Salad

Body and mind, intricately linked and in constant communication.

Powered by Health Hero, Symbio has its sights on becoming “the global market’s most engaging and holistic employee wellbeing platform, helping progressive organisations to understand, manage and enhance the mental and physical wellness of their people – within, and beyond, the workplace.”

We were asked to help build the brand, create the name and visual identity, shape the personality and tone of voice for the app’s chatbot and provide guidance to the in-house marketing and development teams managing the roll-out.

Read the full case study on our website, link in bio 👆

A refreshed identity to represent cultural and commercial change.

After some twenty years we were ready for change. Seeing our process from the inside out gave us a better understanding of the challenge of adopting a new identity: daunting and exciting in equal measure! This week’s blog gives some insight into why we wanted to do it, and how we approached it.

We’re grateful to all the team who worked hard to deliver the project on brief and on time. And following his internship in 2016 and a number of collaborative projects since, we’re delighted to have worked with Perry Rowe, who helped bring our brand to life through his thoughtful, playful illustrations.

A refreshed identity to represent cultural and commercial change Changing our identity after some twenty years was a daunting exercise, but something we were ready for.

Allowing time for diagnosis empowers problem solvers to solve the right problem: our latest blog explores how and why strategy underpins everything we do.

https://saladcreative.com/blog/strategy-luxury-or-necessity

We are thrilled to announce that we’ve redesigned our visual and verbal identities and launched a new website 🚀

Our new identity is a manifestation of our shared personality. Our new website is designed to illustrate our proposition, outlook and work for the benefit of our clients, partners and friends.

A decision to invest in ourselves and reflect the cultural changes within our organisation:

100% employee owned - developing our proposition that connects us to a more purposeful, people-positive mission.

Internal alignment - taking the time to understand what’s important to us, and including the whole team as contributors to the process.

A better representation of us - an identity that suits our employee ownership & the individuals who make up the team.

Visit the website and let us know what you think! https://saladcreative.com/

What is Beautifully Effective?

Our mantra, our essence, our approach and what we hope to deliver

Beautifully Effective is a carefully considered response to the problem we’ve been hired to solve, the criteria under which our solution will be judged, and the craftsmanship and aesthetic we apply.

So, what does this actually mean? Let us break it down for you…

Aesthetics: Capture the eye. Ensure attention. Convey the message, powerfully.

Mechanics: Built to function better than expected. Built to last. Built to create a lasting impact.

Impact: Increase knowledge. Increase connection. Create impact, both commercially and culturally.

Beautifully Effective: Two little words to live by, everyday.

Encouraging us to be inspired by the passions held by our clients.

Giving us the opportunity to respond equally as passionately to the problem we can solve, together.

And a promise to treat their business as if it were our own.

Check out our wonderful Nicole's 20 questions on Dorset Biz News Ltd today... oh how we wish you could be Prime Minister for a day!

Favourite place in Dorset? I love a good hike so Winspit, Chapman’s Pool or Corfe; all amazing - DorsetBizNews Here’s where we shine the spotlight on a leading light in Dorset and ask him, or her, for answers to our part fun/part serious questionnaire. This time…Winspit, Chapman’s Pool or Corfe are her favourite places in Dorset; she’d like to share a car with Louis Theroux; gets angry at arrogant, r...

As part of International Women’s Day, we want to publicly celebrate these four strong, independent, wonderful female colleagues.

We’re proud to celebrate them today, and we’re proud to support them, and be supported by them, throughout the year.

Our founder & MD, Bella.
Queen of Salad’s culture, assembler and champion of the team, sustainer of relationships, and networker extraordinaire. Our fearless ambassador and figurehead.

Our Senior Designer, Natalie.
Champion of the customer, chief crafting officer and Salad’s doyenne of User Experience. Proudly watering Salad’s plant collection, since 2014.

Our Head of Delivery, Nicole.
Chief plate spinner (and part-time record spinner), resource wrangler, and Salad Trust Employee Representative. The one that keeps us all on the right track.

Our Bookkeeper, Sophie.
Spreadsheet lover, invoice generator, money chaser and avid collector of receipts. Will never knowingly miss Wednesday morning’s pipeline meeting.

(Clockwise, from top left)

We’re proud that Salad is almost 50% female, proud of our female founding and leadership, and proud to be 100% employee-owned.

Beautifully effective results through deep collaboration: our latest blog explores the benefits of working with a single delivery partner to deliver brand, identity & digital.

A One-Agency Approach to Branding, Identity & Digital | Salad Creative Discover the many benefits of using a single agency approach to crafting your brand strategy, visual identity and digital touch points.

We’re thrilled that our work to create Ann Hiatt's unique and authentic brand, with all her warmth and smarts, has now launched 🚀

Beyond the brand and visual identity, the project included a redesigned website, telling the amazing story of her career to date: working alongside Jeff Bezos in the early days of Amazon; establishing the ubiquitous Chief of Staff role at Google which was subsequently adopted as a mainstay of tech companies around the world; and now, as a catalyst to international visionaries and champion of unidentified entrepreneurs.

We thrive on the connections we build with our clients, and working with individuals on their personal brands offers us a special opportunity to connect at a deep human level. In this case, that connection allowed us to amplify Ann’s desire to inspire and empower by sharing her unique experience, and create a purposeful, people-positive brand that truly reflects her abundant generosity of spirit ✨

Ann Hiatt - Leadership and Growth Consultant Empowering visionaries to change their world, and ours. Find out how Ann Hiatt's leadership and growth consultancy can help you make the impact you desire.

A snapshot into our EOT journey: in our latest blog post our Strategy & Creative Director, Harry, shares his insights into how things have changed since we became employee owned, almost 2 years ago…

How being an EOT has changed everything, and nothing | Salad Creative Notes from the other side, Harry shares how we're finding our “new normal” since becoming employee owned from an employee perspective.

The power of the portrait: in our latest blog we explore what is it about the photography of people that creates such powerful brand connections.
Link in bio 👆
           

In our latest blog we explore what is it about the photography of people that creates such powerful brand connections.

The power of the portrait - Salad Strengthen your customers connection to your brand

Birmingham was absolutely buzzing this weekend! We had the best time visiting the Commonwealth Games, watching some incredible sport and just soaking up the atmosphere (and sunshine! ☀️!)
We’re incredibly proud to have supported in the run up to and during the games and we were even prouder watching the incredible athletes competing to the highest levels in sport 🏴󠁧󠁢󠁥󠁮󠁧󠁿🙌
                   

CASE STUDY 1: As the first full day of the Birmingham 2022 Commonwealth Games kicks off, we are delighted to share the case study for the Team England Hub.
Event handbooks have a problem: they’re ‘one size fits all’, the minute they’re printed they’re out of date, and they’re unsustainable to produce.
The Hub has reimagined the handbook format into a fully up-to-date, tailored experience that users can access in a way to suit them, either as a mobile first experience on their browser, or as an app via the Apple App Store or Google Play Store.
Link in bio for full case study👆

                   

CASE STUDY 2: The Hub has tailored experiences and content designed specifically for athletes, staff and journalists while at the Birmingham 2022 Commonwealth Games.
Features include functionality that allows users to sign agreements, view timely information, and include rich media such as podcasts and video content.
Link in bio for full case study👆

                   

LATEST CASE STUDY: With a mission to make shared transport the first choice, Passenger approached us to help develop their brand and evolve the identity to better and more confidently represent a new, shared reality for the business.

We helped create a clear space in their market around customer experience in shared transport. We established a more robust identity, improving legibility of the logo and the word mark, developed a new colour palette, and developed a series of graphic applications of the murmuration patterns.

The redevelopment of the website represented the first real-world application of the new brand. Re-engineered from the ground up and adopting the new visual styling. Using the strategy work as a basis, we were able to determine structure and navigation centred around more considered value propositions, and a focus on values and purpose allowed the culture to shine through to support the rapid expansion of the team.

Passenger | Brand Strategy & Website | Salad Creative Redefining a brand, identity and website for a purposeful brand, advocating sustainable, shared transport.

A year in: 10 ways being an EOT has changed life at Salad

Our MD, Bella shares her thoughts on how becoming employee owned has impacted ways of working, our culture and how we’re working together as a team, more than ever, to shape our future.

10 Ways being an EOT has changed life | Salad Creative A year ago Salad transitioned to employee ownership (EOT) We look back at what it's like being part of this exclusive set of like-minded businesses.

LATEST CASE STUDY: Jigsaw Interior Architecture & Design are a leading design practice who create intuitive, aspirational interiors.

From our very first meeting, we immediately knew we’d found a meaningful connection and shared way of thinking based on a love of aesthetics, colour, light, space and layout.

Working collaboratively, we created a brief to reconstruct the Jigsaw brand and develop a new visual identity and website that would communicate their offer in an authentic, accurate and compelling way.

The result is a clearly articulated proposition, defined messaging, a refreshed visual identity and sub brand for Box by Jigsaw, as well as a new website that puts Jigsaw in full control of their content.

Founder and Creative Director, Melissa, kindly shared her experience of working with us, “We chose Salad as they seemed to really understand our processes and were like minded creatives. We trusted them and took their lead when they pushed us out of our comfort zone. We went right back to basics, what do we do & why do we do it? It was a very cathartic exercise and it helped me understand my team and my clients better.”

https://saladcreative.com/work/jigsaw/

Jigsaw Interior Design | Brand and Website | Salad Creative Working with interior architecture and design company, Jigsaw to develop a brand, identity and website.

NEW CASE STUDY: When COVID-19 hit the bus travel sector last year, Passenger responded quickly with an innovative product, myTrip, designed to support operators during the crisis and beyond.

We came in to develop the brand identity and create everything myTrip needed to launch in their marketplace and appeal to their target audience of both bus operators and passengers.

And the results are great: Less than 10 months after launch myTrip have met 95% of their original target, and crucially this represents 20% market pe*******on.

Check out the full details on the website...

myTrip | Work | Salad Creative Brand identity and collateral for myTrip to launch in their marketplace for both bus operators and passengers.

In our latest blog we delve into the world of website accessibility. As an agency delivering everything from simple brochure websites to business critical web apps, we understand the importance of meeting accessibility standards. This piece unpicks the many ways accessibility is both important and beneficial for your website or app as well as offering insight and tips on navigating the many facets of the topic.

The image below shows an example of one of the auditing processes we use to check colour contrast which is an integral aspect of how accessible a design is. Much more in the blog -https://saladcreative.com/blog/website-accessibility/

Teamwork makes the dream work - we are delighted to announce that Salad is now employee owned!

This has been facilitated through 100% of the shareholding being transferred to an Employee Ownership Trust (EOT) that exists for the benefit of our employees.

The special sauce in Salad is undoubtedly our people, and this move represents the perfect combination of our sustainability as a business and the empowerment of our team.

Despite the change in ownership our leadership remains the same, Bella and Andy are still very much in place as MD and FD respectively and the next year will be focused on adapting to the new structure and continuing to grow into the new ownership model.

Having this happen in conjunction with our 20th anniversary this summer feels extra special. Our mantra, ‘Beautifully Effective’ gives us direction and focus in the work we produce and the way the EOT structure fits our business and our culture, by aligning the team as owners, certainly feels beautifully effective to us.

Head to the website to read more about it on our blog:

We are now 100% employee owned - Salad On the eve of our 20th birthday, I am delighted to announce that Salad is now employee owned. This has been facilitated through 100% of the shareholding being transferred to an Employee Ownership Trust (EOT) that exists for the benefit of our employees.

It’s a great feeling when one of your very first clients comes back years (decades?!) later and asks you to develop a brand for their specialist art and interior design house.

Led by Neil Sherring, and with a black book to die for, Floren specialises in sumptuously elegant interiors and contemporary artworks.

It was a pleasure to work with such a meticulous and detail orientated creative, drawing out the unique characteristics that define the approach, and ultimately the brand: developing the brand platform, tone of voice and messaging as part of the brand identity, followed by rolling it out across a gorgeous suite of branded touchpoints.
Head to the website for the full case study.

Super proud of this one. Royal warranted House of Garrard have been a wondeful client for a number of years but while we’ve designed many elements of it, we’ve never looked after the technical side of the website. One evening a few weeks back we got an email asking if there was the slightest chance we could take their website e-commerce in just 7 working days. Never one to turn down a challenge, and with a true ‘where there’s a will there’s a way’ attitude we rolled up our sleeves and set to the project. It was certainly no small task, but needless to say we did it! Client and team pulled together beautifully and just 7 working days later the e-commerce site was launched. All in time for Christmas. Lovely. Go team! ❤️

Home Lighting Ideas is a revolutionary new lighting design service that’s bringing the affordable expertise of Britain’s finest lighting designers to the residential market 💡
Our brief was to develop a sophisticated but fun brand identity and beautifully effective website to allow users to seamlessly discover through to booking a workshop.
The service is aimed at anyone wanting to improve, renovate or build a home *and* there’s currently a launch offer of £55 available, saving a whopping £100!
Lighting can make a huge difference to a space✨and the service helps with everything down to the shopping list, potentially saving a fortune in sourcing costs ✅.
Who doesn’t love great lighting, especially in our current world of being home so much, not to mention all the Zoom calls! 💁
Check out the case study on our website👇

Using digital transformation to power Home Lighting Ideas - Salad Empowering expert lighting designers to meet the needs of a rapidly-changing world through beautifully effective digital transformation.