging and there is always opportunity to try something new for a client. Consistency pays off in marketing so it's always a reward when the results reflect your hard work!

✨What do you like about working remotely?
I'm a homebody, so I love that I can be in my own space all the time! I also love the extra time it gives me with my family to do stuff we love.

✨How does it feel to be working with the MM team?
I'm very excited to work with such a dynamic and knowledgeable team! Everyone has been so welcoming and I look forward to building some lasting relationships.

✨What are you most looking forward to in 2023?
My wedding! - Eeek! 😁
But also having the opportunity to grow my skills and work on some new clients with MM.

✨What do you like to do outside of work?
Going on hikes and visiting local markets on weekends. I also spend a lot of my time on leathercraft, making custom bags.

✨What TV show are you watching right now?
The big bang theory for the 100th time! Something about Sheldon's craziness is strangely comforting and calms my own anxiety.

We've shared quite a few photos of our UK team recently, so we thought it was about time we gave a shout out to Brad and Rudi! 📣

They are our Digital Marketing Specialists and co-founders of WeBrew, our partner agency based in South Africa.

Being a fully remote business has allowed us to build an incredible relationship with them both, and although they're almost 8,500 miles away, you would never know!

They have been integral to the growth and changes Media Matters has seen over the last 12 months and we would not be without them. 💜

Here they are pictured outside The Ideas Cartel in Cape Town, on what was apparently "wear a hat to work day" (we didn't get the memo... 👀)

We're excited to see that LinkedIn appears to be rolling out scheduling functionality for posts on personal accounts! 🥳

This is great for those trying to build their personal brand while on the go, and also helps to work around issues formats limited by the LinkedIn API in other scheduling tools, such as PDF and tagging.

Have you used this new scheduling feature yet?

Want to know if we're the right agency for you in 2023? 🤔

We've put together our story, our services, our team and approach in our credentials deck - free for you to download on our website: https://loom.ly/5Pm5ZCg

Marketing that makes a difference | Media Matters Agency And perhaps most importantly – case studies and what our clients have got to say. Like any relationship, the client/agency relationship is one that thrives when it’s built on transparency, shared values, a unified approach, communication and teamwork.

Looking for a new marketing agency in 2023? Are we the agency for you? 🤔

We’d like to think so. We are your internal marketing team. We’re invested in you, and we genuinely do care because if you succeed, so do we!

We’re not that agency that over promises and under delivers. It’s our job to listen and learn from what you tell us. This way we truly understand what you’re trying to achieve, any pain points or stumbling blocks, budget parameters and deadlines.

Our thinking will map your needs and, if you like what we’re suggesting, then we’ll roll our sleeves up and help you to achieve it. It’s a partnership based on reality and hard work, not hot air and false promises. 🙌

We're here to help you grow your business: https://loom.ly/bCcNAZc

Running a January Sale offer? How simple is your checkout process? 🤔

Learn how avoiding instant pay options is killing your sales (and potentially wasting ad spend): https://loom.ly/9nGDgp4

Happy New Year from all of us at Media Matters! Here's to 2023! 🥳