Web Design and SEO Company Limited

Does Google Ads actually work for small businesses?

Yes! But they have to be done right. There are five different 'types' of Google ads, so choosing the correct type for your business will be the key to success! Let's break them down.

The five main types of Google Ads campaigns:
🔎Google Search Ads: Perfect for potential customers actively searching for your products or services.

🖥️Google Display Ads are ideal for building brand awareness and reaching people interested in what you offer. These ads reach users looking at websites or products related to yours.

📱Google App Ads: Promote your mobile app across Google's network.

🛒Google Shopping Ads: Showcase your products directly in Google Shopping. Great for e-commerce!

🎥Google Video Ads: Tell your brand story visually through YouTube and other video platforms. Similar to Google Display Ads, these ads are shown to people looking at similar offerings to yours.

Feel like you need some more guidance? DM us here, chat on WhatsApp (07457 404241), or call us at 01752 291865. Ready to make Google Ads work for you? Let's optimise and achieve amazing results!📈

Midnight walk – WDSEO Style!

Friday night last week some members of the wdseo team hit the Plymouth streets (and rain!) to complete the Midnight Walk for St Luke's Hospice Plymouth! A massive well done to everyone involved, it was an excellent event, we had loads of fun and really enjoyed the walk (even if it was a bit wet 😉)

We are still accepting donations so if you would like to support St Luke's Hospice, it would be much appreciated as it's going to an excellent cause just follow the link ->
https://www.justgiving.com/team/web-design-1713289896934

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This month marks our 9th Birthday!

Yesterday, we closed the office for the day (the first time it has been closed on a weekday in 9 years!) for a company update in the morning accompanied with some breakfast treats! We went through our company performance and plans for future expansion. It’s a very exciting time here at WDSEO!

We then spent the afternoon at for some fantastic food and drink and finished the day off with a spot of pottery painting! It was a great day out to celebrate our birthday.

All of this wouldn’t be possible without our great clients, and for that reason, we would like to say a massive thank you for your continued support.

Cheers! ~ Team WDSEO

That came around quick!

We'll be participating in a midnight walk this Friday to raise funds and awareness for St Luke's Hospice Plymouth . Any support or donations are greatly appreciated, as they will go to an excellent cause.

This is a great opportunity for us to come together as a team and make a positive impact in our community!

If you would like to offer some support, follow the link:
https://www.justgiving.com/team/web-design-1713289896934

We are hiring - Accounts Assistant / Bookkeeper wanted! - Figure Fairy Accountants Ltd Bodmin Cornwall We are hiring! Accounts Assistant / Bookkeeper wanted! Are you a brilliant bookkeeper and friendly, down to earth, plain speaking accountant that wants to be part of a small friendly team? Are you ready for a new challenge? Are you ready to make a difference? Are you...

On Tuesday, 9th July (tomorrow!), our office will be closed for staff training and development. Please note that this is a one-day closure. Our team will be back and fully operational the following day. We apologise for any inconvenience this may cause, but training our staff is essential for providing the best service to our clients!

Thank you for your understanding!

Stop Guessing! Find the Perfect Ad Platform for Your Business

There's a perfect advertising platform for every business, you just need to know where to look!

Advertising platforms are online spaces where businesses pay to show ads. These platforms can be found on social media, search engines, websites, or apps.

Here's a breakdown of some popular options:
Google Ads: Get seen by people actively searching for what you offer. This is perfect for plumbers, electricians, or any service-based business!

Meta Ads (Facebook, Instagram, WhatsApp): Reach a massive audience across all of Meta's platforms. Great for reaching a broad audience or targeting specific interests.
LinkedIn Ads: Laser focus on B2B connections. Target professionals by industry, job title, and more!

The key takeaway?
The best platform depends on YOUR business goals!
For example, a local Plumber could use Meta and Google advertising to reach interested users from a specific geographic area.

Want to learn more? DM us here, chat on WhatsApp (07457 404241), or call us at 01752 291865. Let's talk about what ads would be best for you!

We're on the hunt for a talented Pay-Per-Click (Online Paid Ads) Executive to join our fantastic team in Plympton, Plymouth!

As a PPC Executive, you'll be in charge of managing online advertising campaigns to help drive more visitors to websites and increase sales. If you're interested in this opportunity, you can find more information about the role and how to apply on our website: https://webdesignandseocompany.co.uk/ppc-executive-plymouth/.

Please note that we are only considering applicants who can work in Plympton, Plymouth. Thanks!

Want your Business to be the talk of the town?

Why do some companies seem to be everywhere you look? That's the power of brand awareness! It's all about getting your brand recognised by the people who matter most – your potential customers.

Here's why brand awareness is a game-changer:
- Standing out from the crowd: In today's noisy world, brand awareness helps you cut through the clutter and get noticed.
-Building trust and familiarity: People are more likely to choose brands they recognise and trust.
-Boosting all your marketing efforts: A strong brand makes your SEO, social media, and other advertising more effective!

What are the key ingredients to making yourself a known brand?

Don't limit yourself!🫠 Don't think that just because you aren't a worldwide multinational brand, there isn't any point in pushing your products or services! Be present on social media platforms, search engines, email marketing, and even in-person events if they're relevant to your sector.

Tell people about you!🗣️ What's your 'unique selling point'? Why should people care about what you do? Tell your potential customers the things they want to know!

Consistency is key.🥸 Keep on top of your social media and other marketing efforts to make sure there is a steady stream of information that is easy to understand, using clear and consistent language.

Build your brand identity!👻 From your logo and website to your van! Make sure everything creates a cohesive and memorable brand image that matches up.

Any Questions? You can DM us here, chat on WhatsApp (07457 404241), or call us at 01752 291865.☎️

11 things to consider when choosing a web company:

When you're looking for a web design company, it's important to choose wisely. By keeping these 11 factors in mind, you can make sure that you get a website that works well and helps your business succeed.

Remember - Not all web companies are created equal!

1. Communication is key! ️ A great designer will understand your needs and translate them into a website that works for you.
2. Expertise is the foundation! A reputable company should be highly skilled in design, user-friendliness, and functionality, instilling confidence in their ability to deliver a top-notch website.
3. Specialisation pays off! Look for a designer who focuses on your industry for the best results.
4. Here for the long haul? Choose a company with a proven track record and ongoing support.
5. Honesty is the best policy! Transparency in pricing and capabilities is essential.
6. Support you can rely on! Ongoing maintenance and quick response times are crucial.
7. Reviews are your friends! ✨ Check online reviews to see what past clients say.
8. SEO savvy? Your website should be built to rank well in search engines.
9. Conversions are king! A great designer will optimise your site to turn visitors into customers.
10. If Conversions are king, UX is Queen! User experience is key - easy navigation, engaging content, and clear calls to action.
11. Mobile-friendly must-have! Your website needs to look great and function flawlessly on all devices.

If you have questions about Web Design, SEO or any other factors we have mentioned, you can DM us here, chat on WhatsApp (07457 404241), or call us at 01752 291865.

Find out more in our article here: https://webdesignandseocompany.co.uk/best-web-design-plymouth/

WDSEO Will Be Midnight Walking!

We are participating in and supporting St Luke's Hospice Plymouth on the through Plymouth in under three weeks, on Friday the 12th of July. (Wow, that's come around fast!).

We're especially looking forward to joining with hundreds of fellow walkers and showing our support!

If you would like to sponsor us, it would be much appreciated as it's going to an excellent cause...

https://www.justgiving.com/team/web-design-1713289896934?utm_campaign=lc_frp_share_transaction_transactional_--_team_created_--_team&utm_content=a6048359-5cc1-42f1-b5f7-93db0f80ae09&utm_medium=email&utm_source=postoffice&utm_term=1713344778042

Here are some pictures from last year!
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Heads Up! Google Business Messages is Shutting Down🫣 Here's what you need to know:

The Disappearing Chat Button:👻:
As of July 15th, you will no longer be able to receive new chat requests through Google Search and Maps. By July 31st, the chat feature will be gone entirely.

✒️What This Means for Your Business:
Customers won't be able to message you directly through Google anymore.

What Can You Do?
🌟Update Your Listings: Make sure your phone number is clearly visible on your Google Search and Maps listings. This is now the primary way for customers to contact you directly.
👁️Explore "Reserve with Google": If online booking is relevant to your business, consider using "Reserve with Google." This allows customers to book appointments or make reservations directly through your listing.
📲Consider Alternative Messaging Platforms: Look into other chat platforms like Livechat, WhatsApp Business or Facebook Messenger to connect with customers directly.

If you have questions or want to speak to us directly about this Google rollback, you can DM us here, chat on WhatsApp (07457 404241), or call us at 01752 291865.

New website live!
We are thrilled to be a part of James Wells Planning's remarkable story! Since its establishment in 2012, we made James' first website back in 2021. The business has been going from strength to strength, thanks to James' vision and hard work!

James's new website is now live and truly showcases his dedication to using his knowledge and skills to assist his clients in various planning scenarios, ranging from residential to industrial projects. The new website design includes individual pages for each planning service, a sectors page, an enhanced portfolio section with sector filtering, a new reviews page with a button for leaving a Google Review, and a contact form with document upload capability.

Check it out here: https://jameswellsplanning.co.uk/

At WDSEO, we're dedicated to helping you succeed. Since 2015, we've supported countless companies in their growth. We understand that running a business involves many different tasks, like finding new customers, advertising, hiring, managing money, and handling product supplies. By partnering with us, you can delegate all your digital marketing needs, including website management, to our capable team. This will free up your time to concentrate on other crucial aspects of your business.

If you're ready to take your business to new heights, we're here to help. Contact us today; you can DM us here, chat on WhatsApp (07457 404241), or call us at 01752 291865.

The Question we've all been waiting for... What is SEO?

Here at The Web Design and SEO Company, we like to think we know a thing or two about the subject!

Getting an answer is easy! Just Google it... Search Engine Optimisation.
But what does that really mean? Well, there is a heck of a lot that goes into it! You can find out all the ins and outs in our latest article.
https://webdesignandseocompany.co.uk/what-is-seo/

If you have questions about the article or want to speak to us directly about SEO, you can DM us here, chat on WhatsApp (07457 404241), or call us at 01752 291865.

Meet our new junior web dog-veloper!
Ori! Claire's puppy. 🐶

Ori has been helping out in the office today; everyone had their lunch thoroughly sniffed (obviously checking it was safe), the door has been patrolled throughout the day (checking for intruders) and she has tested everyone's fetch ability.

I'm pleased to report we all passed.

Your Google Business Profile Website is officially no longer active.

You've been in the dark for six days! (As of June 10th) Your potential visitors will now see a "page not found" error.

Google suggests that you find other options if you use Google's Business Profile Website service... And that's where we come in!

Creating your new site is a breeze with our three-step process.
1. We chat about your business and growth goals, answer any questions you may have, and then send your free, no-obligation, personalised quote.

2 Build Your New Site. We design and build your professionally branded, SEO-optimised website and begin your Digital Marketing Campaign.

3 Your Business Grows! As your website gets found on Google and your business's Online Presence improves, you receive quality enquiries from customers in your target locations.

When you collaborate with us, you're not just getting a website, you're getting a partner who will take care of all your digital marketing needs. This leaves you with more time to focus on all the other aspects of your business, and the potential for significant growth!

Read what Google has to say:
https://support.google.com/business/answer/14368911?hl=en

If you're ready to take the next step and improve your online presence, don't hesitate to reach out to us. We're here to assist you every step of the way.

You can DM us here, chat on WhatsApp (07457 404241), or call us at 01752 291865.

HOW TO!
… use Meta Business Suite to post or schedule your Facebook and Instagram posts.

➡️Head over to your Business Facebook profile on desktop and click Meta Business Suite on the left-hand side, this will take you to your Meta Business Suite Profile.

🟦Click the blue "Create Post" button in the centre of the page.

When you click "Create Post," a pop-up window will appear. Here, select where you want to schedule your post:
🤳Facebook Feed
📸Instagram Feed
📱You can also choose to post to both platforms simultaneously.

✒️Enter the details of your post in the designated sections:
Text: Write your engaging caption here.
Media: Click "Add Photo/Video" to upload your content (images or videos).
Location: You can tag a location to your post by clicking the location pin icon.

⌚After you have input your post content, use the 'Scheduling options' to select what date and time you would like your post to go out.

🌟Check through your edits and ensure everything is correct. The right-hand side of the screen allows you to preview what your posts will look like on Desktop and Mobile.

Then click post (or schedule) when your post is ready to go!

We're here to assist you every step of the way. You can DM us here, chat on WhatsApp (07457 404241), or call us at 01752 291865.

WE ARE HIRING - JOIN OUR TEAM!

Pay-Per-Click Executive.
The team is growing again! We are looking for a full-time PPC Executive to join our fantastic team in Plympton, Plymouth.

You will manage and optimise PPC client campaigns that generate high-quality paid web traffic, increase conversions (leads and sales), and maximise ROI. Full details about the role and how to apply can be found on our website: https://webdesignandseocompany.co.uk/ppc-executive-plymouth/

No remote applicants/agencies, please.

Have You Decided What to do Now Your Free Google Website has Gone? Time is running out! ⏱️

Your business's online presence is on borrowed time. It’s only for 2 more days until June 10, that visitors will be redirected your Google Business Profile on Google Maps. 🗺️

After that, people will simply see a' 404 page not found' error, leaving you without a website and your potential customers at a dead end – looking for another company that does have a website.

At WDSEO, we offer a solution to your website woes. We can create a new website for you with a simple and hassle-free process. We'll discuss your business, provide a free personalised quote, and design and build a professionally branded, SEO-optimised website. We'll even take care of all your digital marketing needs, including website management, so you can focus on what you do best.

If you need our help, please send us a direct message here, chat on WhatsApp at 07457 404241, or call us at 01752 291865.

How Much Does a Trades Website Cost?

During our 9 years in business, we have lost count of the number of times we have been asked this particular question! Or, how much is a website for a Heating Engineer, Electrician…?

So, we have written an article that answers it, and that gives you a really good idea of what can affect pricing – up and down - such as:
• Number of Pages
• Functionality - like Boiler Quote tools
• Professional SEO & Copywriting
• Logo Design
• Hosting & Support Costs

Check out our article, by following the link and don’t hesitate to let us know if you have any further questions about getting a new Trades Website.

https://webdesignandseocompany.co.uk/how-much-does-a-trades-website-cost/

Your dream website is just a message away! You can DM us here, chat on WhatsApp (07457 404241), or call us at 01752 291865.

New to the online world? Don't fall into the trap many people do around 'Cheap' Hosting, because as you know - if it looks too good to be true, that is because it usually is!

When it comes to website hosting you want to think about the 3 S's!
🐆Speed
🔒Security
📞Support

Here's why:
Speed Demons: Your website's performance is crucial for visitor satisfaction and Google rankings. Opting for cheap hosting can lead to significant lags, potentially driving customers away and negatively impacting your SEO.

Top-notch security: You need to look for nightly backups and regular security monitoring.

Excellent Support: It's important to have tech heroes on your side! ‍Technical issues are inevitable. Having a reliable customer service team is not just a luxury; it's a necessity. Excellent customer service will mean swift resolutions to your problems.

Focus on value, not just price. By doing so, you can reap the rewards of a fast, secure, and well-supported website, enhancing your online presence and customer satisfaction.

If you need our help, don't hesitate to send us a direct message here, chat on WhatsApp at 07457 404241, or call us at 01752 291865.

Arch Fire Systems came to us today to complete a fire equipment service on all our fire safety equipment.

We've had a few of our clients coming to visit us recently! JAH Electrical Services Ltd last week and Arch Fire Systems this week!

Couple of photos with our Fire Marshall Matt and a job well done!

Cheers, Tom!

Thanks to Jake from JAH Electrical Services Ltd, one of our longstanding clients, for doing the PAT Testing at our offices this morning, and for keeping Jason company! Job done!

Happy weekend 😄

It’s the last Wednesday of the month! You know what that means... Web Wisdom Wednesday! Our monthly newsletter where we share the most important tips and tricks from our social media once a month.

Click the link for our latest blog:
https://webdesignandseocompany.co.uk/may-2024-round-up/

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