InSight

Here's a tip for the e-commerce brands out there about logistics...

Be sure to keep your delivery times up to industry standard, people have expectations about costs and time when it comes to all delivery time options, so be careful!


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People will often sell you quick fixes and suggest you ways of easily revolutionising your business... But there's no more effective way than simply:

Doing a really good job 🎉

Yes, you're permitted to make mistakes, yes you're bound to have to take risks and perhaps do things that push your boundaries in order to grow your business, but that's no excuse not to do all you can to provide as much quality as you possibly can.


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So, we've been thinking... One of the biggest lessons that can be gleamed from social media from the last few years is that having an expensive isn't always a must. ‼️📹

We, of course, have our expensive camera equipment, but that's because high-quality content is what we do!

But, if you're looking to launch your brand, starting with your phone isn't a bad thing at all!

Get infront of the camera and let your personality shine through!
🤳

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Now this is no joke! ‼️

This is a big deal... Influencer marketing can be game changing for any business. By carefully selecting the right influencers, you will be able to find your target market easier than ever before. 😅

After the right payment, your influencers will be able to use their personality to express just how useful your product or service is, and, because their audience trusts them so much already... They'll find themselves trusting you, too!

And with 70% of US-based internet users following influencers already - now is your chance! 💰💰


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This is simple... Be patient.

Grow a network on and offline of people who understand your product / service the way that you want everyone to, and the snowball effect will start.

As people share stories at dinner to tweet what you want them to say, your network will begin to work for you.


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If your business is exploring its opportunities with social media, you're going to want to be sure that your content is branded 💡

This way, the people who enjoy and take in your content will start to associate the expertise that you have with your business in particular, and will eventually result in more clients as you establish your presence online. 🌐

Like our post here... Our logo and brand is all over it... So feel free to visit our website! 😉

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Of course, the cause that would require a "rebound" would be the impact of Covid-19, but what would have people buying-social more?

You can't help but avoid the possibility for how it'll improve technically. From a technological perspective, Social-Commerce is actually a relatively new thing, and will take time before it's as smooth and efficient as it could be, with more and better ways of someone being able to understand and purchase a product while using social media, you can be sure the purchases will scale.

Moreover, with more businesses taking the "social" part of "social media" seriously, people will start to feel more connected to the brands that they like and support, and will likely start purchasing more from them.

What do you think? What do you think will cause such an increase in people buying on social media?


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It's very easy to get impatient with social media marketing as a business.

But you may usually find that this is caused by your intention to sell first, ask questions later.

Try changing that up... Try connecting with what people like and see the selling come naturally after that.

So, for your next social media review, consider approaching your users as a community of people, not a market to sell to!

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As a business... it's a given you should be utilising social media to promote your business. 🏢

But promoting your business isn't about "promoting your business" as much as it is demonstrating what you can do for your potential customers. 💬

So, while it's great to use social media to "break the fourth wall" and give the world a little peak behind the curtain of your business to show off your business's culture and team, you need to remember to demonstrate that you're an expert in your field no matter what... So, remember... More than just your business!

💬💬💬

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This number is only going to grow.

With 48% of 18-34 year olds purchasing on social media, there's no longer any excuse to market your business and products on social media.

It's more than a box to tick, it's your opportunity to access more people than your business ever has.

Get selling on social media today!


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This backs up something we posted recently about the nature of social media itself.

Yes, while Social Media may be a technology, and a fantastic one at that, it is really easy to assume that simply "doing" social media makes your business "social" but its not.

Relationships must still be at the core of your business, just see social media as a new way of conducting them!

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SO USE IT!

One of the most powerful selling tools of the 21st century is sitting there for you to make work for your business.

With 4.48 billion people on social media, and a substantial amount of them using it every day, what do you have to lose by targeting them?


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Today's point is a simple one.

If you're trying to promote a brand and sell more products on social media... Short video content should be front and centre of your plans.

How can we be so sure? Well, over the last few weeks, we have really ramped up our production of content like this for our clients and here's something we saw happen:

We posted one reel for one of our fantastic clients on Instagram last week. That reel was then seen 4000 times in a mere 3 hours. This led to a huge boost in follower count, post engagement and most importantly... their online orders.

Of course, given we're a marketing agency, you could be inclined to attribute this success to us having all the camera equipment in the world and inside-out understanding of the Adobe suite... But, no.

The £1000+ pounds of camera equipment we have was completed ignored for the content (no, the irony isn't lost on us)

As all we needed was a phone and an understanding of Tik Tok and Instagram... So, get out there and get creating, because we're sure you won't regret it.

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Yes, I admit it... I can't quite remember who said this...

But, I still love it.

Yes, I also admit it's not quite a social-media or marketing related quote, but we're a business before we're anything else, and I'm adamant that all businesses should remember ideas like this.

We can all often get caught in the weeds of perfectionism and over-planning things, but sometimes you need to be reminded that you're running a business, and the health of that business is what's most important.

As far as the quote is concerned, I think I heard it a few years ago in a podcast that one of our founders had on in the lab one morning... Since then, it's stuck.

And with good reason - it's badass.

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📍 InSight Lab 07, 2 Anthonys Way, Rochester ME2 4DN
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So, we've had a busy couple week this week, working on many, many things.

One of those things has had us experimenting (duh... we're a lab, remember) with a series of hashtags for one of our fantastic clients. to maximise exposure and effectiveness in that exposure.

The lesson we learnt was how it's not a given which hashtags you should be using - it's always worth thinking laterally about it!

Let's say you make and sell the nicest candles ever. it's worth considering " " may not be your best possible option to get your brand seen, as people who can post to can be anyone from your bigger competitors to someone showing off their new expensive candle!

So, to get around this... it possible that something like " " may be a good option for you?

Reason being, that you may find your content is being seen by people looking for inspiration for their next decorative efforts at home... .

and a photo where your candle is looking particularity at home in a welcoming living room, you may earn a follow from this person, and who knows... Maybe even more! ££

So, bear this in mind... get thinking about what hashtags you should be using and what kind of people you'll be reaching and what frame of mind they may be in when you do!


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📍 InSight Lab 07, 2 Anthonys Way, Rochester ME2 4DN
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We LOVE seeing people make the most of social media to sell their business and products...

If you're struggling, don't panic - here's some tips from the lab that can help you sell-socially in order to sell-social!

1) Firstly, be social for crying out loud! Just like how posting and not interacting doesn’t grow your social media, you can’t only upload your catalogue and then expect it to grow revenue itself. Remember the ‘social’ part… answer questions, ask questions, post stories, share stories, provide interesting/useful content, be human and authentic, etc.

2) Secondly, in the midst of all this socialising, remember to listen. Keep an ear out for comments and activity on your commerce shop, and offer customer service when needed.

3) Thirdly, the smoother you make the purchasing process, the more likely someone will be to follow through with it. So strongly consider what unneeded areas of stutter you can remove to make the process seamless. Such as, making sure the product description covers all the necessary details, appling autofill features in the purchase process, and possibly even setting up a chatbot to answer FAQs.

Usually, when we post quotes, we’re posting them to inspire you and your marketing efforts.

Today, we’re mixing that up…

This quote is actually something that inspired us here at InSight Lab.

This quote was one of the reasons that, without fail, we produce an in-depth marketing plan (for free) for all of our would-be clients after we have conducted an initial discovery.

This plan covers everything from clearly defined goals, to establishing that role we’re actually undertaking and even post mockups and story-boards.

Producing these plans are now second nature for the Insight team… So, if you’re curious what these plans of ours look like, get in touch today and we will be more than happy to send you a sample!

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More and more companies are using Social Media as an opportunity to connect with their customers over their queries and questions. 🙋

Encouraging your customers to engage with you directly on your social media platforms makes your business so much more accessible and personable, and allows you to demonstrate your expertise and care for your business / customers in an organic way. 🍃

Whether it's through Tweets, Direct Messages or responding to Comments, start encouraging the use of your social media as a platform to be engaged through today! 💬


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"Social Commerce" - the act of selling products and services directly on and through social media is expected to be worth $3,369.8 Billion by 2028... An increase of 28%.

A substantial increase!

If you take one thing away from this... It should be - sell your business on social media!

Social media platforms are constantly changing and giving more and more opportunities for businesses to sell-social, from highly targeted ads to importing entire product lists into your social profiles, if the iron isn't hot now, it will be in the next few years!.


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A very good point from the founder of Mashable.com here 💬

Remember... It's called SOCIAL media... A form of media that's social, so get social! 📣


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If you’re looking to promote your brand on social media, you have to think carefully about which platforms you’ll be using to do so.

It’s not a given that you should be using the cardinal platforms of Facebook, Instagram, Twitter and the likes!

You have to decide which platforms best allow you to express your brand and message! 💬

Which platforms do you use?


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Top tip of the day…keep an eye on what’s trending 👁️‍🗨️⁣

Staying on top of current social media trends is vital! It's a reliable way of keeping your audience interacting with your social media pages ✅

Give us a call or send an email to simply discuss your companies social media marketing, we love talking about it! 😀

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Businessman and billionaire Howard Schultz is the former CEO of Starbucks and former owner of the Seattle SuperSonics.

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Really nail down on WHO the right people are 🤔you will save a lot of time, money and effort 💰

For this process, the first question to ask yourself is 'who would want my product/service?' 🤳

Secondly, identify those people's demographics (age, gender, location, occupation, and so on) 🎂

Thirdly, find out their characteristics such as lifestyle, personality, values, interests, etc ☕

Now you have a target market! 📌all of your social efforts and ads can be tailored to what they'd want to see and hear, and forget everyone else 👀👏

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Are you a small business that just wants a consistently high-quality social media presence, keeping your brand active and engaged? ✅

We're currently offering low-cost social media packages, perfectly suited for small businesses around the UK 💰

It really is no-nonsense! 🤓We visit on a monthly basis to gather content, manage your full social media community, send a monthly report, set up your social-commerce store and then simply watch your following gradually increase.

Reasons as to why 'no-nonsense' clients work with us:

- Don't have the time to be active
- A much cheaper alternative
- Don't know how to use social media
- Wants better content

If you'd like to meet us over a coffee to discuss a 'no-nonsense' package then get in touch!

On the other hand, if your business is looking to surge sales, expand rapidly and seek some serious results, then let's meet over something a little stronger! Contact below👇

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Whether you're a small local business creating products from your kitchen, or a growing enterprise, we all need some form of online presence! 👩‍🍳

There's so many types of digital marketing, and understanding all these options may seem daunting 😬

Our advice is do your market research, what methods are your competitors using? What kind of website do they have? Are they maximising their social media presence? What systems do they have in place? 🕵️

You can learn a lot from your closest competitors, and adapt the marketing to how you feel it would work for your business... if this turns out to be a frustrating process, then get in touch with us and we'll love to help! 😁

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There are lots of different types of digital marketing (and we mean a lot), however, we like to think that these are the most common! 🤔

Some other types of digital marketing include:

- SEM
- Influencer/affiliate
- Radio
- Television
- Viral marketing
- Mobile ads

Which types of digital marketing work best for your business? 💪

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Please get in touch if you're a freelancer who loves what you do and has produced great results for businesses in the past!

Further details can be discussed privately, through phone call.

If interested, please DM or contact us via below details.

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The American businessman and philanthropist, Charles Revson, talking about his company's marketing.

He founded and managed Revlon, the cosmetics company, through five decades!

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Facebook ads can be tough, and unfortunately many businesses end up losing a lot of money through them 😬

So here are 4️⃣ simple tips for better ads!

1️⃣ Presenting a good offer is key, there needs to be a real value proposition if you're aiming to get sales 👀 Not having an attractive offer could make your ROAS target more challenging.

2️⃣ You can't just produce the perfect out of thin air, they need to be sculpted overtime, until you are earning a good ROI 💰Creating an ad is only the start, the rest is all about the experimentation and optimising.

3️⃣ All of the metrics are important, but those numbers aren't what's providing you . The ad simply isn't 'working' if you're not getting enough sales to cover the investment, and only increasing the ad spend won't be the solution 🤔

4️⃣ Setting clear is crucial, yet so many people overlook this step! There needs to a direction, and a way to measure the of your ads 💪

These tips are brief, if you'd like to discuss these further with our team (for no cost), then feel free to ring the number below! ✅

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Despite initial concerns that influencer marketing might decrease thanks to COVID-19, it's actually increased.

Influencer marketing is a strategy that identifies people who have a strong influence on a brand's industry or target audience.

Influencers tend to have a large and engaged audience, so brands have been benefitting by influencers sharing and mentioning their business.

If your business would like to explore the world of influencer marketing, get in touch!

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This man needs no introduction, what a fantastic quote!

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It’s mindblowing to see how many e-commerce businesses are not participating in social commerce, as they are most likely losing out in substantial revenue! 😟

Then:
Businesses using social media to conduct market research, improve customer service, create a community and ultimately market their .

Now:
Brands and businesses combining e-commerce with social media, using it as an extension of their online shop, and opening the door to an additional stream of revenue.

This is called social commerce, and the market is unsurprisingly . Although, at the moment, only a few of the top social platforms offer social commerce, being one of them! 💰

Read the full to understand what it is, how to do it, and why your business should be interested❕

💻 insightlab.uk/blog

Want to know how to set-up Instagram Shopping? If you’re a product-based business, you should be doing this! 🛍

It’s no cost to set-up and could increase Instagram traffic substantially 📈 🤯

Swipe through this post to see how you can set it up easily! 👉

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Brian Solis is a world-renowned digital anthropologist and futurist. He is also an award-winning author and global keynote speaker.

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