Coda - Marketing For Industry

🛫 It was an absolute pleasure visiting some of our US clients this month! Our time in Washington, D.C., was incredibly productive and inspiring and gave us the opportunity to strengthen the partnership between our teams. The discussions and ideas exchanged have set a strong foundation as we work towards our shared goals for the rest of the year and beyond.

Although online meetings are great, efficient and more timely, you can’t beat a face-to-face meeting, and this is something we as a team are keen to do more of.

As we continue to celebrate 15 years of Coda with monthly charitable donations, in July the team have chosen to support the Jigsaw Cancer Unit Bournemouth, local purpose-built cancer and blood disorder units and women’s health facilities.

Read more: https://buildingbetterhealthcare.com/jigsaw-building-officially-opens-at-royal-bournemouth-hospital-111333

Wishing our colleagues, clients and friends in the US and around the world a very happy Independence Day. On this day of celebration, let’s look forward to a future of sustainability and independence for all!

Announcing another phase in the evolution of our agency! We're super chuffed for these two outstanding individuals – Steve Gibson and Emma Glazier.

Congratulations to Steve on his move from VP Client Services to VP Client Growth - offering his expertise, B2B marketing experience and unwavering charm and wit to both our existing and new clients, he'll be working hard to identify opportunities for us to do more great work with the most future-facing and sustainable industrial clients.

And welcoming into the fold, the amazing Emma as our new Head of Client Services - she brings with her a wealth of agency, marketing and B2B experience and we're lucky to have her on board.

Adding more fuel to the Coda rocket ship for the next phase of our journey 🚀

As we continue to celebrate 15 years of Coda with monthly charitable donations, this month the team have chosen to support The Salvation Army in Boscombe, a local charity that works with some of the most vulnerable people in society.

In case you blinked and missed it, we're hiring (again)!

📣 Join our team as a Marketing Performance Exec.

We're looking for a Marketing Performance Executive to help expand support for our global client base.

If you're looking to level up in your career and ready for a challenge, please get in touch or apply directly👇

https:/codacomms.com/join-us/marketing-performance-executive-coda/

On Earth Day at Coda we're celebrating being a planet-conscious agency. Through Ecologi, we've planted over 24,000 trees, invested profits in carbon reduction and capture programs, and we double offset our entire team's carbon footprints. And that's all before we start work!

Speaking of our work, and our specialism of , we are helping to shape a more sustainable world by working with organisations who are developing scientific and industrial technology solutions with the future in mind. We are lucky to be at the forefront of their work, seeing how better industry could lead to a world made better too.

Are you struggling to bridge the gap between rationality and emotion in your Industrial B2B marketing efforts?

In an era where technical excellence alone isn't enough, it's time to marry logic with emotion. By embracing this balance, your team will build relevant marketing campaigns in the competitive industrial landscape.

If you need further assistance in implementing these strategies, get in touch! Check out our latest blog to learn more: https://codacomms.com/whats-new/news-datasheet/

Celebrating 15 years of Coda with our latest monthly charitable donation! We're proud to support the Royal National Lifeboat Institution (RNLI), a charity dedicated to saving lives at sea and with headquarters just down the road from our office in Poole.

Have you ever considered the role of the humble data sheet in product marketing?

The data sheet is often considered the holy grail for product engineers, as it meticulously details specifications and features. However, it's role for marketers is arguably far more complex. Customers aren't robots—they're influenced by a variety of emotions, past experiences, and brand perceptions. This is where the Battle of the Data Sheet truly begins!

Check out our latest blog to delve into the dynamics behind customer decision-making in an increasingly competitive marketplace: https://codacomms.com/whats-new/news-datasheet/

Some of the Coda team have been in Paris this month. Jen, Steve, James and Danielle had the privilege of making a trip for a valuable face-to-face meeting with a new global client, talking lead generation strategy, marketing communications tactics, and exploring how to build that all-important alignment between marketing and sales.

We'll be sharing more on this exciting new partnership very soon, but for now - as they say in Paris - Restez à l'écoute (stay tuned)! 🇫🇷

Last week, we proudly sponsored Poole Rotary Technology Tournament, an event that inspires young people to develop their skills in science, technology, engineering and mathematics. We shared insights on how the students can play a crucial role in shaping a more sustainable future, with our CEO, Jen Swain taking to the stage to discuss Industry 4.0; highlighting the growing demand for young engineers skilled in automation, robotics, 3D printing, and AI.

Supporting STEM education is important for the future of manufacturing and we're pleased to be a part of creating a world made better. 🌍

Let's introduce you to the latest additions in the Coda team, and find out which Coda value resonates most with them! 👇

Danielle, our Senior Account Manager, joined the Client Services team in January to look after our new client wins. She champions our value of 'Collaboration': "Joining Coda I instantly felt part of a great team where everyone works together to produce inspiring work."

We're pleased to welcome back Andy, Creative Artworker, re-joining our Studio after a short freelance stint earlier in the year. Driven by 'Collaboration', Andy said, "Coming from a freelance background, and working independently for the last year, I was looking forward to being part of a team again. It hasn't disappointed."

The Studio team also welcomed Dan, our Junior Designer, who relates most to our 'Self-Mastery' value: "I want to push myself to deliver beautiful design or breathtaking storytelling. Learning about our clients and understanding their solutions is a crucial part of my job, and will help me develop on a personal level."

Joining the Performance team as Campaign Manager is Tanmay, driven by 'Integrity': "Building strong relationships with clients, that are based on trust and honesty is key to the work I do, and means I am motivated to do a good job."

We are continuing to celebrate 15 years of Coda with monthly charitable donations! This month, we proudly support Ringwood Actions for Climate Emergency, a local charity that brings people from the area together to take actions that help the environment, biodiversity, and climate change. Chosen by our team, it aligns perfectly with our agency purpose - to create a world made better.

This British Science Week, we’re highlighting our partnership with Ecologi in funding the Macaúbas landfill gas collection, use and flare project in Brazil. The project utilises science to prevent methane emissions from landfills, a greenhouse gas 34 times more potent than carbon dioxide. By collecting and utilising landfill gas to generate electricity, we're contributing towards sustainable energy production for a greener future! 🌱

Find out more about our Ecologi efforts: https://ecologi.com/coda

Coda - Marketing for Industry View Coda - Marketing for Industry's Ecologi profile. So far they've helped avoid 1,112.06 tonnes of emissions, and funded the planting of 24136 trees!

What better week to visit our client, Servomex Group Ltd than during British Science Week!

It was good to meet with the team, having been involved in their various campaigns over the years, including the development of a ‘Clean Air’ market offer, focusing on Servomex’s capabilities in the emissions and process analysis space.

Discover the ways we developed creative that supported an optimistic, forward-looking view for Servomex solutions: https://codacomms.com/brand-positioning-case-study/

We support the UN Women International Women’s Day theme for 2024: “Invest in Women: Accelerate progress”, recognising that progress for women benefits us all. With an equal representation of men and women at Coda, and a female CEO at the helm, we are committed to creating an environment where everyone has equal opportunities to thrive.

World Engineering Day celebrates engineering and the contribution of the world’s engineers for a better, sustainable world.

Our team of industrial marketing experts understand the specifics of your world. Find out how we can support you in creating a world made better: https://codacomms.com/about/?utm_source=linkedIn&utm_medium=social+post&utm_campaign=world_engineering_day

As an agency, we’ve always been passionate about our local and wider community, with regular contributions to food banks, other charities and supporting activities such as STEM. To celebrate 15 years of Coda, our first of 15 donations this year went to the Bournemouth and Poole Stroke Unit, with the next 2 chosen by the team as Poole and Bournemouth Women's Refuge and Dorset Mind.

Happy Engineers Week! This year's theme, "Welcome to the Future" resonates with Coda. We recognise the crucial role engineers play in making a difference in our world and are committed to creating a world made better by supporting the most future-facing and sustainable manufacturing, scientific, and industrial tech companies across the globe.

Happy International Day of Women and Girls in Science! 👩‍🔬 Celebrating the invaluable role that women play in shaping the industry.

Happy Chinese New Year from Coda, 2024 is the year of the Dragon!

We caught up with Claire Lawrenson today to explore what sustainability means to us as a marketing agency working with industry, and how our strategy links to the UNs sustainable development goals. Sustainability is a priority for us at Coda, and while initiatives like Ecologi help reduce our environmental impact, Claire’s expertise in Business Sustainability Management offers new perspectives for impactful action.

We look forward to working more closely with her on our next steps! 🤝 ♻

It's an exciting time for our fast-growing B2B marketing agency.

Discover our latest update on Dorset Biz News 👇

Significant client wins lead to rapid expansion and growth at marketing agency - Dorset Biz News Coda, a fast-growing industrial B2B marketing communications agency based in Poole, has announced a change of leadership.

Exciting times in the Coda office today, creating content for our upcoming website. Keep your eyes peeled for the end results! 👀

Thanks to Photographer, Andy and our Senior Videographer, Jack for capturing the team in action. 🎥

🌐 www.andyscaysbrook.com

Welcome back! In celebration of 15 years of Coda, we're launching a meaningful initiative to support our local community. Throughout the year, we will be contributing to 15 special causes that have meaning for our team. This month, our donation goes to the Bournemouth and Poole Stroke Unit.

Sending you all season’s greetings from us here at Coda. Wishing you the very best for this holiday season and a prosperous New Year! 🥳

Coda will be closed for the festive period from December 22nd. See you when we return on January 3rd. 🥂🎄