Continent Clothing

We Are A Brand With A Purpose. We Aim To Make The Most Colourful And Comfy Clothing Possible And Pro And I love clothes. So I guess I should have seen it coming.

The Story

I love the tropics – the sun and the sea, the people and the food, chilling in the warmth. It all started with a pair of trousers from The Gambia. They looked like Africa feels: sunny, alive, vibrant with colour. And they were ridiculously comfy. I wore them all the time, everywhere – at home, Uni, parties, slobbing out, in the park, on the beach. (I saved a lot of money on trousers). P

Photos from Continent Clothing's post 12/10/2021

New Prints...Fresh Styles...Were Back 👊🏾🔥👍🏾

Photos from Continent Clothing's post 13/09/2021

Keep it colourful in

10/09/2021

This is how you 👊🏿🔥👍🏾

Photography - 🔥🔥🔥

Models - 🔥
- 👊🏿

Photos from Continent Clothing's post 15/08/2021

coming real soon

Photography - 🔥
Model - 🔥

11/08/2021

We still have some of our collection available on www.continentclothing.com

Finish the summer in colour, patterns and 🔥👍🏾👊🏿

28/07/2021

🔥👊🏿👍🏾

Available on www.continentclothing.com now

Photos from Continent Clothing's post 21/07/2021

Check out our diversity through fashion shoot!

Express Yourself In African Print This Summer!

Illustrator Brief and Moodboard.pdf 26/06/2021

Are YOU a young African creative?

Be part of the voice of your generation 👍🏾

This is your chance to show your work to the world!

Applicants must be under 30 and you have 1 week left to apply!

https://drive.google.com/file/d/1cMZfMx0vcV_P49yvBGk4iigbbtHMkoCz/view?usp=sharing

Illustrator Brief and Moodboard.pdf

Photos from Continent Clothing's post 25/06/2021

design! Our African board shorts are here!!!

Head over to www.continentclothing.com to grab yours while there hot!!! 🔥🔥🔥

Photos from Continent Clothing's post 02/06/2021

The Women’s initiative’s story is beautiful. A tale of dreams come true, overcoming inherent challenges and obstacles along the way.

“She faced 3 challenges to her dream, she was young, she was small, and she was from a poor family. Yet none of that stopped her. Now because of her, some of the next generation can follow their dreams”Isatou

The Women’s Initiative was founded and ran by the inspirational Isatou, who we had the great pleasure of meeting recently, and feel privileged to have raised 8000GMD through Growing A Green Gambia (the eco-event ran by our environmental project Growing Green Communities). It is safe to say we loved her straight away.

She was friendly, bubbly, and warm-spirited, and upon entering her compound near coastal road in Gambia, we found some of the lovely women (and men) making their crafts, art, jewellery, and furniture…all made entirely out of waste materials, just so you know.

The women’s initiative is not just about recycling, nor is it just about their products, it is about inspiring and empowering women to create their own livelihood and giving them support and guidance on their path to financial independence. In a snapshot… The Women’s Initiative is about inspiring the next generation to follow their dreams, just like Isatou did.

The support Isatou offers is just amazing. Each of the women who creates the products has access to a bank account (not a very common thing here in The Gambia), 10% of their earnings is automatically saved, and in order to access that money, they have to show and tell Isatou exactly why they need the money. This way the women cannot ‘eat the money’, which is very common in The Gambia, and they will have access to funds if/when something bad happens.

We want to help this amazing initiative and incredible woman because even after 20 years, they still face huge challenges, especially in the last year due to you know what. What we want to do is simple, we want to give them access to the WORLD. Soon you will be able to find a lot of their 100% recycled products on our website, with their story of course, and 100% of the sales will go straight back to the Women’s Initiative.

https://www.facebook.com/Womens-Initiative-The-Gambia-WI-144852262214207/

Photos from Continent Clothing's post 01/06/2021

in African print with

Do you rock our clothing dancing? Skating? On Stage? At festivals? Basically doing what you do?

Then Show us! 👍🏾

Tag and for your chance to win a an item of your choice from our store (up to £75)

There will be a winner every month up until Septemb for your chance to win an item of your choice from our store (up to £75)

27/05/2021

Get 20% Off Our Entire Clothing Collection This Bank Holiday Weekend In Our Bank Holiday BONANZA! Get Summer off to a colourful start with our collection!

Use BONANZA at the checkout to get your discount!

Starts at midnight tonight - Ends Monday at 11:59pm

Photos from Continent Clothing's post 19/05/2021

The collection is here! Express yourself this summer in our African clothing!

Photos from Continent Clothing's post 08/05/2021

designs available on www.continentclothing.com

captures this Samakaka print beautifully!! 🥰🥰🥰

Photos from Continent Clothing's post 25/04/2021

This collection was designed and produced in The Gambia, it was photographed on the streets of its largest city, and by its emerging photographers. The African spirit exists within our clothing, through and through, and now you can wear it and release YOUR OWN AFRICAN SPIRIT!

23/04/2021

... It's Friday... And we all deserve a party 😜

12/04/2021

Have you ever wondered how our clothing is made, by whom, and why? You can learn all in this in depth interview with

They have a fantastic team, dedicated to highlighting anyone and everyone who is doing cool things in Gambia!!!

Continent Clothing: African colours, Gambian Tailors, International Style | My Gambia | My Magazine 09/04/2021

Great fun working on a mini doc for MyGambia’s April issue. They’re a fantastic bunch and have Gambia’s best interest close to their heart, promoting anything and everything Gambian!

Thanks so much My Gambia

https://www.my-gambia.com/continent-clothing-african-colours-gambian-tailors-international-style/

https://youtu.be/Uu1snVsNNNE

Continent Clothing: African colours, Gambian Tailors, International Style | My Gambia | My Magazine Continent Clothing is a clothing brand found in the Gambia by Mr Lucas Barrow-Townsend. He started coming to Africa when he was a young boy, and he fell in l...

09/04/2021

We've got a website! And we're celebrating with a special offer...just for you! The 1st 15 orders through our new site will get an amazing 30% off!

Just use NEWWEBSITE at the checkout

Head on over to www.continentclothing.com to get your

Photos from Continent Clothing's post 22/03/2021

The Brand New Collection Is Here! Release Your African Spirit!

Photos from Continent Clothing's post 08/03/2021

Its amazing how many people benefit from the making one just one collection! It is not just our tailors, there's a whole bunch of people who are not directly employed by us, that helped and earned income producing our latest 'African Spirit' collection.

The fabric merchants, their apprentices, and staff gain big influxes of cash during our making seasons. The local taxi drivers that ferry us around earn fares. The market trucks, aka the boys who move stuff around the market with wheelbarrows, get excited when we come out of shops with thousands of meters of fabric we cannot carry. The local trimmings and accessories shops gain revenue as we buy as much as we possibly can from them. The button makers, the local photographers, the web designs, etc... This all plays its part in stimulating the economy of this wonderful country...

Feel good and wear some of that African Spirit!

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Videos (show all)

Have you ever wondered how our clothing is made, by whom, and why? You can learn all in this in depth interview with @my...

Address


27 Harris Arcade
Reading
RG11DN

Opening Hours

Tuesday 9am - 5pm
Wednesday 11am - 5pm
Thursday 11am - 5:30pm
Friday 11am - 5:30pm
Saturday 11am - 5:30pm

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