BIGMatrix

Business development from 0 to packaging, IOSS, GDP and legislation.

With comprehensive experience across IT, communications and security, we’ll cover all your business technology needs. Whether you want to outsource your IT or you have a specific project – we will help you from initial advice or consultancy to supply, implementation and ongoing support.

13/06/2024

Another great review from our customer!✨️

Thank you so much for your kind words! We're thrilled to hear that you're pleased with your website and our service. It's always our goal to exceed expectations and help take our clients' businesses to the next level.

We look forward to continuing our collaboration and are here whenever you need us. Thanks again for choosing Big Matrix!🤝

30/05/2024

Looking to climb the search engine ranks? Boosting your domain authority is key! 🚀

Domain authority is a metric that predicts how well a website will rank on search engines. Here’s how you can improve yours:

●Quality Backlinks: Earn links from reputable sites. It’s like getting a vote of confidence from the web’s top players.
●Great Content: Consistently publish high-quality, relevant content that other sites want to link to.
●SEO Basics: Optimize your site structure, meta tags, and images. Make sure your website is as search engine friendly as possible.
●Social Signals: Engage on social media. Shares and likes from your content can indirectly boost your authority.

Imagine you own a local bakery. By creating a series of engaging recipes that other food bloggers link back to, participating in food forums, and sharing mouthwatering photos on social media, you start building a web presence that search engines notice and reward.

Want to know your sites authority and how you can improve it? Drop me a DM with your website, and I will get back to you 🌟

23/05/2024

How well do you know your audience? 🎯

Knowing your audience is the key to unlocking the full potential of your advertising efforts. Before you spend a dime, take a moment to really understand who your customers are and where they like to hang out online:

●Demographics: Age, location, gender - these details matter!

●Interests: What do they love? What do they search for?

●Online Behaviour: Are they heavy social media users, or do they prefer reading blogs?

❕️For example, if you’re a construction business targeting large projects, social media might not be your best advertising platform. Your clients are more likely to be found researching through search engine queries, browsing industry-specific websites, reading professional online publications, or attending networking events rather than scrolling through social media.

❔️What can you do?

Use tools like Google Analytics or social media insights to gather data about your audience's behaviours and preferences. This information is gold when planning your ad placements.

❗️The better you know your audience, the more effectively you can target your ads. Don't waste money on broad, unfocused advertising. Go where your audience is!

Need help with your advertisement strategy? Let’s sort this out together! Drop a comment or send a DM 🌟

15/05/2024

Thinking you have to choose between SEO and website advertising?
Why not use both to supercharge your digital marketing? 🚀

Combining SEO with website advertising can bring out the best in both strategies:

While SEO builds long-term credibility and organic reach, advertising gives you immediate visibility and targeted exposure.
⬇️
Using both allows you to cover all bases, making sure you're visible now and continue to grow over time.
⬇️
Depending on your current business goals and budget, you might lean more on one than the other. If you need quick results, ramp up advertising. If you're building for the future, invest more in SEO.
⬇️
Believing you must choose one over the other is a common misconception. Instead, blend them to maximize your reach and impact.

And...
Monitor the performance of both strategies and adjust your investment based on what the data tells you. This dynamic approach ensures you're always optimizing for the best possible outcome.

Want to learn how to create a marketing strategy that harnesses the power of both SEO and advertising?
Let’s talk! Drop a comment or send a DM, and let’s make your marketing strategy unstoppable!

09/05/2024

It might be time to refine your SEO strategy! 🌟

SEO is more than just plugging in keywords. Here’s how to boost your site’s performance:

● Keyword Research: Start by finding the right words your audience is searching for. This guides what your content should focus on 🎯
● Content Quality: High-quality content is king. Make sure what you write is engaging, informative, and useful 💡
● User Experience Optimization: A smooth, enjoyable user experience keeps visitors on your site longer. Think easy navigation and fast loading times 🕑
●Mobile Optimization: With more people browsing on their phones, your site must work well on small screens, too 📱

Ignoring these aspects can make your SEO efforts fall flat.

What can you do?

❕️Regularly update your content to keep it fresh. Search engines love up-to-date information, and so do readers.

❕️Search Engines are comparing websites before showing them, so you should do that too. Some of the key metrics you should compare against your competitors are technical SEO scores, keyword gaps, and keyword density. Improving these metrics will improve your overall score and increase your visibility in search results.

If you still need help boosting your site’s SEO or not sure where to start? Let’s chat! Drop a comment or send me a DM, and let’s make your website a favourite with both search engines and visitors.

02/05/2024

Ever felt like your ad budget is just vanishing without results? Let’s fix that! 🌟

Here are some top tips for nailing your website advertisement strategy:

● Targeting: Make sure your ads are aimed at the right people. Understanding your audience is key!
● Budget Allocation: Plan your spend wisely. It’s not just about how much you spend, but how effectively you use each penny.
● Ad Creative Optimization: Keep your ads fresh and engaging. The right message can make all the difference.
● A/B Testing: Never settle on your first draft. Test different versions of your ads to see what works best.
● Landing Page: Keep your ads and where you send the traffic consistent. Many times, bad ROI is a consiquence of inconsistent ad and landing page.

❗️Poorly optimized campaigns can drain your budget fast 💸 But with these practices, you can turn things around.

❕️Our recommendation? Always use A/B testing to compare different ad and landing page elements. This could be anything from the images you use to the headlines or to the call-to-action buttons. It’s a powerful way to discover what really resonates with your audience and refine your approach accordingly.

Ready to boost your ad effectiveness? Let’s dive deeper into crafting campaigns that work. Drop a comment or DM me, and let’s optimize your ad strategy together!✨️

30/04/2024

It's always great to hear from our customers!🫡

Thank you so much, Denis! I'm thrilled to hear that our initial chat was so helpful and that you felt confident moving forward with our services. It's always my goal to provide valuable insights and actionable advice. I'm looking forward to seeing great results with your Google Ads and website optimization. Thanks again for choosing to work with us, and here's to a successful journey ahead!✨️

24/04/2024

Feeling like SEO is just too complex or slow to show results? Let's simplify and tackle this head-on! 🌟

SEO can be challenging, but understanding these points makes it easier:

●Time Investment: SEO isn't a quick fix; it requires time to see results.
●Keeping Up: Search engines like Google constantly update their rules, so staying informed is crucial.
●Measuring ROI: Unlike ads, you can't always directly see the return on your SEO efforts right away.

It's true that SEO can seem technical and slow, but it's incredibly valuable for long-term success.

So what should you do? Prioritise keeping your website content fresh, detailed, and relevant. Regular updates and adding new content will improve your SEO more than you might think! Most importantly, focus on answering questions that your visitors might have.

Struggling to get started or feel like you're not making progress?
Don’t go it alone! Drop a comment or send a DM, and let’s work together to make SEO manageable and effective for you🚀

19/04/2024

Wondering why your website isn’t topping the search results overnight? 🤔

SEO is a long game, but it’s worth the wait! 🌟

❕️Here’s why investing in SEO can be a game-changer for your brand:

● Long-term Credibility: Regularly showing up in search results builds trust with your audience.
●Organic Visibility: Being easily found by people searching for what you offer is priceless.
●Cost-Effectiveness: Compared to paying for every ad click, SEO grows your visibility without the constant cost.
●Compound Value: The work you put in now keeps paying off in the future, as your site climbs higher and stays visible longer.

‼️Remember, SEO doesn’t deliver instant results, but it sets you up for sustained success.

What to do? Focus on quality content that answers your audience’s questions. Not only does this improve your SEO, but it also keeps visitors coming back for more.

Got questions about SEO or need help getting started? Let’s make your site a search engine favourite!

Drop a comment or send a DM and let’s boost your visibility together 🚀

12/04/2024

Are your ads getting lost in the endless stream of online content?🌊👀
You’re not alone. Let’s see why website advertising can be tricky:

● Costs: Advertising online can be expensive, especially if you're trying to be seen in popular spots 💸
● Ad Blindness: Sometimes, people just scroll right past ads without even seeing them 🙈
● Platform Dependence: If you put all your eggs in one basket by only using one platform for ads, you could be in trouble if that platform changes its rules 🔄
● Continuous Investment: To keep your ads visible, you need to keep spending. It's not a one-time thing 🔄

These challenges mean you can’t just throw money at ads and hope for the best. You need a smart plan and some creativity 💡

❗️One way to make your ads more effective is to use A/B testing. This means creating two versions of your ad and testing to see which one performs better. This approach helps you understand what works best with your audience so you can make smarter advertising choices.

Struggling with your ad strategy or need help getting noticed? Let’s chat! Comment below or send me a message, and let’s get your ads working harder for you 🌟

28/03/2024

Ever wondered why some websites pop up like magic when you search for something online? 🌟
It's all thanks to SEO, or Search Engine Optimization, the unsung hero of the digital world!

SEO is like the backbone of a website, making sure you get seen by the right eyes at the right time. But here's the thing—it's not just a one-time setup. It's an ongoing journey of refining and optimizing 🚀

Let's break it down:

✨️On-page SEO: This is all about your content's quality, content linking, and how well it's targeted to your audience with the right keywords 📝
✨️Off-page SEO: Think of this as your website's reputation. It's built through backlinks from other websites 🌐
✨️Technical SEO: The behind-the-scenes work that makes your site easy for search engines to load, crawl, and understand 💻

❗️Remember, SEO is a marathon, not a sprint. Investing time in on-page content, strategic keyword research, and the technical health of your site can dramatically increase your visibility and bring your audience closer.

Curious about how to kickstart your SEO journey or have any SEO puzzles you're trying to solve? Drop a comment or DM me, and let’s get your site shining in the search engine spotlight! ✨

20/03/2024

Diving into the digital world but puzzled about where your budget goes in website advertising? 🤔💼

Today, let’s break down the basics of website advertising, a key player in catching your eye online. There’s a whole world of advertising strategies designed to connect businesses with their audience 🌐:

▪️Display Ads: Greet you on your favourite websites.
▪️PPC (Pay-Per-Click) Ads: Make Google searches even more useful.
▪️Social Media Ads: Pop up in your feed.

Platforms like Google Ads and Facebook Ads are the wizards behind the curtain, offering tools that help advertisers reach potential customers based on what they search, like, and need. But here's the kicker: not all ads are created equal, and not every penny spent translates directly to a customer won. The key? Understanding the types of ads, where they show up, and how they work 🎯.

Let's demystify costs and set realistic expectations about what your advertising pound can do. Consider the following:

▪️Conversion Rates:
❕️2% for social media ads,
❕️3.5% for search ads,
❕️1.5% for shopping ads for eCommerce websites.

▪️Click Costs vary widely:
❕️Low-priced products may enjoy a £0.50 cost-per-click (CPC) with a high ROI.
❕️Medium-priced products/services could see a CPC of £1-£2.
❕️High-priced items or services, with CPCs possibly exceeding £5, require a strategic approach.

Understanding these dynamics is crucial. For instance:

Selling a product for £10 with a £0.50 CPC and a 2% conversion rate means you'll spend £25 to sell one product. This doesn't look right because either the CPC cost is too high, or the product price is too low. You don't want to incur a £15 loss per sale❗️

Ready to navigate the ad world with confidence? Drop your biggest ad mysteries below, and let’s tackle them together! 💬🔍 And yes, there’s more to come – stay tuned for the SEO side of the story!

15/03/2024

What truly gives your landing page the spotlight it deserves? 🌟

Welcome to my first series, where I'll talk about one common question that I get a lot: Landing Page Advertisement or SEO?

As your go-to guide, I will share experience, insights, tips, and the inside scoop on making your website/landing page visible - without breaking the bank. Whether you're a website owner, a marketer, or a content creator, understanding where to invest your efforts and budget can be a game-changer 🚀

Together, we'll dive deep into both worlds, highlighting the perks, pitfalls, and everything in between. By the end of our journey, you'll be equipped to make informed decisions, propelling your landing page to new heights 📈

Got questions? Ideas? I'm all ears! Drop your thoughts or questions below! 👇
Stay tuned, and let's dive in this adventure together💡

10/10/2023

In today's fast-paced world, every successful business needs a solid tech foundation. From managing emails, websites, and servers to cloud accounts...it's all crucial 💻

We understand that for small to medium-sized businesses, budgeting for tech can be tough. That's where BigMatrix comes in!💥
Whether it's a single project or ongoing assistance with your whole tech setup, including computers and business automation, we're here for you 🖐

Let's grow together!🖥️🌟

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Click here to claim your Sponsored Listing.

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